Beruflich Dokumente
Kultur Dokumente
Course Tutor
Lecturer Ana Mihaela Istrate, PhD.
2015-2016
1st Semester
1st Semester
Managerial Communication
Intercultural communication
2nd Semester
Marketing and Advertising Communication
Integrated Marketing Communication (IMC)
Consumer Behavior
Persuasion in Marketing
Public Relations
Course Objectives
1. Define the term communication.
2. Explain the different types of communication: verbal
3.
4.
5.
6.
define culture
Make a better use of stereotypes
Recognize the various layers of culture
Comprehend the concept of cultural
dimensions
Communication - definition
the message.
Depending on the channel and style of communication,
Body Language
- body postures
- hand gestures
- body movements
Pictorial representations
Signboards
Photos, sketches, paintings
Paralanguage
laughs, etc.
follows:
An intimate zone up to 45 cm.
A personal zone from 45 cm to 1.2 m.
Social space 1.2 3.6 m.
Public space more than 3.6 m.
people.
It occurs between friends and family members.
Does not have rigid rules and guidelines.
Informal conversations dont have boundaries of time,
place or subject matter.
Communication Styles
Aggressive
Passive
Passive-Aggressive
Assertive Communication
Communication Styles
Passive
Assertive
Aggressive
Definition
Communication style in
which you stand up for your
rights while maintaining
respect for the rights of
others
Communication style in
which you stand up for your
rights but you violate the
rights of others
Implications to
Others
Verbal Styles
apologetic
overly soft or tentative voice
I statements
firm voice
you statements
loud voice
Non-Verbal
Styles
looking direct
relaxed posture, smooth
and relaxed movements
Potential
Consequences
guilt
anger from others
lowered self esteem
disrespect from others
feared by others
by Christopher L. Heffner, M.S.
Aggressive Communication
feeling guilt.
Others view you as angry, vengeful, and fearful.
Examples of Aggressive
Communication
I dont know why you cant see that this is
Passive Communication
You allow others to choose and make decisions for you.
You are emotionally dishonest, indirect and self denying;
decide.
Ill go with whatever the group decides.
I dont care. It doesnt matter to me.
Yes, yes, yes, yes, yes, yes, yes. . . NO!
Passive-Aggressive Communication
Assertive Communication
You are direct, self-respecting, self expressive and
straight forward.
You convert win-lose situations to win-win ones.
You are willing to compromise and negotiate.
You feel confident, self-respecting, goal-oriented,
valued.
Others view you with respect, trust and understand
where you stand.
The outcome is determined by above-board
negotiation. Your rights and others are respected.
Assertiveness Skills
I - Persistence
1.
2.
3.
II - Objectivity
1. Focus on the problem, not on the emotions
III - Validation
Allow people to have their experience, but try to
Summary
Every time we decide to communicate with
Summary, cont.
Get ALL the facts you can before you pass
judgment.
Assertiveness allows you to face confrontation in
a healthy way and without getting overly
emotional.
People are not difficult. They only seem difficult
to the extent that we do not have the skills to deal
with what they bring to the table. It is our lack of
knowledge that makes the situation difficult.