PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB GROUP HONG KONG PROMOTES ANDREAS KRASSER TO HEAD

OF STRATEGY & INNOVATION

13 November, 2015 | Hong Kong

In a move to further elevate DDB Group Hong Kongs innovative and
strategic output, Andreas Krasser has been promoted to Head of
Strategy & Innovation and becomes part of the management team.
1

Half Korean, half Austrian and an entirely new breed of planner,

Andreas

combines a deep understanding of digital technology and innovation

with the

essentials of brand, business and communications planning. During

his two

years with DDB Group Hong Kong he has helped to fundamentally

change the

business conversation for clients ranging from McDonald's to

Fonterra to

Volkswagen.
1 His unique talent and skills have helped the agency to win more
than 20 effectiveness awards, such as the Grand Effie in 2014, two
gold Effies for McDonalds and Volkswagen in 2015, and silver and
bronze at the recent WARC Prize for Asian Strategy 2015.

1
1 Andreas was previously Lead Planner at DDB Group Korea, where he
was crowned winner of Campaign Asias prestigious North Asia
Planner of the Year award. He is also a published author in the field
of cross-cultural consumer research, and writes a bi-monthly column
for the digital marketing publication ClickZ.

Irene Tsui, General Manager of DDB Group Hong Kong said, "It has
been incredibly rewarding to witness Andreas evolving contribution
to the agency. It is only a logical step to have him now bring this
contribution to the management team. He is a rare find and will be
instrumental in spearheading innovation within the agency, while
continuing to strongly boost our planning service offerings."
David Tang, CEO of DDB Asia said, Andreas is such an adventurous
and passionate planner and a totally nice chap. He is the sort of
planner clients and creatives just love to work with. I have a lot of
respect for his thinking, his passion and his humility hes blessed
with such a remarkable blend of talent and pure goodness.

Andreas Krasser, Head of Strategy & Innovation added, Im

humbled by this promotion and honoured to become part of the
agencys management team. Im looking forward to collaboratively
making a mark on the industry by creating the deepest strategy
offering in the market. I have a top brand strategist, and a bunch of
very bright and insightful local planners on my team, who are now
also joined by a tremendously resourceful technologist. Together, we
hope to offer the sort of planning that will drive Hong Kongs most
innovative marketing work.

-endsDDB Group Hong Kong (DDB and Tribal Worldwide) is united behind our founder,
Bill Bernbach's belief, that creativity is the most powerful force in business. At
Marketings Agency of the Year Awards 2015 DDB Group Hong Kong earned
accolades as Creative Agency of the Year, Integrated Agency of the Year, Best
Client-Agency Relationship, and was crowned Overall Agency of the Year. The
agency was named one of Warcs Top 10 smartest agencies in the world in 2014
and was the most awarded agency at the Hong Kong Effies in 2012, 2013, 2014,
and 2015.

DDB Group Asia Pacific is cohesive collaboration of global businesses, including

DDB (advertising), Tribal Worldwide (digital), Interbrand (brand consultancy), DDB
Remedy (healthcare and medical), Mango PR (PR and experiential) and Tracey
Locke (shopper marketing). Comprising of 33 offices in 14 countries DDB Group
Asia Pacific is part of the DDB Worldwide communications network and Omnicom
Group.
CONTACT:
Kate Neill
Director of Regional Communications, DDB Group Asia Pacific
Kate.neill@asiapac.ddb.com
Mobile: +852 9834 9674