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A.Customer
C.Profit
D.Loss
E.None of these
Answer - A (Customer)
2- Which is Centre Point of marketing concept?
C.Customer
D.Profit
E.Programme
Answer - C (Customer)
3- "Make or Sell" concept is related with?
D.All of these
E.None of these
View Answer (-)
Answer - A (Old Marketing Concept)
4- "Sense and respond" concept is related with?
C.Product
D.Profit
E.Market
Answer - B (Modern Marketing Concept)
5- Which of the following bank is based on new marketing concept?
C.UCO Bank
D.PNB
E.All of these
B.Staff
C.Profit
D.Deposit
E.Loan
Answer - A (Present and Potential Customer of Bank)
7- ______ is an integration of marketing activities directed towards customer satisfaction-
A.Marketing Concept
C.Product
D.Service
E.Profit
Answer - A (Marketing Concept)
8- Marketing concept emphasises
B.On staff
C.Customer-orientation and Coordination of marketing activities to achieve the organisations performance objectives
D.Cost
E.Purchase
Answer - C (Customer-orientation and Coordination of marketing activities to achieve the organisations performance objectives)
9- In Marketing CRM stands for
E.None of these
View Answer (-)
Answer - B (Customer Relationship Management)
10- Bank marketing Concept is a-
A.Customer-oriented philosophy
B.Product planning
C.Deposit
D.Loan
E.Advances
View Answer (-)
Answer - A (Customer-oriented philosophy)
11- Who is the customer of Bank?
A.The person who hold a Fixed Term Deposit Certificate of the Bank
B.Staff of Bank
C.Manager of Bank
D.MD of Bank
E.All of these
View Answer (-)
Answer - A (The person who hold a Fixed Term Deposit Certificate of the Bank)
12- Who is the king of a bank
A.Banks employee
B.Banks customer
D.All of these
E.None of these
View Answer (-)
Answer - B (Banks customer)
13- In Bank Sovereignty word may be used for
A.Banks employees
C.Banks customer
D.Banks Law
E.Rules
View Answer (-)
Answer - C (Banks customer)
14- Which is the Concept of Marketing?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
15- Which is the element of Marketing Concept?
A.Consumer satisfaction
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
16- Who is the Potential Customer of Bank?
D.Staff
E.All of these
View Answer (-)
Answer - C (The person who want to borrow fund from the Bank)
17- Marketing concept includes-
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
18- Which is the term of Digital Marketing?
A.Blocked
B.Cost
C.Plan
D.Brand
E.Utility
View Answer (-)
Answer - A (Blocked)
19- Which is the base of Customer-oriented Concept of Marketing?
B.Product or service
C.Price
D.Planning
E.Promotion
View Answer (-)
B.Pricing
D.Promotional mix
E.All of these
View Answer (-)
Answer - D (All of these)
21- A campaign is a
B.System
C.Plan
D.Market
E.None of these
View Answer (-)
Answer - A (Specific message being sent to a specific group of recipients)
22- Which is the type of marketing concept?
A.Production Concept
B.Product Concept
C.Sales Concept
D.Marketing Concept
E.All of these
View Answer (-)
Answer - E (All of these)
23- Which is not the concept of marketing?
C.Marketing concept
D.Product concept
E.All of these
View Answer (-)
Answer - B (Product disposal planning concept)
24- RSS Stands for-
E.None of these
View Answer (-)
Answer - C (Real Simple Syndication)
25- The selling concept applies on:
B.Insurance
C.Gas
D.Water Supply
E.All of these
View Answer (-)
Answer - D (All of these)
26- Which bank is following high Pressure Selling of their product?
A.ICICI Bank
C.Bank of Baroda
D.Bank of India
E.All of these
View Answer (-)
Answer - A (ICICI Bank)
27- Which is the part of Selling concept?
A.Profit by sales
C.Sales/Promotional efforts
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
28- Which concept of marketing is based on customer Welfare and Satisfaction?
B.Production concept
C.Product concept
D.Marketing concept
E.All of these
View Answer (-)
Answer - A (Social Marketing Concept)
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
30- Which is the assumption of Social marketing?
C.Social Performance
D.Social welfare
E.All of these
View Answer (-)
Answer - D (All of these)
31- Marketing concept earns the Profit with?
B.Staff
C.Product
D.Building
E.ATM
View Answer (-)
Answer - A (Customer satisfaction of Bank)
32- Which is customer and society-oriented concept of marketing?
C.Product concept
D.Marketing concept
E.Selling Concept
View Answer (-)
Answer - B (Social marketing concept)
33- Which is the pillar of marketing concept?
B.Customer orientation
C.Plant
D.Fixed Cost
E.Sales
View Answer (-)
Answer - B (Customer orientation)
34- Which is not the pillar of marketing concept?
B.Cost
C.Customer satisfaction
D.Welfare of customer
E.All of these
View Answer (-)
Answer - B (Cost)
35- Which is the base/rule of Customer-orientation?
B.Staff is a king
C.Profit is aim
D.Goal
E.Programme
View Answer (-)
Answer - A (Customer is a king of market)
36- Which is/are marketing activities?
B.Pricing
C.Transportation
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
37- CRM stand for
D.All of these
E.None of these
View Answer (-)
Answer - B (Customer Relationship Management)
38- Customerisation means
A.Promotion
C.Customer-orientation and Coordination of marketing activities to achieve the organisations performance objectives
D.Sales
E.Relation
View Answer (-)
Answer - B (Goods offer on various conditions)
39- Which is customer information?
A.Purchasing Priority
B.Like-dislike
C.Customers Income
D.Customers Age
E.All of these
View Answer (-)
Answer - E (All of these)
40- Which is/are causes (es) of increasing importance of marketing concept?
A.Population growth
C.Technological Change
E.All of these
View Answer (-)
Answer - E (All of these)
41- Which is the new outcome of change in distribution system?
A.Teleshoping
C.Internet
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
42- Which is Plastic money?
B.Rupee
C.Dollar
D.Bank Draft
E.Banker Note
View Answer (-)
B.Customerisation
C.Customer Information
D.Storage
E.Transport
View Answer (-)
Answer - B (Customerisation)
44- Which is modern means of quick response to customers problems?
C.Government of India
D.Speed Post
E.All of these
View Answer (-)
Answer - A (Toll Free Phone)
45- CRM is helpful in?
B.Risk Creation
C.Purchasing
D.System
E.Production
View Answer (-)
Answer - A (New product development and planning)
46- Which is economic product?
A.Inflation
C.Pollution
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
47- Old Concept of Marketing comprises-
B.Only Buying
C.Only Selling
D.Only price
E.All of these
View Answer (-)
Answer - A (Buying and selling activities)
48- Marketing includes activities involved in the flow of goods and services from Production to-
A.Marketing
C.Consumption
D.Power
E.All of these
View Answer (-)
Answer - C (Consumption)
1- DSA is
D.All of these
E.None of these
View Answer (-)
Answer - A (Direct Setting Agent)
2- DSA is an agent of
A.ICICI Bank
D.PNB
E.All of these
View Answer (-)
Answer - A (ICICI Bank)
3- What is full form of PIN?
