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Concrete
words refer to
objects or
events that are
available to the
senses.
(e.g. laughing,
book, scent)
(e.g, love,
hate,sexism)
Denotation is
the direct,
explicit meaning
people have
agreed to give
to a word;
dictionary
meaning
Abstract words
refer to ideas or
concepts that
have no physical
referents.
Connotation
refers to the
significant
feelings or
evaluations
associated with
the primary
definition of the
word
4 dimensions of cultural
difference:
Individualistic Vs. Collectivistic
Cultures
Individual
Cultures
practice lowcontext
communication
wherein
information is
embedded in the
message; direct
communication
Collectivistic
Cultures
practice highcontext
communication
wherein
Uncertainty Avoidance
Low
Uncertainty
Avoidance
High
Uncertainty
Avoidance
Verbal Communication 2
Cascante. Miclat. Samson. Siena
Cultures accept
uncertainty;
tolerant of
differing
behaviors and
opinions
Cultures place
more emphasis
on providing
security and
reducing risk
Feminine
cultures allow
both men and
women to take
different roles.
Power Distance
High powerdistance
culture are
cultures in which
people have high
regard for
authority,
emphasizing
titles, rank, and
status.
Low powerdistance
culture are
cultures in which
inequalities are
played down.
Individuals dont
fear nor are in
awe of authority.
Verbal Communication 3
Cascante. Miclat. Samson. Siena
Nonsexist language
reflects nonsexist
attitudes.
Using nonsexist language
will help you become
more other-oriented.
Nonsexist language will
make your speech more
contemporary and
unambiguous.
Nonsexist language will
empower others.
b. Ethnic/Racially Biased Language
c. Language that Demeans Ones
Age, Ability, or Social Class
Describe
Disclose
Identify Effects
Be Silent
Paraphrase
Confirming Vs. Disconfirming
responses
Words of Support
Supportive
Communication
Defensive
Communicatio
n
Descriptive
Evaluative
Problem Oriented
Controlling
Spontaneously
Genuine
Strategically
Manipulative
Empathic
Neutrally
Detached
Flexible
Equal
Superior
Words of Apology
can mend a relational rift
According to Meyer and
Rotherberg, the seriousness of
the offense and the quality of
the relationship affect the kind
of apology
Effective Apology
Acknowledge error and assume
responsibility
According to the study
conducted by Frantz and
Bennigson, it is not best to
Verbal Communication 4
Cascante. Miclat. Samson. Siena
Speak appropriately by
adapting to the situation and
the listeners knowledge base.
Avoid language that alienates.
Increase message clarity
(specificity, concreteness,
precism)
Minimize inappropriate
language by avoiding jargon,
profanity, exclusionary usages
(such as generic he and man)
and nonparallel usages (such as
marking and unnecessary
association)