Understanding the Customer Buying Behaviour for Financial

Daily and Suggest Improvements

Summer Training Project Report
Submitted to
Uttar Pradesh Technical University, Lucknow
In partial fulfillment of the requirements of the degree of
Master of Business Administration

Prepared by:
Shahrukh
MBA 3rd Semester
Roll Number:1304070035
Enrollment No.

Training Supervisor:
Alok Budhi Raja
Sales Manager
Business Standard, Lucknow

2013-14

Department of Business Administration

Technical Education & Research Institute
Post-Graduate College, Ghazipur 233001 (U.P.)

Certificate
This is to certify that Shahrukh, pursuing MBA 3rd Semester
from this institute, has prepared the summer training project report
entitled Understanding the Customer Buying Behaviour for Financial
Daily and Suggest Improvements in partial fulfillment of the
requirements of the degree of Master of Business Administration from
Uttar Pradesh Technical University, Lucknow, for the session 20132014.
This report is based on summer training project undertaken by
Shahrukh at Business standard & Lucknow under the supervision of
Alok Budhi Raja during the period 15 June to 31 July and fulfills the
requirements of regulations relating to the nature and standard of MBA
course of U. P. Technical University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Head, Dept. of Business Administration

Declaration
I, Shahrukh, hereby declare that this summer training project report
entitled

Understanding

The

Customer

Buying

behaviour

For

Financial Daily And Suggest Improvements has been prepared by me

on the basis of summer training done at Business Standard Lucknow
during the period 15 June to 31 July under the supervision of Alok Budhi
Raja.
This project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.
30th August 2014

Shahrukh
MBA 3rd Semester
Department of Business Administration
Technical Education & Research Institute
P.G.College, Ghazipur

Index of Contents
Preface
Acknowledgement
CHAPTER-1
. Introduction of the company
CHAPTER-2

Problem
Objectives
Importance
Scope

CHAPTER-3
. Research Methodology
CHAPTER-4
Data Analysis And Interpretations
CHAPTER-5
Findings and Recommendation
CHAPTER-6
Conclusions and Limitation
Bibliography
Annexures

CHAPTER I
Introduction of the company

CHAPTER 2
Problem
Objectives
Scope
Importance

CHAPTER-3
Research Methodology

CHAPTER 4
Data Analysis
And
Interpretation

CHAPTER-5
Findings
And
Recommendation

CHAPTER-6
Conclusion
And
Limitation

Bibliography

Annexure