APPENDIX-I

Questionnaire
A STUDY ON PERCEPTION OF CORPORATE’S
TOWARDS HI Q LED TECHNOLOGY OF XEROX
PRODUCTS IN COIMBATORE CITY

1) Name of the customer:

2) Designation with address:

3) Branches if any:

4) Which brand comes to your mind when you hear about

documentation management?

O RICHO O XEROX O CANON

O HP O HCL O KONICA
5) Are you a customer of XEROX?

O Yes O No
6) If yes, please mention model No?
7) Did you experience with any other document management
provider?

O Yes O No
8) If yes, please mention the name of the provided?

9) Do you have colour multifunctional product?

O Yes O No

10) If no, do you have an idea to purchase?

O Yes O No
11) What is the volume of the colour printout and copy monthly?

O 0-1000 O 1001-5000 O 5001-10000 O >10000

12) What is the volume of the mono printout and copy monthly?

O 0-1000 O 1001-5000 O 5001-10000 O >10000

13) Are you aware that Xerox has come up with new led
technology?

O Yes O No

14) If yes, how do you know about this product?

O Print advertisement O Marketing person

 O Reference O Competitor

15) Please rank the factors which you prefer in purchase of the
product?

FACTORS RANKS
After sales service
Quality of product
Brand image
Price of the product
Features

16) Attitude towards price?

O Low O Medium
O High O Affordable
17) What you like most about this product?

O Technology O Price
O Power saving O Speed

18) How favorable is the overall reaction about this product?

O Poor O fair
O good O excellent
19) Is there any upcoming project in your organization?

O Yes O No
20) If yes, please mention the period of updating?

O within 1 month O 2-3months O 4-6months O 7-12months

21) Based on this description, how interested you are in purchasing
this product?

O Not at all interested

O not very interested
O not sure
O somewhat interested
O very interested

ABSTRACT
This study evaluates the customer perception of HI Q LED technology of Xerox

multifunctional products. Innovation is very essential for any organization so as to

sustain in this highly competitive market. Xerox is known for innovation as it has

proven through various new innovative products. Now Xerox ltd has come up

with new HI Q LED technology. Which is definitely a advantageous product over

the existing technologies in multifunctional products like laser technology. it has

proved that through various experiments conducted. Preference analysis is

crucial for an organization so as to understand the real market value of the

product and other details. In this project the preference of corporate is only

concentrated. So in order to analyse the preference of this new HI Q LED

technology in corporate in this research study the primary data was collected

from corporate through structured questionnaire.