B.Product-in-Net
C.Pull-in-net
D.Push-in-Note
E.All of these
View Answer (-)
Answer - A (Personal identification number)
4- What is the full form of CNP?
C.Cash-not-Price
D.All of these
E.None of these
View Answer (-)
Answer - A (Cardholder Not Present)
5- BDEs stand for
D.All of these
E.None of these
View Answer (-)
Answer - B (Business Development Executives)
6- DSEs stand for
D.All of these
E.None of these
View Answer (-)
Answer - B (Direct Sales Executives)
7- Micro credit started from
A.Indian
B.Bangladesh
C.USA and UK
D.Japan
E.All of these
View Answer (-)
Answer - B (Bangladesh)
8- Good people to bank with is mark name of the
C.UCO Bank
D.PNB
E.ICICI Bank
View Answer (-)
Answer - A (Union Bank of India)
9- BSE means
D.All of these
E.None of these
View Answer (-)
Answer - A (Bombay Stock Exchange)
10- NSE means?
D.All of these
E.None of these
View Answer (-)
Answer - C (National Stock Exchange)
11- What is must for operating ATM machine?
A.ATM Card
C.ATM Machine
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
12- Which is not a Private Bank?
A.ICICI Bank
B.SBI
C.Axis Bank
D.HDFC Bank
E.All of these
View Answer (-)
Answer - B (SBI)
13- Where is the Head office o SBI-
A.Mumbai
B.Jaipur
C.Delhi
D.Raipur
E.None of these
View Answer (-)
Answer - A (Mumbai)
14- Where is the Head office of RBI?
A.Jaipur
B.Ahmadabad
C.Mumbai
D.Lucknow
E.None of these
View Answer (-)
Answer - C (Mumbai)
15- ATM Card is issued by the
A.Bank
C.Trader
D.Advocate
E.All of these
View Answer (-)
Answer - A (Bank)
16- For using of ATM Card, what is must?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
17- PIN is
C.A product
D.All of these
E.None of these
View Answer (-)
Answer - A (A very confidential number)
18- For ATM Card, PIN is provided by-
A.Respective Bank
C.SEBI
D.Government
E.Customer
View Answer (-)
Answer - A (Respective Bank)
19- Credit card is issued by-
B.Customer
C.Anybody
D.All of these
E.None of these
View Answer (-)
Answer - A (Respective Bank or any credit Authority)
20- Debit card is issued by
B.Staff
C.Customer
D.SEBI
E.None of these
View Answer (-)
Answer - A (Bank or any agency authorized by bank)
1- What is PAN?
E.None of these
View Answer (-)
Answer - B (Permanent Account Number)
2- Which bank is authorized for issuing PAN Card?
D.UCO Bank
E.SEBI
View Answer (-)
Answer - C (UTI Bank (Axis Bank))
3- What is the purpose of PAN Card?
C.For storage
D.RISK Management
E.All of these
View Answer (-)
Answer - A (For tax return filling)
4- NBA stands for?
D.All of these
E.None of these
View Answer (-)
Answer - A (Net Banking Assets)
5- In India, the banking business are controlled and regulated by?
D.All of these
E.None of these
View Answer (-)
Answer - B (Banking Regulation Act, 1949)
6- PLR is?
D.All of these
E.None of these
View Answer (-)
Answer - A (Prime Lending Rate)
7- The online Product of Banks are
A.E-Banking Retail
B.E-Banking Corporate
C.E-Remit
D.E-Tax Pay
E.All of these
View Answer (-)
Answer - D (All of these)
8- Which is/are the Product of the Bank?
A.Credit Card
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
9- Which is a Private Bank?
A.AXIS Bank
B.SBI
C.UCO Bank
D.Bank of Baroda
E.All of these
View Answer (-)
Answer - A (AXIS Bank)
10- FDR is
D.All of these
E.None of these
View Answer (-)
Answer - C (Fixed Deposit Receipts)
11- Rural Bankings Product includes?
B.Micro Credit
C.Agricultural Credit
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
12- The corporate banking includes?
A.Corporate Accounts
C.Project Finance
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
13- The modern banking services of the banks is/are?
A.Internet Banking
B.Mobile Banking
C.ATM Services
D.Demat Services
E.All of these
View Answer (-)
Answer - D (All of these)
14- Which is the online services of a bank-
A.Imobile
C.Shopping
D.WOW Shopping
E.All of these
View Answer (-)
Answer - D (All of these)
15- Personal Banking includes?
A.Deposits
C.Investment
D.Insurance
E.All of these
View Answer (-)
C.UCO Bank
D.SEBI
E.All of these
View Answer (-)
Answer - B (Reserve Bank of India)
1- The Reserve Bank of India was established on?
A.April 1, 1940
B.April 1, 1930
C.April 1, 1935
D.April 1, 1936
E.None of these
View Answer (-)
Answer - C (April 1, 1935)
2- Which is RBI Act?
C.Fera-1973
D.All of these
E.None of these
View Answer (-)
Answer - B (Reserve Bank of India Act, 1934)
3- The central office of the RBI was initially established in?
A.Jaipur
B.Delhi (Laxmipuri)
C.Calcutta
D.Raipur
E.None of these
View Answer (-)
Answer - C (Calcutta)
4- The Reserve Bank is fully owned by the?
C.Govt. of India
D.Private Sector
E.All of these
View Answer (-)
Answer - C (Govt. of India)
5- Who is the official director of the RBI?
A.Governor
C.SEBI
D.PNB
E.SBI
View Answer (-)
Answer - A (Governor)
6- Who is the Governor of RBI?
C.Sri. V. Leeladhar
E.None of these
View Answer (-)
Answer - D (Dr. D. Subba Rao)
7- The Product of HDFC Bank includes-
A.Credit Card
C.Life Insurance
E.All of these
View Answer (-)
Answer - D (All of these)
8- Which is not the product of a bank-
B.Bank Building
C.Auto loan
E.All of these
View Answer (-)
Answer - B (Bank Building)
9- Transaction Marketing means
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
10- NRI is an easy target for effective marketing because?
C.Indirect Marketing
D.Direct Telemarketing
E.None of these
View Answer (-)
Answer - A (Boosting Direct Sales)
12- Marketing is required for?
A.Boosting production
B.Boosting sales
C.Boosting profits
E.All of these
View Answer (-)
Answer - D (All of these)
13- A cold call is?
C.Marketing at random
D.All of these
E.None of these
View Answer (-)
Answer - A (Best way to do marketing)
14- A call can be effective by?
B.Sending an e-mail
C.Calling on friends
A.Alertness
B.Knowledge of competition
C.Knowledge of market
D.Empathy
E.All of these
View Answer (-)
Answer - D (All of these)
16- Which of the following is not a channel for bank marketing?
