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A
PROJECT REPORT
ON

CONSUMER PERCEPTION TOWARDS LUMINOUS


INVERTER

SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE


DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION
TO

INVERTIS UNIVERSITY, BAREILLY (UP)


SESSION 2015-2016
SUPERVISOR:
Ms. Shalini Anand
TusharPahwa
Assistant Professor
BBA V (B)
Invertis University
1310101153

Bareilly

SUBMITTED BY:

Certificate

TO WHOM IT MAY CONCERN

This is to certify that Mr. TusharPahwa student of BBA-V Sem. in our


institute

has

successfully

completed

his/her

project

work

entitled

CONSUMER PREFERENCE TOWARDS LUMINOUS INVERTER for


the partial fulfilment of the degree of Bachelor of Business Administration for
the session 2015-16.

Dr. RachnaSaxena
(HOD, BBA & B.Com Program)

Ms. ShaliniAnand
(Assistant professor)
(Project Guide)

PREFACE

Excellence is the attitude that the whole of human race is born with. It is the environment that
makes sure that whether the result of this attitude is visible or otherwise. The planned
properly executed project report help a lot in including the good work culture.
I had the opportunity to have the real practical experience, which has increased my sphere of
knowledge to great extent. Now I am better equipped to handle the real thing than anyone
else that has not undergone any such project, I learned how an actual project progresses, what
sort of problems actually occur during the development of such projects.

ACKNOWLEDGEMENT

Behind every achievement lies an unfathomable sea of gratitude to those who have extended
their support and without whom it ever has come into existence.

I would like to take this opportunity to thank my Ms. ShaliniAnand(Project Guide) for their
guidance and motivation without whom the successful completion of this project would not
have been possible. Therefore constant support has given me an overall learning experience.

Furthermore I would like to thank all other team members whose valuable inputs have helped
me gain a better understanding of the project and the organization.

Tushar Pahwa
BBA V Sem.

CONTENTS

S.no
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Topic
OBJECTIVE
RESEARCH METHEDOLOGY
INTRODUCTION
CSR
LITERATURE REVIEW
DATA INTERPRETATIONAND ANALYSIS
LIMITATIONS
FINDINGS
SUGESSTIONS AND RECOMMENDATIONS
CONCLUSION
BIBLIOGRAPHY
ANNEXURE

Objectives

Page no.
6
7
13
20
24
25
38
39
40
41
42
43

Consumer preference towards chargeable power inverters.


To identify increasing customers expectations.

Research methodology

Meaning of Research: Research is an art of scientific investigation.


Research means a careful investigation or inquiry specially through search for new facts in
any branch of knowledge.

According to Clifford Woody: Research comprises defining and redefining problems, formulating, hypothesis or suggested
solutions, collecting, organizing and evaluating data, making deductions and reaching
conclusions and at last carefully testing the conclusions to determine whether they fit the
formulating hypothesis
Research means the systematic method consisting of enunciating the problem, formulating a
hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusions
either in form of solutions towards the concerned problem or in certain generalization for
some theoretical formulation.

Research methodology is a systematic and scientific approach in attain the purpose of


research it contain systemic steps to attain use full conclusion.
The type of research is Descriptive Research
As the name implies, the purpose of descriptive research is to describe something. In this
type of research the researcher is only required to report what has happened or what is
happening.
The main objective of descriptive research is to describe the state of affairs as it exists at
present. A descriptive research is carried out with specific objectives and hence it results in
definite conclusions.
In this research the researcher tries to describe the characteristics of respondents with
respect a particular product. For ex. The degree of use of television by different types of
respondents is an example of descriptive research.
For ex.

What is the absentee rate in particular offices?

What are the qualifications of different groups of employees?

What type of packaging for a box of chocolates do consumers prefer?

Which car advertisements on television do men and women of different ages prefer?

