Sales Presentation Black

WELCOME TO
JIM HAMILTON REAL ESTATE
Presentation prepared for:

Sellers of Sacramento, Placer and El Dorado Counties
You Deserve
Honesty – Respect - Results
Jim Hamilton
Direct: (916) 355-7005 Mobile: (916) 601-0500 Fax: (916) 294-8565
150 Natoma Station Drive, Suite 300, Folsom, CA 95630
jhamilton@GoLyon.com
www.Jimhamiltonrealestate.com
CA DRE# 0181309
CONTENTS
YOUR REALTOR 1
YOU DESERVE 2
THE LYON BRAND 3
MISSION STATEMENT 4
PROFESSIONAL TEAM 5
YOUR BUYERS 6
MARKETING PLAN 8
REALTOR MARKETING 9
INTERNET MARKETING 10
ON-SITE MARKETING 13
DIRECT MAIL 16
ON-GOING MARKETING 17
MARKETING SCHEDULE 18
PRICING STRATEGY 19
NEGOTIATIONS 27
CLOSING 28
HELP US 29
THE RIGHT CHOICE 30
EXHIBITS
SHOWINGS AND OPEN HOUSES A
EXTERIOR AND CURB APPEAL B
THE VALUE OF A REAL ESTATE AGENT C
THE LYON STORY D
Jim Hamilton
CA DRE# 0181309
YOUR REALTOR
JIM HAMILTON
Broker Associate
CA DRE # 01871309
• Over 18 years of executive level marketing and sales experience
• Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000
• A fearless negotiator that knows how to create win-win situations for all parties involved
• Highly professional with a consultative method of doing business
• Specializing in traditional home sales (1-4 units), short-sales and investment property
• Internet Marketing Expert (today’s real estate marketing standard)
• Knows the importance of maintaining business relationships and how to keep them long term
• Treats others with respect and always does what he says he will do
Jim’s guiding principles of professionalism includes one of Honesty, Respect and Results for his
clients. On your next venture whether a buyer, seller or investor you can trust Jim Hamilton for all
your real estate needs.
Jim Hamilton
CA DRE# 0181309
1
YOU DESERVE
HONESTY: You deserve an honest, licensed real estate professional to

guide you through the selling cycle to insure you receive the best
possible service available. A realtor that stands behind his word and
“will do what he says he will do” to insure things are done right and as
promised.
RESPECT: Your property is of great pride and you deserve the respect
that compliments your investment. As your realtor, I will work hard and
diligent to insure you receive the best possible return on your
investment. I treat every client how I would want to be treated which
includes the utmost care and attention to detail to insure the best
possible selling experience.
RESULTS: You will receive service from a top notch real estate
professional with over 18 years executive level experience in sales and
marketing. An extensive knowledge of the Sacramento Market with an
expansive network of contacts to insure the highest exposure to
potential buyers. A fearless negotiator that knows how to “WIN” for all
parties involved. An aggressive marketing plan to insure your property
gets maximum market penetration and you receive the most
competitive price on your home. The resources and brand recognition
for your property with Sacramento’s #1 Real Estate Brokerage,
Lyon Real Estate.
Jim Hamilton
CA DRE# 0181309
2
THE LYON BRAND
Voted Best Lyon agents

Real Estate outperformed
competing brokers with an
Company average of over 8 closed
transactions per agent in
2005, 2006, 2008; the highest per-
2007 & 2008: agent productivity in the
region.
Customers named Lyon as
the best real estate
company, surpassing
Coldwell Banker, Re/Max,
Century 21, ERA Realty,
and Keller Williams.
#1 independent real estate

company in the Sacramento
Region
#2 in California
#25 in the United States
Jim Hamilton
CA DRE# 0181309
3
MISSION STATEMENT
SELL YOUR HOME…
• For the best possible price
• In the shortest period of time
• With the least amount of hassles for you
Jim Hamilton
CA DRE# 0181309
4
PROFESSIONAL TEAM
Jim Hamilton
Your Realtor
Kim Putman
Escrow Coordinator
Escrow Financing Home Inspection Home Staging
Denise Leath Jamie Fox Jeff Nauertz Michelle Kaspari

Old Republic Title Company Vitek Mortgage Win Home Inspection Essential Home Staging
Andrew Vierra
Wealth Wise Mortgage
Jim Reed
Summitt Funding
Jim Hamilton
CA DRE# 0181309
5
YOUR BUYERS
Who are your buyers?