A.Telemarketing
B.Internet Banking
C.Mobile banking
E.None of these
View Answer (-)
Answer - D (None of these)
17- A prospect means?
B.College Syllabus
E.None of these
View Answer (-)
Answer - D (A likely buyer)
18- Product development is?
D.All of these
E.None of these
View Answer (-)
Answer - A (Useful for bank Marketing)
1- Marketing is successful when?
E.All of these
View Answer (-)
Answer - D (Salesman are effectively trained)
2- In Marketing, Market Penetration means?
D.All of these
E.None of these
View Answer (-)
C.Increasing sales
E.All of these
View Answer (-)
Answer - D (All of these)
4- Marketing Strategy means?
E.All of these
View Answer (-)
Answer - D (All of these)
5- Successful Marketing Strategies need?
B.Good leadership
D.Knowledge of peers
E.All of these
View Answer (-)
Answer - D (All of these)
6- Promotion means?
A.Additional responsibility
E.All of these
View Answer (-)
Answer - C (Advertisement and Publicity for Marketing)
7- Diversification means-
E.All of these
View Answer (-)
Answer - C (Marketing new diverse products)
8- Motivation is very much required for effective marketing. What other qualities are required-
A.Confidence
C.Team work
D.Perseverance
E.All of these
View Answer (-)
Answer - D (All of these)
9- ROI Stands for?
A.Return on Investment
B.Rate on Internet
C.Return on Internet
D.Rule on Investment
E.None of these
View Answer (-)
Answer - A (Return on Investment)
10- Digital marketing is the promoting of brands using the-
A.Interactive channels
B.Newspaper
C.Radio
D.Magazines
E.None of these
View Answer (-)
Answer - A (Interactive channels)
11- Digital Marketing involves?
B.Cost
C.Green
D.RAM
E.None of these
View Answer (-)
Answer - A (Pull and Push
1- CRS stand for?
E.None of these
View Answer (-)
Answer - A (Consumer Relationship System)
2- Which type of marketing plays vital role in Indian Economy?
A.Rural Marketing
B.Digital Marketing
C.Web Marketing
D.Online Marketing
E.All of these
View Answer (-)
Answer - A (Rural Marketing)
3- Which is Means of Outdoor advertising?
A.Posters
C.Electric Display
D.Advertising Board
E.All of these
View Answer (-)
Answer - D (All of these)
4- Mural Advertising includes?
A.Sky Advertising
C.Sticker Advertising
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
5- Which is means of Bank advertising?
A.Newspaper or Magazine
B.Television
C.Posters
D.Internet
E.All of these
View Answer (-)
Answer - D (All of these)
6- Which is the latest means of Bank advertising?
A.Internet or e-mail
C.Post Card
D.All of these
E.None of these
View Answer (-)
Answer - A (Internet or e-mail)
7- Which is the best means of bank advertising-
B.Sky Advertising
D.Circular
E.All of these
View Answer (-)
Answer - C (Satisfied BANK Customer)
8- Which is a vehicle for transmitted a publicists message in permanent printed, written or processed form with control distribution direct to selected
individual-
B.Poster
C.Electric display
D.Board
E.Brand
View Answer (-)
Answer - A (Direct mail advertising)
9- Which is using the letter box to tell the right people about the right goods at the right time in the right way?
A.Sticker Advertising
C.Poster
D.Electric Display
E.All of these
View Answer (-)
Answer - B (Direct mail advertising)
10- Mail advertising includes
A.Price List
D.Booklets
E.All of these
View Answer (-)
Answer - D (All of these)
11- Which is the means of advertising?
B.Cinema
C.Gift
D.Demonstration
E.All of these
View Answer (-)
Answer - D (All of these)
12- Promotional Advertising includes?
A.Window advertising
B.Interior Display
D.All of these
E.None of these
View Answer (-)
A.Attracting Attention
B.Arousing Interest
C.Understandable
D.Believable
E.All of these
View Answer (-)
Answer - D (All of these)
14- Media Selection Decision involves?
A.Distribution Policy
C.Media Cost
D.Market
E.All of these
View Answer (-)
Answer - D (All of these)
15- Which is the factors of Media Selection Decision?
A.Message
C.Advertisers Usage
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
16- Advertising agencies are organizations of?
A.Specialist in advertising
B.Product
C.Brand
D.Services
E.All of these
View Answer (-)
Answer - A (Specialist in advertising)
17- Recall Test includes-
B.Association Test
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
A.Price stability
C.Permanent Demand
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
19- Which is the advantage of advertising?
B.Healthy Competition
C.Increases Knowledge
D.Higher Profits
E.All of these
View Answer (-)
Answer - D (All of these)
20- Demerits of advertising includes?
A.Changing fashion
B.Expensive or Instability
C.Extravagance of money
D.Misleading Advertising
E.All of these
View Answer (-)
Answer - D (All of these
21- Which is any paid form of non-Personal Presentation?
A.Sales Promotion
B.Advertising
D.Sales Tax
E.VAT
View Answer (-)
Answer - B (Advertising)
22- VAT stands for?
D.All of these
E.None of these
View Answer (-)
Answer - A (Value Added Tax)
23- Advertising is any form of paid non-Personal Presentation of ideas, goods or services for the purpose of?
B.Advertising
C.Newspaper
D.Brand
E.All of these
View Answer (-)
Answer - A (Inducing people to buy)
24- Rural marketing is suitable for?
A.Rural Markets
B.Urban Markets
C.Foreign Markets
D.Stock Markets
E.None of these
View Answer (-)
Answer - A (Rural Markets)
25- Which is the element of Advertising?
A.Public Presentation
B.Identified Sponsors
C.Pervasiveness
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
26- Advertising may be?
A.Non-Personal Presentation
B.Personal Presentation
C.Negative
D.Positive
E.All of these
View Answer (-)
Answer - A (Non-Personal Presentation)
27- Publicity may be-
B.Oral
C.Unwritten
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
28- Which is true about advertising-
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
29- The function of advertising includes?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
30- The function of advertising involves
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
1- Which is the component of marketing environment?
A.Legal environment
B.Political environment
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
2- Marketing environment may be?
B.Correct
C.Full
D.Fixed
E.All of these
View Answer (-)
Answer - A (Dynamic and Geographical limit)
3- Which is the nature of marketing environment?
B.Mutual Factors
C.Dynamic Factor
D.All of these
E.None of these
C.Phone calls
D.E-mail
E.All of these
View Answer (-)
Answer - D (All of these)
5- Which are mutual factors of marketing environment?
A.Labour
C.Capital
D.Plant
E.Exchange
View Answer (-)
Answer - B (Political system affected by Social factor)
6- Target customer means-
A.Present customer
C.Staff
D.Ex-customer
E.Ex-staff
View Answer (-)
Answer - B (The customer to whom goods/service be sold)
7- Nature of marketing environment includes?
