Wise EnterpriseTM Executive summary

Mission statement: To offer our customers both customizable and reliable

software, that can help them organize their activities more efficiently;

Product (Wise Organizer): Software application with an organizing role

harmoniously combining various resources of time managing with
entertainment capabilities. It is distributed online or as part of a 2GB
memory stick.

Summary of financial results :

+ 270
- 786
+ 2035
+ 1249
- 199.84
+ 1049.16

Initial joint stock

Total expenses
Total incomes
Gross profit
Deduction of taxes
Net profit

Profits up to

388.51%

Index

Executive summary
Company staff. Teamwork
Dawn of a new idea. Creativity and innovation
Making the program. Early impressions
Marketing strategies
National Trade Fair experience.
Financial analysis. Liquidation report
SWOT Analysis. Turning weak spots into strengths
Social responsibility
Securing our investment

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page 10

Starting a new journey

Every journey begins with a step; every success story has a beginning. This is ours.

Assembling a team
We soon realized that our individual qualities werent enough for us to succeed. Communication,
interpersonal collaboration was also necessary. Our goal was to focus all individual efforts towards the
well-being of the team. We realized that each one of us had remarkable abilities in certain areas of work.
Thus, we divided our attributions and responsibilities accordingly into President, Finance Director,
Production Director, Marketing Director and HR Director.

Blndu Ciprian
President

Hagiu Dragos

Antonescu Andrei

Buluek Meyrem Cristea-Platon Tudor

Finance Director

Production Director

Marketing Director

HR Director

Moral Code of Conduct

TREATING OTHER PEOPLE WITH RESPECT :
All employees will adopt a civilized behavior and appropriate language in any
situation and not endanger in any way the physical and moral integrity of any person;
MAKE ETHICAL DECISSIONS
DO RESPONSIBLE BUSINESS :
Our company commits not to harm in any way the environment, not to sell harmful
products or pollutants, nor to affect the rights and liberties of any person with whom it comes
into contact;
RESPECT INTERNATIONAL LAWS :
All members of the company declare that they will not violate any laws and legislation
and will not put the company in distress through illegal actions;
AVOID CONFLICTS OF INTEREST :
All company employees will honor the labor contract which he/she signed and will not
seek to obtain any illegitimate gains;
PROTECTING PERSONAL INFORMATION :
No member of the company may disclose internal company strategies to any other
person, nor any kind of personal information about our customers and our staff.

Dawn of a new idea

Our vision about the Wise Organizer began around 7 months ago, along with our first brainstorming
activity. As we all tried to focus our attention on a new and innovative product we discovered that some of
us were in a big hurry and most of us had a dozen things on our mind, but
we couldnt manage to finish them because we were unorganized. After
that, we saw that our teacher was in the same situation. Then we knew that
something must be done. Being at a computer high school and realizing that
the computer is a part of our daily life, we concluded that we must use our
programming skills, in order to help each one of us. This is the beginning of
the Wise Organizer. But we aspire to be different, to be one step ahead, and
we had to think of a new distribution method. As the mp3-player
transformed into the iPod, so the new data storage device became the
memory stick, the flash pen. Smaller space occupied, cool design, more
flexible, bigger data storage, the Memory-Stick was what we choose to
carry our product.

Ive assured my colleagues that success would only be a matter of perseverence and hard work.

Implementing the software

When it came to implementing the program, it was easier said
than done. Fortunately, we could rely on our Production
Director, Andrei-Bogdan Antonescu . I started the program

from scratch using only freeware software and

development tools such as Microsoft Visual Studio C#.
With months of hard work what was at the beginning an
idea started to become an application as we dreamed of.
The entire source totalized around 20 thousands lines of
code but in the end it worth it as it became The Wise
Organizer. Wise Organizer is something never done
before: it contains in the same program a phone agenda,
personal agenda for writing your daily activities and very
complex media player where you can see your pictures,
listen to music or watch a movie all it the same place .
Creating the Wise Organiser was one of the most challenging tasks I had ever faced.

Market research
However, the final product came into shape only after a research study made on 150 people, the
majority of them teachers, but also employees from different companies. The survey was conducted by all
company members. It was essential that we gathered information from all sorts of people. Because of the
fact that nowadays computers are so wide spread, each individual user becomes a possible customer.
After research concluded that the majority of the interviewed persons desire a multifunctional product
with an attractive design . The results were exactly what we expected. Many of the interviewees were in
full agreement with us.
100

60
Would you like
entertainment
options ?

50
40
30

Would you buy the

software either for
work or just for
yourself ?

20
10
0
Teachers

Students

Employees

Distribution
We are using several ways to sell our product which
include: from our website, you can buy the software online
and pay by Google checkout, from our headquarters you can
get The Wise Organizer memory stick or you can order it by
email and we will send it by postal courier. The product is
also available on online markets such as www.okazi.ro. Our
product is available to everybody corresponding to their
needs.

20
15
10
5
0

Empl

70

How much are

you willing to
pay for the

Teac

Would our product be

useful for you ?

