E-COMMERCE

TABLE OF CONTENT

INTRODUCTION

FIVE ADVANTEGES OG HAVING BUSINESS TO BUSINESS (B2B)

ADVANTAGES OF MARKET RESEARCH

MARKET SIZE

E-COMMERCE MARKET

INTERNET POPULATION.

SALES STRATEGY

TECHNOLOGY DOMAIN REGISTRATION

DOMAIN REGISTRATION

HOSTING

HARDWARE & SOFTWARE

PAYMENT GATEWAY

SECURITY AND PRIVACY IMPROVEMENT

SUMMARY INVESTMENT

PROCESS FLOW CHART

PROCESS FLOW

CONCLUSION

REFERENCE

Two Sample of the Payment Gateway

Example of page

1.0 INTRODUCTION
The dawn of the information and communication technology (ICT) in a business enterprise is
inevitable. Companies that follow with the traditional way of doing business and cannot
adapt with the times will be left behind, losing market share, facing operational and financial
constrains and eventually fold up as a last resort. The company, One2One Wedding Planners
Sdn. Bhd. that we are to develop the B2B, is no exception. Therefore the whole wedding
planner concept needs to be revolutionalized through the E-business to promote the sale of
the companys products and services, to react to the present fast and ever changing business
environment, and to capture a substantiate slice of the market share.
Precisely, we are going to propose to the Company to make use of the capabilities of the
computer and the Internet to sell its products and services to the general public. By having a
web site in the internet, managers and staffs of the Company will be able to manage their
daily business activities in an open environment. This means that the internet allows
managers and staffs to interact with the companys customers anytime and anywhere without
having to meet up personally.

2.0 FIVE ADVANTEGES OG HAVING BUSINESS TO BUSINESS (B2B)

1. Removes location and availability restrictions
The internet reaches across the world and spans all time zones. That means that when businesses
take their operations online, they have the same capabilities. With a physical store, customers are
limited by how close the store is and its hours of operation. Ebusinesses, on the other hand, are
accessible from any area with internet access and open 24 hours a day. Additionally, with
mcommerce on the rise, ebusiness has yet another advantage: being accessible to anyone with a

mobile device. Customers are only limited by their mobile network coverage, which goes
practically everywhere.
2. Reduces time and money spent
With bills for rent, electricity, telephones and general office upkeep, expenses for physical
locations can start to pile up. By taking your business online, you reduce or eliminate a lot of
these overhead costs. Plus, things get a lot easier from a logistical standpoint, since one person
can do the work of several people. Take mass communicating with customers, for example.
Sending a bulk email to a list of customers is easier than sending out 100 direct mailings (paper,
postage, staff, etc.). In addition to customer-facing processes, inside processes also become
friendlier on the pocketbook when going online. For example, transaction costs are lessened,
since theres no need to hire a cashier when shopping cart software lets customers check out
themselves. And if thats not enough, ebusiness marketing is often more affordable too, as online
advertising tends to cost less than traditional marketing channels.
3. Expedites customer service
When customers contact you, they want answers fast. Thanks to email and live chat software,
ebusinesses have no trouble fulfilling that need. Plus, these flexible forms of customer service
can extend past a physical stores hours of operation. Ebusinesses also offer the convenience of
delivering products straight to a customers front door, no braving of traffic needed.

4. Shows you how to improve

When it comes to learning more about your customers, a physical store is no match for an
ebusiness. With tools like Google Analytics, its much easier to access information on your sales
and customers, at no extra cost. Want to know how a product has fared over the past three
months? What about how many returning customers youve had? Unless youre doing some
extreme record-keeping, you dont have easy access to this kind of data with a brick and mortar

store. This data gives insight into your customers buying behaviors and interests, which is
invaluable to improving your business.
5. Keeps your business relevant
The internet is a big part of our lives, and isnt showing signs of leaving anytime soon. Opening
an ebusiness keeps you in touch with whats current: it levels the playing field and gives you the
resources needed to compete in todays increasingly digital marketplace. For example, having an
online presence on social media websites is a big part of getting your name out there. To stay
relevant, businesses need to consistently post content on these outlets that interest their
consumers. Whats more relevant than the latest online sale or contest?
When it comes to ebusiness, both the consumer and the business reap the benefits. Being online
makes a business convenient, accessible, affordable and better equipped to help its customers,
and when businesses are focused on benefiting their customers, everyone wins.

