1.

0 INTRODUCTION
1.1 Name of the company :
Asian Delight
1.2 Nature of the business :
Selling foods such as steamboat and chicken rice
1.3 Location of business :
UMK futsal court, Universiti Malaysia Kelantan Kampus Kota, Kelantan
Darul Naim.
1.4 Date of commencement :
24th - 29th October 2015
1.5 Factors in selecting the proposed venture :
The reason we selling chicken rice and steamboat because we have had a
lot of positive feedback on those two foods from most of the UMK
students. The cost of production for this business is quite low and its easy
to maximize our profit.
1.6 Future prospects of the business :
We plan to expand our business into new markets to target the new
audiences.

2.0 PURPOSE OF PREPARING A BUSINESS PLAN

a) To view and evaluate the proposed business venture in an objective,
critical, and practical manner.
b) To analyse and evaluate the viability of a proposed venture.
c) To provide guidance in managing the business.
d) To allocate business resources effectively.
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3.0 BUSINESS/COMPANY BACKGROUND

3.1 Name Of Company

Asian Delight Group Of Company

3.2 Address (Business And Correspondence)

Futsal court, Universiti Malaysia Kelantan(kampus kota)

2

3.3 Telephone Number/Fax Number/E-Mail Address

012-4909152/samrambo95@gmail.com - sam
017-5599762/mrjokerpeace@gmail.com - jay

3.4 Form Of Business

S.M.E. , Small stall (10x10)

3.5 Main Business Activities

Selling steamboat
Selling chicken rice

3.6 Date Of Commencement

24th of October 2015

4.0 BACKGROUND OF OWNERS/ PARTNERS /DIRECTORS

4.1 Personal Particulars of Owners/ Partners /Directors
i.

Name of owner/partners/directors

ii.

Identity card number of the owner/partners/directors

iii. Permanent address of the company

iv.

Correspondence address

v.

Website address
3

vi.

E-mail address

vii. Telephone number

viii. Date of birth
ix. Age
x.

Marital status

xi. Academic qualification

xii. Courses attended
xiii. Skills
xiv. Experience
xv. Present occupation
xvi. Capital contribution

Personal Particulars of Owner and Partners

i.

Nurhanim Binti Jamaluddin

ii. 950710-10-5106
iii. Universiti Malaysia Kelantan, Pengkalan Chepa, Taman Bendahara, 16100 Kota
Bharu, Kelantan .
iv. hanimj10@gmail.com
v.

012 7821007

vi. 10/07/1995
4

vii. 20
viii. Single
ix. STPM
x.

RM 70.00

i.

Nursyahira Binti Zainal

ii. 950711-10-5300
iii. Universiti Malaysia Kelantan, Pengkalan Chepa, Taman Bendahara, 16100 Kota
Bharu, Kelantan .
iv. syahirazainal@gmail.com
v.

017 2043935

vi. 11/07/1995
vii. 20
viii. Single
ix. STPM
x.

RM 70.00

i.

Monishalla A/P Ravindran

ii. 950731-12-6598
iii. Universiti Malaysia Kelantan, Pengkalan Chepa, Taman Bendahara, 16100 Kota
Bharu, Kelantan .
iv. moni.shalla95@gmail.com
v.

016 3900968

vi. 31/07/1995
vii. 20
viii. Single
5

ix. STPM
x.

RM 70.00

i.

Chng Yee Chuang

ii. 950712-08-6148
iii. Universiti Malaysia Kelantan, Pengkalan Chepa, Taman Bendahara, 16100 Kota
Bharu, Kelantan .
iv. kaelynchng@hotmail.com
v.

016 5928752

vi. 12/07/1995
vii. 20
viii. Single
ix. STPM
x.

RM 70.00

i.

Yuvashangkari A/P Ananthan

ii. 950710-59-5002
iv. Universiti Malaysia Kelantan, Pengkalan Chepa, Taman Bendahara, 16100 Kota
Bharu, Kelantan .
iii. yshangkari_ananthan@yahoo.com
iv. 011 10720279
v.

10/07/1995

vi. 20
6

vii. Single
viii. STPM
ix. RM 70.00

i.

Lim Jiang Yang

ii. 950719-02-6105
iii. Universiti Malaysia Kelantan, Pengkalan Chepa, Taman Bendahara, 16100 Kota
Bharu, Kelantan .
iv. mrjokerpeace@gmail.com
v.

017 5599762

vi. 19/07/1995
vii. 20
viii. Single
ix. STPM
x.

RM 70.00

i.