B.Communication
C.Challenges
D.Wide market
E.All of these
View Answer (-)
Answer - D (All of these)
8- How many partners may be in a banking company?
A.10
C.15
D.20
E.5
View Answer (-)
Answer - A (10)
9- A bank is regulated by
D. All of these
E.None of these
View Answer (-)
Answer - B (Banking Regulation Act, 1949)
10- Which is a Final account of a bank?
B.Balance Sheet
C.Trading A/c
D.A and B
E.None of these
View Answer (-)
Answer - D (A and B
11- _______ is a bank of banks
C.UCO Bank
D.Canara Bank
E.UTI Bank
View Answer (-)
Answer - B (Reserve Bank of India)
12- NPA stand for
B.Non-Performing Assets
D.All of these
E.None of these
View Answer (-)
Answer - B (Non-Performing Assets)
13- What is the full form PA in case of banking system?
A.Performing Assets
B.Public Act
C.Public Assets
D.All of these
E.None of these
View Answer (-)
Answer - A (Performing Assets)
14- Loan and Advance of a bank is?
A.Assets of bank
B.Liabilities of bank
C.Bill
D.Cost
E.All of these
View Answer (-)
Answer - A (Assets of bank)
15- NBAs stand for-(In case of bank)?
B.Non-Banking Assets
C.Non-Book Act
D.Non-Banking Act
E.All of these
View Answer (-)
Answer - B (Non-Banking Assets)
16- PSBs is a (In case of bank)-
D.All of these
E.None of these
View Answer (-)
Answer - B (Public Sector Banks)
17- What is full form of SCBs (In case of bank)?
D.All of these
E.None of these
View Answer (-)
Answer - B (Schedule Commercial Banks)
18- Which is nature of marketing environment?
A.Satisfaction of environment
C.Geographical limit
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
19- Need of marketing environment includes?
B.Knowledge of changes
C.Measurement of risk
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
20- Put option is available for?
A.Buyer
B.Seller
E.All of these
View Answer (-)
Answer - A (Buyer)
21- The exchange department of bank?
D.All of these
E.None of these
View Answer (-)
Answer - A (American Depository Receipt)
23- Resources should be obtained at?
A.Maximum Cost
B.Minimum Cost
D.All of these
E.None of these
View Answer (-)
Answer - B (Minimum Cost)
24- Which is the result of marketing environment?
A.Innovation
C.Knowledge of Challenge
D.All of these
E.None of these
B.Bank Credit
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
26- Which is the Internal factor of marketing environment-
A.Target of organization
B.Concept of firm
D.Production method
E.All of these
View Answer (-)
Answer - D (All of these)
27- Which is main internal factor of a Banking Environment-
A.Staff
C.Market
D.All of these
E.None of these
View Answer (-)
Answer - A (Staff)
28- Which is a controllable factor of marketing environment?
B.Policy of firm
C.Organisational structure
D.Marketing Policy
E.All of these
View Answer (-)
Answer - D (All of these)
29- External marketing factor of a bank is/are
E.All of these
View Answer (-)
Answer - A (Consumer of the Bank)
A.Money
C.Sales
D.Profit
E.Expenses
View Answer (-)
Answer - A (Money)
2- Price is a?
B.Brand
C.Cost
D.Advertisement
E.Tax
View Answer (-)
Answer - A (Consideration of a Product or services)
3- Which is a form of Price?
A.Wage or salary
C.Hire
D.Rent
E.All of these
View Answer (-)
Answer - D (All of these)
4- Anti-Social Price includes?
B.Gift
C.Tax
E.All of these
View Answer (-)
Answer - A (Price of black market)
5- Price is a total of?
B.Guarantee
C.Warrantee
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
6- Price is?
B.A product
C.Method
D.All of these
E.None of these
View Answer (-)
Answer - A (The amount of money charged for Product or services)
7- What is the Price-
A.It is a Product
C.It is a loss
D.All of these
E.None of these
View Answer (-)
Answer - B (It is monetary value)
8- Which is importance of Price?
C.Product regulation
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
9- Which is importance of Pricing?
A.Fair value
B.Stability in Price
C.Purchase Planning
E.All of these
View Answer (-)
Answer - D (All of these)
10- The objectives of Pricing includes
D.All of these
A.Maximizing Profits
B.Sales
C.Cost
D.Research
E.Loss
View Answer (-)
Answer - A (Maximizing Profits)
12- Maximizing profit is possible, when
C.MC=MR
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
13- MC means
A.Money Cost
C.More Cost
E.All of these
View Answer (-)
Answer - B (Marginal Cost of Product)
14- MR means?
D.More Reserve
E.All of these
View Answer (-)
Answer - B (Marginal revenue from Product)
15- Skimming (the cream price) is the?
B.Sales Technique
C.Wage
D.Cost of Production
E.None of these
View Answer (-)
Answer - A (Pricing of the Product)
16- Skimming is concerned with?
B.Product Production
C.Product Planning
D.Advertising
E.All of these
C.High Competition
D.All of these
E.None of these
View Answer (-)
Answer - C (High Competition)
18- Sales oriented objectives includes?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
19- Which is the objective of Status-quo-objective Pricing?
A.Stabilising Prices
B.Meeting Competition
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
20- FC stand for?
B.Fixed Cost
D.Final Capital
E.All of these
View Answer (-)
Answer - B (Fixed Cost)
21- VC means?
A.Value Cost
B.Variable Cost
D.All of these
E.None of these
View Answer (-)
Answer - B (Variable Cost)
A.Material Cost
C.Rent
D.Salary
E.All of these
View Answer (-)
Answer - A (Material Cost)
23- Fixed Cost includes?
B.Material Cost
C.Power
D.Wage
E.All of these
View Answer (-)
Answer - A (Salary of the employee or manager)
24- BEP stand for?
C.Basis of Product
D.Exception of business
E.All of these
View Answer (-)
Answer - B (Break even point)
25- P/V Ratio stand for?
B.Product Value
C.Product Variation
D.Value of Price
E.None of these
View Answer (-)
Answer - A (Profit Volume Ratio)
26- Which is the reason for maximizing sales volume?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
27- The factors influencing price determination includes-
A.Organisational factors
B.Marketing Mix
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
28- Business relationship includes-
B.Pricing
C.Product
D.Analysis
E.None of these
View Answer (-)
Answer - A (Interaction with suppliers)
29- Which is an external factor of Pricing?
A.Product demand
B.Competition
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
30- Ethical values includes
A.Black Money
C.Pollution
D.All of these
E.None of these
View Answer (-)
Answer - B (Be honest and be social)
31- Government Policy includes?
B.Competition Policy
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
32- Industry network includes?
A.Partner
B.Lobbying Groups
C.Finance
D.Direct Network
E.Call
View Answer (-)
Answer - B (Lobbying Groups)
33- Which is/are stage of the economy?
B.Inflation
C.Deflation
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
34- Which is the type of demand?