Type of data:

There are 2 types of data for research: 1.Primary data 2. Secondary data
Primary data
Primary data are those which are collected afresh(again but in a new or different way) and for
the first time and thus happen to be original in character and known as Primary data.
Primary Data is based on primary source of information.
The investigator gets it in original or raw form i.e. it is not been processed earlier- coded,
tabulated, classified and summarized in some form for use by someone for some purpose.
Methods for collecting primary data:
There are several methods of collecting primary data:

Direct Personal Observation

Interview

Questionnaire

Schedules

Observation

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Observation involves recording the behavioural patterns of people by investigators own


direct observation without asking from the respondent.
For example, in a study relating to human behaviour, the investigator instead of asking the
brand of the wrist watch used by the respondent, may himself look at the watch.
Interview
Interviewing is a technique that is primarily used to gain an understanding of the underlying
reason and motivation for peoples attitudes, preferences or behaviour. Interviews can be
personal as well as telephonic interview.
Questionnaire

A questionnaire is a document that contains a set of questions printed or typed in a


proper sequence.

Questionnaires are a popular means of collecting data, but are difficult to design and
often require many rewrites before an acceptable questionnaire is produced

Schedule method

A Schedule is a Performa containing a set of questions which are asked and filled in
by an interviewer in a face-to-face situation with another person.

In certain situations, schedules may be handed over to the respondents and the
enumerators may help them in recording their answers.

Data collection instrument/ method of data collection:


The method used in the project for data collection is questionnaire.
Meaning of questionnaire:

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A questionnaire consists of a set of questions presented to respondents. Because of its


flexibility, the questionnaire is by far the most common instrument used to collect primary
data. Questionnaires need to be carefully developed, tested, and debugged before they are
administered on a large scale. In preparing a questionnaire, the researcher carefully chooses
the questions and their form, wording, and sequence. The form of the question can influence
the response. Marketing researchers distinguish between closed-end and open-end questions.
Closed-end questions specify all the possible answers and provide answers that are easier to
interpret and tabulate. Open-end questions allow respondents to answer in their own words
and often reveal more about how people think. They are especially useful in exploratory
research, where the researcher is looking for insight into how people think rather than
measuring how many people think a certain way.
Sample size:
I have taken the sample size of 70 individuals for the research.
Out of which

were males &

were females. For my research I use primary method for

data collection.
Sample unit:
I target students, professional, business man, & others for the research.

Technique of sampling:
The technique used for the research is non-probability sampling technique.
There are 2 types of sampling techniques:

Non- probability sampling technique

Probability sampling technique


Non-probability sampling technique

Under non-random sampling each and every unit of population do not have an equal
chance of being selected in the sample. In this method, the selection of sampling units
depends entirely on the personal judgment of the investigator.

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Probability sampling technique


When each and every unit of the population has an equal and independent chance
(probability) of being selected in the sample, it is called random sampling. Equal
chance means that probability of each unit to be selected in the sample will be same.
Independent chance means that the selection of one unit is not dependent upon the
selection of another unit.

Sampling area:
I have done my project & filled questionnaire in Bareilly.
Data analysis:
The data analysis is done with the help of tabulation, charts, & graphs.
Sampling area: Bareilly
Sampling size: 70 respondents
Type of data: Primary data
Type of research: Descriptive research
Data collection instrument: Questionnaire
Technique of sampling: Non-probability convenient sampling technique

Introduction
Founded in 1988, Luminous Power Technologies (P) Limited today is a leading company
with a differentiated portfolio of solutions for packaged power, diversified generation,

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electrical
control
&
safety
and
energy
optimization.
With over 5000 employees, 8 manufacturing units, 28 sales offices and more than 60000
channel partners; Luminous apart from its dominating position in the domestic market also
has a strong foothold worldwide. Awarded with the Global Super brand status for the year
2011-12 & again in 2014-15, ISO 50001:2011 certification and MNRE:CRISIL recognition,
Luminous is passionately committed to bring uninterruptible and alternate power solutions to
the customers that makes their life comfortable and efficient.

