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Dial Soap Redesign

Hailey Lewis

Table of Contents
Redesign Plan..............................................................................................4
Style Guide.....................................................................................................6
PackageDesign............................................................................................9
Photography................................................................................................10
Product Advertisement............................................................................11

Redesign Plan
Dial Soap has been in business for over 65 years now. The current
design is simple and clean, but I am going to improve it by
revaluating both their mission and their target audience. I will
incorporate these important factors into the design. I will make
the design more modern and use different colors so that Dial
soap will stand out more on the shelf. The ingredients and other
important information will be clear and legible as well as visually
appealing.

Dial has made it their mission to deliver high quality, safe, and
clean soap to families. They have a variety of different products
and scents and their target audience is families in America who
value clean hands without a high cost.
To keep American uniforms free of fungus during World War
II, Dr. William Gump created a germicidal compound. This
compound, dubbed G-11, would become the active ingredient
in Dial soap. Once the company was started in 1950, physicians
began recommending it to their patients and one decade later
became the first soap in space.
Creating a label with the eye-catching design that Dial Liquid
Soap needs will increase sales because it will stand out to
consumers on the shelf. Dial has great advertising so making sure
the public is aware of the package redesign will show the public
that Dial is determined to stick around by consistently changing
and improving their product. Creating advertisements to be
shared online will allow the public to see the changes that Dial is
making in order to ensure the value and quality not only in this
product, but also in the company itself.
5

Style Guide
FONTS: Titles

Midnight Violet
CMYK: 90 96 38 59
RGB: 27 0 57
Pantone: 274 C
HEX: # 1b0039

FONTS: Body Copy

BlackJackRegular Regular
Avenir Next Ultra Light
Avenir Next Regular
Avenir Next Italic
Avenir
Next Medium
Title fonts on packaging should
Avenir
Next Demi Bold
be between size 11 and 18 pts.
Avenir
Next Bold Italic
When emphasis is needed, adjust
size slightly because there are not
Avenir
Next Bold
bold
styles
with
this
font.
Avenir Next Heavy

Body fonts should be between
size 4 and 14 pts. When
emphasis is needed, change
style to medium or demi bold.

Lavender

CMYK: 87 100 12 4
RGB: 75 28 130
Pantone: 2607 C
HEX: # 4b1c82

Spring Rose

CMYK: 29 61 5 0
RGB: 182 120 172
Pantone: 7440 C
HEX: # b678ac

Aloe Green

CMYK: 79 46 62 31
RGB: 52 91 83
Pantone: 5477 C
HEX: # 345b53

Robin Blue

CMYK: 50 0 27 0
RGB: 117 213 202
Pantone: 7471 C
HEX: # 8cddd3

Bright Yellow
CMYK: 7 4 97 0
RGB: 243 226 30
Pantone: 604 C
HEX: # f3e21e

Ivory

CMYK: 0 2 20 0
RGB: 255 245 211
Pantone: 7499 C
HEX: # fff5d3

Style Guide

Package Design
25%

MORE

The color logo should be used on all packaging and


marketing. The black and white logo should rarely be
used unless circumstances require it to be used. The
logo should be placed 1/2 inch from the top of the
front label. It should not exceed 1 inch wide on the
front label.

vs. 7.5 oz.

Lavender

Healthier Skin. Healthier You.

Breathe in a fragrance blend


that is exotic while gently
cleansing your hands of dirt
and germs.

& Twilight Jasmine


ANTIBACTERIAL
Hand Soap with
Moisturizer

DOCTOR

RECOMMENDED

Visit our web site at www.dialsoap.com


MADE IN USA
c 2015 & Distributed by THE DIAL CORPORATION
A
COMPANY, SCOTTSDALE, AZ 85255
This distinctive design and elements of this package are proprietary
and owned by The Dial Corporation, A Henkel Company.

9.375 FL OZ (227 mL)

Photography

10

Product Advertisement

11