Sam Lombardo and Raolph Mazzochi Charlotte Street Proposal by Advanced Media Group and Stan J. Caterbone March 10 2007

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S. N. Lombardo Restaurant & Development Summary Proposal
TABLE OF CONTENTS
Executive Summary ....
Page 1
Restaurant Overview ...
Page 2
Principals Biography . ..
Page 4
Biography of Samuel N. Lombardo, Developer
Page 4
The Benecon Insurance Group .
Page 5
Biography of Ralph V. Mazzocchi, Restaurateur.
Page 7
Executive Chef Ralph V. Mazzocchi .
Page 9
Architectural Summary
THIS PROPOSAL IS A WORK IN PROGRESS REPORT AND WILL BE UPDATED

AS REQUIRED FOR ALL MAJOR STAKEHOLDERS.
For Information Contact:
Samuel N. Lombardo
3175 Oregon Pike
Leola, PA 17540
Office: (717) 656-7520
http://www.benecon.com/
Ralph V. Mazzocchi
33 Rider Avenue
Lancaster PA 17063
Cell: (717) 989-7879 Home: (717) 394-3422
E-mail: ralphmazzocchi@aol.com
by
The Advanced Media Group
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EXECUTIVE SUMMARY
Samuel N. Lombardo and Ralph Mazzocchi wish to embark on a new project to develop
what is now known as Zellem Printing, a beautiful brick warehouse, located at 526 North
Charlotte Street. The project faces the successful Clipper Magazine Stadium, is flanked to
the West by Franklin & Marshall College, and the Lancaster Arts Hotel to the North. It is the
hope of Samuel Lombardo, owner and Chief Executive Officer of Pennsylvanias largest
independent insurance agency, The Benecon Group, to create a blend of mixed-use
commercial space and retail stores to the vibrant and growing James Street Development
District. The development plan will incorporate and compliment the historic nostalgia of
historic Lancaster City to the already established businesses that now line the streets of
James Street Development District.
The Northwest quadrant of Lancaster City has already begun a renaissance in growing
toward a distinct and unique attraction for all of Lancaster County and beyond. With the
success of the Clipper Stadium, the recent grand opening and debut of the Arts Hotel, the
proposed development for the Armstrong properties, and of course the current building of the
new F&M College Square Development along Harrisburg Pike, this proposal will hope to make
a valuable contribution to all major stakeholders.
The developers will evaluate several different options and alternative plans to find the
successful mix of retail storefronts, commercial use, and residential condominiums to
compliment the needs of the area and the Lancaster Community at large.
The proposed Marco Polo Restaurant will be featured as the flagship tenant and serve a
unique style of Italian and Asian Fusion foods while complimenting other established eateries
in the area. The preservation of historic ambiance and style will be central to this project.
The developers hope to help the James Street Development District grow into one of the
most attractive and popular dining destinations in Downtown Lancaster.
S. N. LOMBARDO DEVELOPMENT
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RESTAURANT OVERVIEW
The proposed restaurant space is approximately 2460 square feet. This does not include
the kitchen areas. The kitchen will extend an additional 800 square feet.
The Lancaster Restaurant scene has exploded in the past 10 years. The redevelopment of
Prince Street with its many boutiques, art galleries, the initiation of First Fridays, the
construction of Clipper Stadium, and Lancaster Arts Hotel have all contributed to the basic
revitalization efforts of the city. With this revitalization comes a new awareness and
acceptance to urban-type thinking, something that has been missing in Lancaster. People
are now treating Lancaster City with more entertainment purposes, where as before the
Lancaster public utilized the City to work in or just visited one destination per evening. There
were no connect-the-dots so to speak. With this change in Lancaster come the attitudes that
have been more urbanely accepted. This shift makes, in our vision for 526 East Charlotte
Street not only timely in regards to restaurant usage, but essential. We believe with the
right theme, marketing programs and culinary motif, we would not only compliment but help
entice and accelerate the mission of the James Street District.
In keeping with the diverse ethnicity of the Lancaster Community, a progressive culinary
style is proposed, Authentic Italian with Asian influences. The food will draw on regional
Italian styles, utilizing Asian ingredients. The concept is new, fresh, and lends itself to the
basic popularity of both Italian and Asian food. We are now considering the obvious name of
Marco Polo because of the historical and cultural references.
In todays marketplace the competition for the business dollars is not only fierce, but also
quite fickle. We hope to capitalize on three basic marketing tenants:
1. Make people feel comfortable, whether ordering just appetizers or a fivecourse dinner; whether wearing jeans or a business suit, we want people to
feel that they belong to the surroundings.
2. Provide the most innovative product and most well prepared product without
compromising quality.
3. While change is important, familiarity and accommodating your market-bse
like they are special on every visit, will help form a true sense of culinary
loyalty.
We believe that with our culinary experience and reputation, our concept will help elevate
the overall renaissance now taking place in Downtown Lancaster, and will compliment the
ideas outlined by Architect Jeff Wyatt for the remainder of 526 North Charlotte Street.
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MENU IDEAS
APPETIZERS
baked penne with shiitake mushrooms and proscuitto in tomato cream