A.Elastic Demand
B.Inelastic Demand
E.All of these
View Answer (-)
Answer - D (All of these)
35- Cost of resource includes?
B.Labour
C.Power or coal
D.Capital
E.All of these
View Answer (-)
Answer - D (All of these)
36- Which is cost based Pricing method?
B.Mark-up method
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
37- Cost plus method is-
B.Cost- Sales
C.Sales- Cost
D.Profit
E.Loss
A.Production cost
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
39- Pricing includes?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
40- Which is the Price Policy
A.One-Price Policy
E.All of these
View Answer (-)
Answer - D (All of these
41- Leader Pricing Policy adopted by?
A.Procedure or manufacturer
B.Retailer
C.Whole seller
D.Agent
E.All of these
View Answer (-)
Answer - B (Retailer)
42- Price lining Policy may be used for
A.Classification of Product
C.Service
E.All of these
View Answer (-)
Answer - A (Classification of Product)
A.Rs. 1999
B.Rs. 999
C.Rs. 99
E.All of these
View Answer (-)
Answer - D (All of these)
44- Which type of Pricing Policy may be applied by Peter England?
E.All of these
View Answer (-)
Answer - A (Odd Pricing Policy)
45- Which is Price strategies/Policies?
B.Cash discount
C.Quality discount
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
46- Price Strategy includes?
A.Allowance
B.Seasonal discount
C.Functional discount
D.Cash discount
E.All of these
View Answer (-)
Answer - D (All of these)
47- Which is/are Psychological Pricing Policy -
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
48- Factors affecting Pricing decision involves?
A.Trade Traditions
C.Government Control
D.Customer Characteristics
E.All of these
View Answer (-)
Answer - D (All of these)
49- Pricing decision is affected by?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
50- Pricing Objectives involves?
C.Price Stabilization
D.Competition
E.All of these
View Answer (-)
Answer - D (All of these)
1- Relationship marketing is related with?
A.Brand marketing
B.Brand management
D.All of these
E.None of these
View Answer (-)
Answer - C (Customer Relationship Management)
2- In marketing BPO is a product of?
A.Globalization
B.Liberalization
C.Privatisation
E.All of these
View Answer (-)
Answer - A (Globalization)
3- What is the type of marketing ?
B.Cyber marketing
C.Green marketing
D.Relationship marketing
E.All of these
View Answer (-)
Answer - E (All of these)
4- Radical marketing is related with?
A.Individualisation
B.Product planning
C.Cost management
D.All of these
E.None of these
View Answer (-)
Answer - A (Individualisation)
5- BPO stand for?
B.Balance of payment
D.All of these
E.None of these
View Answer (-)
Answer - C (Business process outsourcing)
6- Who is satisfied customer-
B.Staff
C.Potential customer
D.Consumer
E.All of these
View Answer (-)
Answer - A (Agreed customer with quality, price, design and utility)
7- Cyber marketing is known as
A.Green marketing
B.Modern marketing
D.All of these
E.None of these
View Answer (-)
Answer - C (On line marketing)
8- Which is instrument of on-line marketing?
A.ATM Card
B.Debit card
E.Bank loan
A.Relationship marketing
B.Product marketing
C.Service marketing
D.Quality
E.Cost
View Answer (-)
Answer - A (Relationship marketing)
10- Cyber marketing is known as
B.Internet marketing
C.E-Commerce
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
11- Which is Cyber marketings form
A.E-ticketing
B.E-payment
E.None of these
View Answer (-)
Answer - D (A and B, both are)
12- Which is must for Cyber marketing?
A.Customer Remuneration
B.Retailer
C.Website
D.Cost
E.Fine
View Answer (-)
Answer - C (Website)
13- Which is wireless marketing?
A.Direct marketing
E.None of these
View Answer (-)
Answer - D (None of these)
A.Internet marketing
B.On-line marketing
C.Marketing by shop
D.E-commerce
E.All of these
View Answer (-)
Answer - C (Marketing by shop)
15- Which is a part of green marketing?
A.Waste management
B.Re-using
C.Reducing
D.Re-cycling
E.All of these
View Answer (-)
Answer - D (All of these)
16- Green marketing may be-
A.Environment friendly
B.Product friendly
C.Polluted
D.Riskless
E.All of these
View Answer (-)
Answer - A (Environment friendly)
17- Which is the type of pollution?
A.Air pollution
B.Water pollution
C.Noise pollution
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
18- Which is the product of green marketing?
A.Polluted water
B.Polluted Milks
D.All of these
E.None of these
View Answer (-)
Answer - C (Free of toxic chemical)
19- EURO-II and III is a product (mark) of-
A.Environmentally friendly
B.Product friendly
C.Staff friendly
D.All of these
E.None of these
View Answer (-)
Answer - A (Environmentally friendly)
20- ________ denotes to the marketing activities carried on by a marketer in a more than one nation or country
A.Domestic marketing
B.Eco-marketing
C.International marketing
D.Social Marketing
E.All of these
View Answer (-)
Answer - C (International marketing)
21- Which is activity of International marketing?
A.Marketing communication
B.Pricing
C.Distribution channels
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
22- Global marketing is a result of
A.Domestic changes
B.Globalization
C.Privatization
D.Socialization
E.Liberalization
View Answer (-)
Answer - B (Globalization)
23- Which is/are international body-
A.SAARC
C.RBI
D.All of these
A.Tangible
B.Intangible
C.Product
E.All of these
View Answer (-)
Answer - B (Intangible)
25- Which of the feature of service marketing?
A.Intangibility
C.Perishability
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
26- What is the full form of ATM?
E.All of these
View Answer (-)
Answer - A (Automatic Teller Machine)
27- Which is the example of service quality in Bank?
B.Merger
C.ATM Facility
D.Communication
E.Bank rate
View Answer (-)
Answer - C (ATM Facility)
28- Boarding and Lodging facility is a
A.Hotel industry
B.Bank industry
C.Insurance industry
D.All of these
E.None of these
View Answer (-)
Answer - A (Hotel industry)
29- The ethical aspect of marketing involves?
B.Customer service
C.Social values
D.Ethical values
E.All of these
D.Cost
E.Service
View Answer (-)
Answer - C (Ethical aspect of marketing)
31- Which is factor of marketing decisions?
A.Suppliers
B.Market Intermediaries
C.Customers
D.Competition
E.All of these
View Answer (-)
Answer - E (All of these)
32- The internal environment of company includes?
B.Purchase department
C.Account department
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
33- Which is the macro component of marketing environment?
B.Technological environment
C.Natural environment
D.Economic development
E.All of these
View Answer (-)
Answer - E (All of these)
34- Social cultural environment of a bank includes ?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
A.1-7-2006
B.1-7-1987
C.1-3-2006
D.1-3-1936
E.1-4-2002
View Answer (-)
Answer - B (1-7-1987)
36- Who will be member of consumer Forum ?
A.A lady
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
37- Which is the nature of judicial authority of consumer protection, in India?