ADVANTAGES OF MARKET RESEARCH

Market Research was confined to information gathering or data collection that included
interviews, meetings and observations. Before designing the Web Page, we tried to
understand the traditional as well as the anticipated E-commerce ways of performing the
wedding planning jobs.
Interview is a useful tool for gathering data on activities, attitudes and opinions. Using
structured and unstructured interview techniques, we talked to the clients, their management,
employees as well as their customers. Later, the data gathered will be analyzed, categorized
and interpreted. In the photographic shop, the manager and a number of their staffs
(employees) were interviewed by us. We discussed about their daily activities ranging from
the common ones to the ad-hoc request by their customers. Other than the usual operation
like photographic session and the video session that take up one and a half day of recording,
producing reports and invoicing were also discussed during the interview. Some of the
interviewees were reluctant to provide us more details about their operations due to the

sensitivities of the data. Thus we just discussed on the problem areas that they encountered.
To dick deeper into the sensitive aspect of the business, we approached the client and the
management for solutions example like pricing and sample pictures of products. Most of the
staff informed us that they will be very much happier if e-commerce is introduced, where
their jobs will be performed in a much faster rate thereby increase productivity. We also
interviewed some of their walk-in customers. The customers said that they were not happy
with the way the video editing done on their wedding C.D. Their request for rework on the
editing was being ignored. As such they need to come personally to attend to this problem.
Moreover, the details that they have in the invoice are not up-to-date and can be tampered
easily as it was just hand written by the staffs.

3.0 MARKET SIZE

According to the Malaysian National Registration Department, The total Malaysian
population is 24.6 million. Those of marriageable age are between 18 to 45 years. This group
comprises about 65% of the population that is about 15.9 million. Of these 15.9 million,
about half are not married and are spread across the whole of Malaysia including both Sabah
and Sarawak. Imagine that if the Company is to capture about 10% of the market, it will be a
tremendous growth for the Company.
4.0 E-COMMERCE MARKET
E-wedding planner is still in infancy state in Malaysia. We proposed to the Company to offer
diversified choices of products, services and solutions, providing detailed guidelines on how
to organize a wedding, right down to choosing an auspicious wedding date online. This will
lighten burdens by reducing worries and hassles a couple may face during wedding
preparations, where there seem to be hundreds of tiny little things and details to attend to.
An E-wedding planner will help the marrying couple to:
i)

Save time. No more visit hassles from door to door hair dressing salons, bridal
studios and photographic and video shops,

ii)

Ability to make enquiries and compare prices online. Price quote comes at the click
of a finger,

iii)

Search for all accessories. Hundreds of small little things to buy. E-wedding planner
will come with an e-mail for varieties of wedding items and accessories and

iv)

Smooth wedding day. E-wedding planner will organize and plan, all to cater and suit
the wedding couple, from dinner banquet to entertainment favorites.

With the proposed Web site on the Local Area Network (Jaring) and the Internet, the
Company can expect a healthy growth of 25% in the next three years. Of course this will be
coupled with a strategic plan which we will be discussing in Section 4. This will include the
opening of several branches in several southern states capital and the consolidation of
several business sections into one to optimize on use of resources.
Basically, the E-commerce aspect will assist in the informational and operational efficiency
for the Company. The management and staffs needs to follow up manually on the operation
of the business.
5.0 INTERNET POPULATION
From the forecast of the Multimedia Ministry of Malaysia, Internet population will continue
to climb and that itself would have created an immense amount of opportunities for a
tremendous growth in e-business in the near future.
.
6.0 SALES STRATEGY
The Companys sales strategy will be based on the following:
a) Advertising in the Yellow Pages to describe the services provided by the Company.
b) Placing advertisements in the local press, including The Star, New Strait Times, Malay
Mail, Kwang Wah Yit Poh, Sin Chew Daily, China Press and other weekly magazines
c) Develop affiliate relationship with other service providers (florist, hair stylist, caterers) by
apportioning a percentage of sales to the referred customers

d) Word of mouth referrals generating sales leads in the local community through
customer referrals.

7.0 TECHNOLOG
DOMAIN REGISTRATION
Domain name is the Companys address in the internet. Simple and easy to remember
domain name is 121weddingplanners.com.my which goes to reflect our clients company
name as One2One Wedding Planners Sdn. Bhd.

8.0 HOSTING
We proposed to management to go for Server Co-location for their E-Business. Server Colocation is a service where the Company can place their own servers within other Network
Operating Centre to enjoy the benefit without the need of building a very expensive data
centre facility. Here we choose Mesrahosting as it is excellent in their service and support.
Kindly refer to Appendix 3. The management decided to go for the monthly RM300.00 colocation package.
Service and support provided by MesraHosting:Location - Located in a state-of-the-art managed Datacenter facility in Cyberjaya.
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Security - Finger print access to datacenter and Firewall protected gateway.

