Lo-Mo-Me

Location-Mobile-Personalization
Lo-Mo-Me is a convergence of Location,
Mobile and Personalization. The solution
transforms outdoor and in-store experiences
through context-aware engagement. Lo-MoMe enables retailers to connect the dots
between discrete customer information like
location, cross-channel purchase behavior
and loyalty, with enterprise information like
sales, inventory and active promotions. The
result is the ability to provide real-time and
personalized notications/ oers on a
custom-ers smartphone.

Lo-Mo-Me leverages/ integrates existing

infra-structure like responsive delivery
frameworks, mobile web applications, ecommerce sites and existing enterprise
systems to build native applications. This
solution approach reduces time to market,
total cost of ownership and manageability
while
providing
superior
customer
experience.

Key Features

Customer Recognition
outdoor and in-store

Why
Lo-Mo-Me?
Retailers constantly
face the challenge of
footfalls vs conversions.

Location-Awareness
Outdoor (Geo-fencing)
In-store (Beacons,
Wi-Fi triangulation etc.)

Personalization
Exclusive Oers
Product recommendations

Customers are increasingly

using smart phones as a
shopping medium and are
willing to share personal
information in return for
personalized
shopping
experiences.

Congurable
Business Rules

Real-time decisions
Business agility

Insights and Analytics

Path to purchase tracking
and insights
In-App analytics
Insights on engagement,
footfalls and conversions

Benets
Increase in store footfalls
Potential increase in conversions
/transactions
Deep insights on in-store
customer purchase behaviors
Eective merchandising and
marketing decisions
Superior customer engagement, loyalty and satisfaction

Corporate Users
CMS
Geo-Fencing/
Beacon Push Notication

Rules/
Recommendation
Engine

Enterprise Systems

Customer Identication

Segmentation

Beacon

Outdoor
Engagement
(Geo-Fencing)

Personalized Notications
(Oers, Coupons etc)

In-store Engagement
(Beacon Connected Store Floor)

Happiest Minds has a sharp focus on enabling Digital Transformation for customers by delivering a Smart, Secure and Connected
experi-ence through disruptive technologies: mobility, big data analytics, security, cloud computing, social computing, M2M/IoT,
unied communications, etc. Enterprises are embracing these technologies to implement Omni-channel strategies, manage
structured & unstructured data and make real time decisions based on actionable insights, while ensuring security for data and
infrastructure. Happi-est Minds also oers high degree of skills, IPs and domain expertise across a set of focused areas that include IT
Services, Product Engineering Services, Infrastructure Management, Security, Testing and Consulting.
Headquartered in Bangalore, India, Happiest Minds has operations in the US, UK, Singapore and Australia. It secured a $52.5 million
Series-A funding led by Canaan Partners, Intel Capital and Ashok Soota.

For More Information: Write to us: media@happiestminds.com

or Visit us at www. happiestminds.com