to every story

There are two sides

Pakistan

Social Commitment Report 2008

This Report provides an insight into P&Gs commitment to social development in Pakistan.
P&Gs Purpose is to improve the everyday lives of the worlds consumers. We fulfill this
Purpose in many ways: through P&G brands, first and foremost, but also through our
support of humanitarian, educational and social cause efforts.
P&G Pakistan has initiated and runs several programs focused on improving the lives
of Pakistanis, especially children, teens and young mothers. Our areas of concern
include health and hygiene awareness, education and female empowerment. All in
all, our social community programs have helped improve the lives of about 5 million
Pakistanis in 2008 - 2009.

Story Our Story

Our Story
Our Stor
ory

Our Stor

Our Story

Our Story

Two Sides To Every Story

Our social investments are focused on improving the

lives of children in need through LIVE, LEARN and
THRIVE, our far-reaching global cause.

Live

Learn

Thrive

At P&G, we believe that there are two sides to every story: P&G contributes to
sustainable development through both - what we do and how we do it.
What we do is provide branded products and services of superior quality and value
that improve the lives of the worlds consumers via health, hygiene or convenience.
How we do it includes addressing any environmental and socioeconomic issues
associated with our products and services.
As a result, two sides emerge for the same picture: we hope that consumers who
believe in P&Gs commitments will reward us with leadership sales, profit and value
creation, allowing our employees, our shareholders and the communities in which
we live and work to prosper.

Pakistan

Contents
Message by Country Manager: Qaisar Shareef
Company Overview
Who are we
Sustainability at P&G
Our Commitment

1
2
6
10
12

Our Programs :
LIVE
Childrens Safe Drinking Water Program
Khwabon Say Aagay Campaign
Ariel Help the Needy
Pampers Programs
Safeguard Sehat-O-Safai Program
Always Education Programs
Global Handwashing Day

20
21
21
22
28
30
31

LEARN
Keeping the HOPE Alive with HOPE
Safe Schooling for Building Futures with READ Foundation

36
38

THRIVE
P&G Home at SOS Childrens Villages
Volunteerism at P&G

44
46

Our Employees
Valuing Our Stakeholders

52
54

Pakistan

Introduction
Qaisar Shareef- Country Manager, P&G Pakistan
P&G strives to improve the everyday lives of the worlds consumers in many ways, through P&G brands, and
through the support of social causes. While we have made a difference in the causes we support, we believe
that we can make an even greater, more enduring impact by focusing on a consistent cause where the
need is great and there is a clear fit with P&G strengths, brands and current programs.
With that in mind, P&G has committed to focus on the development of children in need through our global
cause, P&G Live, Learn and Thrive which enables us to meet the needs of children in our diverse communities
around the world. Through our activities, we contribute to the economic and social well-being of a range
of communities in which we operate and more widely, to regional, national and international development.
Besides corporate financial support, employee passion is apparent from the fact that P&G Pakistan employees
remain active participants in our corporate efforts, through volunteering their time in many ways. P&G
volunteers undertake interactive visits to Pakistans oldest school for the hearing and vision impaired - Ida
Rieu, take students at P&G HOPE schools to guided tours of educational places and have personally painted
the P&G-READ schools in the earthquake affected region of Muzaffarabad.
P&G is also committed to tackling one of the biggest potential problems faced by human beings even in
this modern age - the lack of access to clean drinking water that threatens the lives of billions of people
around the globe. P&G is committed to provide adults as well as children access to safe drinking water. This
year, through the distribution of PUR water-purifier packets, with the help of our network of over 70 partners
we delivered our one-billionth liter of clean drinking water. PUR is manufactured at P&G Pakistans Hub plant
for distribution throughout the world.
P&G has been in Pakistan since 1991 and since then, P&G has grown to be one of the leading consumer
goods companies in the country, currently serving Pakistani consumers with premium quality brands. Globally,
we have a 172 year old history and presence in over 80 countries worldwide. Yet, we share a common
vision around the globe: P&G is committed to giving back to communities where we operate. In this area,
as in every facet of our operations, we aim to meet and exceed expectations.

Pakistan

Company Overview
What began in 1837 as a humble soap and candle company
in Cincinnati, Ohio, has now become one of the leading
consumer products companies in the world. Procter & Gamble
is deeply committed to providing its consumers with products
and services of superior quality and value with one guiding
purpose in mind: to touch consumers lives with brands that
make life a little better everyday.
P&G markets more than 300 brands worldwide in over 180
countries and employs about 138,000 people.

Today in Pakistan, P&G markets many

premium quality brands that help improve
the lives of our consumers everyday.
Brands such as Ariel, Pampers, Always, Pantene, Safeguard and
Head & Shoulders have become household names in Pakistan,
thus securing the trust of Pakistani consumers and inspiring our
team to continue to deliver outstanding brands and programs.
P&G Pakistan constantly endeavors to go beyond its brands in
order to help the communities where we operate become stronger,
healthier and more informed.

ariel

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Pakistan

pampers

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3

P&Gs journey in Pakistan

Pakistan

New third party

logistics warehouse
with Agility
5

Pakistan

Who are we?

Our Purpose
We will provide branded products and services of
superior quality and value that improve the lives of
the worlds consumers, now and for generations
to come. As a result, consumers will reward us with
leadership sales, profit and value creation, allowing
our people, our shareholders, and the communities
in which we live and work to prosper.

Our Values
P&G is its people and the values by which we live.
We attract and recruit the finest people in the
world. We build our organization from within,
promoting and rewarding people without regard
to any difference unrelated to performance. We
act on the conviction that the men and women of
Procter & Gamble will always be our most important
asset.
6

Consumers

P&G Values
Integrity
Leadership
Ownership
Passion for Winning
Trust
P&G
Brands

P&G
People

P&G Brands and P&G People are the

foundation of P&Gs success.
P&G People bring the values to life
as we focus on improving
the lives of the worlds consumers.

