Q1/2/3)

1800-1900
In November 1854, The Field launched a 24-page magazine that was about the
Crimean war, featuring stories about people who took part the Charge of the
Light Brigade. From the start, the magazine was aimed at men, who participated
in the war, as only men would understand the contents because the only people
who took part in the war were men. In the late 1800s, eight more magazines
where released, all aimed at upper class men and were based upon hobbies and
interests, instead of events happening at the time. The only magazine that was
released that would have had interested women would have been Amateur
Gardening, which still would be aimed at men, due to it being a unisex hobby. To
promote these magazines, IPC used competitions in their magazines, which is
one of the keys to their success. This would be useful for my music magazine as
it will the first issue, it will need to be promoted so people will buy the magazine
and eventually become successful, and the eight magazines that IPC released,
are still popular today.
1920s
In the 1920s, Women & Home and Ideal Home where introduced, due to the
homes fit for heroes act in 1921. Magazines were based on home decorations, to
make the homes that were being produced look as good as they could. These
magazines were aimed at a different audience compared to the previous few they were aimed at women who were working class, as these are the people who
would live in these houses. The magazines became extremely popular in the first
few years, and by its third anniversary, the Women & Home had 144-pages. This
shows that this publishing company knew how to promote magazines and make
them popular within their target audience, which would be good for my music
magazine, as they would be able to promote my magazine to a successful
standard.
1930s
In the 1930s, the first magazine that was full-colour and was only 2d, showing
that the magazine publishers where trend setters, and the first to do things,
being ahead of the time. This makes the publishers suitable for my magazine
because it shows how they know what to do to make the magazine accessible to
the audience, as they made it cheaper as the audience were a lower class, which
would be helpful for my audience, as they understand the audience and their
needs. The publishers also created another womens magazine, Womens Own,
which shows that they are starting to attract a wider stream female audience
that may not have been attracted to the initial magazine that was created. They
attached a cover mount to the magazine, which shows how the publishing
company knows how to attract an audience and knows the audience, as the
cover mount is suitable for the audience.
1940s

As this era is during the war, Times Inc introduced womens weeklies as they
wanted to keep the women up to date with the news and how they are doing.
The covers from the magazine are now considered works of art, and would
inspire the women in to war and the work revolving around it. This shows that
this publishing company knew how to cater for the audience and give them what
they want. This shows again that the publishing company know how to cater for
the audience and how to change their content to provide for them. As the work
on these magazines are considered works of art in their own right, then the
magazines they publish are to a high standard, that is something I would want
my magazine to be.
1950s
The fifties in general saw a rise in the music scene, with people using music as a
way to bond and celebrate after the two world wars. In 1952, New Musical
Express (NME) was introduced, and it featured the first official UK record chart.
This shows that they were producing a pop music, and that the magazine was
aimed at every one, as pop music has an extreme wide stream audience. More
specifically the magazine would be aimed at British people, aged 16-30 years
old, and mainly men, who were working, therefore could afford to buy the
magazine. It would be aimed at people who would have an interest in music,
and come from a middle class, as they could afford to spend money on a
magazine and the music to listen and understand the magazine. This decade
also saw the introduction of TVTimes, which was a black and white magazine,
about the soap operas. The cover stars of the magazine were Lucille Ball and
Patricia Dainton, both women, showing how they were targeting the magazine at
women. As soap operas were aimed at the working class woman, therefore, the
magazine would also follow the target audience of the tv shows.
1960s
The 1960s saw the introduction of International Publishing Corporation, a
combination of the three leading publishing companies. It also saw the
introduction of Shoot! Magazine, a football weekly. This is due to the increased
interest in the sport after Englands world cup victory three years before. This
shows how the magazine publishing company know where the popular demand
is, and what the general public would want in magazines, therefore they
introduced more sports magazines, like Rugby World and World Soccer, and also
magazines called Anglers Mail and Family Circle. The magazines were
predominantly aimed at men, as this is the gender that stereotypically enjoys
sport more. Shoot! Would have been aimed at people who understand the sport,
due to the simplistic word that could be mistaken for something else, like
shooting a gun. However, a magazine like Family Circle would be aimed at
women, as this is the gender that stereotypically were the ones who look after
their families.
1970s

During the 70s, the magazine became owned by The Reed Group, a large scale
global organisation. This would make the company good to publish my magazine
because it would mean that I would not have to limit my target audience to just
England, I could aim the magazine at a group in America. This decade also saw
the magazine introducing the Queen and Duke of Edinburgh, to look at the
magazines Horse & Hound, Country Life, Woman and Womens Own. This shows
how the magazines are still aimed at an upper class audience, however, at both
genders. It also shows that the magazine would be aimed at middle aged people,
as these magazines would have to interest the people that they are showing.
The fact that royalty is visiting the company shows how they are much
respected, making them a company that you would want to publish your
magazine with.

