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North America Milk Market - Scenario, Industry Analysis, Size,

Share, Growth, Trends, and Forecast, 2013 - 2019

Published Date
07-07-2014

80 Page Report

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North America Milk Market to Exhibit 3.5% CAGR from 2013 to 2019 due
to Rising Health Concern among Consumers

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North America Milk Market

REPORT DESCRIPTION

Regular consumption of milk is perceived to be healthy for all age groups. Milk has remained a significant
inclusion in the staple diets of people across cultures for many generations. With the evolution of mankind,
milk as an agricultural product has gained much significance worldwide. Today, the global milk market has
emerged as an organized industry within the agricultural sector, catering to the demand of millions living
around the world.
Browse full North America Milk Market report at:http://www.transparencymarketresearch.com/northamerica-milk-market.html
In a recent report, Transparency Market Research has pegged the overall value of milk market in North
America at US$27.8 bn in 2012 and US$29.1 bn in 2013. Going further, the North America milk market is
anticipated to reach US$35.8 bn by the end of 2019. If the figures hold true, the milk market in North
America will exhibit a moderate and steady 3.50% CAGR between 2013 and 2019. In terms of volume of
milk consumed, the North America milk market in 2012 stood at 17.9 bn kg and it is estimated to reach 21
bn kg by 2019, demonstrating a positive CAGR of 2.13% during the period.
Paradigm Shift in Consumer Preference Boosts North America Milk Market
In the last couple of years, the dynamics of consumer preference have changed drastically. To keep pace
with the changing paradigm of consumer choices, the milk market now offers different variants of flavor to
attract consumers. Leading players in the market are adopting product innovation tactics to gain a
competitive edge. Therefore, a significant rise in research and development investments has been noted,
which consequently paves the way for the markets future growth. Milk doesnt have many substitutes and
also has a short shelf life, which increases its consumption. According to the latest studies, the
consumption of milk in North America is anticipated to remain substantial over the forthcoming years.
Additionally, the growing population of expatriates in the U.S. and Canada will significantly amplify the
demand for milk from these countries.
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The U.S. Emerges as a Lucrative Milk Market in North America
In the U.S. alone, the demand for milk is driven by growing awareness about health and the escalating
demand for better nutritional value of meals. Furthermore, the U.S. is the largest producer of milk and
dairy products in North America. The milk market in North America is segmented into concentrated milk,
butter milk, powder milk, and liquid milk. Of these, the segment of liquid milk and concentrated milk is
anticipated to exhibit the fastest CAGR. The growth of these segments will be majorly helped by the
growing health concerns in the region and increasing demand for daily nutrient intake to avoid deficiency.
North America Milk Market Exhibits Highly Fragmented Vendor Landscape

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North America Milk Market

The North America milk market is highly fragmented in nature; furthermore, an influx of new producers is
expected in the near future, further intensifying the prevailing competition. Additionally, the emergence of
private labels in the scenario is likely to enhance the bargaining power of the consumers in the North
America milk market. Distribution channels such as departmental stores, supermarkets, and hypermarkets
are increasing in number, which will also fuel the North America milk market. In the U.S. milk market, Dairy
Farmers of America held the majority share in the market in 2013, compared to other private level brands.
The Canada market was led by Neilson, Parmalat, and Dairy Land. The milk market in Mexico, on the other
hand, witnessed GrupoLala emerge as the leading player in 2013.
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TABLE OF CONTENT

CHAPTER 1 PREFACE
1.1 REPORT DESCRIPTION
1.2 RESEARCH SCOPE
1.3 RESEARCH METHODOLOGY
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MILK INDUSTRY ANALYSIS
3.1 INTRODUCTION
3.2 VALUE CHAIN ANALYSIS
3.3 DRIVERS
3.3.1 HEALTH AWARENESS AMONG THE CONSUMERS
3.3.2 PRODUCT INNOVATION- GROWING DEMAND FOR FLAVOURED MILK
3.3.3 WIDENING DISTRIBUTION CHANNEL
3.4 RESTRAINTS
3.4.1 SHORT SHELF LIFE
3.4.2 AVAILABILITY OF SUBSTITUTES SUCH AS SOY AND ALMOND MILK

