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Brad Elliott...


Global OEM / Channel / Partner, Business Development Executive with a proven record in developing
and expanding markets, delivering breakthrough revenues and improving bottom-line performance.
Technology focused with extensive experience establishing and leading relationships with Partner / OEM
clients while effectively managing key technology sales aspects including team leadership, negotiation,
marketing, client retention, budgeting, and business strategy. An Electronic Technician by training
uniquely qualified to translate business needs to a technical audience as a catalyst for customer-centric
product and service development. A key contributor to the development and growth of OEM sales at
LSI / NetApp Engenio Storage Group. Select accomplishments:

Accelerating Business Development through OEM Sales: Generated more than $600M in sales in less
than a decade. Developed and managed long-term, highly profitable relations with industry leaders
including Cray, Quantum, SGI, BluArc and Sepaton that drove LSI High Performance Computing
Storage Solution sales and positioned LSIs Engenio business unit for acquisition by NetApp in 2011.

Delivering Valued Revenue Channel Contributors: Envisioned, developed, and deployed innovative
strategies that yielded annual sales gains of as much as 20%. Generated annual revenues in excess of
$43M. Took OEM sales at LSI from little more than an idea to a key revenue contributor.

Managing Change While Driving Growth: Credited by NetApp Senior Management for facilitating a
smooth transition of Engenio systems, policies and procedures to NetApp systems, policies and
procedures while growing sales following NetApps acquisition of Engenio in 2011.

Developing Successful Start-ups: Co-founded Enigma Data Systems, fueled its launch and provided
early leadership in all aspects of business development and operations including software
development. Established corporate infrastructure as well as Houston and UK offices.

Competencies that Build Long-Term Customer Relations and Drive Revenue

Strategic Business and Sales Planning

Market and Competitive Analysis
Solution-Based Selling
Direct, Commercial OEM and Channel Sales
Business Partnering and Alliance Building
Product Structuring and Management

Client Relationship Management

Sales Enablement | Sales Acceleration
P&L Management | Revenue and Profit Building
Operations Management
Virtual Team Leadership
Management Buy-outs and Start-ups

Bridging the Gap between Technology, Business and the Customer

NetApp Inc. / LSI Inc. - Engenio Storage Group, Houston, TX

2004 2014
An International computer storage and data management company, and leading developer of intelligent RAID storage systems.
Played pivotal role in growing second tier OEM sales from $10M/year to a high of $81M/year and positioning its
Engenio Storage Group for acquisition by NetApp in 2011.



Served in newly developed and increasingly influential business development leadership roles while generating
>$600M (direct and indirect) in sales in 10 years.
Conceived and implemented business development, product development, product pricing, marketing,
advertising, packaging, go-to-market, channel modeling and sales strategies that fueled sales of complete storage
solutions in the area of embedded OEM solutions and high performance computing. Developed relations and
teamed with alliance, OEM and Channel Partners as well as industry leaders in Data Storage and High Performance
computing to penetrate and expand business in key verticals that included Oil and Gas, Telecom, Network
Equipment and Building Systems (NEBS). Ensured alignment of company products with those of strategic partners
and OEMs.
Product Development: Drove sales through OEM Partners by developing and configuring product solutions tailored
to unique customer needs. Forged collaborative and cooperative relationships with key technical stakeholders to
translate business requirements into product specifications. Took the lead in constructing and obtaining release for

Brad Elliott

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customized Build of Material (BOM), complete with engineering requests. Developed packaging and pricing
structures designed to accelerate revenue growth.
Managed Change through Organizational Turbulence: Protected and grew LSI Inc. / NetApp Inc. sales by
maintaining a solid foundation for the OEM sales team through five sales directors and 100% turnover in Account
Executives and Consulting Engineers. Managed Operational challenges with the transition through three
manufacturing factories.

LSI Inc. - Engenio Storage Group, Houston, TX

2000 2004
Channel Business Development: Envisioned, developed, and deployed innovative strategies that yielded annual
sales gains of as much as 20%. Generated annual revenues in excess of $43M by leveraging the power, reach, and
capabilities of selected Partner Channel Resources. Championed development of outbound storage messaging
and marketing collateral on behalf of specific partners.

Training and Development: Empowered marketing and sales forces to markedly improve performance. Envisioned,
developed, and deployed training programs that educated partner sales and marketing teams on features and
benefits of the companys portfolio of products.
Business Partnering and Strategic Alliance Building: Developed and enhanced relations with companies that
included SGI, NCR, StorageTek and Direct Channel Partners to promote integration of LSI products with their
product offerings. Represented LSI and improved its visibility in industry consortiums addressing high performance
computing and geophysics research that included SEG, CERA, and the IDC-High Performance Computing Forum.

Enigma Data Systems Inc. & LTD, Houston, TX

1998 2000
A private data management software and near-line data storage company, serving a diverse clientele in the upstream oil and gas industry.


Enigma was formed by a management buyout of software products from PECC Data Services - Compagnie
Generale de Geophysique (CGG).
Co-founded company, fueled its launch and provided early leadership in all aspects of business development and
operations including software development and services. Established corporate infrastructure as well as Houston
and UK offices.
Structured software and hardware pricing, end-user contracts, and customer support worldwide. Scoped all
services offerings and delivery to meet customer requirements.
Funding Business and Building Revenues: Raised $5M in VC funds to establish operations. Developed relations and
teamed with software and hardware partners (adic, AMPEX, and Veritas Software) to develop income streams
generating 50% of corporate revenue.

PECC Data Services Inc., Houston, TX

1997 1998
A division of Compagnie Generale de Geophysique (CGG), a seismic acquisition, service and data management services conglomerate.


Joined PECC after serving in IT operations and support leadership roles within Amoco, a key PECC client.
Leveraged intimate knowledge of companys products and services and operations of companies in oil and gas to
boost sales by 35% in only one year.
Business Development: Negotiated and secured three-year service project with projected revenues of $4M.
Ensured alignment of products with customer needs to deliver largest US tape transcription service project in the
Early career success with Amoco Corporation as Supervisor, Field Computing Services, Houston and New Orleans
and as Manager, High Performance Computing Services, Houston.
Played pivotal role in establishing Amoco as hi-tech leader in oil and gas exploration industry by providing
leadership in service marketing, sales and delivery regional operations start-ups, software development, exploration
process improvement and global operations expansion.

BA, Management (Cum Laude), Our Lady of the Lake University, San Antonio, TX
Certified Electronics Technician, United Electronics Institute