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Rachel Griggs

p1

redesign plan

p2

style guide

p3

style guide

p4

package design

p5

product photography

p6

advertisement

name of

Mamas Place: Gluten Free, Chocolate Chip Cookies

target

People with a gluten intolerance

brief

Mamas Place is a gluten free brand company based in Idaho Falls. The CEO, Jann Nelson was
diagnosed with celiacs disease a few years ago when there wasnt a lot of options of good
gluten free foods. She decided that she wanted to start a company where people with a gluten
intolerance can eat normal and healthy foods. Jenns main goal in creating Mamas Place is
to, help people learn that eating gluten free can taste amazing, be easy and affordable!

big

I absolutely love Mamas Place because I have celiacs and it is extremely hard to find a product
that looks good but also tastes good. I found Mamas Place during one of my semesters of
college and I have been a consistent customer of their products. They started off selling their
products off of the internet and in their store in Idaho Falls, but recently they moved into
Brolums. There product are amazing but their packaging needs some improvement. From
looking at all of their products I can tell that they like not only product photography but having
pictures of the food when its made. Gluten Free food doesnt always look appealing, that is why
the company is taking pictures of their products made for them to advertise. For the packaging
I decided to but a label on the mason jar because the origional packing is in a zipped pack that
helps preserve the ingredients. Mason jars are used to preserve products as well. For the label
I wanted to create something more trendy because I have noticed that people buy products
based off of the packaging. If the packaging is appealing, more people will be willing to try it.

PRODUCT
GROUP
HISTORY

IDEA

title

body

Goudy Old Style

Source Sans Pro

Category: Serif

Category: Sans Serif

Font Size: 18

Font Size: 8

Pantone: Warm Grey 2 C


HEX: #cdc7be

abcdefghijklmnop
qrstuvwxyz

abcdefghijklmno
pqrstuvwxyz

CMYK: 31, 28, 38, 0

ABCDEFGHIJK
LMNOPQRSTU
VWXYZ

ABCDEFGHIJK
LMNOPQRSTU
VWXYZ

FONT

FONT

color

SCHEME
CMYK: 20, 18, 23, 0
RGB: 205, 199, 190

RGB: 180, 172, 155


Pantone: 7529 C
HEX: #b4ac9b

b&w

LOGO

size

RECOMMENDATION
There will be many different applications for
the logos. The B&W logo should be used on
greyscale projects and the packaging. This
should be the main logo that is used. It is
important to put the logo on the packaging
because of the contrast in colors. The color
logo should be used on the website and
advertisements.

color

LOGO

placement

RECOMMENDATION
The logo needs to be placed on the bottom
of the label, centered with the ounce
information and the Non-GMO information.
Please make sure that the logo is the same
same as the text. Look at the flat design for
a reference on size.

flat

DESIGN

You will need:

Ingredients: White Rice Flour, Potato Starch,


Tapioca Flour, Chocolate Chips, Brown Sugar,
Organic Evaporated Cane Sugar, Vanilla
Powder (Vanilla Bean Extractives, Evaporated
Cane Juice, Silica, Cellulose), Salt, Xanthan
Gum, Aluminum-Free Baking Powder
(Sodium Acid Pyrophospate, Sodium
Bicarbonate, Corn Starch, Monocalcium,
Phosphate), Baking Soda.

1/2 cup softened butter


1 large egg

chocolate chip

1/2 cup chopped nuts (opt.)

COOKIES

Preheat oven to 350. Open mix and remove sugar pack and chocolate
chips. Cream together butter (or margarine) and add sugar pack until
smooth. Beat in egg. Add mix and beat until well blended and fold in
chocolate chips. Drop by tablespoon on ungreased parchment paper lined
cookie sheet. Space about 2 inches apart. Bake for 9-11 minutes or until
edges start to brown. Leave on cookie sheet for 5 minutes before
transferring to a cooling rack. Makes about 1 1/2 - 2 dozen. Dough freeezes
for up to 3 months.

Moms Place Gluten Free


3247 East 81 North
Idaho Falls, ID 83401
(208) 529-6667
momsplaceglutenfree.com

super soft gluten-free cookies that


look good but also taste good

15.5 oz

Non- GMO

product

PACKAGING
Please print label and place on a 800 mL
mason jar. The label size is 12 1/2 x 3 1/2 in.

the

BEFORE

the

AFTER

Finally!

food that looks good


& tastes good too