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3.5 OPPORTUNITIES
3.6 PORTERS FIVE FORCES ANALYSIS
3.6.1 BARGAINING POWER OF SUPPLIERS
3.6.2 BARGAINING POWER OF BUYERS
3.6.3 THREAT OF NEW ENTRANTS
3.6.4 THREAT OF SUBSTITUTES
3.6.5 DEGREE OF COMPETITION
3.7 NORTH AMERICA MILK MARKET ATTRACTIVENESS ANALYSIS, 2013
CHAPTER 4 MILK MARKET PRODUCT SEGMENT ANALYSIS
4.1 BUTTER MILK
4.1.1 MARKET ANALYSIS
4.1.2 TREND ANALYSIS
4.1.2.1 North America ,Buttermilk market ,Value (USD million) and Volume (Kg million), 2013- 2019
4.1.2.2 Price Per Unit (USD) and Per Capita Consumption (Kg), Butter Milk Market North America, 2013- 2019
4.2 CONCENTRATED MILK
4.2.1 MARKET ANALYSIS
4.2.2 TREND ANALYSIS
4.2.2.1 North America Concentrated Milk Market Performance by Value (USD million) and Volume (Kg million)
2013- 2019
4.2.2.2 Price Per Unit (USD) and Per Capita Consumption (Kg), Butter Milk Market North America, 2013- 2019
D)
4.3 LIQUID MILK
4.3.1 MARKET ANALYSIS

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4.3.2 TREND ANALYSIS

4.3.2.1 North America Liquid Milk Market Performance by Value (USD million) and Volume (Kg million), 20132019
4.3.2.2 Price Per Unit (USD) and Per Capita Consumption (Kg), Liquid Milk Market North America, 2013- 2019
4.4 POWDER MILK
4.4.1 MARKET ANALYSIS
4.4.2 TREND ANALYSIS
4.4.2.1 North America Powder Milk Market by Value (USD million) and Volume (Kg million), 2013-2019
4.4.2.2 North American Powder Milk Market by Price Per Unit (USD) and Per Capita Consumption (Kg), 20132019
CHAPTER 5 NORTH AMERICA MILK MARKET REGIONAL ANALYSIS
5.1 THE U.S.
5.1.1 MARKET DRIVERS
5.1.1.1 Product Innovation(Flavored Milk)
5.1.1.2 Demography(trends in population, age, household size, and disposable income)
5.1.1.3 Effective Marketing Strategies by marketers
5.1.2 BUTTER MILK MARKET
5.1.2.1 Market Analysis
5.1.2.2 Trend Analysis
5.1.2.2.1 The U.S. Butter Milk Market, by Value (USD million) and Volume (Kg million) 2013- 2019
5.1.2.2.2 The U.S., Butter Milk Market, Price Per Unit (USD)Per Capita Consumption(Kg)2013 2019
5.1.3 CONCENTRATED MILK MARKET
5.1.3.1 Market analysis

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North America Milk Market

5.1.3.2 Trend analysis

5.1.3.2.1 The U.S. Concentrated Milk Market by Value (USD million) and Volume (Kg million) 20132019
5.1.3.2.2 The U.S. Concentrated Milk Market, Price per unit (USD) and Per Capita
Consumption(Kg)2013 2019
5.1.4 LIQUID MILK
5.1.4.1 Market analysis
5.1.4.2 Trend Analysis
5.1.4.2.1 The U.S. Liquid Milk Market by Value (USD million) and Volume (Kg million) 2013- 2019
5.1.4.2.2 The U.S., Liquid Milk Market, Price per Unit. (USD) and Per Capita Consumption (Kg), 20132019
5.1.5 POWDER MILK
5.1.5.1 Market Analysis
5.1.5.2 Trend Analysis
5.1.5.2.1 The U.S. Powder Milk Market by Value (USD million) and Volume (Kg million) 2013- 2019
5.1.5.2.2 The U.S., Powder Milk Market, Price per Unit (USD) and Per Capita Consumption (Kg), 20132019
5.1.6 DISTRIBUTION SHARE ANALYSIS THE U.S.
5.1.7 BRAND SHARE ANALYSIS THE U.S.
5.2 CANADA MILK MARKET
5.2.1 DRIVERS
5.2.1.1 Increasing focus on a healthy lifestyle
5.2.1.2 Product Innovation
5.2.2 CANADA BUTTER MILK MARKET

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5.2.2.1 Market Analysis

5.2.2.2 Trend analysis
5.2.2.2.1 Canada Butter Milk Market performance by Value (USD million) and Volume (Kg million)
2013- 2019
5.2.2.2.2 Canada ,Butter Milk Market: Price Per Unit (USD) and Per Capita Consumption (Kg), 20132019
5.2.3 CANADA CONCENTRATED MILK MARKET
5.2.3.1 Market Analysis
5.2.3.2 Trend Analysis
5.2.3.2.1 Canada Concentrated Milk Market by Value (USD million) and Volume (Kg million) 2013- 2019
5.2.3.2.2 Canada Concentrated Milk Market, Price per Unit (USD) and Per Capita Consumption (Kg),
2013-2019
5.2.4 CANADA LIQUID MILK
5.2.4.1 Market Analysis
5.2.4.2 Trend Analysis
5.2.4.2.1 Canada Liquid Milk Market by Value (USD million) Volume (Kg million) 2013 and 2019
5.2.4.2.2 Per Capita Consumption (Kg) and per capita expenditure (USD) of Liquid Milk in Canada,
2013 2019
5.2.5 POWDER MILK MARKET
5.2.5.1 Market Analysis
5.2.5.2 Trend analysis
5.2.5.2.1 Canada Powder Milk Market performance Value /(USD million) Volume (Kg million) 2013 and
2019