•First Time Home Buyers
• Investors
• Previous Renters
What are their buying patterns?
40% Purchased a home because they recognized a firm name or salesperson and were
serviced by them
20% Purchased a home because they saw a sign in the lawn and approved of
the homes exterior and condition
18% Responded to an ad or internet listing, but eventually purchased another
home
7% Were referred through a relocation service
3% Bought the home they saw advertised in print or internet
3% Bought for a combination of the above reasons
1% Bought the home they saw at an OPEN HOUSE
Jim Hamilton
CA DRE# 0181309
6
YOUR BUYERS
Jim Hamilton
CA DRE# 0181309
7
MARKETING PLAN
STRATEGIES….
• Realtor Marketing
• Internet Marketing
• On-Site Marketing
• Direct Mail
• Ongoing Marketing
Jim Hamilton
CA DRE# 0181309
8
REALTOR MARKETING
• E-flyer – an email flyer sent to

the 100 + top producing regional
agents from all brokerages
• Direct mail invites to top 100

agents selling your type of
property
• Hosted broker tour as available
• Broker tour through the

Sacramento Association of
Realtors as available
• Broker tour for Lyon Agents in

the Sacramento Area
Jim Hamilton
CA DRE# 0181309
9
INTERNET MARKETING
Jim Hamilton
CA DRE# 0181309
10
INTERNET MARKETING
• Your property will

be loaded to the MLS
Alliance, a multiple
listing system
serving 22 California
counties.
• Realtor.com
enhanced Showcase
Status Listing.
• GoLyon.com
(60,000 visitors
monthly).
•146 additional sites

through our RELO
Network of global
real estate brokers.
Jim Hamilton
CA DRE# 0181309
11
INTERNET MARKETING
Jim Hamilton
CA DRE# 0181309
1 2
ON-SITE MARKETING
Full color property

flyer highlighting
your home’s most
desirable
features.
Single Family Property, Year Built: 2007

4 Total Bedroom(s), 2 Total Bath(s)
Approx. 1,200 sq. ft., Forced Heat / Air Conditioning
2 Car Garage , Composition Roof
Corner Lot., Approx. 1.2 acre(s), Vaulted Ceilings
Jim Hamilton
CA DRE# 0181309
13
ON-SITE MARKETING
• Yard sign with full contact

information
• Constantly stocked full color

brochure box
• Marketing sign riders

highlighting key property
features
Jim Hamilton
CA DRE# 0181309
14
ON-SITE MARKETING
• Full color
brochures
• Comparable sales
statistics
• Loan comparisons
• Title report
• Virtual CD
brochure for
motivated buyers
containing virtual
tour or video &
property pictures
Jim Hamilton
CA DRE# 0181309
15
DIRECT MAIL
LISTED AT $397,950.00 Brand New Custom Home

• Just listed
NEW ON THE MARKET
125 Maple Avenue ¦ Sacramento, CA 95680 announcement

Single Family Property
Year Built: 2007
cards delivered to
4 Total Bedroom(s)
2 Total Bath(s)
targeted buyers,
Approx. 1,200 sq. ft.
Forced Air Heat area residents, and
Air Conditioning
2 Car Garage our database of
Composition Roof
Corner Lot
Approx. 1.2 acre(s)
home buyers
Vaulted Ceilings
Jim Hamilton
Jim Hamilton
BrokerBroker
Associate
Associate
• Letters mailed to
Office:
Office:
(916) 355-7005
Cell Phone:
Cell Phone:
(916) 355-7005
(916) (916)
Fax: (916)
Fax: (916)
601-0500
294-8565
601-0500
294-8565
qualified home
Jimhamiltonrealestate.com
Jimhamiltonrealestate.com
CA DRE#
CA DRE#
01871309
01871309
renters in
surrounding area
about purchase or
referral potential
Jim Hamilton
CA DRE# 0181309
16
ON-GOING MARKETING
• Print advertising repeated on a

weekly basis
• Realtor marketing repeated monthly
• Direct mail repeated monthly
• Buyer database mined weekly
• Regional E-Flyers repeated monthly
• Constant stock of all internal and
external marketing materials
• Marketing updates to you on a
weekly basis – activity reported as
happens via automated online
Showing Tracking system
• Daily market condition updates as
changes occur
Jim Hamilton
CA DRE# 0181309
17
MARKETING SCHEDULE
Description Deadline Description Deadline
Sign Listing Agreement 10.18.09 Update Realtor.com Showcase Status Listing 10.23.09
Create marketing materials 10.20.09 Create / Drop Realtor marketing elements 10.23.09
Advise you on showing procedures 10.20.09 Complete on site marketing materials (multi media) 10.23.09
Order Staging Consultation w/ ASP (if