Our Principles

Pakistan

We Show Respect for All Individuals

Mutual Interdependency is a Way of Life
The Interests of the Company and the Individual are Inseparable
We Seek to be the Best
We are Externally Focused

We are Strategically Focused in Our Work

We Value Personal Mastery

Innovation is the Cornerstone of Our Success

7

Pakistan

are committed to helping solve the worlds sustainability

We
challenges. We do this through product innovations, improving
the environmental profile of our operations and through our
contributions to help children live, learn and thrive. Companies
like P&G can be a force for good in the world. This is a responsibility
and an opportunity that we embrace.

A.G. Lafley
Chairman of the Board,
President & Chief Executive

Pakistan

Pakistan

Sustainability At P&G
Sustainable development is a simple idea - ensuring a better quality of life for everyone, now and for
generations to come.*

At P&G, we view sustainability as a significant responsibility - and a continual source of opportunity. So from
our products to our operations, we embed sustainability into everything we do.
P&G is honored to have been selected in 2009 as one of the 100 Most Sutainable Corporations in the World.**
P&G incorporates sustainability into products, packaging and operations through 5 clear sustainability strategies:

10

Products

Operations

Socail Responsibility

Employees

Stakeholders

Delight the consumer with

sustainable innovations that
improve the environmental
profile of our products.

Improve the
environmental profile of
P&Gs own operations.

Improve childrens lives

through P&Gs social
responsibility programs.

Engage and equip all P&Gers

to build sustainability thinking
and practices into their
everyday work.

Shape the future by working

transparently with
stakeholders to enable
continued freedom to innovate
in a responsible way.

*UK Government Report from Department for the Enviroment,

Transportation and the Region. 1998

**Corporate Knights Inc. and Innovest Strategic Value Advisors Inc.

Pakistan

Products

By 2012 P&G will develop and market at least

$50 billion in cumulative sales of Sustainable
Innovation Products, which are products with
a significantly reduced environmental footprint
versus previous or alternative products.

2012
Goal

Sustainability in Ariel

Operations

From 2007 to 2012 P&G plants will deliver an

additional 20% reduction (per unit production) in
CO2 emissions, energy and water consumption
and disposed waste from P&G plants, leading to a
total reduction over the decade of at least 50%.

2012
Goal

In 2008 alone, P&G has reduced water consumption by 7%, energy

usage by 6%, and CO2 emissions by 8%.

Waste Treatment at P&G Hub Plant, Balochistan

The P&G Hub Plant has built and runs a waste treatment facility designed to protect the environment.
This state-of-the-art facility disintegrates solids, disease-causing organisms and other pollutants found in
effluence before it is discharged into the drainage network.

ENERGY
75.9
million gigajoules

Assessing impact
Comprehensive tools

Finding opportunity:
Laundry energy usage

Managing innovation sustainably begins with the use of

comprehensive analysis tools. One such tool, Life Cycle
Assessment (LCA), generates a complete environmental
footprint, extending beyond carbon impact to measure
total energy and water use and waste production. Also
included are the impacts of consumer use of our products,
as well as all emissions into the air, water and land. This
detailed review lets us pinpoint areas where our innovation
efforts can be most effective.

Our life cycle assessment of laundry detergent revealed

that one step consumed far more energy than any other:
the heating of wash water during its use in the home. As
such, this step clearly offered the biggest opportunity for
energy reduction.
Field tests predicted that a family of four in the UK could
reduce its overall household electricity consumption by
3% by reducing its wash temperature from 43.5C to 30C.
So our Ariel Cool Clean technology - which offers strong
cleaning performance at lower temperatures - presented
a promising opportunity for energy savings.

The Ariel Cold Water Campaign came to Pakistan in 2008.

Along with key product benefits of superior cleaning, the product offers energy
savings and emphasizes supporting the environment in a sustainable way through
the use of less energy while washing.

RAW MATERIALS
&
PACKAGING

MATERIALS NON-HAZARDOUS HAZARDOUS

FOR
SOLID WASTE
SOLID WASTE
RECYCLING/
1.29%
0.13%
REUSE 2.30%

FINISHED
PRODUCT
96.12%

AIR
EMISSIONS
0.07%

WATER
EMISSIONS
0.09%

Manufacturing Material Flows 2007-2008

Sustainability at the new P&G Port Qasim Laundry Plant

Mechanical systems have been constantly developing and changing to better satisfy building occupants.
However, data from the U.S. Energy Information Administration reveals that as mechanical systems
improve indoor conditions, they are simultaneously contributing to the demise of our outdoor climate.
Buildings are responsible for almost half (48%) of all greenhouse gas (GHG) emissions annually, and
over 60% of those emissions are related to mechanical systems. 76% percent of all U.S. electricity
goes to supply the building sector.
In the upcoming P&G Plant at Port Qasim Authority, sustainability will be incorporated by providing
a productive, pleasing work environment and illustrating how buildings can be designed to reduce
greenhouse gas emissions. Responsible, innovative solutions for conditioning and ventilating indoor
spaces will take on the challenge of promoting healthy indoor and outdoor environments.

11

Pakistan

Our Commitment to
Social Responsibility
P&G is wholly committed to improving the lives of consumers
in Pakistan and around the world.
We focus our social investments and employee engagement
on a single global cause: P&G Live, Learn and
Thrive. Through our global cause, we are improving life
for children in need. In fact, because of this focus, P&G has
already improved life for more than 150 million children in
need around the world.
Along the path of P&Gs journey in Pakistan, P&G has become inseparable
from the Pakistani consumer. P&G has initiated many corporate-funded
and cause-related marketing programs and with the help of our partners,
we have impacted the lives of millions of Pakistanis. This is the commitment.
This is P&G.
12

Pakistan

13

Pakistan

15

Pakistan

P&G Live, Learn and Thrive comes to life

through more than 100 programs in over 50
countries around the world. P&G is improving
life for millions of children every year through
Live, Learn and Thrive:

Live

Learn

Thrive

Safe drinking water,

nutrition, and hygiene
programs are helping
children get off to a
healthy start.

Schools are being built

and supplies provided
to children lacking
access to education.