garnished with goat cheese
SALADS
arugala and french-fry salad

baby arugala tossed in rice vinegar and extra virgin oil topped with
shoestring potatoes
ENTRES
edamame stuffed ravioli simmered with shallots in dashi broth

Braised lamb tenders served with spinach papparadelle fried eggplant
and goat cheese
PIZZA
grilled salad pizza

grilled pizza dough wrapped around baby greens and chick peas with
chili paste and balsamic vinegar
These menu items give a glimpse into the style of food we intend to provide to our patrons.
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BIOGRAPHIES
Samuel S. N. Lombardo
3175 Oregon Pike
Leola, PA 17540
Office: (717) 656-7520
http://www.benecon.com/
Samuel N. Lombardo began business in 1977 as the sole proprietor of S .N. Lombardo
Insurance Agency, selling property and causality insurance for Federal Kemper. By 1986, with
nine years of experience, he had $265,000 in annual gross commission income and a three
person administrative staff. The S. N. Lombardo Insurance Agency grew the business by
purchasing the R. U. Fasnacht Insurance Agency in Ephrata and merged them into one company.
In 1988 to diversify into other lines of business, a five-township insurance cooperative study
committee was formed. This study committee led to the formation of a new company - InterMunicipal Insurance Services (IMIS) in 1992. The business grew and in an effort to gain
additional capital and to broaden the managerial staff, a partner bought into the agency.
Benecon Insurance Group was later established and grew into Central Pennsylvanias
number one independent insurance agency. According to 2006 data, the Benecon Insurance
Group produced annual sales volume of over $324 million dollars. With four divisions, the
brokerage business services over 200 insurance brokers, 125 municipal clients, and over 100
clients with actuarial compliance.
With $12,500,00 in revenue, the Benecon Group was
recognized twice as a member of INC fastest growing 500 companies, and four times as Central
Pennsylvanias top fifty fastest growing companies.
Benecon believes that there are four values that have formed the foundation for its
success: Integrity Exceeding Customer and Employee Expectations Acting with a Sense of
Urgency Being Innovative Developing a Culture of Support. Benecon owes much to the
community because the health of the community is important to the employees, the customers
and its business.
Samuel Lombardo contributes time, energy, and financial aid to a host of
local charitable organizations and encourages and supports his employees to do the same.
Company policies accommodate both community involvement and charitable contributions.
Samuel Lombardo is active with the Schreiber Pediatric Center, Millersville University,
Lancaster Symphony Orchestra, Lancaster Conservancy, Penn Manor School District, and Saint
Phillips Catholic Church. He as chaired capital campaigns and social events, and has established
a charitable giving committee that concentrates on such areas as: healthcare and disease
prevention, educations and the arts, and economic development for communities in need.
Benecon encourages a wide array of civil community support and involvement.
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Ralph V. Mazzocchi
33 Rider Avenue Lancaster PA 17063
Cell: (717) 989-7879
Home: (717) 394-3422
E-mail:ralphmazzocchi@aol.com
Relevant Work Experience

