Beruflich Dokumente
Kultur Dokumente
---World WAR II created tremendous destruction, leaving most legal books damaged.
Educators after this period resorted to mimeographing materials they had salvaged.
Our Vision
We will be a globally competitive Filipino company delivering excellent customer experiences through its profitable retail and
learning centers and brands.
Our History
Luck is only a small part of National Book Store's success. Through the hard work and powerful leadership of Socorro
Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the
biggest and strongest bookstore chain in the Philippines.
1930's -1940's: HUMBLE BEGINNINGS
The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels,
and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers.
They bought their merchandise from wholesalers and peddled them to smaller retailers. Liberation came, but the whole
Escolta area was burned to the ground. Having all their stocks reduced to ashes left the couple with nothing but
determination and an undying drive to succeed. And their persistence paid off. They were able to rebuild a barong-barong in
the corner of Soler and Avenida Rizal in time to catch the post-war business boom. They went back to business using their
door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because during that
time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically
timed to welcome the first postwar school year. 1948 brought another trial to the Ramos' life. Typhoon Gene destroyed their
store and soaked all the merchandise. But this did not dampen the spirit and tenacity of the couple to pursue their dream
and rebuild National Book Store. Adversity forced them to work harder. They slept for only three hours a day, spending the
rest of their hours at work. They were eventually able to construct a two-story building with a mezzanine, which was to
become their retail store for many years.
1950s-1960s: INCREASING PRODUCT LINES
In the 1950's, Mrs. Ramos thought of producing a line of greeting cards and postcards using Philippine views and artwork. It
was a brilliant move for her to earn more by creating a distinct design and at the same time to promote Filipino customs and
traditions to the rest of the world. Later on, they acquired the Philippine franchise for Hallmark cards. It was also at this time
that the couple began a publishing program through the assistance of international publishers such as McGraw-Hill, Prentice
Hall, Lippincott, Addison-Wesley, and others. In 1955 and after five years of negotiations, the Ramoses were able to acquire
a piece of prime property owned by the Guerreros. It was only in 1963, however, that the construction of the Albecer Building
began. This building was named after their three children -- Alfredo, Benjamin, and Cecilia. Little did they know that this ninestory building was the first of many that they would build.
1970's-1990's: STEADY EXPANSION
When their children grew, they persuaded their parents to expand beyond Avenida Rizal. Although they were reluctant at
first, the Ramos couple realized the opportunity envisioned by their children. They opened a new branch on Recto Avenue, a
place catering to students. In the 1970's, they were able to acquire space in new shopping centers opening up in Cubao and
Makati. This started the National Book Store chain's steady growth and by the 1990s there were over 50 branches across
the country.
A NEW COMPANY LOGO
1996 brought significant change to National Book Store. The family decided to change the company logo and commissioned
a Singapore design company to execute the new company identity. A modernized script evolved, the stripes made solid with
a bolder shade of red. This has spawned a change in the store layout as well. Color-coded signages and logical
merchandise displays provide a customer-friendly atmosphere in the branches.
NATIONAL BOOK STORE: AN INSTITUTION
Over sixty years of focused energy has brought National Book Store to where it is now: the pinnacle of the bookstore
industry in the Philippines. More than that, the National Book Store family takes pride in its role as an institution that
supports education and enhances lives by providing the best and widest selection of educational, professional, and social
communication products. The values that took Mr. and Mrs. Ramos through adversity -- hard work, shrewd business skills
and a strong sense of social responsibility -- remain the driving force for the whole Ramos family, their 2,500 employees in
over 160 branches, and will keep National Book Store ahead in the next century.
