Case Studies

1.1 Foreign Case Studies

1.1.1 Marina Bay Cruise Centre Singapore
The Marina Bay Cruise Centre Singapore (International Cruise Terminal, MBCCS), is a
new cruise terminal in Singapore located at Marina South, next to the Marina South Pier.
The $500 million terminal began constructing in October 2009 and was completed on
May 22, 2012. It received its first ship, the Voyager of the Seas, on the 26th of May, 2012.
The official opening ceremony was on the 22nd of October, 2012.
1.1.1.1 Design Features
Commanding a prominent waterfront location with the Singapore skyline as its
backdrop, the Marina Bay Cruise Centre Singapore (MBCCS) serves as a marine
gateway to the heart of the city.
Occupying 28,000 square meters, which is equivalent to three football fields, the
MBCCS is designed as an architectural icon with the capability to accommodate
some of the worlds largest ships. The terminal features a spacious arrival and
departure hall as well as a large ground transportation area to ensure a smooth and
seamless experience for passengers.
The rolling waves on the terminal break form at the junction between the terminal
and the ground transportation area (GTA). The spent waves, having broken, slide
calmly up the shore over the GTA. The breaking point of the waves serve as a
point of separation between the terminal and the GTA, functioning as a grand
entrance to the terminal.
The terminal complements several other developments which have, and will
become, icons of Singapore, such as the Business Financial Centre, Marina Bay
Integrated Resort, Singapore Flyer, Esplanade, and Gardens by the Bay. Together,
they present Singapore as a complete destination with world-class attractions,
infrastructures, and leisure facilities.
1.1.1.2 Berth Facts
Geographically Perfect
The Marina Bay Cruise Centre Singapore is an iconic, dedicated two-berth cruise
facility built to accommodate the largest seafaring cruise liners in service today.

Located at the southern tip of central Singapore, you will appreciate the
convenience of being close to the airport and the city centre.
Deep waters and the absence of height restrictions provide a large turning basin
even for the largest vessels this means you get to experience faster docking and
lesser waiting time, regardless of the cruise line you are on.
Purpose built for you pleasure
Everything from the vast interior, ample coach bays, car parking lots and the
convenient access road is built for your seamless, uninterrupted enjoyment.
Pier & Terminal Design
Up to 360 meters (1,180 ft.) in length with a draft of up to 11.5 meters (38 ft.),
including mooring dolphins of 60 meters and spanning over 120 m, it has the
ability to berth ships of up to 220,000 GRT. With the terminals footprint of 120
meters by 335 meters with terminal space of 28,000 square meters (300,000
square ft.), it also features car park and coach bay area about 32,000 square
meters (340,000 square ft.) with design of 6,800 passengers.
1.1.1.3 The Management
SATS-Creuers Cruise Services is a joint venture that brings the very best of
operational efficiency and warm hospitality, offering extensive cruise related
services leveraging on the combined experience in the aviation gateway and
cruise terminal operations.
As the appointed operator for the Marina Bay Cruise Centre Singapore, SATSCreuers provides the following services:
Cruise Terminal Operations
Passenger and Baggage Facilitation
VIP Lounge Management
Vision
To position Singapore as the homeport of choice for cruses in Southeast Asia, a
year-round cruise playground.
Aspiration

Create an admired home for cruising by providing a world-class experience

integrating customer intimacy, with a passion to delight users and exceed
customer expectations, while offering innovative solutions.
1.1.2 Seaport Village + Headquarters
1.1.2.1 Seaport Village
A 5.67 Hectare (14 Acre) waterfront shopping, dining and entertainment complex
recreating a harbor side setting of a century ago. Includes 54 one of a kind shops,
13 casual dining eateries, 4 fine dining waterfront restaurants, and located in close
proximity to local hotels. It opened in 1980.
1.1.2.2 The Headquarters at Seaport
Through the restoration of San Diegos Old Police Headquarters, the city has
reclaimed a majestic urban treasure by offering an extraordinary new experience;
a delightful destination where restaurants on the order of Puesto & Eddi Vs and
specialty boutiques such as Kitson and Seaside Paper | Home can make a lasting
impression.

1.1.2.3 Location
The location is downtown San Diego on West Harbor Drive and Pacific Highway.
Adjacent to Embarcadero Park North. 5 minute drive from the airport & cruise
ship terminal. The boardwalk connects with the Convention Center, Marriott
Hotel & Marina, Manchester Grand Hyatt and Midway Museum.
1.1.2.4 Operating Hours
September to May
Daily: 10 am to 9 pm
June to August
Daily: 10 am to 10 pm
1.1.2.5 Cruise Ship Shuttles
Located on San Diegos beautiful Big Bay, understanding the responsibility and
commitment to ongoing sustainability efforts. Current initiatives include: Singlestream recycling, strategically placed recycling containers for customer use,
Waste Vegetable Oil (WVO) collected by New Leaf Biofuel and converted to
biodiesel, and water reclamation practices in place to protect the storm drains.

1.1.2.6 Sustainability
1.1.2.7
1.1.3
1.2 Local Case Studies
1.3