Skills for life are being

nurtured, including
self-esteem and
independent-living
skills for disabled
children.

To learn more about Live, Learn and Thrive visit:

http://livelearnthrive.pg.com
16

Pakistan

Caring for the Community through

Social Responsibility
P&G is committed to social responsibility. We are
always seeking ways to better integrate economic
progress, social development and environmental
concerns to ensure a better quality of life now and
for future generations.
P&G has initiated and been involved in a number of
community programs that benefit individuals in need
whilst providing employees the opportunity to take
part in community-building events.
Progress Since July 2007
LIVE, LEARN and THRIVE
Number of Children Reached

60 Million

CHILDRENS SAFE DRINKING WATER

Liters of Clean Water Delivered to date
Days of Disease Prevented till 2008
Lives Saved till 2008

1 Billion
18 Million
2,442

Goal - By 2012: Enable 300 million children to Live, Learn and Thrive.
Deliver 3 billion liters of clean water through our Childrens Safe
Drinking Water Program.
17

Pakistan

Live
For you they may have
forgotten how to smile...
Ranking 136th out of 177 on the United Nations Human
Development Index1, Pakistan has a population of
approximately 166 million, of whom more than half are
children2. Infant mortality stands at 73 per 1,000 live births,
and neonatal mortality at 53 per 1,000 live births3.
The main causes of death in children are: diarrhea,
malnutrition, acute respiratory infections and vaccine
preventable diseases. Vaccination coverage rates are
improving but still less than they should be. 4 in 10 children
are missed opportunities. Pakistan ranks 3rd in the world
for neonatal tetanus4.
In short, some of the major problems being faced by the
health sector in Pakistan are:
Inadequate primary health care
High rate of population growth
Prevalence of communicable diseases
Inadequacy of funding and trained manpower
Lack of mass awareness in health5

18

1 Human Development Report, Pakistan. 2007/2008.

"http://hdrstats.undp.org/countries/country_fact_sheets/cty_fs_PAK.html"
2 Population Census Organisation, Government of Pakistan, Department of Statistics Division.
3 Unicef Country Statistics for Pakistan.
4 Assessment of Health Status & Trends In Pakistan (Agha Khan University Hospital).
5 Health Situation in Pakistan : Leprosy, TB and Blindness Welfare Association of Pakistan.

Pakistan

Live

For us they are remembering

how to smile again.
The concept of LIVE within our LIVE, LEARN, THRIVE
platform aims to help ensure a healthy start for those
children who are in need by:
Helping prevent disease in Pakistan with the provision
of preventative health products or support for
technologies such as Immunizations/Vaccinations and
our Safe-water technology.
Providing access to preventative health services.
Educating chidren and mothers on adopting healthy
habits in order to enable children to live
disease-free, healthy lives.

Live
19

Pakistan

Live
Childrens Safe Drinking Water Program
More than 4,000 children die everyday from diseases caused by drinking unsafe water.
The Childrens Safe Drinking Water program is P&Gs corporate signature program for
Live, Learn and Thrive. The program consists of not-for-profit social and emergency relief
work to provide safe drinking water to the people who need it most. The goal is to
reduce sickness and death in children that results from drinking contaminated water.
P&Gs lifesaving technology uses small packets or sachets to disinfect water. Each sachet
works like a mini-water treatment plant removing dirt, cysts and pollutants while killing
bacteria and viruses in contaminated water in less than 30 minutes, ten liters at a time.

Our goal is to
provide up to

3 billion
liters of clean drinking
water by 2012
globally.

The key to the program is building strong partnerships around the world. Our partners
use social marketing techniques to build and sustain the introduction of the PUR
technology. In Pakistan, Greenstar Social Marketing leads the Childrens Safe Drinking
Water program, and has deployed over 9 million sachets of PUR over the past year. The
program initially started with two countries in 2004, Haiti and Uganda. Since then, it has
been launched in 8 additional countries: Kenya, Malawi, Dominican Republic, Pakistan,
Ethiopia, Congo, Botswana and Indonesia.
P&Gs global commitment to this program has seen the establishment of a PUR plant in
Hub, Pakistan; the first of its kind in the world. It provides people access to safe drinking
water and is able to export millions of liters across the globe.
Thus far, this P&G technology has provided more than a billion liters of clean drinking water.

20

PUR is distributed worldwide from the P&G Pakistan Hub Plant

and is exported to Denmark, Australia, India, Chad, Congo,
UAE, Dominican republic, Malawi, Ethiopia, Uganda, Kenya,
Indonesia and Haiti.

More than

2,442
lives saved

Neonatal mortality

Live

in Pakistan is

Pakistan

53 per

1000 live births

Khawabon Se Aagey Campaign

- Pakistan Millennium Development

Report 2005

The Khawabon Se Aagey campaign was launched by P&G

in December 2007 in partnership with the Pakistan Medical
Association. It aimed to help save the lives of newborn babies
by providing lifesaving equipment to hospitals across Pakistan.
According to the Pakistan Millennium Development report
2005, neonatal mortality in Pakistan is 53 per 1000 live births,
which can be considered amongst the highest in the world.
It is estimated that around 300,000 infant deaths including
160,000 neonatal deaths can be prevented annually in Pakistan.
The campaign ran from December 2007 to March 2008 and
through this initiative, a portion of the sales proceeds from
P&G brands was donated to provide life saving equipment for
newborn babies to 22 hospitals across Pakistan. Training
programs were also conducted by qualified senior pediatricians
for hospital staff including doctors, nurses and midwives on
neonatal resuscitation as well as the effective usage of the
donated equipment.

MANSHERA
MUZAFFARABAD
MARDAN
PESHAWAR
KOHAT

GUJRANWALA
LAHORE
KASUR

QUETTA
MULTAN
BAHAWALPUR
DERA MURAD JAMALI

KHUZDAR

LARKANA

NAWABSHAH
MIRPURKAS
HYDERABAD
KARACHI

Ariel - Help The Needy

The Ariel Help the Needy program was designed to help
the most needy children of Pakistan. Medical equipment
was donated to 30 institutions for disabled children all
over Pakistan based on empty Ariel bags collected during
the promotion period. The program was held during
the period of Ramadhan and was extended for two
additional weeks due to the overwhelming success of
the campaign.

