T W I C E F U N D E D .

C O M MARC COLANDO

PROFILE
I am a seasoned leader with a long track record of successful innovation. My professional career thus far has
been spent as an entrepreneur, guiding companies from the “idea on the back of a napkin” stage through to
self-sustaining international operations with solid revenue, top-tier staffing and measurable business/execution
plans. The first company I founded, and the second company I co-founded, have both been funded by top-tier
venture capital firms, one in the United States and one in London.

ACCOMPLISHMENTS
T O P 5 F I N A L I S T, AT L A N TA S M A L L B U S I N E S S P E R S O N O F T H E Y E A R 1 9 9 9
The Atlanta Business Chronicle named me a Top 5 Business Person of the Year the same year that Atlanta was
named the #1 business city in America by Forbes.

SERIES A FUNDING, BANK OF AMERICA VENTURES 2000

Bank of America Ventures invested US$8.3mm for a 10% stake in the first company I founded. The only two
terms of their investment were a liquidation preference and a requirement that I remain CEO.

JOINT VENTURE, UNIVERSAL MCCANN INTERACTIVE (EMEA) 2001-2005

Universal McCann interactive (UMi) provided office space and shared resources for my company in London in
exchange for exclusive marketing rights to two of my patent-pending advertising technologies.

P R O D U C T R O L L O U T, G L U E ™ A N D C H A N N E L C A R T ™ 2 0 0 2 - 2 0 0 6
I developed, launched and filed patent protection for e-commerce aggregation technologies that have been
used by Audi, MasterCard, Virgin Atlantic Airways and Nextel. The global AMD e-commerce platform at
shop.amd.com used our technologies exclusively from 2003-2006.

SERIES A FUNDING, TIOTI.COM 2005-2007

Pond Venture Partners, with offices in Silicon Valley and London, invested an undisclosed amount in the
second company I co-founded.

EXPERIENCE
F O U N D E R A N D P R E S I D E N T / C E O , I N T E R A C T I V E P L A N E T, I N C . ( I P I . N E T ) , AT L A N TA , G A 1 9 9 3 - P R E S E N T
When I moved to Atlanta in 1991, I literally knew nobody in the city. I started ipi.net with a $5,000 loan from my
family and, within a few years, grew it into one of the leading tech companies in the Southeast with cumulative
revenues of more than US$30mm and more than 100 employees at its peak.

I personally built the first prototypes of interactive TV set-top boxes for Scientific Atlanta in 1993, developed
the core CD-ROM-based advertising and marketing training materials for legendary CMO Sergio Zieman at
The Coca-Cola Company a few years later, launched the first online banking Internet site for BankSouth in
1994, and created the second most popular portal for the 1996 Summer Olympic Games (96Games.com)
before selling the site to NationsBank. My company achieved agency of record relationships with NationsBank,
Bank of America, Fannie Mae, AMD, Universal McCann, Emory Healthcare, Equifax, Carlson Wagonlit Travel,
World Travel Partners, The Coca-Cola Company, The US Marine Corps and IBM.

We also worked in partnership with IBM to develop the first online photo-sharing site for Kodak and full end-
to-end e-commerce for Sears. We architected the launch of several dot-com brands including VirtualBank
(a multiple Inc. “Fast 500” award winner) and Trade-Ups.com, one of the biggest consumer electronics trade-in
sites on the Internet today.

Our work at ipi.net received numerous awards, including Gomez #1 rankings for online banking Websites
(NationsBank, two years in a row); a 50/50 Award for a Top 50 intranet site (USAGroup.com student lending); a
special gold Iwo Jima plaque from the commandant of the US Marine Corps; and a “crystal grenade” was
awarded to our internal client for outstanding service to NationsBank from legendary CEO Hugh McColl.

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I was also extremely successful at attracting talent to ipi.net, and cultivating it once it arrived. Former
employees include a current User Experience Manager at Google, the inventor of the GreaseMonkey plug-in
and lead engineer for Google Gears, the youngest ever Top 100 CIO award winner from CIO magazine, a
former CTO of realestate.com, a former managing partner of Ropes & Gray (a prestigious Boston law firm), a
current Senior Product Designer at Microsoft with leadership experience on SPOT technologies and
“Vistagami”, the world-renowned Flash designer Bradley Grosh (a.k.a., GMunk), a former designer who is now
co-founder of one of only three five-star rated restaurants in Atlanta (his self-designed interiors soon to be
featured in Elle Decor), and other designers with published work in Communications Arts and How magazine.

Like many other e-services companies at the time, ipi.net was hit hard by a changing Web economy and
business climate after September 11th. My proudest statement as CEO of ipi.net is that we survived the first
dot-com bubble of the late-90’s, and thrived afterwards by returning to debt-free, self-sustaining operations.
Business at ipi.net went on the shelf in anticipation of my full-time move to TIOTI in 2007.

CO-FOUNDER, TIOTI.COM 2006-2007

A former freelance designer for ipi.net developed a set of screenshots in 2005 that combined bit torrent
downloads with a social network and electronic program guide. He called the concept “TIOTI”, an acronym for
“Tape It Off The Internet.”

My co-founder asked me to make his designs “real” after getting some early interest in his blog posts. I
secured world-class counsel to advise on DMCA copyright matters and selected overseas developers to begin
building the platform. Later, I personally architected the back-end and site hosting environment while writing
and revising our business plan and securing/managing world-class angel investors.

I intentionally focused on operations at TIOTI as an opportunity to apply lessons learned from operations that
never really evolved past “startup” mode at ipi.net – even after more than 7 years in business. General
operations, partnership agreements, legal and financial documents were so well organized that we were able
to move through Series A due diligence in less than three weeks from term sheet to closed deal.

I resigned my full-time position at TIOTI 90 days after Series A funding, retaining my co-founder equity.

E D U C AT I O N
University of Michigan, Ann Arbor, MI — Bachelor of Arts, Political Science, 1991

SKILLS
I am able to look at broad challenges from a leadership perspective and architect creative, effective solutions
that may ultimately require management of million-dollar budgets and dozens of team members. I recognize
and cultivate talent in people around me, and believe in leadership by example. I like to inspire team members
by becoming very familiar with their different frames of reference. I am, for example, competent in most
Microsoft .NET technologies, Ruby on Rails, JavaScript, WML, XHTML, Ajax, PHP, RESTful application
development and design tools like Adobe Photoshop and Microsoft Visio. I can still personally build and
manage clustered Windows and SQL Server Enterprise hosting environments (Linux and MySQL, too.) Even
with these skills, my overarching goal these days is to let experts around me do their thing without
micromanaging. This philosophy comes from my time managing more than 100 employees and over $30mm in
aggregate revenue from blue chip clients.

REFERRALS
References available upon request, including Chris Burke (former CTO, Vodafone UK); Mark Ryan (startup
CTO, eBay and former CTO, weather.com); Daniel Friel (former Chief Economist, NationsBank); Terry Griffin
(former SVP, Marketing and Advertising at EarthLink); Scott Thomas (Director of Brand Marketing at GameTap);
and Mollie Tregembo (Director of Advertising and Marketing at Intercontinental Hotel Group.)

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