10.21.09
done) Drop direct mail 10.23.09
Order print advertising 10.21.09

Complete 2940 Walnut Website 10.23.09
Place property in Multiple Listing Service 10.21.09

Update Internet Exposure 10.27.09
Photo shoot onsite 10.21.09
10.27-
Coordinate Broker Tours
28.09
Create Virtual Tour & Video Shoot 10.22.09
Monitor Real Estate activity to maintain competitive

Place external marketing materials 10.22.09 Daily
position
Follow-up on showings & Feedback Daily

Distribute Flyers to all offices 10.22.09
Weekly market updates, Monitor website activity, Call

Schedule brokers tours 10.23.09 backs from phone inquiries, internet inquiries and
ads, Private showings, Ongoing
Freshen-up print advertising, Mine buyer database for
new prospects
Roll-out Internet exposure 10.23.09
Jim Hamilton
CA DRE# 0181309
18
PRICING STRATEGY
Selling Price vs. Timing
A
C
T
I
V
I
T
Y
0 1 2 3 4 5 6 7 8
Time on Market in Weeks
It is important that we price your home properly

from the start, while buyer interest is high
Timing is extremely important in the real estate market. The above graph
illustrates the importance of placing your property on the market at a realistic
price and terms from the very beginning. A property attracts the most
excitement and interest from the real estate community and potential
buyers when it is first listed; therefore is has the highest chances of a sale
when it is new on the market.
Jim Hamilton
CA DRE# 0181309
19
PRICING STRATEGY
Asking Percentage
Price of Buyers
+15% 10%
+10% 30%
Market Value
60%
-10% 75%
-15% 90%
The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at market
value than above market value. The percentage increases even further when the price
drops below market value. Therefore, if you price your property at market value, you are
exposing it to a much greater percentage of prospective buyers and you are increasing
your chances for a sale.
Jim Hamilton
CA DRE# 0181309
20
PRICING STRATEGY
Comparative Market
Analysis Explanation
The following pages graphically illustrate the comparable properties that closely match your
property’s characteristics. These properties will help to find a fair market value for your property
and help decide the proper listing price for your home.
FAIR MARKET VALUE HAS BEEN DEFINED AS:

The highest price estimated in terms of money which the property will bring when the property is
exposed for sale in the open market by a willing seller, allowing time to find a willing buyer, neither
buyer nor seller acting under compulsion, both having full knowledge of all the uses and purposes
to which the property is adapted and for which it is capable of being used.
This market value definition presupposes perfect knowledge on the part of the buyer and seller.
Since this perfect world rarely exists, our estimate of price is generally indicated as a range.
In evaluating your property I have used many of the tools that a professional appraiser utilizes:
comparable sales, competitive listings in escrow, square footage, location, amenities, and the general
condition of the property. I have also considered the effect of any existing financing on the property.
The enclosed data was researched from the reliable information currently available from the local
Association of Realtors, Local real estate firms, and title companies. It does not reflect every property
of comparable value for sale now, but does represent a good cross section of the competitive real
estate inventory and recent sales.
Please note that while none of the properties are exactly like yours, they do provide a good reference
source in a comparative market analysis.
The estimated value I have given for your property does not mean that the sale of the property could
not occur at a higher price. The price you ultimately receive, of course, will depend on your
motivation, the motivation of the buyer, and market conditions at the time offers are received.
Once we have tested the market at this price, we will make periodic reviews to ensure we remain
competitive.
Jim Hamilton
CA DRE# 0181309
21
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
22
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
23
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
24
PRICING STRATEGY
Jim Hamilton
CA DRE# 0181309
25
NEGOTIATIONS
Review
purchase
offers in detail
with
you and
negotiate
diligently on
your behalf
Jim Hamilton
CA DRE# 0181309
26
NEGOTIATIONS
• Explain issues such

as agency and
property disclosure
• Review forms used
in the purchase and
sale
of a home
• Schedule & meet
inspectors and
appraisers
• Negotiate round two
diligently on your
behalf
• Monitor buyers
lender for
performance
Jim Hamilton
CA DRE# 0181309
27
CLOSING
I will walk you through

the closing process
and handle all the
details of the
transaction.
Have complete peace

of mine knowing that
your transaction will
be handled in timely
manner without any
hassles on your end.
Jim Hamilton
CA DRE# 0181309
28
HELP US
By preparing your home

for sale:
• Repairs
• General Cleaning
• Maintain landscaping
And your final step…