21

Pakistan

Live
Pampers
Pampers as a brand is committed to caring for the
happy and healthy development of babies throughout
Pakistan. The Pampers dedicated team of professionals
educates new mothers in hospitals about the nutrition,
immunization and development needs of their newborns, whilst striving to work towards improving baby
health-care practices across Pakistan.

22

Pakistan

Live
Hospital Education Program
In December 2000, Pampers launched its Hospital
Education Program, which is a year long program
reaching mothers of newborns in hospitals with the aim
of creating awareness of key baby care issues. To date,
the Pampers Hospital Education Program has reached
2.3 million mothers across Pakistan.

23

Pakistan

Live

BabyCare Mobile Clinics

Pakistan is a country where 85%+

births take place at

home. In order to reach mothers in their homes, the Pampers

Baby Care Clinics were established in 2003 with the aim of
providing access to education about Baby Care to mothers.
The Pampers Baby Care Clinic visits neighbourhoods across
Pakistan, providing mothers relevant information about healthy
baby development. This enables mothers to obtain the necessary
skills to support the healthy growth of their babies. This initiative
has reached over 3.3 million mothers in Pakistan to date,
which makes P&G proud to have launched this unique effort.

24

Pakistan

Live
Sahara For Life Campaign
The Pampers - Sahara For Life campaign was initiated
in 2007 by Pampers in partnership with Abrar-ulHaq and Sahara for Life Trust, with a vision to
improve child health in Pakistan.
For every pack of Pampers bought in Ramadhan,
life-saving medicines were donated to Sahara for
Life for administration to children in need at the
Sahara for Life Hospital at Narowal in Punjab.
This campaign resulted in the donation of over

1 million doses of life saving medicines.

World of Babies
The Pampers World of Babies carnival,
held in November 2007, was a unique and
fun-filled approach to create awareness
about baby care amongst parents. Parents
visited a larger than life world, which gave
them the opportunity to see the world as
a baby sees it. This was done so that the
parents could revisit what it is like being a
baby and experience the challenges faced
by infants as they learnt to walk holding
the hands of their mothers for the first
time. Parents were also offered free
checkups for their children.This helped to
build a better understanding of a childs
needs for parents and facilitated the
potential for babies to grow and develop
in a healthy manner.
This program touched over 20,000 parents
and children across Karachi, Lahore and
Islamabad.

25

Pampers UNICEF One Pack

Live
= One Vaccine Campaign
Pakistan

Salma Hayek (Oscar

winner & mother), as

Goodwill
Ambassador for
the campaign

Salma
Hayek
Pampers - UNICEF
(Oscar
One Pack = One Vaccine Campaignwinner &
Pampers partnered with UNICEF to launch a worldwide initiative to eliminate
mother),
maternal and neonatal tetanus (MNT) in developing nations. The vision of
as and
this program was to donate vaccinations to be administered to mothers
babies through the sales of Pampers packs worldwide.
Goodwill
Initially launched in 2006 in the UK, the program expanded quickly to other
Ambassad
countries and has since raised over 50 million vaccines for UNICEF to
date.
In 2008, the campaign expanded worldwide to regions such as Pakistan and
or for the
Arabian Peninsula, spear-headed by Salma Hayek (Oscar winner & mother),
as Goodwill Ambassador for the campaign. The 2008 campaign is campaign
part of
a global, multi-year, multi-million dollar commitment to UNICEF that is
supported by Pampers mothers and fathers, one pack at a time.
In Pakistan:

Salm
Haye
(Osca
winn
moth

Pakistans leading film actor Shaan joined hands with Pampers to launch this
campaign in Pakistan in 2008. For every Pampers pack purchased in Ramadhan,
one vaccine was donated to enable UNICEF to contribute to the provision
of a life-saving tetanus vaccine to a mother in Pakistan.The Pampers - UNICEF
campaign has so far donated approximately 800,000 vaccines to help save
the lives of newborn babies and mothers across Pakistan.
Pampers has committed to helping UNICEF and WHO raise over 200 million
more vaccines globally which will help UNICEF in supporting countries to
eliminate tetanus across the world.

Pampers UNICEF One Pack =

One Vaccine Campaign
26

So far, more than 50 million vaccinations have been funded. P&G ultimately hopes to eradicate maternal and
neonatal tetanus through this effort, saving tens of millions of lives.

As a Pakistani and a parent, I feel that it is my duty to

Live
help
raise awareness of this terrible disease that claims
the lives
of and
Pakistani
babies.
It is an honor for me to
As a Pakistani
a parent, I feel that
it
is my duty to help raise awareness of this
teamterrible
updisease
with
Pampers
and
UNICEF
to help
that claims
the lives of
Pakistani babies. It is an honor for me to
team up with Pampers and UNICEF to help
as this is not only a
eliminate Tetanus as this is not only a global
concern
but also a grave and
tragic
reality
global
concern
but
is
also
a
grave
and
tragic
reality
for
for many of us in Pakistan. With the help
of UNICEF and Pampers, several countries
many
of us in Pakistan. With the help of UNICEF and
have been able to eliminate this silent killer
and I sincerely hope that we will be able to
Pampers,
several countries have been able to eliminate
drive Pakistan closer to this goal.
-Shaan
this
and I sincerely hope that we will
be able to drive Pakistan closer to this goal.
Pakistan

eliminate Tetanus
silent killer

Pakistani Film Star

27

Pakistan

Live

Regular
handwashing with
soap is proven to reduce
the incidence of diarrhea,
cold, cough, pneumonia and
skin infections by upto

50%*
Safeguard
Sehat-o-Safai
Program

Every year

250,000
children in Pakistan
die of diarrhea.**

Safeguards mission is to instill outstanding hygiene habits

in children. In 2004, Safeguard launched its School Education
Program, called Sehat-o-Safai, in partnership with Pakistan
Medical Association (PMA) and the Infectious Diseases Society
of Pakistan (IDSP).The aim is to empower and arm todays
children with knowledge about health and hygiene and
create awareness about proper handwashing techniques.