D.All of these
E.None of these
View Answer (-)
Answer - B (Three Tier Judicial Authority)
38- The rights of consumer includes?
A.Right to safety
B.Right to be informed
C.Right to be heard
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
39- The consumer movement started from ______?
A.American
C.Japan
D.UK
E.All of these
View Answer (-)
Answer - A (American)
40- The variations of CRM includes?
A.Operational CRM
C.Analytical CRM
D.Geographic CRM
E.All of these
View Answer (-)
Answer - E (All of these
1- Market Segmentation is?
D.Method
A.Customer planning
B.Market Segmentation
C.Product
D.Buyer
E.Cost
View Answer (-)
Answer - B (Market Segmentation)
3- Segmenting market is described as?
A.Allocation of Fund
C.Market Segmentation
D.Cost
E.Division
View Answer (-)
Answer - C (Market Segmentation)
4- ______ are grouping of consumer according to such characteristics as income, age, degree of urbanization race or ethic classification, geographic
location or education.
A.Market segments
C.Publicity
D.Areas
E.Purchase
View Answer (-)
Answer - A (Market segments)
5- Sub market is known as?
A.Merging of market
B.Origin of markets
D.Plan
E.Process
View Answer (-)
Answer - C (Market segment or market segmentation)
6- The purpose of segmentation is?
A.To determine difference among buyers which may be consequential in choosing among them or marketing to them
D.To Pricing
E.All of these
View Answer (-)
Answer - A (To determine difference among buyers which may be consequential in choosing among them or marketing to them)
7- The purpose of market segmentation-
A.Purchase potentiality
B.Production
C.Programme
D.Resource
E.All of these
View Answer (-)
Answer - A (Purchase potentiality)
8- Which is method of market segmentation?
B.Cost plus
C.Discount
D.Age
E.Concept
View Answer (-)
Answer - A (Each buyer a separate market)
9- Which is the basis for Market Segmentation?
A.Consumer Market
B.Industrial Market
C.Demographic Market
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
10- The basis for Consumer market includes.
A.Income of consumer
B.Age of consumer
C.Sex of consumer
D.Location of consumer
E.All of these
View Answer (-)
Answer - D (All of these)
11- Which is Industrial Market Segmentations factor?
B.Way of Purchase
C.Size of consumer
D.Geographic division
E.All of these
View Answer (-)
Answer - D (All of these)
12- Which is required for effective segmentation?
A.Measurable
B.Easy Accessibility
C.Substantiality
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
13- Which is a benefit of Market Segmentation?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
14- Which is Marketing Strategy?
B.Cost
C.HRM
D.Coordination
E.System
View Answer (-)
Answer - A (Undifferentiated Marketing Strategy)
15- The target group for home loans are?
A.Individuals
B.Salaried people
C.Businessman
D.Professionals
E.All of these
View Answer (-)
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
17- Which is/are the product of a bank related to differentiate Marketing Strategy?
E.All of these
View Answer (-)
Answer - D (All of these)
18- Concentrated Marketing Strategy adopted by which bank?
D.All of these
E.None of these
View Answer (-)
Answer - A (HDFC- House Loan)
19- Marketing Strategy Cost is/are?
A.Product Cost
C.Administrative cost
D.Promotional Cost
E.All of these
View Answer (-)
Answer - D (All of these)
20- Selling Cost is?
B.International cost
C.Selling Expenses
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
21- Life cycle of the Product involves?
A.Initial Stage
B.Developing Stage
C.Saturation
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
22- Heterogeneous Customer is related with?
A.Pricing
B.Market Segmentation
D.Product mix
E.Custom
View Answer (-)
Answer - B (Market Segmentation)
23- Homogeneous group is related with:
A.Promotion
C.Market Segmentation
D.Cost
E.Wages
View Answer (-)
Answer - C (Market Segmentation)
24- The objectives of Market Segmentation includes:
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
25- Which is the objective of Market Segmentation?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
26- Who is Prospect customers?
A.Potential Customer
C.Staff
D.Assets
E.All of these
View Answer (-)
Answer - A (Potential Customer)
27- The prospect word may be used in marketing-(in case of bank)?
D.All of these
E.None of these
View Answer (-)
Answer - C (For new and Potential Customer)
28- The benefits of market segmentation includes?
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
29- Target market means?
A.New market
B.Present market
C.Profit center
D.Cost centre
E.All of these
View Answer (-)
Answer - A (New market)
30- Target customers means?
A.New customers
C.Profit centre
D.Cost centre
E.All of these
View Answer (-)
Answer - A (New customers)
31- The objectives of market segmentation involves?
E.All of these
View Answer (-)
Answer - D (All of these)
32- Cash is _____ assets in a Balance Sheet?
A.Current
B.Fixed
D.Fictitious
E.All of these
View Answer (-)
Answer - A (Current)
33- Which is the basis of Market segmentation as per Philip Kotler?
A.Geographical basis
B.Demographic basis
C.Psychographic basis
D.Behavioral basis
E.All of these
View Answer (-)
Answer - D (All of these)
34- Target group means?
A.All employees
E.Sales representatives
View Answer (-)
Answer - D (Group of people likely to buy the identified product)
35- Who may be customer of a bank?
B.Advocate
C.Professor
D.Teacher
E.All of these
View Answer (-)
Answer - D (All of these)
36- Who may be Prospects for a Bank?
C.Student
D.All of these
E.None of these
View Answer (-)
A.A doctor
E.All of these
View Answer (-)
Answer - A (A doctor)
38- Brand loyalty means?
B.Cost
C.No-profit no loss
A.Buying occasions
C.Attitude
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
40- Which is the basis of Behavioural segmentation?
A.Benefits sought
B.User status
C.Usage rate
E.All of these
View Answer (-)
Answer - D (All of these)
41- In case of saving deposits in a bank, the user status will be?
A.Potential Investor
C.Regular customer
D.Second customer
E.All of these
View Answer (-)
Answer - C (Regular customer)
42- In case of car loan, the user status will be of a bank?
A.Past customer
B.First users
C.Regular users
D.Sometime use
E.None of these
View Answer (-)
Answer - D (Sometime use)
43- Which is the basis of Psychographic segmentation?
B.Personality
C.Values in life
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
44- LG means?
A.Life is good
B.Life is fine
C.Life is goal
D.Live a goal
E.None of these
View Answer (-)
Answer - A (Life is good)
45- Life style of a customer includes?
A.Perception of customer
B.Motivation
D.Social Status
E.All of these
View Answer (-)
Answer - D (All of these)
46- Which is the banks product?
A.Bank overdraft
B.Non-performing Assets
D.Employee
E.Alls of these
View Answer (-)
Answer - A (Bank overdraft)
47- Brand loyalty may be used for?
A.Customer of a bank
C.Place mix
D.Advertisement
E.Marketing programme
View Answer (-)
Answer - A (Customer of a bank)
1- Which is the type of product policy?
A.Product item
B.Product line
C.Product mix
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
2- Bata shoe is the?