Pack for your move
Jim Hamilton
CA DRE# 0181309
29
THE RIGHT CHOICE
Hire Jim Hamilton

for all your Real Estate Needs
Jim Hamilton
CA DRE# 0181309
30
SHOWINGS AND
OPEN HOUSES
Planned open house appointments will allow you time to prepare. But oftentimes, the window of
opportunity To expose your property to a motivated buyer can be small. So every time you leave your
home, make sure it is ready for an unexpected showing.
General Preparation
When preparing your home, think about the techniques used to show builders' model homes or what you
might do to prepare for honored guests.
• Review pointers from "First impressions" checklist, particularly regarding cleanliness, clutter, and
repairs - interior and exterior.
• Create as light; cheerful and serene an environment as possible.
• Open drapes and light lamps including those in closets, basement or attic.
• Add a welcoming touch by filling candy dishes and putting out fresh flowers.
Bedrooms
• Make beds, put clothes and toys away, keep decorator pillows orderly.
• Turn blinds so slats are uniformly open. Put on light if room is dark.
Bathrooms
• Put out a clean hand towel, fresh soap and soap-dish.
• Put commode lid down and ensure tissue supply is adequate.
• Potpourri dish can provide a nice sight and scent.
Kitchen
• Put away last minute dishes and conceal countertop articles.
• Simmer a few drops of vanilla on stove.
Dining Room
• Arrange inviting centerpiece.
• Consider setting the table with fine china and linen.
• Light chandelier.
Living Room/Family Room/Den
• Straighten pictures on walls.
• Adjust sofa cushions and throw pillows.
• Dispose of newspapers and drink containers, and polish tabletops.
• Light fireplace in winter.
Entryway
• When exiting just before buyers arrive, turn around at front door and see what the prospect's first
impression will be. What is the first thing you notice from that vantage point? Is it an asset?
Notify your neighbors of scheduled open house days, and assure them they'll be welcome. Their
eagerness to discover decorating ideas for their own homes may actually result in them turning up a
buyer among their friends.
Jim Hamilton
CA DRE# 0181309
A
EXTERIOR AND
CURB APPEAL
Experts say most buyers make their decision at first sight.
General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained.
• Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and
prune trees.
• Keep driveway clean and free of parked cars, and keep the garage door closed.
• Repair or replace loose or damaged roof shingles.
• Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of
obstructions like toys or snow.
• Items from RV's to waste cans left out can contribute to a cluttered or busy appearance. Make sure that
from the street, your property appears clear.
• Inspect appearance of interior window coverings from the curb.
• Repair any peeling paint or loose caulking on windows or other areas.
• Take steps to eliminate insect or rodent pests.
• Pick up after your pets or neighborhood animals.
Doorway
While agents work the lockbox for a key, buyers have idle time to notice details.
• Apply a fresh coat of paint to the front door and frame.
• Consider adding pots of flowering plants in the entryway if weather permits.
• Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.
Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.
Clean, Clear, Light and Bright

• Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may
pay for itself by adding to a buyer's perceived value of your home.
• For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear
kitchen counters of everything other than perhaps a few very pretty items. Ask yourself: In a model
home, would a professional decorator put your choice of items out on the counter?
• Remember: closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since
you are anticipating a move anyway, consider holding a garage sale or boxing and storing unused
belongings.
• If necessary, repaint or clean/replace dingy, soiled or strongly-colored walls, and window and floor
coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision
their own furnishings and decor.
• Repair dripping faucets, burned-out light bulbs, or cracked windowpanes.
• Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles.
Warm and Homey

• Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can
make your home more inviting.
• Keep an attractive set of towels in each bathroom to be brought out only for showings.
Jim Hamilton
CA DRE# 0181309
B
THE VALUE OF A
REAL ESTATE AGENT
Why hire a professional real estate agent to help sell your property? Do you have the time, experience, sources
of information, and contacts to do the job yourself? Would it go as smooth as it could? Would it give you more
personal time? Would you obtain a higher price? Here are just a few areas in which a professional real estate
agent earns his or her commission:
Pricing Considerations
A professional's insight in determining a pricing strategy for your property can keep you from missing an
opportunity by undervaluing or wasting time by overpricing. Experience evaluating competing properties and
market trends is a first ingredient for the best transaction experience.
Marketing Expertise
• Preparation. Your agent is skilled in recommending repairs or cosmetic work that have proven to
minimize time on market and maximize both prospect interest and sales price.
• Exposure to the public. Your agent will know best how to use flyers, open house days, and especially
mailing to and meeting with ex-clients and other qualified buyers. The National Association of
REALTORS@ studies show that 82% of real estate sales are the result not of advertising, but of agent
contacts through previous clients, referrals, friends and family, and personal contacts.
• Exposure to other industry professionals. Your agent will utilize a Multiple Listing Service or other
cooperative marketing networks. Once your property is listed, it is statistically likely the buyer will be
the client of another agent associated with yours.
• Advertising: media and frequency. It takes experience to know what works in advertising. Ads generate
phone calls to the real estate office but statistically have minimum effectiveness selling a specific
property. Overexposure of a property in any media may give a buyer the impression the property is
distressed or the seller desperate.
Security
Working with a real estate agent ensures showings will be supervised. You can instruct un-chaperoned buyers
to call your agent for an appointment so they can be prescreened, you will be safe, and you can do your final
polish before the showing.
Negotiating
• Middleperson. Most buyers prefer to negotiate with someone they perceive as unbiased, not emotional,
and professionally trained. They are more likely to express objections to agents with the hope of
resolution, when they otherwise might move on to another property rather than talking to you directly.
• Objectivity. Evaluate proposals privately without compromising your marketing position.
Monitoring, Renegotiating and Closing

