IV.

Marketing Plan ng mhine qhu0

A. Industry
The business represents the pet care and grooming industry. This is for
pet enthusiasts that gives importance to their pets and would still seek for
something new and much safe pet care product.
The business is an existing type of service. However, the product that
the proponents are offering is a specialty product that is new and considered
in the introductory phase. Its components are non-generic and are considered
close to all-natural which is perfectly safe even when pets accidentally
consumed it which is not common in the pet grooming market today.
B. Customers
***NAME OF PRODUCT***s target market would be pet grooming
enthusiasts and/or pet lovers who find pet grooming an essential part of a
pets life.
This market from teens to adults need a pet grooming soap and
shampoo that cleans and nourishes their pets fur flawlessly without any skin
irritation, but what they want is a non-chemical concentrated solution or
ingredient that is infused with environmental and animal friendly ingredients
and compounds that cleans and nourishes just like how people want our soap
and shampoo fit and healthy for our skin and hair.
The bracket which the target market belongs is the C, B, and A
category. As long as the customer has the means and opportunity to see and
purchase the product, it can either be for his use or a gift.
The target market of the ***NAME OF THE PRODUCT*** need not to be
concentrated in one place as it will be marketed online. However, the
preferred target location in which deliveries and access to and from the
customers will be particularly in Metro Manila. This is for the easy navigation
of suppliers, raw materials for packaging, and delivery system online.
Those who will be subject for survey will be any person within Mtero Manila
who will identify themselves as pet lovers or pet enthusiasts.
C. Competition
Potential customers usually buy their typical pet needs from grocery,
supermarket, or department stores, and pet specialty stores. Pet products are
usually distributed to generic stores and often easy to locate. A customer who
needs an immediate pet food or pet soap and shampoo could go straight to
his local supermarket or grocery and find may a branded product.
Specialty pet stores are often located in the city market and malls. These
stores are not hard to find as they are located to where potential customers
often go. There are two major players or competitors that offer the same type
of product:

Common local manufacturers who develop and produce generic pet

soaps and shampoos that do not have special compound ingredients that
circulate around the market, and specialty pet manufacturers and suppliers
that specializes in soaps and shampoos that contains the ingredients
specifically formulated for domestic animals.
The considered strengths of the competitors are the following:
These competitors have already established their reputation and made
their brand known. For years, they have circulated the market and customers
have been recalling their personal preferences for their pets for years.
The products that they have been producing are both genericsoaps
that has an adjusted pH level to match the animals skins, and those higherend clinically formulated. Some are even closely similar to the product the
researchers have developed. Natural or vegan soaps for pets that promotes
much lesser chemical ingredients compared generic market products.
The considered weaknesses of the competitors are the following:
Competitors or players in the same pet care and grooming industry are
few. Customers have few brands and line of products to choose from making
the entry of the product of the proponents recognizable.
The products they offer are often chemical based. Even if these
products have natural ingredients, unlike the proponents product, the base
ingredients still are potentially harmful chemicals.
Vegan kinds of products to household pets are not common in the pet
grooming industry. Natural base ingredients that are highly beneficial and
safe to pets are not always available in the market.
Products such as ***NAME OF PRODUCT*** are benchmarked from the
existing vegan soaps for humans. If people are expecting to have naturally
soft skin and healthy hair inside and out, so are the animals we all love.
The product the proponents offer is a non-generic, specialty item that
is composed of natural ingredients with preservatives naturally coming from
the base components. Its effectiveness is as good as the existing pet
grooming products, yet its ingredients are much safer and its price is
considerable.
Its entry in the market will position ***NAME OF THE PRODUCT***
along with the natural type category. Its entry, as mentioned earlier, will be
recognizable as it is a distinguishable item compared with the existing ones
from the packaging up to the ingredients.
Its promotion will be a noticeable element as well. Pet grooming
products that are locally produced do not invest that much in promotion.
However, if taken into consideration, businesses that have the means to
produce a highly captivating and appealing advertising and promotion
activities that are up-to date might get to higher- end market.

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Direct Competitors
Pooch Park Doggie Day Care
Animal House
Pet City
Dogs and The City
Superdog Soap and SCB

Indirect Competitor
6. Pet Geekz
7. Human Nature
8. Marvine Dog Food Enterprises
D. Advertising and Promotion
Social Media and Traditional Advertisement
Social Media Advertising doesnt have to be straightforward. In fact, it
is most effective when it is discreet or posted in the right manner. The
following are the social media platforms that ***NAME OF THE PRODUCT***
will be present for its advertising and promotional activities.
Instagram
Instagram is one of the leading social media platforms that focuses on
filtered and non-filtered photos that features the greatest and proudest
moment of our lives. ***NAME OF THE PRODUCT*** will be advertised in the
most discreet way to showcase the dawn of a new product that focuses on
natural ingredients as its base ingredient.
Blog Feature
***NAME OF THE PRODUCT*** will either create a blog of its own with
creative and engaging content is available, or be featured from a blogsite of
another blogger. From the benefits, customers testimonials, interviews,
advertisement videos, up to products and its detailed ingredients, a blog will
serve one of the most effective advertisement featuring the latest product
development for pet grooming.
This platform is the most delicate and personal as most details such as
history, company profile, and persons to contact will be available here. Also,
it online retail orders could be conducted here.
Facebook
Facebook is one of the common ground of almost people who are also
customers locally and internationally. People who are on Facebook, with the
right connections or friends, will easily locate the Like Page for ***NAME OF
PRODUCT***.

The content or the manner of promoting the product will be the same
as Instagramdiscreet. However, it will feature links to other social media
platforms where customers will get to see more exciting and solid content
other than Facebook.
Facebook is also an easy and interactive way to answer questions and
acquire feedback from customers who are curious and interested about the
product.
Twitter
Twitter is one the leading social media platforms for constant updates
and news. It is the platform where the proponents could post photos and
captions of the latest events, including purchases, product photos and
location spot. Also, once the photo of the ***NAME OF THE PRODUCT*** has
been posted, it could be retweeted fast and easy.
Traditional Advertising
This is where a poster/ tarpaulin of the product, the store location, and
contact details can be placed. It is a decent and appealing advertisement that
can be distributed to places where people can easily navigate.

E. Location
Glen
F. Suppliers
Affiliation with (amin ang natural ingredients, sa kanila ang chemical
compounds)
modified
glen

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ZEEP
Soap Central
Lotus Bloom Soaps
ASC Mom Cares
Caress By Nature