Mohammed Shamir Bin A.Manaf

ii. 950722-10-6237
iii. Universiti Malaysia Kelantan, Pengkalan Chepa, Taman Bendahara, 16100 Kota
Bharu, Kelantan .
iv. samrambo95@gmail.com
v.

012 4909152
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vi. 22/07/1995
vii. 20
viii. Single
ix. STPM
x.

RM 70.00

4.2 PARTNERSHIP AGREEMENT

i. Name of the business
ASIAN DELIGHT GROUP OF COMPANY

5.0 BACKGROUND OF PROPOSED PROJECT

5.1) PHYSICAL LOCATION
The location or venue for the business is at futsal court of Universiti Malaysia
Kelantan [UMK] Kampus Kota.
5.2) BASIC AMENITIES

The basic amenities that are going to use is electric equipments, water , tent and
utensils.

6.0 ORGANIZATION/AMINISTRATION/MANAGEMENT PLAN

6.1 Organizations mission, vision, objectives

Logo

Vision

OUR FOODS, OUR GLORY

Mission

TO SERVE CUSTOMERS WITH FULL OF SINCERITY &

PASSION
1. TO ENHANCE ENTREPRENEURIAL SPIRIT AMONG THE

Objectives

GROUP MEMBERS.
2. TO LEARN HOW TO COMMUNICATE WITH THE
CUSTOMERS AND STUDY THEIR BEHAVIOR.
3. TO LEARN HOW TO MANAGE A BUSINESS (S.M.E.)

1.2 Organizational Chart

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CEO
NUR
HANIM
PRODUCTION
MANAGER
LIM JIANG
YANG

FINANCIAL
MANAGER
CHNG YEE
CHUANG

MARKETING
MANAGER
SAM

ADMINISTRATION
MANAGER
YUVA

SUPERVISOR
MONISHALLA

11

SALES
MANAGER
NUR
SYAHIRA

6.3 Manpower Planning

Position

Number of Personal

General Manager
(NURHANIM JAMALUDDIN)

012-7821007

Marketing Manager
(MOHAMED SHAMIR BIN A.MANAF)

012-4909152

Finance Manager
(CHNG YEE CHUANG)

016-5928752

Production Manager
(LIM JIANG YANG)

017-5599760

Administration Manager
(YUVASHANGKARI A/P ANANTHAN)

011-10720279

Sales Manager
(NUR SYAHIRA BINTI ZAINAL)

017-2043935

Supervisor
(MONISHALLA A/P RAVINDRAN)

016-3900968

12

6.4 Schedule of tasks and responsibilities

Task/Position

Responsibilities/Job Description
-supervise the employees
-to ensure the work flow goes well as
planned

General Manager

Marketing Manager

-to promote the business as response can be

receive from the public

Finance Manager

- handling the account and cash flow of

organisation

Production Manager

- to ensure the operation of business goes on

well

Administration Manager

- to carry out admin jobs such as handling

paper work

Sales Manager

-to ensure that the sales of the business goes

on smoothly

Supervisor

-to supervise work flow

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6.5 List of business equipment and supplies

BUSINESS EQUIPMENT
No

Type of equipment

Quantity

Price of unit (RM)

Total amount (RM)

Rice cooker

50.00

50.00

Soup ladle

5.00

5.00

Ice clip

1.20

2.40

White plastic bag

5.50

5.50

Plastic bag

3.70

7.40

Raffia

7.90

7.90

Total

78.20

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7.0 MARKETING PLAN / ANALYSIS

7.1

Target Market
We will focus on attracting UMK students ages 20-23 with their average

budget of at least RM4.00 RM 5.00 per meal. They are the ones that are willing to
spend their money on good dining and service at a value price. Our geographics
include people from the local Taman Bendahara area.
7.2

Market Size
There is 1500 students of Universiti Malaysia Kelantan, 3.33% of UMK

students will be our target market for chicken rice whereas target market for
steamboat is 4%.
7.3

Competitors (Strength and Weakness)

Competitors
1) Along Murtabak

Strength
Experienced in selling

Weakness
Price is not affordable

2) Crazy Foodz

Yong Toufu for years.