• Overwhelming volume of steps. The process of appraisals, inspections, and financing involves a lot of
possible pitfalls. There are many required legal forms and processes.
• Experience reading and following escrow instructions. Instructions must be clear and complete. Your
agent is the best person to objectively help you communicate these issues and move the transaction to
closing (or settlement).
• Inspectors and other professionals. Your agent can meet specialists and negotiate regarding repairs
needed to complete your contract. Industry contacts provide resources for work-persons in many areas
with knowledge as to their historical skill and reliability.
Jim Hamilton
CA DRE#0181309
C
THE LYON
REAL ESTATE STORY
We are a family owned business which has specialized in and grown with the many
distinguished communities in the area. For many years we have enjoyed powerful recognition
built upon our trademark of personalized service to the many families moving in and out of the
area. Because we have grown with our communities, our real estate professionals have
intimate knowledge of each community’s character, mood, and growth potential. Due to the
fact that the majority of our associates live in the communities we serve, they can readily meet
the unique challenges and problems families encounter in selecting their new homes. Drawing
on their extensive knowledge of schools, recreational facilities, shopping requirements and
transportation our associates are able to better satisfy the family housing needs of their clients.
For the investor, our commercial department is able to provide our valued clients with income
and commercial property opportunities.
We are a company of people… and it is because of these dedicated people you can feel
confident that all of your real estate needs will be handled in a most trustworthy, professional
and efficient manner.
One indication of our professionalism is this computer generated Comparative Market Analysis
which compiles complete and accurate information to assist you in the decision making
process regarding the pricing and marketing of your most valuable asset - your home.
Jim Hamilton
CA DRE # 0181309

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WELCOME TO

JIM HAMILTON REAL ESTATE

Presentation prepared for:

• Over 18 years of executive level marketing and sales experience

• Successfully negotiated sales contracts which ranged from $500,000 to $10,000,000

• Highly professional with a consultative method of doing business

• Internet Marketing Expert (today’s real estate marketing standard)

HONESTY: You deserve an honest, licensed real estate professional to

Voted Best Lyon agents

#1 independent real estate

#25 in the United States

SELL YOUR HOME…

• For the best possible price

• In the shortest period of time

• With the least amount of hassles for you

Escrow Financing Home Inspection Home Staging

Denise Leath Jamie Fox Jeff Nauertz Michelle Kaspari

Who are your buyers?

What are their buying patterns?

• E-flyer – an email flyer sent to

• Direct mail invites to top 100

• Hosted broker tour as available

• Broker tour through the

• Broker tour for Lyon Agents in

• Your property will

•146 additional sites

Full color property

Single Family Property, Year Built: 2007

• Yard sign with full contact

• Constantly stocked full color

• Marketing sign riders

LISTED AT $397,950.00 Brand New Custom Home

125 Maple Avenue ¦ Sacramento, CA 95680 announcement

• Print advertising repeated on a

Description Deadline Description Deadline

Order Staging Consultation w/ ASP (if

Order print advertising 10.21.09

Place property in Multiple Listing Service 10.21.09

Photo shoot onsite 10.21.09

Monitor Real Estate activity to maintain competitive

Follow-up on showings & Feedback Daily

Weekly market updates, Monitor website activity, Call

Selling Price vs. Timing

Time on Market in Weeks

It is important that we price your home properly

The Importance of Intelligent Pricing

FAIR MARKET VALUE HAS BEEN DEFINED AS:

• Explain issues such

I will walk you through

Have complete peace

By preparing your home

And your final step…

Hire Jim Hamilton

Experts say most buyers make their decision at first sight.

Clean, Clear, Light and Bright

Warm and Homey

Monitoring, Renegotiating and Closing

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