Advertising and media plan for

International Exhibition For Building Finishing 2011

Advertising in Saudi newspapers such as ALRiyadh, Okaz and ALYaum.

Advertising and television coverage in Al Arabiya and eqtisadia tv channel.

Advertising in AlBenaa magazine.

Advertising and coverage through the Internet sites: (Google, Yahoo, Hotmail, FaceBook, AlRiyadh
newspaper, sabq, burnews) And other sites and forums specialized in construction and finishing.

Advertising on TV screens in the exhibition.

Distribution (50.000) fifty thousand brochure in Riyadh city for the exhibition.

Print (10.000) ten thousand copies of the Guide of the exhibition and distributed it free of charge
to exhibitors and visitors.

Print (2.000) two thousand copies of the Press kit about the exhibition and distributed it to some
businessmen and professionals, chambers of commerce.

Sponsors Features for

International Exhibition For Building Finishing 2011
Features
Provide free space free of charge at the entrance of the
exhibition
Work a television interview with the sponsor in "AlArabiya
Channel" inside his wing
Work a television interview with the sponsor in "eqtisadia tv"
Electronic advertising about sponsor in electronic screens in
the exhibition during the exhibition
work an editorial meeting in Riyadh newspaper with pictures
of the wing
Put the name and logo in the participants's guide in
exhibition in the face of the front cover
Putting an advertising for sponsor two whole pages in the
belly of the front cover
Put an advertising for sponsor full page in the exhibition
guide in the belly of the last cover
Put internal advertising for sponsor full page in the exhibition
guide
Put the name and logo on the exhibitors and visitors cards.
put the name and logo in the foreign plates and banners of
the exhibition
Put the name and logo on 50 thousand for the exhibition
brochure distributing in Riyadh city
Put the name and logo in advertisements of exhibition
through newspapers:[Riyadh: 1 page and half 5 times ] +
[Okaz: 1/4 Page] + [Alyaum: 1/4 Page]
Put the name and logo of sponsor company in website of the
exhibition
Put a stand special for the name and logo of sponsor in
ceremony honoring participants
Provide shield of honoring and certificate of thanks in the
ceremony honoring
Provide free special hospitality for sponsor's wing throughout
days of the exhibition
Declaration of thanks and appreciation for the sponsor after
the end of the exhibition in Riyadh newspaper 1/2 page
Provide copies of the exhibition guide
Provide copying services and fax and the Internet for free
inside the exhibition
Print a full kit press file about the exhibition (2000) copies
distributed to the companies and chambers of commerce and
some officials.
The amount of Sponsorship

Diamond
4

046m

Golden
24m

Silver
06m

Participant
42m

Every quarter of
an hour

Every hour

Opening Day

During the
exhibition

Characteristically

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sponsors

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sponsors

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sponsors

Top Sponsors
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sponsors

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sponsors
within
sponsors

Characteristically

Top Sponsors
menu

within
sponsors

within
sponsors

Characteristically

Top Sponsors
menu

Within
sponsors

About the
exhibition

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menu

within
sponsors

within
sponsors

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menu

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sponsors

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sponsors

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Illustration for exhibition map with an Statement of areas and classification of wings
Coffee

3m

L1

N
1

N
2

L2

N
3

L3

6m

3m

3m

6m

3m

6m

N
4

L4

N
5

N
6

N
7

L5

3m

6m

3m

3m

3m

3m

3m
3m

7m
K
3

K
2

7m
G3

G4

G7

4m

G8

G12

4m

G13

G14

4m
7m

M
9

4m

M
8

4m

M
7

4m

G1

G2

6m

6m

F3
M
6

4m

M
5

4m

M
4

4m

M
3

4m

G5

4m

6m

6m

F4

F1

F2

6m

F7

6m

F8

F5

F6

6m

E4

G9

4m

6m

6m

6m

E3

G6

G11

6m

6m

6m

F12

F9

F10

E11

8m

E12

4m

M
16

4m

M
15

4m

M
14

4m

M
13

4m

M
12

6m

6m

6m

6m

E8

4m

6m

F11

6m

E7

8m

G10

K
1

8m

M
2

4m

4m

M
11

M
1

4m

4m

M
10

E1

E2

E5

8m

E6

E9

8m

E10

8m
H
1

H
4

8m

8m
6m

6m

6m

6m

6m

6m

H
2

H
5

8m

8m

H
6

B1

B2

Gold
Sponsor

Gold
Sponsor

6m

6m

12m

12m

Diamond Sponsor

B3

B4

Gold
Sponsor

Gold
Sponsor

6m

6m

8m

12m
H
3

8m
10m

3m

3m
Silver Sponsor
20m

3m

Silver Sponsor
20m

3m

Management