A.Product item
C.Product mix
D.Product line
E.All of these
View Answer (-)
Answer - A (Product item )
3- Debit card issued by only State Bank of India, it is an example of?
B.Product item
C.Product mix
D.Product line
E.Product shape
View Answer (-)
Answer - B (Product item)
4- Which is the Product Line Policy?
B.Production Technology
C.Pricing
D.Costing
E.Processing
View Answer (-)
Answer - A (Expansion of Product planning)
5- Which is not the Product Line policy?
D.Costing
E.All of these
View Answer (-)
Answer - D (Costing)
6- Homogeneous word may be used for?
A.Product simplification
C.Market segmentation
D.Growth
E.All of these
View Answer (-)
Answer - C (Market segmentation)
7- The _____ is said to be optional if no adjustment would enhance the companys chances of achieving the objectives-
B.Fixed cost
C.Variable cost
D.Market
E.All of these
View Answer (-)
Answer - A (Current product mix)
8- ECRM stands for:
E.None of these
View Answer (-)
Answer - C (Economic Customer Relationship Management)
9- Sales growth of bank depends on?
B.Cost Planning
C.Price
D.Salary
E.Wage Policy
View Answer (-)
Answer - A (Respective Product Life Cycle)
10- Which is Government Policy?
B.Tax Policy
D.Storage
E.Price
View Answer (-)
A.Deterioration
C.Alteration
D.Changes
A.Bye-Product
C.Accounting
D.Staff
E.All of these
View Answer (-)
Answer - A (Bye-Product)
13- Which is Bye-Product of a bank?
B.ATM Card
C.Credit Card
D.Master Card
E.All of these
View Answer (-)
Answer - A (ATM Card at the time of opening of a saving account)
14- Which is the base of Planned obsolescence?
A.Comfort of Consumers
C.Policy of Incentives
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
15- Who is supreme authority of the Banking Market?
A.Banks Customer
C.Director of Bank
D.All of these
E.None of these
View Answer (-)
Answer - A (Banks Customer)
16- Which is nature of Planned Obsolescence?
B.Intentional Obsolescence
C.Change
D.Alteration
E.Nothing
View Answer (-)
Answer - B (Intentional Obsolescence)
17- Which is not a nature of Planned Obsolescence?
A.Style Obsolescence
B.Postponed Obsolescence
C.Advertising
D.Intentional Obsolescence
E.Technological Obsolescence
View Answer (-)
Answer - C (Advertising)
18- Which one of the may be used to improve services provided to customers?
A.CRM
B.Internet
C.Computer
D.TV
E.Price
View Answer (-)
Answer - A (CRM)
19- When in the Opinion of a large group of People, a particular style is popular, that style becomes a?
B.Fashion
C.Design
D.Research Methodology
E.All of these
View Answer (-)
Answer - A (Prize Planning and Process)
20- A _____is any style which is popularly accepted and purchased by Several Successive groups of People over reasonably long period of time?
A.Fashion
C.Size
D.Brand
E.Trademark
View Answer (-)
Answer - A (Fashion)
21- Which is P of marketing?
B.Price
C.Positive
D.Negative Planning
E.All of these
View Answer (-)
Answer - B (Price)
22- Which is four Ps of marketing mix?
A.Product Mix
B.Price Mix
C.Place Mix
D.Promotion Mix
E.All of these
View Answer (-)
Answer - E (All of these)
23- Which is four Ps of marketing?
A.Product
C.Place
D.Promotion
E.All of these
View Answer (-)
Answer - D (All of these)
24- Who is the developer of Marketing Mix?
B.James Culliton
C.Borden
D.Philip Kotler
E.All of these
View Answer (-)
Answer - B (James Culliton)
25- Who is the Father of four Ps of marketing?
A.Mc Carthy
C.Rath
D.Stanton
E.Hill
View Answer (-)
Answer - A (Mc Carthy)
26- Which is the most suitable strategy for Target Marketing?
A.CRM
B.ATM
C.Data
D.Union
E.Strike
View Answer (-)
Answer - A (CRM)
27- Which is the First P of the marketing?
B.Product
C.Price
D.Place
E.Promotion
View Answer (-)
Answer - B (Product)
28- Which is the nature of marketing mix?
B.Mix of mixes
C.Helpful in marketing
D.All of these
E.None of these
View Answer (-)
Answer - A (Integrated marketing strategy)
29- Which is correct about the marketing mix?
B.Regular Process
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
30- Which is the assumption of marketing mix?
A.Affected by environment
B.Substitution of factors
C.Coordination
D.Marketing Budget
E.All of these
View Answer (-)
Answer - D (All of these
31- Uncontrollable factor of marketing mix is/are?
A.Consumer behaviour
B.Competition
C.Market System
D.All of these
E.None of these
View Answer (-)
B.Price level
C.Marketing Policy
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
33- Consumer behaviour includes?
B.Marketing System
C.Place
D.Tax policy
E.All of these
View Answer (-)
Answer - A (Need and requirement of consumer)
34- Government Policy includes?
A.Price policy
C.Tax Policy
D.Industrial
E.All of these
View Answer (-)
Answer - E (All of these)
35- Which is/are controllable factor of marketing mix?
C.Job
D.Fixed budget
E.All of these
View Answer (-)
Answer - A (Product related factor)
36- ____ to use customer contact in formation for targeted marketing?
A.PETA
B.CRM
C.DCA
D.DSA
E.All of these
View Answer (-)
Answer - B (CRM)
37- Product mix is/are?
A.Brand name
C.Style
D.Packaging
E.All of these
View Answer (-)
Answer - D (All of these)
38- Which is Physical features of product?
A.Colour of product
B.Taste of product
C.Packaging of product
D.Size of Product
E.All of these
View Answer (-)
Answer - D (All of these)
39- Which is intangible features of a product?
A.Goodwill of product
B.Performance of product
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
40- Which is product line of a bank?
B.ATM
E.All of these
View Answer (-)
Answer - D (All of these)
41- Which is factors of Pricing?
B.Period of credit
C.Condition of period
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
42- Which is factors of price of a product or service?
A.Aim of pricing
C.Level of competition
D.Profitability
E.All of these
View Answer (-)
Answer - D (All of these)
43- Price mix of a Product involves?
A.Re-sale price
C.Advertisement
D.Packing
E.Quality
View Answer (-)
Answer - A (Re-sale price)
44- Which is a part of price mix?
B.Installment System
C.Profit rate
D.Price Policies
E.All of these
View Answer (-)
Answer - D (All of these)
45- Distribution mix is known as?
A.Product mix
C.Place mix
D.Price mix
E.Promotion mix
View Answer (-)
Answer - C (Place mix)
46- Retailer is a part of?
A.Product mix
C.Place mix
D.Promotion mix
E.All of these
View Answer (-)
Answer - C (Place mix)
47- DSA of a bank is part of?