*Karachi Soap Study, CDC, HOPE, JAMA, 2004 Impact of Handwashing on Childhood Diarrhea

28

**Study by USAID, Public Radio International.

http://pri.org/health/global_health

Pakistan

To date

15,500
Health Days celebrated
in schools
nationwide!

Having empowered over 5 million children in over 14,000

schools across Pakistan, it is the single largest health
and hygiene education program in Pakistan.
Safegaurd also reaches doctors with the health and hygiene
message in partnership with Bayer Schering Pharma.

Safeguard
Sehat-o-Safai
Program

Everyday

670,000

children are absent from

schools across Pakistan
due to illnesses.***

5 million children
educated by
Safeguard in the
last 5 years!

***P&G Survey of Pakistani schools

29

Pakistan

Live
Always Education Programs
Always honors the sacred bond between mothers
and daughters and seeks to educate them on how
to enable girls to cope with the pressures and
demands of growing up.
The Always School Education Program AGAHI, is a
Nation-wide Education Program conducted in
partnership with the World Population Foundation
(WPF) and the Society of Obstetricians & Gynecologists
of Pakistan (SOGP). Launched in September 2003,
the program runs in thousands of schools and colleges
for girls in Pakistan, and has educated 4,000,000
girls about good health and hygiene habits important
for young girls.
The Always Mothers Education Program has educated
over 600,000 mothers on how to help their daughters
cope with the changes they face as they grow up.

30

Pakistan

Live

Global Handwashing Day

Global Handwashing Day, celebrated on October 15th, is a

global awareness effort, attempting to educate

individuals on the significance of handwashing with
soap as an effective measure to prevent diarrheal
diseases from which close to 250,000 children

die in Pakistan alone; and pneumonia,

which affects nearly 5-10% of all children
in developing countries.

Global Handwashing Day was the

centerpiece of a week of activities that
mobilized millions of people in more

than 20 countries across all five

continents to wash their hands with
soap and to raise awareness about
handwashing with soap.

P&Gs Safeguard team was proud

to be selected to lead Global
Handwashing Day in Pakistan in 2008.
31

Pakistan

Live
For Global Handwashing Day, Safeguard, in partnership with the
Ministry of Environment of Pakistan and UNICEF Pakistan, mobilized
and activated over 50 public and private organizations to celebrate
this day in Pakistan. These organizations included the World Health
Organization (WHO), the Ministry of Health (Government of Pakistan),
Greenstar Social Marketing, Pakistan Medical Association, Infectious
Diseases Society of Pakistan, Indus Resource Center, Bayer Schering
Pharma, HOPE, READ Foundation and many more.
Organizations around Pakistan endeavored to mobilize efforts to
create awareness of handwashing with soap and to enable children
to wash hands on this day. Through this initiative, Safeguard, working
with its partners, enabled over 700,000 children to wash their hands
with soap and imparted health and hygiene education to them.
These children pledged to adopt more healthy and hygienic habits
in their lives.
We are proud to be associated with P&Gs Safeguard as a
leading partner in Global Handwashing Day. In the long term,
GHD can become a powerful platform for advocacy aimed at
policy makers and key stakeholders and an occasion for concrete
public commitment to actions that will spur behavior change.
We would like to thank the P&G Safeguard team for leading
this initiative in Pakistan, and the Safeguard brand for touching
and improving the lives of thousands of Pakistani children.
Mr. Jawed Ali Khan, Director General, Ministry of Environment.
32

Safeguard School Program has empowered more than 5

million school
Pakistan

Live

children between the ages of 6 and 11 years with hygiene education over
At P&G Pakistan, we are devoted to helping
the last four years. To date, this program has covered more than 10,000
improve lives in every way that we can: whether
schools in 100 cities of Pakistan.
it is through building community development

Safeguard School Program has empowered

programs within our marketing campaigns or

more than
5 million
school
children
sponsoring
programs with partner
organizations
to provide critical interventions to help nourish

between theandages
of 6 and 11 years with
nurture children in need.

hygiene education over the last four years.

- Najia Amin, Manager External Relations
P&G Pakistan

To date, this program has covered more

than 10,000 schools in 100 cities of
Pakistan.

33

Pakistan

Learn
For you they may be
sitting idle...
The picture of literacy in Pakistan is grim. The overall
literacy rate is 49%, while only 36.8% of girls are literate1.
Literacy and primary school enrolment rates in Pakistan
have shown improvement during the last five years but
they are still low compared with other countries in
the region.
A number of studies of the education system in Pakistan
have revealed that the quality of education being provided
by primary schools in the country is poor, with many
schools lacking adequate teachers and resources2.
Poverty is also a big hurdle in education. According to
UNICEF, 17.6% of Pakistani children are working and
supporting their families. Indeed, children working as
domestic help is a common phenomenon in Pakistan, and
this sector employs more girls than boys3.

1 Ministry of Education - Government of Pakistan

2 Federal Bureau of Statistics - Government of Pakistan

34

3 Alarming Situation of Education in Pakistan Aamir Latif, UNESCO

Pakistan

For us they are working hard

for the future.
The concept of LEARN seeks to enable children to
learn by providing access to places and tools for learning.
P&Gs aim is to provide children with access to education
through a safe and functional schooling experience.
LEARN programs help to build and maintain educational
facilities, train teachers and provide health and hygiene
education programs to children from many different
backgrounds.

Learn

P&G Pakistan continually strives to give children the

opportunity to have access to quality education by
partnering with development organizations. We aim
to develop sustainable programs that seek to create a
stable and nurturing environment for children to learn.
In Pakistan, P&G has provided access to education to
thousands of children ranging from large urban cities
to the isolated northern reaches of the country.
It is our enduring commitment to enable children from
all walks of life to create a prosperous and flourishing
future for themselves.