Luminous Power Technologies

Type

Private

Industry

Packaged power, diversified


generation, electrical control &
safety and energy optimization

Founder

Rakesh Malhotra

Headquarters New Delhi, India


Key people

Vipul Sabharwal (Managing


Director)

Number of
employees

5,000+

Website

www.luminousindia.com

History
Luminous Power Technologies (P) Limited is a New Delhi based company which was founded on
10 June 1988. By 1991, the first Luminous Inverter got rolled out. Three years later the first
uninterrupted power supply device (UPS) by the company was delivered to the market. The next

14

six years were spent in innovation and further improving its offerings. At the turn of the century
the first Luminous Inverter* was exported.

Growth
In the meanwhile, Luminous decided to manufacture batteries. As a consequence a plant was
set up in 2004. In the same year Luminous entered into an agreement with Eagle Picher Inc. a
USA major and a leader in battery technology. Eagle Picher Inc. is an original equipment supplier
to such diverse industries and activities as automotive, space, chemical processing, defence,
environmental, medical and nuclear applications. Its heavy-duty customised batteries are
working in the most demanding conditions such as space ships and on planet Mars. The
company offers a six-sigma process that gives them the worldwide recognition.
Soon after the agreement was signed, technology flowed in from Eagle Picher Inc. and Luminous
launched a broadside on the battery market. A full range of advanced batteries for automotive
use, Home UPSs, tubular batteries and VRLA (valve regulated lead acid) SMF (sealed
maintenance free) batteries were delivered to a market.
A separate agreement for power products was signed in 2006 with Hyundai to provide the end
user with another option for power back up solutions based on advanced Korean technology as
well as leverage the strong Hyundai brand name.

Current Scenario
Today, Luminous is part of the Schneider Electric conglomerate
At present, the company has seven manufacturing facilities and an R&D centre. It has several
patents to its credit in the inverter and battery manufacturing space. Taking advantage of its new
parents global product and technology platform, Luminous has ventured in electrical product
space. The offerings include electrical wires and cables, wiring protection devices such as MCBs,
RCCBs (types of circuit breakers), distribution boards, all types of fans and modular
switches.Luminous Power technologies are also focusing on renewable energy in the form of
solar panel and solar home lighting. It also aims to offer various solar applications to rural India
as an alternative power solution.

Milestones
1988: Company founded by RakeshMalhotra with 3 people.
1991: First Luminous Inverter rolled out.

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1994: First Luminous UPS got manufactured.


2000: First Luminous product exported.
2004: First battery manufacturing plant came into existence
2004: Tie-up for battery technology with Eagle Picher Inc. USA
2005: Luminous awarded with Consumer World Award 2005.
2006: Tie-up with Hyundai, formation of Hyundai Power Products
2006: Luminous awarded with Consumer World Award 2006.
2007: Got Industry Leadership Award from Frost & Sullivan.
2007: Luminous awarded with Consumer World Award 2007.
2007: 1st Manufacturing facility outside India (Lang Ming, China)
2008: Luminous awarded with Consumer World Award 2008.
2010: Sachin Tendulkar appointed as the brand ambassador of Luminous
2011: Luminous - Schneider Electric Joint Venture
2011: Luminous stepped into the Electrical product space Offers Fans, Switches, Wires,
Cables, MCBs, RCCBs & Distribution Boards
2011: Solar applications were introduced Offers PV Modules, Solar Battery, Solar Home
Lamp system, Solar Lantern, Solar Charge controller, Solar Cracker and Solar Home UPS
2012: Luminous awarded Super brand status
2012: ISO 50001:2001 rating and MNRE : CRISIL Recognition
2012: Luminous got Quality Brand Award 2012-14.
2012: RashtriyaUdyogRatna Award given to Mr. Manish Pant, MD, Luminous.
2012: Luminous got SME Channel Connect & Achievers Award 2012 Received in Best
Home UPS Category
2012: Luminous got SME Channel Connect & Achievers Award 2012 Received in Best
Inverter Battery Category
2012: Best Power Back-up Solution Provider Company Awarded to Luminous based on the
study conducted by VAR India publication house.
2013: Luminous shortlisted by Agency for Non-Conventional Energy and Rural
Technology (ANERT) as a preferred agency for Solar Roof Top Solutions in Kerala

Mission, Vision and Core values

16

Mission
Be the brand of choice for products and services that generate, control, store and use
electricity efficiently. Through passionate people we innovate to consistently deliver a
tangible competitive advantage in reliability, service and cost.

