7 Ps of Ferrero Roche

The policy product: The candy Ferrero Rocher was launched in 1982.
Everything has been implemented in the physical aspect of the
product and its packaging through its gold colour in order to
encourage people to purchase. It is composed of a whole hazelnuts
soaked in chocolate, surrounded by a crispy wafer covered with small
pieces of chocolate.
Ferrero invested massively in machineries and new technologies in
order to keep its originally We do what others have not yet done. In
addition, the secrecy of the patents is also well conserved: Any new
product invented by Ferrero laboratories is industrialized by its
subsidiary. The products Ferrero benefits from more than a long cycle
and are almost in phase of maturity.
The policy of price: The Ferrero Group purchased 90% of the Turkish
production of hazelnuts because they are the best
Multiple factors explain the high cost of Ferrero products. First of all,
there is a historical factor: their products are almost always the first
appearing in the different segment market that they desire, and they
become successful.
Therefore the group can afford to set a higher price. Then there is a
quality factor that must be remunerated. The products Ferrero, for
having this inimitable taste, are composed of the best ingredients. In
addition, being a group strongly focused on innovation, Ferrero
supports important costs of R&D. (Research and Development costs)
Finally, the Ferrero products are often in a situation of quasi-monopoly
on the segments that they occupy. There is absence of competition;
by the costs therefore they are free to fix their own prices due to the
absence of substitutable products having the same quality. The
products of the Ferrero Group are therefore related to top of the range
products who seduce yet even low income families.

Organisation in distribution: In order to have a better distribution of its

products, to satisfy its customers, produce more, improve the supply
of its distribution network and the management of the monitoring of
goods from its warehouses, the company France Ferrero has
implemented since the beginning of 2000, Skep Forecasting edited by
Dynasys and Infolog GE edited by DL Consultant.
These two tools allow following the production per week taking into
account each client and produce at the same time events for example
( promotions, seasonality)
Process: From the selection of raw materials to the marketing of the finished
product, Ferrero undertakes to satisfy the needs of consumers and often
going well beyond the regulations in force. All their factories are certified
ISO 9001, assure to provide good production constantly. The same level of
requirement is applied equally for packaging materials as well as recycling.
On the production lines, a quality policy is rigorously followed, based on the
HACCP ( Hazard Analysis Critical Control Point) for management of the food
security of ours products.
Concerning their raw material the group buys more than 20% of the worlds
crop of hazelnuts in Turkey one of the best in the world. Similarly the brand
control their supply chain, all their supplier is regularly audited. Furthermore
Ferrero does not use materials which are first genetically modified in the
manufacture of their raw materials.

Physical evidence: Previously, called Ferrero roche dr, everything is

implemented through the packaging. When we refer to the Ferrero Rocher
the image of quality is present in the minds of consumers.
This gold colour represents the power, the luxury, it is even said that the
gold colour warms the heart and the spirit, you feel safe in a golden world,
because it returns us to the material comfort. When we refer to the Ferrero
Rocher the image of quality is present in the minds of consumers. This is
one of the products that will be present in the home during the end of the
year feast because consumers have full confidence in this product.

People: Regarding to the human resources of the company, Ferrero has a

range of cultural, experience and know-how that keeps value they meet the
best career aspirations of their employees, the motor of development, but
also the group shall take into account the profound changes in their
environment.
The policy of communication: With the Ferrero products, gluttony is not sin
but a necessity.
But, Ferrero, which has never disowned on its rural roots, remains very close
to them: the product and only the product. With Ferrero products, gluttony is
a not sin but a necessity. As all the other links in the chain, and contrary to
what happens in a lot of other food groups, advertising is an integrated
service to the company, which has its own agency. Publiregia. With a golden
rule: never communicate one the behalf of Ferrero. Because the label
Ferrero is hidden behind its brands.