Learn
35

Pakistan

Learn

Keeping the HOPE Alive

What is the program?
Keeping the HOPE Alive is an initiative in which P&G Pakistan has partnered with Health Oriented Preventive Education (HOPE),
to provide informal education to children in their own neighborhoods for free. Through Keeping The HOPE Alive, P&G Pakistan
has set up a system of 60 informal schools spread across Karachi and Thatta, providing primary education in the homes of trained
teachers. More than 2000 children are studying in these P&G Hope Schools.

Objectives:

36

Setting up and fully supporting P&G Hope Primary Home Schools in Sindh - to fight illiteracy by
providing quality education to children in their own neighborhoods for free.
Ensuring high retention rates at formal Hope Schools, through P&G employees sponsoring a childs
education for a year.
Enabling provision of better education to the P&G-HOPE students through regular teacher trainings
Enabling children to thrive in life through regular educational and fun-filled out-of-class trips and by
building the childrens confidence through regular interaction with P&G employee volunteers.

Pakistan

Learn
Keeping the HOPE Alive
Teachers Training
P&G Pakistan has continuously supported the training of HOPE teachers through reputed institutes. Recently, all the teachers of the P&G-HOPE
Home schools were trained by The Citizens Foundation, a not-for-profit organization with a wide network of schools across Pakistan. This
was a custom-designed TCF training, focused on improving the multi-grade teaching system integrated within the P&G-HOPE Home schools.

Adopt - A - Child Program

P&G launched its adopt-a-child campaign with HOPE whereby employees can help improve student retention rates at HOPE formal
schools. Employees adopt HOPE children who cannot afford even their basic education expenses by sponsoring the cost of their
education for a year. In 2006, 30 students were sponsored by P&G Pakistan employees.

HOPE Accomplishments
Naila, Tahira and Rubeena three bright and talented girls
have passed their matriculate exams from P&G HOPE Home
Schools and now run their own P&G-HOPE Home Schools in
Bilal Colony and Manzoor Colony in Karachi.

Health Oriented Preventive Education...

37

Pakistan

Learn
Safe Schooling for Building Futures
with READ Foundation
P&G Pakistan partners with READ Foundation (Rural Education and Development Foundation)
to build seismic compliant schools in the earthquake-affected areas of Azad Jammu and
Kashmir, under a partnership titled Safe Schooling For Building Futures.

Objectives:
To allow children build an individual social, emotional and educational base
To build seismic compliant schools in the quake affected areas of Azad Jammu and
Kashmir to provide quality education to the afflicted children in a safe and supportive
environment
To award scholarships to children in need
To enable P&G employees to actively contribute to the development
of P&G-READ children

Schools Established So Far

P&G Pakistan and READ Foundation have proudly established one of the largest schools in
Azad Kashmir at Muzaffarabad, educating more than 1,700 students and awarding
scholarships for orphans. In 2008, P&G inaugarated a second school with READ Foundation
in the remote village of Lamnian near Muzaffarabad benefitting another 250 students.
38

Safe Schooling for Building

Futures- Accomplishments so far

Pakistan

The talented children studying at P&G-READ

Foundation schools have time and again delivered
excellent academic results in national examinations:
In 2007-08, the total pass percentage for the
students at P&G - READ Foundation school at
Gojra was 97%.
The school received 4th position overall in Azad
Kashmir, based on the Cumulative GPA of students
in 2007.
Elimination of dropouts: No students dropped out
of school during 2007-08.
206 orphan students are receiving free education
at both P&G-READ Schools.
325 students have graduated from the P&G-READ
Foundation secondary school at Gojra to date:
these children are now pursuing their
undergraduate studies in different colleges and
universities of the country.

P&G-READ Foundation:
Future Outlook
In 2009, P&G plans on further building this partnership
with READ Foundation by establishing another Primary
school in a low-income neighborhood of Islamabad
at Bhara Kahu. The school will provide primary level
education to 225 disadvantaged boys and girls and
will be fully equipped with furniture, modern teaching
& learning aids and sporting & recreational resources.

39

Pakistan

Learn

After having personally visited and participated in the P&G Pakistan program Safe Schooling
For Building Futures, I feel immense pride in our commitment to the earthquake rehabilitation
efforts in Azad Kashmir; the children studying in the P&G-READ Foundation schools have truly
shone in both their academics as well as their extra-curriculars.
40

- Al Rajwani, Vice President, Arabian Peninsula & Pakistan

Pakistan

Learn
"Through our partnerships in education, we
strive to empower communities. P&G believes
in building long-term partnerships with
organizations such as HOPE, READ
Foundation and SOS Children's Villages in
order to make a deep and meaningful impact
on the lives of the children who we touch
through our programs."
-Yassin Attas, External Relations Director,
Arabian Peninsula & Pakistan

41

Pakistan

Thrive
For you they may be
resigned to their fate...
According to the Human Development Report on South
Asia, While less than one-third of Pakistans people are
income poor, nearly one half suffer from serious deprivation
of several opportunities of life. Nearly two-third of the total
adult population (and as much as three-fourths of the adult
female population) cannot read or write'1.
"If we can create an environment where learning is fun
and where children feel safe and happy, then we have a
much better chance of reducing drop-out rates and of
seeing children through to the end of the school cycle."

- Fawad Ali Shah, UNICEF Education Officer2

1 Human Development Report on South Asia, 2003.

42

2 Hugh Delaney, 2006. UNICEF Pakistan.

"http://www.unicef.org/infobycountry/pakistan_35672.html"

Pakistan

For us their future never

looked brighter.
The concept of THRIVE aims at providing children in
need access to programs that help develop self-esteem
and build skills for life. These skills enable children to
mould their own future and create independence from
the constraints of their social predicaments. P&G
continually strives to improve the quality of life for the
children who are part of its long-term community
programs, so that they may go on to lead happy and
healthy lives in the future.
P&G and its employee volunteers have initiated several
programs to enable children in need in Pakistan to
thrive. Whether the children are physically, mentally or
socially impaired, all THRIVE programs attempt to
improve the lives of children everyday.
To help understand the THRIVE concept, there is a
quaint Chinese proverb that explains our approach to
improving childrens lives over the long term. Give a
man a fish and he will eat for a day. Teach him how to
fish and he will eat for a lifetime."