Sole Proprietor; Executive Chef
1990-2006
Gallo Rosso, Lancaster, PA
Mazzi Designed Dining, Leola, PA
Construction, Layout and Design
Created the layout and design of the bar and kitchen areas for both restaurants. Additionally
constructed, designed and executed the floor plan and logistics for the dining room and wait
stations.
Budgeting and Costs
Budgeted for all equipment in both restaurants. This included inventories for furniture,
equipment, supplies, and POS system. Budgeted for all aspects of construction costs,
involving electric, plumbing, and carpentry. Also budgeted all labor, food, and beverage
costs.
Human Resources
Trained all kitchen staff, which included the souse chef, line cooks, chef garde manager and
dish personnel. Also responsible for the hiring and firing of all employees. Additionally
trained personnel to order wine in the state of Pennsylvania with extensive SLOs, and
utilizing as many as seven wine representatives simultaneously.
Menus
Designed and constructed everyday menus and wine lists, which entailed creating the
physical arrangement of each menu and creating all food items. Also designed distinct
menus for small parties, banquets, special events, weddings, and wine dinners.
In House Events
Executed hundreds of events held on the premises, including holiday events, weddings, large
scale functions, and celebrity affairs, among others. Was responsible for menu composition,
consultation with clients and the orchestration of events from start to finish.
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Significant Culinary Experiences

Celebrity Chef
2003-2006
Gourmet Food and Gift Shows
Appeared on stage with other celebrity chefs from around the U.S. Was responsible for
entertaining audiences of up to 200 people. Gourmet food presentations consisted of up to
5000 guests, and each show was a three-day event. A few of these celebrities included Paul
Dillion, Tim Allen, Robert Irvine, Christina Pirello, Scott Swidersko, Roberto Donna, and Rocco
DiSpirito. Some locations include The Atlantic City Convention Center, Morristown Armory in
Morristown, NJ, Hershey Lodge in Hershey, PA, and Host Resort in Lancaster PA.
Benefits and Charity Work
2002-2006
Have participated, orchestrated, hosted, and produced several large charity fund raisers.
Responsibilities included everything from food preparation to staffing. Was additionally
responsible for event logistics such as lighting and sound and stage production. Coordinated
food production for 5-6 course meals. Some celebrity chefs participating in these events
included Ming Tsai, Todd English, Guillermo Pernot, and those listed above. Locations and
events include The Junior League Annual Fundraisers, The Transitional Living Center Annual
Cooking Battle Royale, and The Benefit Party for the Fulton Opera House: Mazzi Designed
Dining, Leola PA; Children Uniting Nations Award Celebration and Viewing Dinner for the
Academy Awards: The Factory, West Hollywood CA; and The Taste of L.P.G.A.: Atlantic City
Convention Center.
Food Stylist
1991-2005
Responsibilities include over hundreds of styled photographs for website design, advertising
campaigns and magazine articles, in collaboration with professional photographers. Some of
these photographers include, Steve Cicero and Brian Donnelly. Accounts include Clipper
Magazine, Dove Mushroom Company, Spring Glen Salads Inc., C.D. Stock.com, and Mazzi
Designed Dining.
Weddings and Banquets
1991-2006
Over the past seventeen years have hosted hundreds of wedding and banquet parties, both
on and off site, for as many as 250 people. Responsibilities included menu design, set-up,
staffing, food preparation and billing. All functions were executed professionally with total
satisfaction.
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S.N. Lombardo Restaurant & Development Summary Proposal
Ralph V. Mazzocchi
33 Rider Avenue Lancaster PA 17063
Cell: (717) 989-7879
Home: (717) 394-3422
E-mail:ralphmazzocchi@aol.com
Relevant Work Experience