1980s
In the 80s, the company formed with European Magazines ltd., and released a
UK edition of Marie Claire, a magazine that would be aimed at women, of a
younger age (around 20-30) who are interested in fashion, which is something
new for this company, who mainly aims their products at middle class males. It
also saw their biggest ales campaign yet, featuring Four of Britains Most
Influential People, who were the editors of its womens weekly magazines. The
company released a lot of new magazine, however the magazine Mizz, being a
completely new idea, as this magazine was aimed at teen girls, who were
interested in fashion and gossip, which was not a target audience that have been
looked at any point. It also saw the introduction of other magazines, however,
most were aimed at upper class males.
1990s
The 90s saw an introduction to Whats on the TV being introduced, which
instantly became Britains best magazine, and still is today. This shows that this
company knows how to publish a magazine and make it popular and maintain its
popularity, which is something that I would need for my magazine. It introduced
loaded magazine, which was aimed at a younger male audience, and the rest of
the country produced extremely similar magazines, opening up the young male
target audience. The womens weeklys become very popular, and therefore
loads of them are being produced, and moving the companys main target
audience from middle aged men to a wider audience, including women. NME
became the first magazine with and internet site, showing how the company
know how to cater for the audience and how to advertise correctly, as it becomes
the most popular pop music website in Europe.
2000s
The company changed their name to IPC Media as a business strategy, creating a
new identity for the magazine, showing how successful they are. Nuts magazine

is launched, and is the first mens weekly magazine, and is aimed at a younger
male audience of 18-30 year old straight men. It had an 8 million marketing
investment, which was the biggest in marketing history, and as the magazine is
still popular now, shows how effective their scheme was, which is something I
need for my magazine to become successful. The company reveals its ne Real
Life weekly for women, Pick Me Up, which would be a magazine aimed at women
who are middle aged, working class, and enjoy hearing about gossip and stories,
compared to the TV magazines that they had before. They release the magazine
TVeasy, the first paid for television listings, which would be aimed at people who
are very interested in tv, enough to buy the tv guide. Also, people who watch
what would be on the traditional 5 tv channels, as these are what are listed in
the Tv guide magazines, therefore at a more older adult audience. IPC released
LOOK magazine, a high street fashion, glossy page magazine. This would be
aimed at a younger audience, like teens, who are intrested in fashion but dont
have the money to buy high end brands featured in magazines like Vogue.
2010s
The 2010s saw the introduction of the three key audience groups, men, massmarket women, and up-market women. This shows that there is more of a focus
on womens magazines and the female audience compared to when magazines
were first introduced, where there were only mens magazines. This would be
good if I created a magazine aimed at females. The introduction of Style at
Home and goodtoknow Recipes. Both magazines would be aimed at a female
audience, who are probably stay at home middle class women, who can afford to
buy the things and have the time to take inspiration from these magazines. They
launched the magazine Feelgood Games, aimed at mass market mums, with real
gifts, showing the magazine once again knows how to successfully launch a
magazine. They also changed their name to Time Inc Ltd.

Bauer Publishers
Bauer Media Group is another publishing company. They publish magazines
including womens weeklies like, Take a Break, TVchoice and Bella magazine
along with other popular magazines. This shows that they target the middle
aged women, who would read the magazines. They also publish a wide range of
music magazines, like Kerrang, a rock magazine aimed at a young audience of
16-30 year old boys, who enjoy a more niche music genre of rock and metal. It
also publishes Q magazine, which is a music magazine aimed at a wider, older
audience of mainly upper class, 25-40 year olds and is based around the genre of
pop and popular music at the time. Both magazines are extremely successful,
popular and respected by their audience. Other genres of magazines they
publish are Heat, a gossip magazine aimed at women aged around 25-40 years
old, and Empire magazine that is aimed at an audience of men aged 18-25
years old.
This publisher would be good to publish
my magazine with because they have magazines that are extremely popular,
that are aimed at a large range of audiences, showing that they now how to

advertise a magazine to make them successful. Unlike Time Inc publishers, the
magazines that this publisher publishes are aimed at a lower social class and a
younger audience, which may be better if I decide to make a magazine aimed at
a younger audience.