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North America Milk Market

5.2.5.2.2 Per Capita Consumption (Kg) and per capita expenditure (USD) of Powder Milk in Canada,
2013 2019
5.2.6 BRAND SHARE ANALYSIS
5.2.7 DISTRIBUTION SHARE ANALYSIS
5.3 MEXICO MILK MARKET
5.3.1 DRIVERS
5.3.1.1 Increasing Health Awareness
5.3.1.2 Increasing Population
5.3.2 MEXICO BUTTER MILK MARKET
5.3.2.1 Market Analysis
5.3.2.2 Trend Analysis
5.3.2.2.1 Mexico Butter Milk market by Value (USD million) and Volume (Kg million) 2013- 2019
5.3.2.2.2 Per Capita Consumption (Kg) and Price Per Unit (USD) of Butter Milk In Mexico, 2013 2019
5.3.3 MEXICO CONCENTRATED MILK MARKET
5.3.3.1 Market Analysis
5.3.3.2 Trend Analysis
5.3.3.2.1 Mexico Concentrated Milk Market performance by Value (USD million) and Volume (Kg
million) 2013- 2019
5.3.3.2.2 Mexico Concentrate Milk Market Price Per Unit (USD), Per Capita Consumption (Kg) 2013
2019
5.3.4 MEXICO LIQUID MILK MARKET
5.3.4.1 Market Analysis
5.3.4.2 Trend Analysis

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5.3.4.2.1 Mexico Liquid Milk Market performance by Value (USD million) and Volume (Kg million), 20132019
5.3.4.2.2 Mexico Liquid Milk Market Price Per Unit (USD), Per Capita Consumption (Kg) 2013 2019
5.3.5 MEXICO POWDER MILK MARKET
5.3.5.1 Market analysis
5.3.5.2 Trend analysis
5.3.5.2.1 Mexico Powder Milk Market performance by Value (USD million) and Volume (Kg million),
2013-2019
5.3.5.2.2 Price Per Unit(USD)and Per Capita Consumption (kg)of Powder Milk Mexico, 2013 2019
5.3.6 BRAND SHARE ANALYSIS
5.3.7 DISTRIBUTION SHARE ANALYSIS OF MEXICO
CHAPTER 6 COMPANY PROFILES
6.1 DAIRY FARMERS OF AMERICA INC
6.1.1 COMPANY OVERVIEW
6.1.2 PRODUCT PORTFOLIO
6.1.3 FINANCIAL OVERVIEW
6.1.4 BUSINESS STRATEGIES
6.1.5 SWOT ANALYSIS
6.1.6 RECENT DEVELOPMENTS
6.2 GROUPE DANONE
6.2.1 COMPANY OVERVIEW
6.2.2 PRODUCT PORTFOLIO
6.2.3 FINANCIAL OVERVIEW

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North America Milk Market

6.2.4 BUSINESS STRATEGIES

6.2.5 SWOT ANALYSIS
6.2.6 RECENT DEVELOPMENTS
6.3 DEAN FOODS CO.
6.3.1 COMPANY OVERVIEW
6.3.2 PRODUCT PORTFOLIO
6.3.3 FINANCIAL OVERVIEW
6.3.4 BUSINESS STRATEGY
6.3.5 SWOT
6.3.6 RECENT DEVELOPMENTS
6.4 SAPUTO INC.
6.4.1 COMPANY OVERVIEW
6.4.2 PRODUCT PORTFOLIO
6.4.3 FINANCIAL OVERVIEW
6.4.4 BUSINESS STRATEGY
6.4.5 SWOT
6.4.6 RECENT DEVELOPMENTS
6.5 GROUPE LACTALIS S.A
6.5.1 COMPANY OVERVIEW
6.5.2 PRODUCT PORTFOLIO
6.5.3 FINANCIAL OVERVIEW
6.5.4 BUSINESS STRATEGIES

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North America Milk Market

6.5.5 SWOT ANALYSIS

6.5.6 RECENT DEVELOPMENTS

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