Thrive

Thrive
43

Pakistan

Thrive
P&G Home at SOS Childrens Villages
P&G Pakistan has recently launched a long-term
partnership with the SOS Childrens Villages of Pakistan,
with a vision to providing homes to promote the
well-being, learning and development of life skills
for orphans.
This project is P&G Pakistans first long-term community
relations initiative in orphan-care. P&G recently
commemorated the launch of this partnership
with the groundbreaking of the first P&G
Home in the SOS Childrens Village to
be built in Islamabad. This home will
house 10-12 orphaned children, and
will take two years to complete.

44

Pakistan

P&G Home at SOS Childrens Villages

The primary objective of SOS Childrens Villages of
Pakistan is to provide children deprived of their natural
parents a situation which is as close as possible to
a natural home. SOS Children's Villages meet this
need by providing orphaned and abandoned children
with a home, a mother, brothers and sisters, and a
community that provides security and loving care.
P&G Pakistan is committed to this partnership on a
long-term basis.
The P&G team aims to be closely involved with the
children living in the SOS Childrens Villages by sharing
knowledge and skills with them. We believe that
personal involvement in our community development
programs helps P&G employee volunteers to truly
connect with the communities that benefit from the
companys social initiatives.

45

Pakistan

Thrive
Employee Volunteerism
at P&G Pakistan
P&G Pakistan encourages and facilitates employee
volunteerism as it strongly believes that financial contribution
has to be strengthened with the investment of time and
effort. Volunteerism is part of P&Gs mission to enable our
employees to engage very closely and personally with the
long-term causes that P&G is committed to. Employees
volunteer their time, effort and skills in building confidence,
communication skills and fueling creativity within children
benefitting from the Keeping The Hope Alive and
Safe Schooling For Building Futures projects. Employees
have also had a chance to volunteer their time for diversified
causes such as educating children at a childrens cancer
ward in Jinnah Hospital and spending time with deaf and
blind children.
At times of crises, employees are also engaged through
donations (where appropriate and possible), which are then
matched by the company.

46

Pakistan

Thrive

P&G Employees volunteering

with HOPE children
P&G employees have continuously engaged with HOPE children by taking them on
educational trips and spending time building their creativity and confidence. In 2007,
15 employee volunteers took P&G-HOPE children on an educational tour of the PAF
Museum more than 200 children were delighted to see the PAF Museum for the
first time and had immense fun interacting with the P&G employees.
In 2008, 18 P&G employees took 110 HOPE children studying at the P&G-HOPE Thatta
schools on a fun-filled educational trip to the UNESCO World Heritage Site Makli Hills.

Volunteering with READ children

More than 60 P&G employee volunteers have travelled to Muzaffarabad to personally
paint the two P&G-READ Schools in Azad Kashmir, and to have drawing and painting
competitions with the READ children. P&G employees, including senior P&G management
have personally painted colorful murals on the walls of the P&G-READ Foundation schools,
and planted trees.
The idea behind employee engagement with READ Foundation children was to enable the
children to gain valuable extra-curricular experience in order to open their minds and help
P&G employee volunteers connect with the Safe Schooling For Building Futures program.

Saroop Gul
and Saad Rao, P&G employee
volunteers, share: "Its a world of a difference
when you donate your time rather then material
belongings. We tried to create an emotional connection
with the kids while taking them through the Makli tombs. The
highlight was making a difference by explaining to them the history
of Makli, an opportunity which they might not have had otherwise."

47

Pakistan

Thrive

Child Aid Association

Volunteerism Drive
Established in 1999, the Child Aid Association is an NGO at the National
Institute of Child Health, treating 200 child cancer patients each month for
free. Cancer patients, during chemotherapy, get prone to infection and it
is important that these children practice good hygiene habits.
P&G Pakistan employee volunteers conducted an intensive hygiene awareness campaign
about handwashing with soap in Child Aid Association's Children Cancer Ward. They played
educational games with young children suffering from cancer to build health and hygiene
awareness and inculcate handwashing habits.

48

Pakistan

Thrive

P&G Intern
Volunteerism Event
P&G introduced the concept of Intern
Volunteerism Day, the aim of which was to
bring to life P&Gs community projects to our
interns.
P&G prides itself on its Summer Internship
Program, that gives students across Pakistan the
unique opportunity to work at P&G for a summer,
undertaking real-life projects at P&G Pakistan.

Ida Rieu School

Volunteerism Drive

P&G interns spent a day with the school children

of P&G-HOPE schools, playing educational games
with the children, and leading a number of fun
public speaking and educational activities.

P&G volunteers brought joy and warmth into

the lives of some very intelligent visually
challanged and hearing impaired children at
the Ida Rieu School for the Deaf and Blind.
More than 30 P&G volunteers dedicated their
Saturdays to spending time with children from
the school, painting their faces with bright,
colorful masks and playing special games with
the children.

The overwhelmingly positive response achieved

from the interns as well as the bright smiles that
were seen on the faces of the HOPE school
children were highly empowering and rewarding.
As a result, P&G Pakistan has made Intern
Volunteerism Day an important element of every
years Summer Internship Program.

