Beruflich Dokumente
Kultur Dokumente
PROGRAM: In the Marketing, Sales, and Service cluster, students choose one of
COURSE GOALS: The Marketing, Sales, and Service cluster classroom provides a
safe and appropriate setting for student exploration and assessment. Students gain
knowledge and skills in an active, structured, and stimulating environment
coordinated with simulated workplace learning experiences.
ESSENTIAL QUESTION(S):
Compare and contrast business enterprises including sole-proprietorship, partnership, corporation, and franchises.
Design a product and develop a marketing plan for the product.
Construct a marketing survey related to chosen product and marketing plan.
Hypothesize the effects of changing cultural beliefs and values and the exhaustion of natural resources
in the local/global economy
Critique ads from print and broadcast media to determine their effectiveness.
Discuss the pros and cons of publishing entire magazines online versus hard copy.
Discern the evolution of factors affecting pricing decisions.
Demographics of the workforce are rapidly changing, and projections are that this trend will continue. More and mor
seniors, and handicapped individuals are merging to form a diverse workforce. Ask students: What special skills doe
need to effectively manage this highly diverse workforce?
How is the flight attendant a key to the marketing success of an airline company?
COURSE OUTLINE: Students will explore the areas of Basic Marketing Concepts, Research,
Economics, Sales and Promotions, Merchandising, Communication and Interpersonal Skills, and
Career Opportunities
CULMINATING PRODUCTS:
FBLA/DECA project
ASSESSMENT PROCEDURES: Your grade will be determined using the total points
method. Each graded activity will be worth a pre-determined amount of points. Points you earn
will be divided into the maximum possible number of points to determine your grade.
Assessments will be in oral and/or written form.
GRADING SCALE:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 and below
CTSO:
FBLA / DECA
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Student
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Date