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NAME D.SRIKANTH
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INDUSTRY PROFILE
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Broadband Takes Off Globally
Numbers of global broadband users have grown rapidly in recent years and are now fast
approaching the quarter of a billion mark, fuelled by a number of factors, including a host
of exciting broadband-enabled applications and content as well as proactive national
stances. Although huge contrasts remain between those countries whose populations are
broadband 'haves,' to those who are 'have-nots', the prospects for broadband growth
across the globe are very positive.
From sending large email attachments, sharing digital photographs through to voice over
IP, IPTV, user-generated content websites such as YouTube and interactive gaming,
broadband has paved the way and also been driven by a host of different bandwidth-
intensive applications, many of which have now become a firm part of our everyday
lives. Without broadband none of these would be viable. As demand for these types of
applications increases, so too does the need for high-speed access. Now, new models
such as Multiple Play are emerging, and fast gaining ground. Multiple Play schemes offer
different services such as voice, broadband and television over the same network, helping
cut end-user cost and installation complexities. The potential for all of these is immense,
although a number of crucial questions including regulation, cost, traffic capacity and
handling- in particular through the issue of network neutrality-still need to be addressed.
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Competition is Critical
The role that governments themselves play in stimulating broadband should not be
overlooked. Governments have widely acknowledged broadband as a growth engine. As
well as providing public services such as e-government and e-learning, broadband has
helped open up new markets, and helped economies become and remain highly
competitive.
In the Asia-Pacific region, for example, governments in a number of countries have been
active in fostering the take-up of broadband. The Republic of Korea, for example, has
undertaken a whole raft of measures from the construction of a fiber backbone to the
creation of incentive schemes for broadband in rural areas, and from providing free
internet to schools to becoming a pre-eminent user of the technology itself.
A number of EU (European Union) ICT initiatives such as "Broadband for all" are now
in place. This sets down key action points to facilitate the rollout of broadband including
the strengthening of national broadband strategies and the channeling of EU and national
funding to help extend broadband into less developed and rural areas.
While broadband has been enjoying a healthy growth in the developed world, the story in
the developing world has been a somewhat different tale, so far. According to ITU,
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Internet penetration in the African region stood at a mere 2.6% at the end of 2004, a stark
contrast to a highly broadband-penetrated nation such as the Republic of Korea, where
broadband users alone number over 12 million.
All this could slowly be changing; although broadband rates in least developed countries
remain low, there are some positive indicators of growth. Not only has teledensity more
than doubled in most least developed countries (LDCs) since 2000, some have boosted
connectivity by 20 times or more, thanks to rapid growth in the deployment of mobile
technologies. Internet user penetration has also increased, with a number of LDCs now
reaching the 5% mark; Cape Verde and Togo both stood at 4.9% and Senegal at 4.6%.
Of course, Broadband has not yet been launched in every country around the world, but
there are signs that popular demand for services is encouraging more countries to upgrade
from dial-up to broadband. In 2005, for example, over 89% of all Internet subscribers in
Senegal were DSL subscribers, compared with 70% in the Maldives and 17% in Cape
Verde.
Of course, DSL is only one method of providing broadband access, and for many
developing and least-developed countries, the lack of fixed line infrastructure, amongst
other factors, hampers the prospects for large-scale DSL deployment. However, wireless
technologies, such as the long-range WiMAX, might be a viable option to to "leapfrog"
the need for traditional fixed line infrastructure and provide access to voice, data and
Internet services in regions which previously did not have ICT access. Similarly, IMT-
2000 or 3G technologies are a viable option to provide portable internet access. Indeed,
extending the reach of wireless access is one of the many areas in which ITU is active,
carrying out vital work on spectrum, examining innovative applications of broadband,
producing a number of key publications, as well as helping advise countries on the most
suitable wireless technologies for accessing ICTs.
From Senegal to Singapore, from Cape Verde, to Iceland and the Republic of Korea,
broadband is taking off all over the world.
The rise of broadband in much of the world has left narrowband, or dial up, looking a
much less desirable option, both in terms of quality of service and cost. Ultimately, these
two factors are likely to see the majority of remaining dial-up customers opt for
broadband connections in the near future.