Vision
Passionately innovate to make life comfortable and efficient.

Core values
Customer delights through innovation and passion with focus on execution and teamwork
(togetherness).

Vision

Products of Luminous

17

18

LIST OF CURRENT DIRECTORS OF THE COMPANY & CHANGES


SINCE 1.4.2014
S No. Names

Designation

Date
of
Date of Cessation
Appointment

1.

Mr.
RakeshMalhotra

Chairman

28.3.2001

2.

Mr.
VipulSabharwal

Managing
Director

7.11.2014

Mr. Manish Pant

Director

3.6.2011

3.

N.A.
N.A.

N.A.

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Mr. Olivier Pascal


Director
Marius Blum

3.6.2011

Mr. Javed Ahmad

Director

3.6.2011

6.

Mr.
NavneetKapoor

Director

9.7.2007

7.

Mr.
Jean
Marc
Director
Philippe Bally

4.

5.

31.5.2013

Mr.
BrijBhushanNagpa Director
l

31.5.2013

9.

Mr. Jean Francois


Director
Elies

20.8.2014

10.

Mr. Anil Chaudhry Additional


Director

18.3.2015

Mrs. RajaniKesari

Director

03.06.2011

Mr. David Russell


Director
Johnson

03.06.2011

8.

11.

12.

N.A.

N.A.
N.A.
N.A.

N.A.

N.A.

N.A.

30.05.2014
18.3.2015

Corporate Social Responsibility Policy

Philosophy
Luminous Power Technologies Pvt. Ltd. (Luminous) upholds it national, social and
environmental responsibilities at the highest standards. These standards are a core part of our
business values and operations as we passionately innovate solutions that will help us meet
and surpass the expectations of our stakeholders, making Luminous an agent of change and
pride in their lives.
Corporate Social Responsibility (CSR) at Luminous underscores this commitment to our
stakeholders in the communities around our plants, and includes in its wider scope to those

20

employed by its contractors and suppliers, ensuring that they benefit from the companys
presence in their neighbourhood.
Luminous corporate social responsibility is rooted in the companys core values of innovation
and passion, driven to work as a team with many partners, to establish excellent services and
products that will transform the lives of people in our communities for better, forever.

CSR Vision
The CSR philosophy outlined above, defines the strategic approach and choices that
Luminous is making to achieve its CSR vision. We identify four key areas where Luminous
will strengthen its CSR efforts. These identified areas will be aligned across all its target
locations to ensure common focus and synergy in efforts.

Education: To enhance and create opportunities for access to good quality education,
from primary education to higher technical education, leading to improved employment and
all round development.

Health: To ensure available, accessible and affordable good quality healthcare


services in the local communities leading to improved good health and wellbeing

Livelihoods: To create trained and skilled workforce through vocational &


livelihoods linked trainings ensuring their participation in work.

Environment: To increase environmental resilience by providing communities with


solutions and products to use alternate and efficient energy products and technologies.
CSR activities shall be implemented at geographic areas adjoining our manufacturing units.
Presently these are located at Gagret-Himachal Pradesh, Baddi-Himachal Pradesh and HosurTamil Nadu.