Backup - backup data and contents on monthly basis. The last saved data is backed up at a
separate location (more secure) so that it can be retrieved in case clients lose their data.
Connection - redundant lines directly coming from 3 different providers to ensure optimum
uptime and maximum performance.
Website monitoring - The servers are checked every 1 minute via network monitoring
software. MesraHosting.net monitors uptime as well as individual features and services
running on each server. MesraHosting.net staff is notified via alarms, email, screen pop-ups,
and paging, if a problem occur.
Technical Support - 24/7 via phone/chat & email
9.0 HARDWARE & SOFTWARE
We proposed to use the Microsoft Windows Server 2003 Web Edition as clients web server.
1 U rack server with configuration:
- P4 2.8GHz /1M, 800MHz FSB; 1 GB RAM; 146GB SCSI x 2 (RAID 1 configured);
and Microsoft Windows Server 2003 Web Edition
Please refer to appendix for the quotation from Dell for details.
10.0 PAYMENT GATEWAY
Payment gateway can be found in the internet. Kindly refer Appendix 4.
We propose to use IKOBO for our payment gateway. It is easiest to withdraw money and
cheapest service transaction rate (2.99% +USD0.29). Beside the cost, security and privacy is
another major concern.
11.0 SECURITY AND PRIVACY IMPROVEMENT
IKOBO is a secure site which verified by VeriSign.
Attached screen capture for the VeriSign verification.

IKOBO also had reviewed by TRUST-E

on privacy statement.

Please go to url https://www.truste.org/ivalidate.php?url=www.ikobo.com for validation or

refer to screen capture.

12.0 SUMMARY INVESTMENT

IKOBO Payment gateway = RM113.62 (USD 29.90 which included debit card)
Hardware (server) = RM15298.00
Hosting fees = RM300 per month

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13.0 PROCESS FLOW CHART

Every Web page has a homepage. It's the first page one sees when one type in
www.domainname.com and it is also called the "root" of ones site. From this homepage it might
have several links, "sub pages" such as ABOUT US, CONTACT US, SERVICES. A flow chart
of this scenario would like:
Log On To
Our Wedding
Planning Web
page

1.About Us
2.Customer
Support
3.Members
Only

Contact Info

My Account

Click an item
package &
Product

Select the
package &
Product From
Catalog

Product & package 1

Product & package 2

Product & package 3

Product & package

4
Payment By Cash or
Services
Handling
Credit
Card &
$$$$$

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14.0 PROCESS FLOW

A scenario of IKOBO's Single-Item Purchase Service
Customer A, who is new to IKOBO, is going to purchase an item from One2One Wedding
Planners' website (www.one2oneweddingplanners.com.my)
a) Customer A goes to One2One Wedding Planners' website, choose the interested package
and click the Payment button.
b) Customer A is taken to an IKOBO purchase details page that shows the details of the
package chosen.
c) To pay for the purchase, customer A enters the name and credit card information.
d) Since customer A is not already an IKOBO member, he/she enters a username and
password, easily creating a new IKOBO account.
e) Customer A is taken to a purchase confirmation page where he/she sees the details of his
transaction. He/she is also given One2One Wedding Planners' website customer service
contact information. He/she clicks the Continue link and is returned to a page on
One2One Wedding Planners' website, which he/she specified when he/she created in the
Item Setup.
f) Customer A receives an email receipt for this transaction, confirming his/her payment and
including a copy of his/her purchase details.

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g) One2one Wedding Planners Sdn. Bhd. receives an email notification of customer As

purchase.
h) One2one Wedding Planners Sdn. Bhd. logs in to his/her IKOBO account to check the
purchase transaction customer A has sent.
i) He/she enters the method and tracking code used to ship the product. He/she then ships
the book to customer A, his/her satisfied customer. Payment immediately appears in
customer A's account.
j) Customer A receives the package confirmation.