80

Stud

90

How
much are
you
willing to
pay for

Securing our Investment

The field of IT applications is an area that faces a major problem of our time - piracy. It is noted the
increase in the number of persons holding or publicizing counterfeited materials.
In order to sell many products and to obtain profit there is a desperate need of a safety system that
prevents some individuals to copy our products or to distribute counterfeit copies of it. When purchasing
a product, the customer will receive a unique code which will allow the installing of only the program
recorded with the same number. Code corresponds to a unique physical Stick or a CD with a single
program. Thus, users will not share licenses among themselves or give
to others.
We want the program to be installed only one computer. During
installation, the customer will be asked to enter the personal code. By
using the code, the program will block the auto run kit and the
installation one so that it cannot be installed on any other computer.
Of course, these methods do not guarantee 100% success, but are
an important step in controlling all attempts of piracy.

Marketing strategies
Our main promoting strategy relies on a small price (14.99/memory stick; 9.99/software online/ or
software + CD) but with big production and sales rate.
We wanted to increase the popularity of the product on the Internet, on specialized sites
(www.toptenreviews.com) or by the distribution to certain key persons from different companies or
educational institutions. On the other hand, the attraction of clients by each of our companys members
was also encouraged.
Subscribing on Enterprise Without Borders site ensured a growth of sales from foreign countries.
We established partnerships with companies outside our country assuring a gateway to foreign markets.
Because of the English language integrated display, the commercialization in foreign countries did not
represent a problem.
Because today the Internet has spread in almost all the world it is imperative for any company to
focus on this advertising segment. Publicity on the Internet its cheap and efficient. Publishing positive
feedbacks on specialized sites, publishing banners, and video commercials are several ways of internet
promotion. We are aware that each internet user is a potential buyer.
Therefore, we decided to launch a website (www.wiseenterprise.net) and we have uploaded more
resources. Our site has now two official languages: Romanian, English and we are planning to add even
more in order to expand our market share in Europe. Moreover, our video and audio commercials are on
the site, as well as a tutorial, explaining every feature of the program.
However, we didnt forget to hand out flyers and to print posters. During the past few months this
methods have proven to be very effective, because thus we can promote our product to people who are
not interested in surfing the web.
Good communication skills are also required, so thats why we kept in touch with our past or future
customers through e-mail and through our site, with the feedback section.

Sales
In the matter of sales we have been very productive. Weve managed to sell 99 applications, 25 of
which were with stick included, 25 of them were online and 39 were on CD. As expected, sales have
increased after launching our marketing campaign. As the online market is growing, IT sector also
having an important impact in the economy we expect a stable growth of our product sales.

Social responsibility
Although every company's main propose is profit, we must not neglect the issue of business
ethics. Therefore, we should seriously consider our role of company that invests in education.
Our company regards in our social responsible policy education, charity and social protection. Social
responsibility policy proves to be important both in terms of minimum standards of product
development, so as not to harm employees and consumers, and in terms of mentality and attitude of
others to our products, and also to our work in general. Firstly our social responsibility activities will
focus on maintaining and enhancing product quality so that it is not harmful or pollute. Secondly, we will
distributive along with our product (on the memory stick or on the CD) the official forms for donating
2% from the employees taxes to UNICEF Romania, Red Cross Romania, Greenpeace Romania and other
charity organizations.
As foreseen, our company will have a significant impact on the Romanian educational system. Our
product will significantly improve the way teachers organize their lessons (providing them a modern
electronic media as in most European countries) and also the way they will assess pupils (the possibility
of tracking the student's performance over time). Also, we support these projects through our website,
with direct links to all our beneficiaries and an account number where donations can be given in order to
support our common cause.
We hope that by extending the scope of work in all areas of Romania we will contribute over time in
developing a modern and efficient system of education and we will give Romanian children equal
opportunities of education.

National Trade Fair

Early success
Between 7th and 8th of May we have faced our biggest
challenge to that time. This was also a great way to sell our
product. During the business fair we sold around 10 products
and made a lottery for our Wise Organizer T-shirt, this was
very well received by the public. In the competition we
challenged other 20 companies for the first prize and won.
After seven months of preparation, it was time to see the
extent to which our business idea thrived.

Visit to successful companies

As the finalists and winners of Romania's Company of the year 2010, a visit to two very
successful companies was granted, Accenture and
General Electric were our hosts, and we learned a lot
from them. The experience was breath taking, the
importance of each department, the need to take care
of your employees and to motivate everyone and also
the ability to see what your company may become in
ten years were some of the things we had to keep in
mind for the future. Also we put in practice some of
our marketing strategy, being able to make a good
promotion of our product. We can proudly declare
that the Wise Organizer is now used by the CEO of
General Electric Romania.
The CEO of General Electric Romania has
endorsed our product

Financial analysis
Releasing shares
Due to the fact that an initial investment required the sum of approximately 250 , we have decided to
release 90 shares at the values of 3. This initial investment will cover the 225 required to buy the memory
sticks, plus other expenses (salary expenses and marketing expenses). Since starting selling, we reinvested
the money in buying CDs and other promotional materials. The detailed balance sheet is as follows :