Selling food at the

for a student.
The menu may not

strategic place.

suitable for the taste of

the local citizens

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7.4

Sales Forecast
Chicken Rice :
SALES
DAY
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
TOTAL

( 3.33%)
( 3.33% )
( 4% )
( 4% )
( 4% )
( 4% )

UNIT

RM

50
50
60
60
60
60
290

RM 5 x 50 = 250
RM 5 x 50 = 250
RM 5 x 60 = 300
RM 5 x 60 = 300
RM 5 x 60 = 300
RM 5 x 60 = 300
RM 1700

Steamboat :
SALES
DAY
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
TOTAL

UNIT ( kg )

RM

5kg x 15/person = 75
6kg x 15/person = 90
6kg x 15/person = 90
6kg x 15/person = 90
6kg x 15/person = 90
6kg x 15/person = 90
525

RM 4 x 75 = 300
RM 4 x 90 = 360
RM 4 x 90 = 360
RM 4 x 90 = 360
RM 4 x 90 = 360
RM 4 x 90 = 360
RM 2100

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7.5

MAREKETING STRATEGIES
1. PRODUCT OR SERVICE STRATEGY
Brand
Ease of use
Product Differentiation

2. PRICING STRATEGY
Cost based pricing or price differentiation

3. DISTRIBUTION STRATEGY
Channel 1

DECRIPTION
ASIAN DELIGHTS
Halal and fresh
Chicken Rice and Thai Steamboat

DECRIPTION
Pricing based on cost

DECRIPTION
From producer to customer

4. PROMOTION STRATEGY
Advertising
Personal selling

DECRIPTION
By poster at every UMK block
Promoting the business through
friends
Promote on the day of the

Public relations and publicity

entrepreneur week

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7.6

MARKETING BUDGET

MARKETING EXPENDITURE
RM
Fixed Assets / Capital Expenditure :
- Signboard
6.80
- 2 Ice clip
2.40
- 1 soup ladle
5.00
- Rice cooker
50.00
Other Expenditure :
- Deposit ( rent, utilities, etc. )
180
TOTAL
244.20

8.1
NO.
1.

2.

RM
6.80
2.40
5.00
50.00
180
244.20

PRODUCTION SCHEDULE / CAPACITY PLANNING

TIME OF PRODUCTION
Daily Production :
Day 1
Day 2-6
Hourly Production :
Day 1
Day 2-6

QUANTITY OF PRODUCTION
75 packs of steamboat per day
50 packs of chicken rice per day
90 packs of steamboat per day
12 hours / 6 = 6.25 of steamboat
7 hours / 6 days = 7 packs of chicken rice per hour
5 hours / 6 days = 18 steamboats per hour

9.0 FINANCIAL PLAN / STRATEGY /ANALYSIS

9.1 Project implementation cost schedule
Project Implementation Cost
Requirements
Fixed Capital Expenditure
Marketing Department
Operation department

cost
RM

RM

207.80
137.78

207.80
137.78

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9.2 Pro forma cash statement

PRO PORMA
CASH FLOW
CASH INFLOWS
Balance Carry Over

Day 1
(RM)

Day 2
(RM)

Day 3
(RM)

Day 4
(RM)

Day 5
(RM)

Day 6
(RM)

673.7
3

907.3
1

1210.
89

1514.
47

1818.
05

490.0
0
Sales (from Market 550.0
0
study)

550.0
0

660.0
0

660.0
0

660.0
0

660.0
0

1040.
00

1223.
73

1567.
31

1870.
89

2174.
47

2478.
05

21.67

21.67

21.67

21.67

21.67

21.67

344.6
0
366.2
7
673.7
3

294.7
5
316.4
2
907.3
1

334.7
5
356.4
2
1210.
89

344.7
5
356.4
2
1514.
47

344.7
5
356.4
2
1818.
05

344.7
5
356.4
2
2121.
63

Capital

Total inflow
Outflow
Rental
Raw Material
total outflow
Balance

9.3 SOURCES OF FINANCE

SCHEDULE OF FINANCIAL SOURCES AS AT YEAR 2015
Sources
Amount (RM)
A Equity/Own Contributions
Cash
490.00

10.0 CONCLUSION

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After going through the entrepreneurship week, we understand the difficulties and
challenges of starting up a business project. We prepared all the strategies such as
marketing strategies, operation strategies and financial strategies to ensure the
business project is going well. Asian Delight is offering steamboat as the main dishes.
We were starting our business on 24 th October until 29th October 2015 from 10 am
until 10 pm and located at Futsal court, Universiti Malaysia Kelantan. We were selling
Nasi Ayam madu and Steamboat for the six days and our main purpose of selling nasi
ayam madu and steamboat is to maximize the profitability of Asian Delight within six
days in entrepreneurship week. By the six days of business, our target is to achieve
our goals which is build a strong business market by selling these two dishes.

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