Proposed CSR Initiatives

21

It is Luminous policy:
o

To direct Luminous CSR Programs, inter alia, towards achieving one or more of the
following _ supporting rural development; promoting education; providing preventive
healthcare, providing sanitation and drinking water; creating livelihoods for people,
especially those from disadvantaged sections of society, in rural and urban India; preserving
and promoting sports; enhancing environmental and natural capital;

To develop the required capability and self-reliance of beneficiaries at the grass roots,
especially of women, in the belief that these are prerequisites for social and economic
development;

To engage in affirmative action interventions such as skill building and vocational


training, to enhance employability and generate livelihoods for persons from disadvantaged
sections of society;

To pursue CSR Programmes primarily in areas that fall within the economic vicinity
of the Company's operations to enable close supervision and ensure maximum development
impact;

Implementation

To implement the Company's CSR Programmes through Company personnel or through


external implementing agencies and Trusts, Foundations and Section 8 companies that may
be established by the Company from time to time.
Luminous may employ one or more staff to operationalize the CSR Policy and follow the
implementation modalities as specified. Any training costs incurred on the CSR staff and
overall Luminous employees in matters of engaging with the Company CSR
Projects/Programmes and developing their capacities to undertake CSR initiatives on behalf
of the company will be met within the mandated 5% of overall CSR annual budget, including
the expenditures on administrative overheads.

Governance

The CSR Committee will place for Board's approval, a CSR Plan delineating the
CSR Projects/Programs to be carried out during a particular financial year and the specified
budgets thereof. The Board will consider and approve the CSR Projects/Programs and the
budget, with or without modification(s), as it deems fit.

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The CSR Committee will assign the task of implementation of the CSR Plan within
approved budgets and timeframes to such persons or bodies or institutions, as it may deem fit.

The persons/bodies/institutions to which the implementation is assigned will carry


out such CSR Projects/Programs as determined by the CSR Committee within the specified
budgets and timeframes and report back to the CSR Committee on the progress thereon at
such frequency as the CSR Committee may direct.
The CSR Committee shall review the implementation of the approved CSR
Projects/Programs at such intervals as it may deem fit to ensure early and effective execution
of the approved CSR Projects/Programs in accordance with this Policy.

At the end of each financial year, the CSR Committee will submit its report to the
Board which shall form part of the Directors Report to the members of the Company.

CSR Expenditure

CSR expenditure will include all expenditure, direct and indirect, incurred by the Company
on CSR Programmes undertaken in accordance with the approved CSR Plan. Moreover, any
surplus arising from any CSR Programs or in a particular financial year will be used for
Companys CSR activities only.

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Reporting framework
The CSR Committee will submit its report to the Board of Directors under the prescribed
format:
1

Projects or
Programs

Sr
.
N
o

CSR
Project
or
Activity
identifie
d

Sector
in
which

the
projec
t
is
covere
d

(1)
Local area
or other
(2)S
pecify the
State
and
District
where
projects or
programs
was
undertaken

Amount
Outlay
(budget
)
projects
or
progra
ms wise

Amount spent
on
the
projects
or
programs
Subheads:
(1)Dir
ect
expenditures
on projects or
programs.
(2)Ov
erheas

Cumulati
ve
expenditu
re up to
the
reporting
period

Amount
spent
:
Direct
or
through
implementi
ng agency*

24

LITERATURE REVIEW

Nigeria: Luminous Inverters Empowers Technicians


Lagos Wandel International (Nigeria) Ltd, a subsidiary of the Simba Group of Companies
and the authorised marketers and distributors of Luminous brands (inverters, UPS and
batteries) in Nigeria, is empowering technicians and installers across the country through its
Luminous Technician Training Programme.
The Luminous Technician Training Programme is an initiative designed to create, train and
empower electricians and technicians in the field of energy conservation, equipping them
with the specific understanding of inverters, UPS and batteries and how these alternate
energy products can improve the power back-up and thus life of their customers, which in
turn opens up an altogether new area of entrepreneurship for them.
The company said the technicians are also trained on the product components, installations
and customer service. The training programme which started in April is set to take place in
major towns and cities across the country.
The company's Marketing Manager, Mr. Rajneesh Gupta, stated that the training was first
introduced last November and has been accelerated within the last six months covering key
locations such as Sokoto, Katsina, Kano, Nasarawa, Kaduna, Minna, Suleja, Warri, Benin,
Lagos, Ibadan, Port Harcourt and Yola.
Chief Technical Instructor, Simba Group, Mr. Napoleon Idisi, stated that the training
programme serves as a remarkable platform for technicians/installers to empower themselves
and gain the required technical-know-how about the installations and repair of Luminous
inverters, batteries and UPS.