Incomes
Shareholders registry (initial investment)
Name
Blndu Ciprian Florian
Hagiu Dragos Paul
Antonescu Bogdan Andrei
Buluek Meyrem
Cristea-Platon Tudor
Goruneanu Gratiela
Soner Efe
Ahmet Aki
Vcresteanu Nicoleta
Haci Salih
Ismail Sahin
Total no. of shares :

No. of shares
20
15
15
15
10
5
2
2
2
2
2
90

Value of a share
Total amount invested
3
60
3
45
3
45
3
45
3
30
3
15
3
6
3
6
3
6
3
6
3
6
Total amount of initial joint stock: 270

 Sales ( by memory-stick only after 1.05.2010)

Method
Quantity
Values/piece
Memory-stick
25
15
CD
39
10
Online
100
10
Taxes :
Total incomes from sales :

Total value
375
390
1000

335,35
1765

VAT (19 %)

Expenses
Salaries (paid at the end of each month)
Monthly pay/ employee
10
Expenses :

No. of employees
5
400

No. of months
8 (Oct-May)

Marketing Expenses
Type
Flyers
Posters
T-Shorts
Pencils
Calendars
Roll-up
Web Hosting
Total amount :

Value/piece
0,25
1
10
0,35
0,25
25

No. of pieces
100
3
3
50
50
1
Free

Total value
25
3
30
17,50
12,50
25

113

Administrative expenses
Type
2GB Memory-sticks
CDs
Space lease
Total amount :

Value/piece
5
0,2
5 /month

No. of pieces
45
40
8 months

Total value
225
8
40

273

Balance Sheet
Total incomes
Total expenses
Gross Profit
16% Tax
Net profit
Dividend

2035
786
1249
199,84
1049.16
11, 65 / share

Liquidation Report
At the end of our first semester of activity we have decided to award each shareholder a
dividend of 33 %, as promised at the beginning of our activity. Having in total 90 shares and the price
of a share being 3 , it equivalents to 346 paid back to the shareholders. However, 75 of all shares
are the property of our company members. So the 1049,16 346 = 703,16 remaining we are going to
reinvest in our company. Lets notice that it is more than enough to continue to cover our future
expenses.

Gantt Chart
Company
Liquidation
Preparing
for the
National
fair
Marketing
campaign
Materials
purchase
Sales
training
Finalizing
the product
Prototype
Making the
business
plan
Stock sales
Market
research
study
Establishing
objectives
Selecting
the product
Organizing
the
company
First
meeting
O

Learning

Planning

Operating

SWOT Analysis:
STRENGHTS (S)

WEAKNESSES (W)

Innovative business idea;

Multifunctional product;
Modern marketing strategies;
Low cost of production;

Lot of staff energy

High specialization of
involved (all Olympics)

the

people

OPPORTUNITIES (O)
Sales in foreign countries (EWB platform);
High number of potential customers;
IT market trends are to go up
Online sales have an yearly increase
We come from an IT school so we can add
a lot of other programs and improvements
of our own
Participating in other Trade fairs and
Competitions

Market economy decrease was reflected

in the peoples buying habits on other
than common goods
Not being known on the market
Not having a lot of time for a better
market penetration (negotiation of
contracts with suppliers and resellers)

THREATS (T)
Higher cost based on prices increasing
rate
Memory sticks with higher data storage
facilities incorporated.
Technology (especially in IT sector)
running development
What the team will do after graduation

Turning weaknesses into strengths

Throughout our whole activity our main concern was to try to maximize our opportunities and to
minimize our weaknesses. We were constantly evaluating every aspect of our company, always trying
to improve the quality of our products. Therefore, we stood in touch with all clients, requesting
feedback at a regular basis. Weve updated our site three to four times a week in order to assure that
potential buyers are kept in touch with all the latest developments to our program. We have no doubt
that our lack of reputation will be easily dismantled within the following two months, because although
during recent weeks the number of people that bought the Wise Organizer has increased dramatically.

Always seeking for improvement

Among the ones that tested our product was our schools
principal, Mr. Ahmet Aki. Alongside congratulations and
encouragements, he also gave us precious feedback about our program.
Thus, he recommended we made our program in such a way that the
information on an account could be updated from several different
computers.
Thus, his secretary could update his schedule from her own
computer. He wouldnt have to spend extra time, receiving notifications,
or phone calls. Everything would be in order, without him even arriving
at the office.
This determined us to try to create a new feature especially for
large companies or businessmen who benefit every day from the help of secretaries.

Future plans of the company- 5 year prospect

Our company will be registered to ORDA (The Romanian USPTO), and OSIM in order to protect our
business idea and product concept. Our ideas will be registered trademarks so any imitation of them will be
against the law.
As a part of the profit will be delivered to our research area, by this, we will have a continuously
improvement of our product. We will choose more distribution channels, more online sales sites and other
electronics shops. Gradually we will ensure a very good reputation, engaging more and more people in the
time warping art.
We had the opportunity to help people and we will continue to do so. Thus, we decided that the next
appropriate step would be to continue taking the legal measures necessary for implementing a real-life
company.
Weve tasted success, competition, rewards, acknowledgements and we want to keep on going further
and further. We are an ambitious crew, almost dedicated professionals and now only the sky is the limit.