SBB 3802

SCIENCE COMMUNICATION
Week 2
Dr. Edlic Sathiamurthy
No. 6, Annex. FST
Tel: 668 3192
edlic@umt.edu.my
Week Lecture Activities Hour
1 Introduction 15 minutes 2
-Course
Course aim and objectives essay on course
-Course focus objectives
-Instruction and assessment method etc. Form groups and
*55 minutes speech (5msp) select a contact
person
2 Fundamentals of Communication 5msp 3
-Speech
Speech making tips
-Ethics
3 Practical Aspect of Communication – 1 5msp 3
-Data
Data mining
4 Practical Aspect of Communication – 2 Designing a poster 3
- How to design a poster exercise
P t topic
Poster t i
5 Scientific research methodology – 1 5msp 3
-Qualitative and quantitative
-Inductive
I d i andd deductive
d d i approach h
-Research process
-Research design
 Consider the following
questions and pictures….
• What is communication?
• What is science?
• Why do you need to communicate?
• Is silence really golden?

Discuss these questions in your group!

Y are given
You i 5 minutes.
i t
Fundamentals of communication…
communication
• The mouth speaks to the mouth
mouth, but the
heart speaks to the heart…. (an Arab
proverb)
• A picture is worth a thousand word
(Confucius)
• Out of the abundance of the heart, the
mouth
th speaksk (New
(N T
Testament)
t t)
 Communication models….

• Mortensen: “In the broadest sense, a model is a

systematic
t ti representation
t ti off an object
bj t or eventt in i
idealized and abstract form. Models are somewhat
arbitrary by their nature. The act of abstracting
eliminates certain details to focus
f on essential factors.
f .
. . The key to the usefulness of a model is the degree to
which it conforms--in point-by-point correspondence--to
the underlying determinants of communicative
behavior.”
 Five senses….
senses
• Communication is not one wayy
• It is a dual and multi path exchange of
‘information’
• It involves your five senses/channels (but mainly
your sight and hearing)
• Influence
I fl by
b perception
ti
• Is there any difference between
observation/reception and perception?
• If there is, what does it implies to
communication?
 Communication forms
• It can take many forms such as
as….
Writing
O l
Oral
Graphics
Body language
Listening
• Media – electronic and non-electronic
 Communication skills
• The message is the product
• A product must be packaged such a way
pp
that it appeals to the ‘customers’
• How do you package your ‘message’?
• By using a suitable combination of
communication forms with communication
skills
• Forms – What way?
• Skills – How to do it? What quality?
 Good listener….
listener
• A good communicator is a good
listener
• Do you like to talk to someone who can’t
can t
stop talking?
• Feedback/response
F db k/ iis an essential
ti l
element in communication…. Why?
 Communication ethics….
• Are we bound by moral standards when
communicating?
• Are we responsible for what we write or
say?
• Are
A we accountable?
t bl ?
• What do morality, responsibility and
accountability got to do with being
RELIABLE?
 Plagiarism
• How to avoid plagiarism?
• When modifying information, avoid copying or
modif ing data or information without
modifying itho t citing the so
sourcerce
• Plagiarism is regarded as a serious academic offence
and will always be penalized severely
• The
Th unacknowledged
k l d d use off another’s
th ’ work k as if it
were one’s own
• The concept of ‘work’ includes ideas, writing, data or
i
inventions
ti
• The notion of ‘use’ does not only mean copy ‘word-
for-word’, but also a copy of ideas involved
• Use of another’s work is acceptable, if you
acknowledge the source
• To avoid unintentional plagiarism, quote the authors
di tl and
directly d provide
id a reference
f tto th
the relevant
l t article
ti l
or book beside the quote
Read this….
Speech making tips
tips….
1. Know your material. Pick a topic you are
interested in. Know more about it than you
y
include in your speech. Use personal stories
and conversational language – that way you
won’tt easily forget what to say.
won
2. Practice. Practice. Practice! Rehearse out
loud with all equipment you plan on using.
Revise as necessary.
necessary
3. Know the audience. Greet some of the
audience members as theyy arrive. It’s easier to
speak to a group of friends than to strangers.
4. Know the room. Arrive early, walk around the
speaking area and practice using the
microphone and any visual aids.
5. Relax. Ease tension by doing exercises.
T
Transform
f nervous energy into
i t enthusiasm.
th i
6. Visualize yourself giving your speech. Imagine
yyourself speaking,
p g, yyour voice loud,, clear and confident.
Visualize the audience clapping – it will boost your
confidence.
7 Realize that people want you to succeed.
7. succeed Audiences
want you to be interesting, stimulating, informative and
entertaining. They don’t want you to fail.
8 Don
8. Don’tt apologize for any nervousness or problem – the
audience probably never noticed it.
9. Concentrate on the message – not the medium.
F
Focus your attention
tt ti away from f your own anxieties
i ti andd
concentrate on your message and your audience.
10. Gain experience.
p Experience
p builds confidence,, which
is the key to effective speaking. A Toastmasters club
can provide the experience you need in a safe and
friendlyy environment.
You Again!