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DATA ANALYSIS & INTERPRETATIONS

Ques 1.Do you have any sort of power backups at your home?

a) Yes
b) No

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Sales
yes

no

7%

93%

INTERPRETATION: It interprets that 93% people have power backups


a 7% people do not have power backups at their home.

Ques 2.If yes, what do you use?


a) Inverter
b) Generator

27

Sales
inverter

generator

11%

89%

INTERPRETATION: 89% people use inverters and 11% people use


Generator.

Ques 3.Which brand of invertor ( in case of option A is selected above) do


you use?
a)
b)
c)
d)

Luminious
Sukam
Microtek
Others, please specify

28

Sales
Luminious

Sukam

Microtek

others, please specify

2%
30%
59%
8%

INTERPRETATION: 59% people says that they use luminiousinverters ,


30% people says they use Microtek inverters and 2% people says that they use
other brands.

Ques 4. What parameters would you consider when buying an invertor?

a)
b)
c)
d)

Cost
User feedback
Performance and quality
Batter life

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Sales
cost

user feedback

performance and quality

battery life

3%

16%
12%

69%

INTERPRETATION:69% people consider performance and quality for


buying an inverter, 16% people consider cost and 3% people consider battery
life.

Ques 5.
Have you heard of heard of inverter or if you are using it, how
did you come across it?
a)
b)
c)
d)

Newspaper
Television
Internet
Friends/ relatives

30

Sales
newspaper

television

internet

friends/relatives

3%
28%
36%

33%

INTERPRETATION: 33% people came to know by the television 36% came to know
by the internet and 3% people came to know by friends.

Ques 6. What kind of use do you have for the inverters?


a)
b)
c)
d)

Residential
Corporate office
Both
Others

31

Sales
residential

corporate office

both

others

24%
3%
73%

INTERPRETATION: 73% people have residential use and 24% people have corporate
use of inverters.

Ques 7. How long have you been using an inverter?

a) Less than a year


b) One to five years
c) More than five years

32

Sales
5%
29%
less than a year

one to five years

more than 5 years

66%

INTERPRETATION: 66% people are using inverters for more than 5 years, 5%
people are using less than a year.

Ques 8. How many inverters are used in your household totally?


a) One
b) Two
c) More than two

33

Sales
one

two

more than two

11%

37%

52%

INTERPRETATION: 52% people use two inverters in their houses and 11%
people use more than two inverters in their houses.

Ques 9. Do you consider inverters as an economical solution to the


frequent powerbackups? Do you suggest an alternative?
a) Yes
b) No

34

Sales
yes

no

35%

65%

INTERPRETION:65% people consider it as an economic solution to


frequent power backups, 35% people not.

Ques 10. Are you satisfied with the performance of inverter


you use?
a) Yes, I have been delivered what I was promised
b) Partially
c) Poor

35

Sales
yes

partially

poor

3%
21%

76%

INTERPRETATION: 76% people are satisfied with the performance of their inverter,
3% people are not satisfied with it.

Ques 11. How is the after sales system?

a) Good
b) Average
c) Poor

36

Sales
good

average

poor

3%
39%
58%

INTERPRETATION: 58% people says that the after sales system was average ,
3% people says it was poor.

Ques 12. Which income category does your household fall under?
a) Less than 1.5 lakhs p.a
b) 1.5-4.5 lakhs p.a
c) More than 4.5 lakhs p.a

37

Column1
less than 1.5 lakhs per annum

1.5-4.5 lakhs p.a

more than 4.5 lakhs p.a

11%
32%

56%

INTEPRETATION:57% peoples household income falls under 1.5-4.5 lakhs p.a


category and 11% peoples income falls under less than 1.5 lakhs p.a. category

Ques 13. When talking about cost and quality would you compromise one
for another?

