Analysis of Production and Marketing System of "Dondolo

Pudding" as One of Student Creativity Products

By:
Yulianti, Adinda Febrianda Ramadhani, Arif Purwonugroho,
Thomas Kurnia Adi
Teknik dan Manajemen Industri Pertanian
Fakultas Teknik Industri Pertanian Universitas Padjadjaran
Yuliantiyeyen6@gmail.com. thomaskurnia0403@gmail.com.
dindajungs@gmail.com. Arifpurwonugroho24@gmail.com.
[ABSTRACT]
Nowadays, students life arent spent by just learning and
doing organizations in college but tehre is also enterpreneurship.
The students are began to developed tehir creativity by selling
products or selling their own creativity products. One of theem is
Dondolo Pudding. The purpose of this study is to identifying the
problems that happened in the systems of production and
marketing Dondolo Pudding that there is no progress
significantly better in terms of profit or fame of the product
among students and the wider community. The research methods
of doing this things based on the descriptive and a live interview
with the founder of Dondolo Pudding. The analysis using
fishbone diagram. This diagram it can be seen that the factors
that happened in the systems of production and marketing is
man, product, marketing, materials, and method. This diagram
are made to showing the causes of that happened to production
and marketing Dondolo Pudding until now.
Key word : creativity, popular, enterpreneur.
1. PRELIMINARY
2.
3. Entrepreneurs has a positive
impact for students .With
entrepremeur , the time that
they use could be useful to
earn money and also learn to
be a businessman. Students
who do the entrepreneurial
not just do transaction
course , but they also think of
other component that will
affect their product sales. For
example in, the owner is not
just sell the product, but also
think the design packaging,
design shop or stands , and
innovation for their products.

This carefully planned to

attract consumers to buy and
add value to sell their
products. Sometimes,
students products really
difficult to grow because they
have to run their business but
their also must not to forget
their main task as a students.
4. In Dondolo Pudding
products, packaging that their
used is exciting because
funny, small and easily to be
carried then the sticker design
is so funny and invite the
attention of consumers. The
mainstay in this product is
this product have a fresh

flavor and sweet. In addition

this product having the
texture spongy that consumed
use straws.
5. Pudding is considered to be
competitive in the market.
However, these products are
less known to the public and
the campus community itself.
Consumers who have been
consuming this product was
difficult to buy this product
again because of the time of
production and sales
locations are not fixed. Thus,
it is known deficiencies in the
production and marketing of
products "dondolo Pudding".
Therefore, it is necessary to
design a better system for the
business "dondolo Pudding"
is still running and became
better known by the public.
6.
7. 2. PURPOSE OF
RESEARCH
1. Indentifying
problem
that
occured
on
marketing system that
has
not
developed
significally either on
profit
or
product
introducing.
2. Formulating factor that
causing in inspirationforming
on
making
product.
12.
4. RESULT

8.
3. METHOD
9.
The object
of this reserach is a
new
business
of
Dondolo Pudding. This
research is dominating
on descriptive research
to get a primary data
through
collection
technique in exlusive
interview
to
the
product owner.
10.
Dondolo
Pudding is being to be
object of this reserach
as a creative new
business. Then, the
research
has
consideration
the
product
on
society
marketing.
11.
The
interview
with
the
product owner directly
to get appropriate view
about traget of data
tahat business need.
This data will pour to
fish
bone
analysis
model. The election to
this fish bone diagram
has
foundation
according
to
consideration
of
condition in Dondolo
Pudding business.

13.

14.
15.
16.

Gambar 1. Fishbone Diagram

17.
18.
Based on Figure
time for the mixing
1. The description of
process should be done
the problems that occur
regularly.
in the production and
c. Marketing
marketing
"Dondolo
21.
Marketing system
Pudding" is::
with social media like
a. Man
instagram, is it not
19.
The
Owners
efective because not
Dondolo Pudding is
every day updates.
active student that a
d. Product
lot of activity in campus
22.
Dondolo
as well as many lecture
Pudding that maked
tasks,
so
that
from evaporation milk
producing
Dondolo
that making Dondolo
Pudding still on free
Pudding more chewy
time. The costumers
and soft be compired
Dondolo Pudding is
with another pudding.
still in a class.
Because
evaporation
b. Method
milk
that
primary
20.
"Dondolo
matrials
make
the
Pudding" was produced
pudding chewy and
in homestay one of the
soft, evaporation milk
students causing the
undergo
high
equipment
used
is
evaporation, low water
limited.
Making
the
level. And method for
"dondolo Pudding" can
eating dondolos with
be described as difficult
puff.
because it takes a long
e. Matrials

23.
Matrials to maked
Dondolo Pudding that
is
evaporatin
milk,
essens flavor, natural
sugar, water and jelly.
The trouble to make
Dondolo Pudding is
difficult to searching
evaporation milk that
good quality. Because
evaporation milk still
import from Singapore.

24.
25.
CONCLUSION
26. The
product
Dondolo
Pudding
had
trouble with worker, it is
shortage of workers. The worker just
had 4 workers that profession as
student, so that difficult for divide
time. The marketing system that just
use media social like instagram.
27.

28.