49

Pakistan

Thrive
Many P&G employees enthusiastically volunteer
in the numerous Live, Learn and Thrive causes
that P&G supports all around the world. This is
one of the key reasons why Corporate Social
Responsibility is so deeply engrained in P&G: It
is part of our employees as much as it is part of
our purpose and culture.
-Tarek Elbaradi, General Manager, External
Relations, Central Eastern Europe, Middle East
& Africa

50

Pakistan

U.S. Chamber of Commerce

The U.S. Chamber of Commerce Business Civic
Leadership Center (BCLC) named Procter & Gamble
Pakistan as one of five global finalists for the Corporate Citizenship
Award in the category of International Community Service in 2008.
The International Community Service Award is all about recognizing how global companies
can make a positive difference wherever they do business, said BCLC Executive Director Stephen
Jordan. P&G and the other finalists demonstrate with their actions the value of corporate
citizenship around the world.
CSR National Excellence Award
P&G Pakistan received the 3rd Corporate Social Responsibility National Excellence Award
- 2008, organized by Help International Welfare Trust and supported by the Corporate Social
Responisbility Association of Pakistan. This award was in recognition of the P&G Live, Learn
and Thrive corporate cause.
st

nd

1 and 2 Helpline Trust CSR Awards

Helpline Trust awarded P&G for its commitment to consumers and to the community at its
CSR Awards, Putting the Consumer First. P&G was awarded along with 18 other national
and multinational companies. The Awards recognized corporate entities that have provided
quality products at affordable prices and have made positive contributions for the betterment
of civil society through sustainable social interventions.

a
n
t
is
H
k
o
a
n
P
ors
G
&
P
51

Pakistan

At P&G we want to engage and

equip every P&G employee to build
sustainability thinking and practices
into their everyday work. Weve
challenged one another to Take
the R (Responsibility) for
Tomorrow.

Our
Employees

52

Values and Policies

At P&G, everything we do begins
with our Purpose, Values and
Principles. We ensure our
commitment to our employees
through our human resources
system and profit-sharing program.
Our human resources system trains,
educates and develops our people.
It offers flexible work arrangements,
giving employees the opportunity
to meet both business and personal
needs. It instills our culture and
policies to ensure that everyone is
treated fairly and has the
opportunity to contribute to our
vision and mission.

Our Employees
Human Resources
Human Resources ensures that P&G has the
employees, organizational design and work culture
to deliver business productivity and to continually
improve consumer, employee and shareholder value.
They provide recruiting, training, development,
diversity, benefits and compensation coordination
for the Company.
It is the Companys intent to develop all employees
to their full potential. To achieve this goal the
following support systems are in place:
Career discussions, performance appraisals,
assignment plans, transfer and promotion plans.
Informal network support groups.
Mentoring to provide informal support and
guidance, in addition to coaching and training
provided by each employees direct manager.
Employee Privacy
P&G respects employee privacy and dignity. We
will only collect and retain personal information
from employees that is required for the effective
operation of the Company or as required by law.
We will keep that information confidential and
release it only to those who have a legitimate
need to know.

Pakistan

Harassment Policy
P&G is committed to providing
a harassment-free work
environment. This is the right
thing to do not only from a social
perspective but also from a
business perspective. It enables
our diverse work force to
contribute to their highest
potential. We will not tolerate
harassment of anyone by anyone
including employees,
suppliers, customers, contractors
and agencies. Every employee is
expected to be proactive in
ensuring that the work
environment is free from
harassment of any kind.
Managers of others are
responsible for setting clear
expectations for acceptable
behavior in the workplace.

Compensation
P&G supports paying employees a competitive salary, as
benchmarked against other leading companies. Consistent with
our principle of valuing personal mastery, we reward employees
for improving their skills and capabilities.
Benefits
P&G is a recognized leader in employee benefits. The Companys
benefits have been developed to help protect the financial security
of employees. These benefits include comprehensive coverage
for health care, generous vacation and holiday time and other
work / family balance benefits, including flextime, child care leave
and less-than-full-time schedules.
Flexible Work Arrangements (FWA)
P&G provides FWA to its employees. The policy enables the
organization to leverage resources to meet business and employee
needs and builds on the Core Values of Trust, Integrity and
Ownership we share with our employees. The objective is to help
all employees manage an exceptional situation in their professional
& personal life and structure work to meet the demands of the
business as well as the needs of the employees for a specified
period of time. There are six kind of Flexible Work Programs: Flexible
work schedules, Reduced work schedules, Family care leave,
Personal leave of absence, Location free work, Work from home.

53

Valuing Our Stakeholders

Pakistan

We firmly believe that we can make a bigger difference together with partners than any of us can make on
our own. In Pakistan, P&G has partnered with numerous local and international organizations to bring to life
the P&G Live, Learn and Thrive community development programs presented in this report.
We are deeply thankful to the following organizations and valued individuals for believing in us and taking
steps together with us to enable children to Live, Learn and Thrive:
Abrar-ul-Haq
Anwar Maqsood
Bayer Schering Pharma
Child Aid Association
Child Care Association
Greenstar Social Marketing

Stakeholders
Shape the future by
working transparently
with stakeholders to
enable continued
freedom to innovate
in a responsible way.

Health Oriented Preventive Education (HOPE)

Ida Rieu School for the Blind and Deaf
Infectious Diseases Society of Pakistan (IDSP)
Ministry of Environment, Government of Pakistan
Pakistan Medical Association (PMA)
READ Foundation
Sahara For Life Trust
Shaan
Society of Obstetricians and Gynecologists of Pakistan (SOGP)
SOS Childrens Villages of Pakistan
UNICEF Pakistan

54

World Population Foundation (WPF)

Pakistan

business
is only a means to an end, and
the end is a constantly
improving society.
- Howard Morgens, former P&G CEO, 1973
We believe we have a responsibility to society to use our
resources money, people and energies for the long-term
benefit of society as well as the Company.
- John Smale, former P&G CEO, 1977
The value we build for shareholders doesnt end with the balance
sheet. Its amplified by our ability to be a responsible corporate
citizen wherever we operate around the globe.
- John Pepper, former P&G CEO, 2000
We are going to take sustainability to the next level
A.G. Lafley Chairman of the Board,
President & Chief Executive, 2007

55

Pakistan

56

Pakistan

For feedback/queries on this report, please contact:

External Relations Manager,
P&G Pakistan,
Bahria Complex 1,
6th Floor,
24 MT Khan Road.
Karachi, Pakistan
Tel: 92-21-111000764
www.pg.com.pk
consumerservicepk.im@pg.com

57