38

a) Yes
b) No

Sales
yes

no

29%

71%

INTERPRETATION :71% people says that they will not compromise , 29% people says
that they may compromise.

LIMITATIONS OF RESEARCH
1. The study is limited to Bareilly area only
2. The time period allotted for the study was only of two months, which may provide a
deceptive picture in comparison of the study based on long run.

39

3. The study was based on both primary and secondary data but the relevance of the
secondary data may not be justified.
4. The success of any survey depends upon the quality and integrity of the surveyor who
collects the basic data by expressing the subject under the study and on the respondents
who provides the data required by filling up the questionnaire .The accuracy of the data
collected solely depends upon the cooperation and truthfulness of the person who is being
interviewed.
5. Interaction skills as well as the behavior of the respondents also played as constraints
during the research.

FINDINGS OF RESEARCH

According to the research , I found that :-

40

93% people have power backups at their home.


In which 89% people use inverters.
59% people use luminious inverters, 30% people use microktek
invertors.
69% people condsider quality and performance for buying
inverters.
73% people have residential use and 24% have corporate use of
inverters.
66% people are using inverters for more than 5 years.
52% people are using more than two inverters and 11% people are
using more than two inveters in their houses.
65% people consider it as an economic solution to frequent power
backups, 35% people not.
Most of the people are satisfied with the performance of their
inverters.
They say that they will not compromise with the brand they are
using for cost and quality .

SUGESSTIONS AND RECOMMENDATIONS


According to the survey:

Luminious inverters are of good quality and have good battery life.

41

They should improvise their pricing strategies and should introduce some new
schemes to attract more and more customers.

CONCLUSION
It is clear from the above report that, Luminious inverters are of good
quality and have good battery backups. They should improvise their
pricing strategies and strong their distribution network so that customer
gets more aware about Luminious Inverters.
They should also introduce some new schemes to attract the customers.

42

BIBLIOGRAPHY

I have collected data from-:

Newspapers
Magazines
Textbooks
Websites I have gone through:www.google.com
www.wikipedia.com

43

ANNEXURE
QUESTIONNAIRE
FEED US BACK
1. Do you have any sort of power backups at your home?
(A) Yes.

(B) No.

2. If yes, what do you use?


(A) Inverter.

(B) Generator.

3. Which brand of invertor ( in case of option A is selected


above ) do you use?
(A) Luminous.

(B) Sukam.

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(C) Microtek.
specify.

(D) Others, please

4. What parameters would you consider when buying an


inverter?
(A) Cost.
(C) Performance and quality

(B) User feedback.


(D) Battery life.

5. Have you heard of inverter or if youre using it, how did you
come across it?
(A) Newspaper.
(C) Internet.

(B) Television.
(D) Friends/ Relatives.

6. What kind of use do you have for the inverters?


(A) Residential.
(C) Both.

(B) Corporate Office.


(D) Others (..).

7. How long have you been using an inverter?


(A) Less than a year.
(B) One to five years.
(C) More than five years.

8. How many inverters are used in your household totally?

45

(A) One.
(B) Two.
(C) More than two.

9. Do you consider inverters as an economical solution to the


frequent power backups? Do you suggest an alternative?
(A) Yes.

(B) No.

10. Are you satisfied with the performance of the inverter you
use?
(A) Yes, I have been delivered what I was promised.
(B) Partially.
(C) Poor.

11. How is the after sales system?


(A) Good.
(B) Average.
(C) Poor

12. Do you have any suggestion to make, with regards to the


service and support of the company?
(A) Yes, please specify
.
(B) No

46

13. How do you think the company should widen its reach and
appeal?

14. Which income category does your household fall under?


(A) Less than 1.5 lakhs p.a.
(B) 1.5 4.5 lakhs p.a.
(C) More than 4.5 lakhs p.a.

15. When talking about cost and quality, would you


compromise one for another?
(A) Yes.

B No.