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15.0 CONCLUSION
The Web page has been successfully designed to enable our client to manage their business
more efficiently. They would be grateful when the whole web page is hoisted as this will
enhance their productivity and profitability of the Company. In addition to that, the web page
can generate reports easily with just a few clicks of the mouse, whether on a daily, weekly or
monthly basis. The web page will complement the daily routine manual tracking of their
staffs workload in the Wedding planners shops.
As for the clients customers, they can surf the Internet for their preference of products and
services without going physically to the wedding planners shop. They can also keep track on
the status of preparation of their wedding plans easily.
As conclusion, we envisage that this report is produced without prejudice and malice on any
ideas, proposals or suggestions. Therefore, we could implement the knowledge that we have
learned so far into practical uses in this web page development. We hope that we could gain
invaluable experience if we can put in more time to further improve on the design.

REFERENCE
1)

Electronic Commerce A Managerial Perspective by Efraim Turban,

David King, Jae Lee and Dennis Viehland (Prentice Hall)

2)

E-Commerce & Internet Law by J. Dianne Brinson, Benay Dara-Abrams,

Drew Dara-Abrams, Jennifer Masek, Ruth McDunn and Bebo White.
(Prentice Hall)

3)

SAMS Teach Yourself to create Web Pages, Second Edition by Ned Snell
(SAMS A division of Macmillan Computer Publishing)

4)

Web Page Essentials Book 1 & 2 for Universal Internet Certification by

Curt Robbins, Steve Heckler and Allan Liska (NCC Education).

5)

Creating Cool HTML 4 Web Pages, 2nd Edition by Dave Taylor

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(IDG Books)

Hosting services providers

Multi System Resources And Network Sdn. Bhd. (mesrahosting.net)
Server Co-Location Package
Type

Basic

Medium

Max

Rack Space

2U

5U

10U

Server Type

Rack Mount

PC/Rack

PC/Rack

IP Address

Bandwidth Transfer

Unlimited

Unlimited

Unlimited

Setup Fee

Free

Free

Free

Per Month

RM300.00

RM500.00

RM900.00

Checkpoint Firewall

Optional

Optional

Optional

E-merge Systems (M) Sdn. Bhd. (e-merge.com.my)

Single Server Plans
1U Rack-mounted Server
2U Rack-mounted Server
Mini Tower Server
Full Tower Server (Max. 10U)

Setup
Free
Free
Free
Free

Monthly Fee
RM 400
RM 600
RM 800
RM 1,000

Acme Commerce Sdn Bhd (webserver.com.my)

Single Server Plans
1U Rack-mounted Server
2U Rack-mounted Server
4U Rack-mounted Server
6U Rack-mounted Server

Setup
Free
Free
Free
Free

Monthly Fee
RM 400
RM 600
RM 800
RM 1,000

Appendix1
Two Sample of the Payment Gateway
Company
Setup Lead time

www.2checkout.com
1 ~ 2 days

http://www.worldpay.com
7 - 10 days
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Setup Fee
Annual Fee

USD 49.00
N/A
Visa,

SGD 138.00
SGD 398.00
MasterCard,

Discover,

American Visa, MasterCard, Switch,

Express, Dinners, JCB and American Express, JCB,

Payment

types debit cards with the Visa Diners, Laser, Electron,

for customer
and MasterCard logo.
Service
charge

and Lastschriften (ELV)

per transaction
5.5% + USD 0.45
Payment receive Cheque mail from

4.5% + SGD 0.16

US

from gateway
(USD4.00)
SGD 7.00 per remittance
Lead time for 30 days (Local bank charge Immediate
(Need
cash out

RM30)
Singapore bank account)
Feedback by public user
that the Anti-Fraud system

Remark

not really working

May use Maybank

Company
Setup Lead time
Setup Fee
Annual Fee

http://www.ikobo.com
1 ~ 2 days
Free
N/A

http://www.paypal.com
1 ~2 days
Free
N/A
Visa,
MasterCard,

Payment

types

American Express, and

for customer
Master and Visa
Service
charge

eCheck

per transaction
2.99% + USD 0.29
2.99% + USD 0.30
Payment receive Visa debit card USD1.50
from gateway

per transaction
Immediate
@

SGD 1.00 per transaction

HSBC,

Maybank, PBB and ATM

Lead

time

cash out

Remark

for

Immediate
with VISA logo

(Need

Singapore bank account)

USD 19.95 + USD9.95 May use Maybank

(shipping

fees)

for

the

VISA debit card (Delivery

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time: 3 ~5 biz days)

Example of page
Buyer submits payment on confirmation of details. He will then receive a confirmation page
as follows..

When the payment is made, IKOBO will send all of the purchase information to the URL you
specified. All relevant buyer and purchase information will be sent in this encrypted message.

17

Your server will send a code back to IKOBO's server to validate your server's information is
correct.

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2960 word excluding references

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