Branch
Address
City
Contact Number
Marquee Mall
(045)30
(045)49
Antipolo-Circumferential
(02)696-7001
City
Antipolo-Victory Park
1st & 2nd Flr. P. Oliveros cor ML Quezon St. Antipolo, Rizal
(02)661-7787
SM City Masinag
(02)655-6842
(046)970-5481-82
City
SM Bacoor
SM Molino
(046)47
Bacoor, Cavite
Baguio-Abanao
(074)44
SM Baguio
(074)61
Baliuag - Bulacan
(044)76
City
SM Baliwag
Batangas-Bay City
G/F Bay City Mall, D. Silang St. corner P. Burgos, Batangas City
(043)72
SM Batangas
(043)78
Branch
Address
City
Contact Number
Pavilion Mall
Bian - Laguna
(02)520-8210
(049)411-4124
Cabanatuan
(044)94
(044)94
Grd. Flr. Bldg. G/F J.R. Borja cor. Daumar Sts., Cagayan de Oro
City
Ecija
(088)85
2308/09
Mega Center Cabanatuan
Q-Plaza
(044)-9
Megacenter The Mall Unit 4A Upper Gr. Flr. Bet. Melencio &
Ecija
Cainta - Rizal
(02)682-7715
Cainta - Rizal
(02)655-3833
Cainta - Rizal
(02)645-8884/646
Calamba - Laguna
(02)519-4012/13
Grd. Flr. Robinsons Place Cainta Ortigas Avenue Ext. Brgy Sto
Domingo Cainta, Rizal
G/F Sta. Lucia East Grand Mall Phase III Marcos Highway Felix
Avenue Cainta, Rizal
SM Calamba
Robinsons Calasiao
Calasiao - Pangasinan
(075)51
Dagupan City -
(075)52
Pangasinan
Dagupan
G/F CSI The City Mall Lucao District Dagupan City, Pangasinan
Pangasinan
9255/522-3762
De Lasalle Dasma
Cavite
SM Dasmarias
(02)844-783779-5
local 3067
Grd. Flr. SM City Dasmarias Governor's Drive 1 Brgy. Sampaloc Dasmarias City - Cavite
(046)43
(044)48
(046)54
Ayala Imus
Branch
Address
City
Robinsons Imus
Contact Number
(046)87
(077)-6
Legaspi
Level 1 N.E. Grd. Flr. Pacific Mall Landco Business Park Imperial
(052)48
G/F Robinsons Place Lipa Mataas na Lupa NationaL Hi-way Lipa Lipa City - Batangas
(043)75
City, Batangas
SM Lipa
(043)78
SM Lucena
(042)71
Marilao - Bulacan
(044)81
(054)87
Naga City
Sur
SM Naga
SM Olongapo
(047)60
Olongapo City
0006/602-0007
Robinsons Palawan
City, Palawan
Palawan
(048)55
0026/25 (63917-7
Montalban
Rodriguez - Rizal
(02)213-1262
Rodriguez, Rizal
SM Rosales
Rosales - Pangasinan
(075) 6
SM Rosario
Rosario - Cavite
(046)43
SM Pampanga-40
(045)96
Pampanga
5687/88
Branch
Address
City
SM San Fernando
Pampanga
G/F SM City San Pablo National Highway Brgy. San Rafael San
(049) 5
SM San Pablo
Contact Number
(045)43
(078) 3
G/F Waltermart Center cor. By Pass Road Brgy. Sta. Clara Sta.
(044)64
Maria, Bulacan
Paseo De Santa Rosa
(049)54
SM Sta. Rosa
Grd. Flr. SM City Sta. Rosa Brgy. Tagapo Sta. Rosa, Laguna
(02)901
Subic Harbor
Subic, Zambales
(047)25
UG/F / LG/F SM City Tarlac Mc arthur Highway Brgy. San Roque, Tarlac City - Tarlac
(045)606-0108-09
Tarlac City
SM Taytay
Taytay - Rizal
Tuguegarao
(632)661-1966
(078)84
Vigan
Urdaneta City -
City, Pangasinan
Pangasinan
A sister company, Rex Printing Company, Inc. (RPCI), was established in 1973 to cater to the printing needs of the
ever-growing RBSI Publications. In 1973, within RPCI, the Rex Commercial Division was organized to respond to the
printing needs of its quality-conscious clientele.
Another addition to the Rex Group was J&J Property and Trading Corporation, which was established in 1989 to
(075)65
(077)63
respond to the real estate requirements of the Rex Group. These include some of the Rex Book Store branches and
other knowledge and education-related structures that will be constructed in the near
future.
In October 2003, a new corporate entity, Rex Crown Publications Inc. was formed,
with the objective of coming up with supplementary materials, that will compliment
the textbook, giving the child
responding to transactions
involving foreign business representatives through copublishing, outright purchases, translations, and similar
arrangements.
Finally, last December 28, 2012, the newest member of the Rex Group of Companies
was created. The Rex Digital Company aims to respond to the growing demands in
digital, wherein digital
mover in education, be it in
changing education
other related services, keeping true to its promise to be 'Your Trusted Partner in Education'.
In an increasingly complex and competitive industry with changing customer expectations and consumer
demands - schools, colleges and universities now see the need to adapt and prepare students to practice
what they had learned usingOBE. No longer is it simply a popular trend, rather it has become an essential
tool in ensuring academic success.
The 1987 Constitution of the Republic of the Philippines: A Commentary
(Rev. Fr. Joaquin G. Bernas)