FAKULTI EKONOMI DAN PENGURUSAN

UNIVERSITI KEBANGSAAN MALAYSIA

(UKM)
ASSIGNMENT

COURSE CODE
COURSE
BEHAVIOUR

EPPM 3033

ORGANIZATIONAL

SUBMITTED BY :
M.AMIN

GA 01846 FATMA SOPHIA

CLASS

BBA (SET A)

LECTURER
OTHMAN

DR. ABDULLAH SANUSI BIN

SUBMISSION DATE :
MARKS

ACKNOWLEDGEMENTS
Alhamdulillah, praises to be Allah S.W.T., The Lord Almighty, for all the energy
and perseverance given to me for this undertaking, for bestowing on me the ability, and
poise to walk successfully through the laborious path of completing this project.
My deepest gratitude goes to my beloved family, my mums Pn. Rakiah Ahmad
and Pn. Latifah Ismail, who gave me strength and for their everlasting support that will
always be my courage throughout the hard time. Thanks to my loving and wonderful
husband, and my three children who endured this long process with me, always offering
support and love.
I am profoundly thankful to my valued advisor, Associate Professor Dr. Datin
Sabitha binti Merican who deserves a special dedication here, whose suggestion and
unlimited guidance helped me to learn the fundamentals of carrying out this work.
I would also like to thank all other Professors that had taught me in UMCCed for
their time and effort and also the support and supervision they offered.
And finally, I also wish to thank my classmate in EDBM12, my office colleague
and all of my friends out there for their immense help in the data collection process and
for the invaluable support and presence. Completing this study required so much effort as
challenges were always there. Family and friends for always be around and kept me
motivated throughout this program deserve special thanks here. Thank you for every
moment that strengthens me in completing this study.

TABLE OF CONTENTS
Page
ABSTRACT ..iii
ACKNOWLEDGEMENT .................iv
TABLE OF CONTENTS v
LIST OF TABLES vii
LIST OF CHARTS ....xi
CHAPTER 1 INTRODUCTION ....................1
1.0 Organizational Behavior........2
1.1 Background of the study area ...............................................................................4
2.2 Problem Statement .5
2.3 Research Questions.8
CHAPTER 2 BACKGROUND OF THE STUDY .....................2
2.0 Introduction ....2
2.1 Background of the study area ...............................................................................4
2.2 Problem Statement .5
2.3 Research Questions.8
2.4 Objective of the study 8
2.5 Operational Definition ...9
2.6 Significant of the Study .9
2.7 Dengue Fever ...11
2.8 Mosquito Vector ..14
2.9 Human Activities that Influence the Spread of Dengue .....15

2.10 Conceptual Framework ..16

CHAPTER 3 LITERATURE REVIEW........................17
3.0 Introduction .........17

3.1 Literature Review ............................................................................17

3.2 Knowledge, Attitude and Practice Studies on Dengue Fever ..18
3.3 Impact of Dengue Fever in the Health Care System ...24
3.4 Summary ..26
CHAPTER 4 RESEARCH METHODOLOGY ...27
4.0 Introduction ...27
4.1 Data Collection Method ....27
4.2 Study Design..28
4.3 Study Population ...28
4.4 Study Area ....28
4.5 Study Period ......28
4.6 Sample Size .......29
4.7 Sampling Method ......29
4.8 Research Instrument ..29
4.8.1 Primary Data .....29
4.8.2 Secondary Data .31
4.9 Data Analysis ....31
4.10 Limitations of the Study ..32
4.11 Summary .32

CHAPTER 5 RESULTS ...33

5.0 Introduction ...33
5.1 Socio-Demographic Information of Respondents ...34
5.2 Awareness and Knowledge of Dengue Fever ...37
5.3 Actual Dengue Fever Prevention ......40
CHAPTER 6 DISCUSSION, CONCLUSION & RECOMMENDATIONS ...43
6.0 Introduction ...43
6.1 Conclusion ....45
6.2 Recommendations for Future Research ....46
REFERENCE ..48
APPENDIX ..53

Organizational behavior is the study of both group and individual performance and
activity within an organization. Internal and external perspectives are two theories of how
organizational behavior can be viewed by companies.
Organizational behavior is the study of both group and individual performance and
activity within an organization.
This area of study examines human behavior in a work environment and determines its
impact on job structure, performance, communication, motivation, leadership, etc.
Internal and external perspectives are two theories of how organizational behavior can be
viewed by companies.

Organizational behavior (OB) is a term related to the study of individual and group
dynamics in an organizational setting, as well as the nature of the organizations

themselves. Whenever people interact in organizations, many factors come into play. The
subject of Organizational Studies attempts to understand and model these factors. This
subject is becoming more important as people with diverse backgrounds and cultural
values have to work together effectively and efficiently. Organizational behavior seeks to
emphasize the understanding of behavior in organizations so as to develop competencies
in foreseeing how people are likely to behave. This knowledge may then help in
controlling those behaviors that are not befitting the objectives of the organizations.
Factors like objectivity, replicability and sustainability are important while selecting the
methods for this purpose. Questionnaire, interview, simulation and survey are generally
used to elicit responses of individuals located in different types of organizations. To a
large extent their personalities affect the nature of their responses.

What is OB?
Early OB advocates?
The behavior school
Hawthorne studies
The system approach
Organization as an open system
Implication of the system approach
Traditional vs learning organization

Internal Perspective
The Ninja Corporation has two human resource managers at their headquarters. Julia and
Nick have different opinions regarding how to use organizational behavioral factors to
improve work conditions. Julia embraces the internal perspective and believes that
employees' behavior is in large part based on their own personal feelings, interactions,
thoughts and experiences.

This theory revolves around the idea that, in order to understand individuals in an
organizational environment, an individual must understand the person's thoughts, feelings
and personal values. Recently, a manager mentioned to Julia that she was having difficulty
with motivating one of her subordinates in the sales division. Julia met with the manager and
employee to see what advice she could offer in this situation.
Julia spoke with the subordinate, who revealed that he wanted to achieve his sales goals and
felt that his co-workers were getting the best territories and extra feedback. Once Julia was
able to uncover the subordinate's internal employment issues, she then could explain what
motivational techniques would improve his performance to the manager. Her human resource
coworker, Nick, had the opposite view of organizational behavior.

External Perspective
Nick was also a human resource manager at Ninja Corporation. He took an external
perspective of organizational behavior. He believed that external events and environmental
factors affected an individual's job performance and behavior. A recent example of this theory
would be when Nick told numerous managers to increase their subordinate's salaries by
$5,000 in order to further motivate the sales team. Organizational behavior's history is really
a combination of numerous fields of study