Sole Proprietor; Executive Chef
1990-2006
Gallo Rosso, Lancaster, PA
Mazzi Designed Dining, Leola, PA
Construction, Layout and Design
Created the layout and design of the bar and kitchen areas for both restaurants. Additionally
constructed, designed and executed the floor plan and logistics for the dining room and wait
stations.
Budgeting and Costs
Budgeted for all equipment in both restaurants. This included inventories for furniture,
equipment, supplies, and POS system. Budgeted for all aspects of construction costs,
involving electric, plumbing, and carpentry. Also budgeted all labor, food, and beverage
costs.
Human Resources
Trained all kitchen staff, which included the sous chef, line cooks, chef garde manager and
dish personnel. Also responsible for the hiring and firing of all employees. Additionally
trained personnel to order wine in the state of Pennsylvania with extensive SLOs, and
utilizing as many as seven wine representatives simultaneously.
Menus
Designed and constructed everyday menus and wine lists, which entailed creating the
physical arrangement of each menu and creating all food items. Also designed distinct
menus for small parties, banquets, special events, weddings, and wine dinners.
In House Events
Executed hundreds of events held on the premises, including holiday events, weddings, large
scale functions, and celebrity affairs, among others. Was responsible for menu composition,
consultation with clients and the orchestration of events from start to finish.
Page 9 of 37
03.12.2007
ccc
S.N. Lombardo Restaurant & Development Summary Proposal
Significant Culinary Experiences

Celebrity Chef
2003-2006
Gourmet Food and Gift Shows
Appeared on stage with other celebrity chefs from around the U.S. Was responsible for
entertaining audiences of up to 200 people. Gourmet food presentations consisted of up to
5000 guests, and each show was a three-day event. A few of these celebrities included Paul
Dillion, Tim Allen, Robert Irvine, Christina Pirello, Scott Swidersko, Roberto Donna, and Rocco
DiSpirito. Some locations include The Atlantic City Convention Center, Morristown Armory in
Morristown, NJ, Hershey Lodge in Hershey, PA, and Host Resort in Lancaster PA.
Benefits and Charity Work
2002-2006
Have participated, orchestrated, hosted, and produced several large charity fund raisers.
Responsibilities included everything from food preparation to staffing. Was additionally
responsible for event logistics such as lighting and sound and stage production. Coordinated
food production for 5-6 course meals. Some celebrity chefs participating in these events
included Ming Tsai, Todd English, Guillermo Pernot, and those listed above. Locations and
events include The Junior League Annual Fundraisers, The Transitional Living Center Annual
Cooking Battle Royale, and The Benefit Party for the Fulton Opera House: Mazzi Designed
Dining, Leola PA; Children Uniting Nations Award Celebration and Viewing Dinner for the
Academy Awards: The Factory, West Hollywood CA; and The Taste of L.P.G.A.: Atlantic City
Convention Center.
Food Stylist
1991-2005
Responsibilities include over hundreds of styled photographs for website design, advertising
campaigns and magazine articles, in collaboration with professional photographers. Some of
these photographers include, Steve Cicero and Brian Donnelly. Accounts include Clipper
Magazine, Dove Mushroom Company, Spring Glen Salads Inc., C.D. Stock.com, and Mazzi
Designed Dining.
Weddings and Banquets
1991-2006
Over the past seventeen years have hosted hundreds of wedding and banquet parties, both
on and off site, for as many as 250 people. Responsibilities included menu design, set-up,
staffing, food preparation and billing. All functions were executed professionally with total
satisfaction.
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Wyant Architecture
P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

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Wyant Architecture

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View From Charlotte Street - East
North - East Corner - Paving
Wyant Architecture
North View and Paving

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North - West Corner and Loading Zone
.
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Wyant Architecture

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Program
Multi-use Project
526 N. Charlotte Street
Lancaster, PA
Option 1
Ground Level
Existing Area 7,200 square feet (approximately)
First Floor
Retail
Required parking spaces (1/200 sf)
3,200 sf
Self Storage
4,000 sf
16 ps
4 ps
Restaurant/Public area
Dining seating 100
Bar seating 10
Employees - 15
Restaurant seating area (20 sf/seat)
Bar (13 sf/seat)
Food production and storage areas (10 sf/seat)
Cloakroom and toilets (3 sf/seat)
Total
2,000 sf
130 sf
1,100 sf
330 sf
3,760 sf
Area of public space
2,460 sf
Required public parking spaces (1/100 sf)

Required employee parking spaces (1/3 employees)
25 ps
5 ps
Multi family dwelling 2 units

