Comparative analysis of Toyota and Nissan

ToyotaToyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota

Aichi, Japan. In March 2014 the multinational corporation consisted of 338,875 employees
worldwide and, as of November 2014, is the twelfth-largest company in the world by
revenue. Toyota was the largest automobile manufacturer in 2012 (by production) ahead of
the Volkswagen Group and General Motors. In July that year, the company reported the
production of its 200-millionth vehicle. Toyota is the world's first automobile manufacturer to
produce more than 10 million vehicles per year. It did so in 2012 according to OICA and in
2013 according to company data as of July 2014, Toyota was the largest listed company in
Japan by market capitalization (worth more than twice as much as #2-ranked soft bank) and
by revenue.
The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's
company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a
department of Toyota Industries, it created its first product, the Type A engines, and, in 1936,
its first passenger car, the Toyota AA. Toyota Motor Corporation produces vehicles under 5
brands, including the Toyota brand, Hino, Lexus, Ranz, and Scion. It also holds a 51.2%
stake in Daihatsu, a 16.66% stake in Fuji Heavy Industries, a 5.9% stake in Isuzu, and a
0.27% stake in Tesla, as well as joint-ventures with two in China (GAC Toyota and Sichuan
FAW Toyota Motor, one in India (Toyota Kirloskar), one in the Czech Republic (TPCA),
along with several "nonautomotive" companies. TMC is part of the Toyota Group, one of the
largest conglomerates in the world.

NissanNissan Motor Company Ltd usually shortened to Nissan is a Japanese multinational

automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan.
Since 1999, Nissan has been part of the RenaultNissan Alliance, a partnership between
Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in
Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO
of both companies.
Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands.
Nissan was the sixth largest automaker in the world behind Toyota, General Motors,
Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault
Nissan Alliance would be the worlds fourth largest automaker. Nissan is the leading Japanese
brand in China, Russia and Mexico.

Why we have selected this topic?

We have selected these 2 companies i.e. Toyota and Nissan to analyse the
market competition between these 2 Japanese brands and to compare them at
world stage.
Objectives
To have an overview of Automobile manufacturing companies and
industry competition.
To gain knowledge about company operations and market strategies of
Toyota and Nissan.
To do a market analysis and product analysis of Toyota and Nissan.
To do comparative analysis of Toyota and Nissan on basis of products
offered, prices, dealers and retailers, branding and promotions.

Research Methodology
SECONDARY DATASecondary data, is data collected by someone other than the
user. Common sources of secondary data for social science
include censuses, organisational records and data collected
through qualitative methodologies or qualitative research.
Primary data, by contrast, are collected by the investigator
conducting the research.
Secondary data analysis saves time that would otherwise be
spent collecting data and, particularly in the case of
quantitative data, provides larger and higher-quality databases
that would be unfeasible for any individual researcher to collect
on their own. In addition, analysts of social and economic
change consider secondary data essential, since it is impossible
to conduct a new survey that can adequately capture past
change and/or developments.
We will be using secondary dataJournals
A journal (through French from Latin diurnalis, daily) has several
related meanings: a daily record of events or business; a

private journal is usually referred to as a daily newspaper or

other periodical, in the literal sense of one published each day
many publications issued at stated intervals, such as academic
journals, or the record of the transactions of a society, are often
called journals. In academic use, a journal refers to a serious,
scholarly publication that is peer-reviewed. A non-scholarly
magazine written for an educated audience about an industry
or an area of professional activity is usually called a trade
magazine.
Toyota and Nissan Website
Websites will be used to collect information about products,
their variants, prices etc.
Research Papers
Research paper may refer to:
Academic paper (also called scholarly paper), which is
published in academic journals and contains original research
results or reviews existing results or show a totally new
invention.
Term paper, written by high school or college students
Thesis or dissertation, a document submitted in support of a
candidature for a degree or professional qualification,
presenting the author's research and findings
this categorical scheme. We now take for granted the periodic
table, yet it took descriptive research to devise it. Descriptive
research generally precedes explanatory research. For
example, over time the periodic tables description of the
elements allowed scientists to explain chemical reaction and
make sound prediction when elements were combined.

Data Collection Tool/TechniqueData will be collected by Research paper collection ( 5 Research paper and
collecting already analyzed data)
Collecting information from journals and already published
data.

 Collecting information about products, their variants,

prices etc.

Variables
In this research we will be analyzing consumer preference for
Airtel on various bases and variables On basis of Price Variable
On basis of products and Services offered Toyota and
Nissan
On basis of Brand Value
On Basis of Advertising done
On basis of Availability

Rank of manufacturers by production in 2013[33]

Ran
k

Group

Country

Total

Cars

LCV

HCV

Heavy
Bus
5,686

Toyota

Japan

10,324,9 8,565,1 1,481,7 272,4

95
76
22
11

GM

United States

9,628,91 6,733,1 2,890,9

4,762
2
92
58

Volkswagen
Group

Germany

9,379,22 9,259,5
119,723
9
06

Hyundai

South Korea

7,233,08 6,909,1
67,29
242,021
0
94
0
14,575

Ford

United States

6,077,12 3,317,0 2,667,2 92,85

6
48
20
8

Nissan

Japan

4,950,92 4,090,6
22,91
837,331
4
77
6

Fiat Chrysler
Automobiles

Honda

Japan

4,298,39 4,263,2
35,151
0
39

Suzuki

Japan

2,842,13 2,452,5
389,560
3
73

Italy
United States

4,681,70 2,163,0 2,350,6 124,1

4
40
97
31
43,836

Ran
k

Group

Country

Total

Cars

LCV

HCV

Heavy
Bus

10

PSA

France

2,833,78 2,445,8
387,892
1
89

11

Renault

France

2,704,67 2,347,9
356,762
5
13

12

BMW

Germany

2,006,36 2,006,3
6
66

13

SAIC

China

1,992,25 1,685,3
74,43
231,374
1,053
0
92
1

14

Daimler AG

Germany

1,781,50 1,631,5
150,005
7
02