B.Distribution mix
C.Price mix
D.Promotion mix
E.All of these
View Answer (-)
Answer - B (Distribution mix)
48- Distribution mix involves?
A.Wholesaler
B.Retailer
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
49- Physical distribution of a product involves?
A.Packaging
B.Transportation of a product
C.Storage
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
50- Which is a part of place mix of a bank?
B.Transportation
C.Order Processing
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
1- A product represents a marketers offering as it is perceived by?
A.Potential Customers
B.Present customers
C.Company
D.All of these
E.None of these
View Answer (-)
Answer - A (Potential Customers)
2- Product is a?
A.Tangible Item
C.Anything
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
3- A_______ is bundle of utilities consisting of various Product Features and Containing Services?
A.Product
C.Cost
D.Risk
E.Plan
View Answer (-)
Answer - A (Product)
4- Product that are marketed includes?
C.Persons
D.Place
E.All of these
View Answer (-)
Answer - D (All of these)
5- Which is a Product as per Philip Kotler?
C.Information
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
6- Which is the characteristics of Product?
B.Tangible Product
C.Special features
D.Generic name
E.All of these
View Answer (-)
Answer - D (All of these)
7- The characteristics of product includes-
B.Symbolic Meaning
C.Product Mix
D.Price
E.All of these
View Answer (-)
Answer - D (All of these)
8- Tangible Product is/are
A.Car or Scooter
B.House and TV
C.Furniture
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
9- Tata Indica is a ?
A.Advertisement
B.Brand name
D.Company
E.None of these
View Answer (-)
Answer - B (Brand name)
10- Union Saver is a
C.Cost
D.Wage
E.Share
View Answer (-)
Answer - A (Union Bank Product)
11- Which is Trademark name of Product?
A.Maruti-Suzuki-Maruti-800
B.Tata-Indica
C.Union-Kisan Card
D.SBI-Golden Card
E.All of these
View Answer (-)
Answer - D (All of these)
12- Which is Service aspect of a Product?
B.Service
C.Facility
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
13- The Physical features aspect of Product is/are?
B.Product quality
C.Brand
D.Packaging
E.All of these
View Answer (-)
Answer - D (All of these)
14- An augmented benefits aspect is/are?
B.Replacement
C.Establishment
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
15- Societal benefits aspect includes?
B.Product Name
C.Change
D.Technical Change
E.None of these
View Answer (-)
Answer - A (Social values and Astha)
16- Customisation means?
E.None of these
View Answer (-)
Answer - C (Product for Specific Customers)
17- Customer Product is-
C.Bank Building
D.ATM Machine
E.Railway Station
View Answer (-)
Answer - A (Milk and Tea)
18- The type of Consumer Product is/are?
A.Convenience Product
B.Shopping Product
C.Specialty Product
D.Unsought Product
E.All of these
View Answer (-)
Answer - D (All of these)
19- Convenience Product is/are?
B.Banks Furniture
C.Truck
E.All of these
View Answer (-)
B.Newspaper
C.Gas (LPG)
D.Petrol
E.All of these1
View Answer (-)
Answer - D (All of these )
21- Which is Staple Product?
A.Furniture or Television
C.Fruits
D.Bank Building
E.None of these
View Answer (-)
Answer - C (Fruits)
22- Which is Shopping Product?
C.Car
D.AC
E.All of these
View Answer (-)
Answer - D (All of these)
23- Which is durable Product?
C.Bread
D.All of these
E.None of these
View Answer (-)
Answer - A (Television and Furniture)
24- The Specialty Product is/are:
B.Butter
C.Milk
D.Oil
E.None of these
View Answer (-)
Answer - A (Luxury Car and Watches)
25- Product is/are:
A.Durable Product
B.Non-durable Product
C.Intangible Product
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
26- Which is Intangible Services?
B.Health club
C.Hospital
D.Entertainment
E.All of these
View Answer (-)
Answer - D (All of these)
27- Intangible Product is/are?
A.Insurance or Entertainment
B.Television
C.Computer
D.Furniture
E.All of these
View Answer (-)
Answer - A (Insurance or Entertainment)
28- Non-durable Product is/are?
A.Mobile or computer
B.Face Cream
D.ATM
E.Gold
View Answer (-)
Answer - B (Face Cream)
29- Which is durable Product?
B.Milk
C.Tea
D.Ghee
E.Oil
View Answer (-)
Answer - A (Washing Machine and car)
30- Which is the industrial Product?
A.Raw material
C.Component Parts
D.Process materials
E.All of these
View Answer (-)
Answer - D (All of these)
31- Raw materials is?
A.Agricultural Product
B.Chemical
D.All of these
E.None of these
View Answer (-)
Answer - D (All of these)
32- _______ is raw material for a sugar industry?
A.Sugarcane
C.Tea
D.Coal
E.None of these
View Answer (-)
Answer - A (Sugarcane)
33- MRO is?
D.All of these
E.None of these
View Answer (-)
Answer - B (Maintenance Repair and Operating)
34- What is FDR in case of bank?
D.All of these
E.None of these
View Answer (-)
Answer - B (Fixed Deposits Receipts )
35- Organisational intangible Products includes?
B.Financial Services
C.Promotional Services
D.Legal Services
E.All of these
View Answer (-)
Answer - E (All of these)
36- Assembly industry is related to?
A.Component Parts
C.Production
D.Finance
E.Insurance
View Answer (-)
Answer - A (Component Parts)
37- Which is Capital Product?
A.Machine or Furniture
B.Milk or Tea
C.Sugar
D.All of these
E.None of these
View Answer (-)
Answer - A (Machine or Furniture)
38- The Product life cycle is developed by:
A.Theodore Levitt
C.Robson
D.Rath
E.Drucker
View Answer (-)
Answer - A (Theodore Levitt)
39- PLC is:
E.None of these
View Answer (-)
Answer - B (Product Life Cycle)
40- ______ is the course of a Products sales and Profits over its life time?
D.Cost
E.Price
View Answer (-)
Answer - C (Product Life Cycle)
41- The Stages Product life Cycle includes?
B.Introduction Stage
C.Growth Stage
D.Maturity Stage
E.All of these
View Answer (-)
Answer - E (All of these)
42- Which is the birth stage of Product life cycle?
A.Production
D.Introduction stage
E.All of these
View Answer (-)
Answer - C (Production development stage)
43- In Introduction Stage of Product?
A.Lower demand
C.Limited customer
D.Low profit
E.All of these
View Answer (-)
Answer - E (All of these)
44- In Product development stage?
D.All of these
E.None of these
View Answer (-)
Answer - A (Marketing Strategy is not required)
45- In product introduction stage?
A.Advertisement is required
D.Both A & B
E.None of these
View Answer (-)
Answer - D (Both A & B)
46- In maturity Stage Product will be?
D.New Consumer
E.All of these
View Answer (-)
Answer - E (All of these)
47- Micro Finance is related to?
B.Poor Person
C.Industry
D.Railway
E.All of these
View Answer (-)