Required parking spaces (1/unit)
2 ps
Second Floor

4 ps
Option 1 Total Parking space required
Wyant Architecture

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56 ps
.
03.12.2007
Program
Multi-use Project
Lancaster, PA
Option 2
Ground Level
First Floor
Retail
3,200 sf
Self Storage
4,000 sf
16 ps
4 ps
Dining seating 100
Bar seating 10
Employees - 15
Bar (13 sf/seat)
Total
2,000 sf
130 sf
1,100 sf
330 sf
3,760 sf
2,460 sf

Retail
25 ps
5 ps
3,400 sf
17 ps
Second Floor

4 ps
Wyant Architecture

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71 ps
.
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Program
Multi-use Project
Lancaster, PA
Option 3
Ground Level
First Floor
Retail
3,200 sf
Self Storage
4,000 sf
16 ps
4 ps
Dining seating 100
Bar seating 10
Employees - 15
Bar (13 sf/seat)
Total
2,000 sf
130 sf
1,100 sf
330 sf
3,760 sf
2,460 sf

25 ps
5 ps
Restaurant/Public area Banquet facilities

34 ps
3,400 sf
Second Floor

4 ps
Wyant Architecture

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88 ps
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Program
Multi-use Project
Lancaster, PA
Parking Issues
Current existing parking
Additional ps grandfathered on property
14 ps
3 ps
New spaces required to be constructed
39 ps
Parking spaces size required

Compact car parking space size requirement
8-6 x 18-0
7-6 x 15-0
If over 20 spaces, up to 15% can be compact size

15% of 54 ps
9 ps
Required accessible spaces
3 ps
Options
Off-site parking allowed if within 400 ft of property

agreement with neighboring Owners
Alternate use of parking spaces based on time of use
Wyant Architecture

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Wyant Architecture

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03.12.2007

Sam Lombardo and Raolph Mazzochi Charlotte Street Proposal by Advanced Media Group and Stan J. Caterbone March 10 2007

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S. N. Lombardo Restaurant & Development Summary Proposal

Executive Summary ....

Restaurant Overview ...

Biography of Samuel N. Lombardo, Developer

The Benecon Insurance Group .

Biography of Ralph V. Mazzocchi, Restaurateur.

Executive Chef Ralph V. Mazzocchi .

THIS PROPOSAL IS A WORK IN PROGRESS REPORT AND WILL BE UPDATED

For Information Contact:

The Advanced Media Group

S. N. Lombardo Restaurant & Development Summary Proposal

S. N. Lombardo Restaurant & Development Summary Proposal

S. N. Lombardo Restaurant & Development Summary Proposal

baked penne with shiitake mushrooms and proscuitto in tomato cream

arugala and french-fry salad

edamame stuffed ravioli simmered with shallots in dashi broth

grilled salad pizza

S. N. Lombardo Restaurant & Development Summary Proposal

S. N. Lombardo Restaurant & Development Summary Proposal

Relevant Work Experience

S. N. Lombardo Restaurant & Development Summary Proposal

Significant Culinary Experiences

S.N. Lombardo Restaurant & Development Summary Proposal

Relevant Work Experience

S.N. Lombardo Restaurant & Development Summary Proposal

Significant Culinary Experiences

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

View From Charlotte Street - East

North - East Corner - Paving

North View and Paving

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

North - West Corner and Loading Zone

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

Area of public space

Required public parking spaces (1/100 sf)

Multi family dwelling 2 units

Multi family dwelling 4 units

Option 1 Total Parking space required

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

Area of public space

Required public parking spaces (1/100 sf)

Multi family dwelling 4 units

Option 2 Total Parking space required

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

Area of public space

Required public parking spaces (1/100 sf)

Restaurant/Public area Banquet facilities

Multi family dwelling 4 units

Option 3 Total Parking space required

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

New spaces required to be constructed

Parking spaces size required

If over 20 spaces, up to 15% can be compact size

Required accessible spaces

Off-site parking allowed if within 400 ft of property

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

P R O P O S E D D E V E L O P M E N T - 526 N. CHARLOTTE STREET LANCASTER, PA

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