But high-speed growth is not likely to just stop once everyone has a broadband
connection. Access to broadband is not only getting faster, but it is also getting more
mobile. Highly data intensive applications, such as IPTV, video on demand or online
gaming are driving early domestic adopters as well as companies to upgrade the speed of
broadband connections, with download speeds of up to 30Mbit/s-once the preserve of
large companies-now available at a premium cost.
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With so many new applications, the need for improved underlying infrastructure, faster
speeds and the ability to handle large data transactions is ongoing, and across much of the
developed world, operators in the Republic of Korea and Japan have been rolling out
even higher speed VDSL (Very high bit rate digital subscriber line) technology.
Operators in a number of European countries including Germany, France, Belgium and
Spain have also been deploying the technology.
Meanwhile, FTTH (Fiber to the home), a broadband technology offering even faster
speeds than DSL- and one which is also well suited to providing entire buildings with
broadband access, is being deployed, in a number of countries worldwide including in
Asia Pacific, Europe and North America. In countries such as Japan it is used particularly
for providing connectivity for whole buildings while in the US there have been a number
of fiber rollouts to communities and different municipalities.
A number of advanced wireless technologies are also being used to expand the reach of
fixed broadband access, with last mile broadband technologies such as Wi-Fi (IEEE
802.11) already being used to provide broadband access in airports, restaurants and many
other public places. A number of cities and even countries - in the case of Mauritius, for
example- have announced plans to implement wireless broadband networks. In addition,
many operators around the world are already conducting trials using WiMax technology.
Be it wired or wireless, broadband has firmly made its mark. High-speed Internet
technologies are showing signs of taking off across the whole world, and carry much
potential for both developed and developing markets.
“Broadband” has become a buzzword in recent years. East Asia leads broadband
penetration in the world. Korea, Hong Kong, Taiwan and Singapore are regarded as the
leading “Asian Tiger” countries with significant amounts of export by their electronics
industry, and also as the “Net Tigers” when it comes to the Internet. In the case of
broadband, however, Korea is the sole front runner followed by Hong Kong, while
Singapore and Japan are lagging far behind. What factors exist behind these differences?
Level of economy is not the biggest factor to determine broadband development, nor does
government policy to promote broadband have much influence. Rather, social factors
such as political situation, people’s mentality and cultural context may play more
significant roles than economy and policy.
The conservative and rigid institutional frameworks of Singapore and Japan may be the
biggest barriers that suppress the healthy development of broadband applications,
services and the market.
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1. Internet Penetration in Asia
Asian Tigers such as Hong Kong, Korea, and Singapore enjoy high ratio of Internet
penetration, with more than half the population using the Net in 2002 (Table 1). In Japan
and Taiwan, however, less than 40% of the population is online. Nordic countries such as
Sweden, Denmark, Norway and Iceland have the highest Internet penetration in the world
with more than 60% of the population online (Table 2).
Number of Penetration
Survey
Users Per Population
Month/Year
(Thousands) (%)
Sweden 5,740 64.5 Feb. 2002
Denmark 3,230 60.4 Feb. 2002
Iceland 168 60.8 Dec. 2000
Norway 2,450 54.4 July 2001
Source: NUA Internet Survey
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growth and the use of ICT in various sectors of society. The Internet is no exception. In
2000, the majority of Internet users were in the Northern hemisphere and their
penetration rate already exceeded 30% of the population.
If one takes a closer look however, economic factors are not necessarily the single
determinant of Internet penetration (Table 3). There are certain deviations within the
general framework of this digital divide. This becomes more evident when we compare
“GDP Coefficient”, the value of Internet Penetration Rate divided by GDP per capita,
between Korea and Japan. The GDP Coefficient of Korea is 41.24 and that of Japan is
9.46. Therefore, Korea in a sense has four times more Internet penetration in relation to
its economic potential than Japan. Similarly, Malaysia’s coefficient is 19.53, two points
higher than its neighbor Singapore with 17.52 (Fig. 1).
In the case of Internet penetration, the GDPs used were ones without purchasing power
parity, so making a simple assumption may be a little bit risky. Nevertheless, the author
believes that we can still safely conclude that level of economic development has
significant impact on the diffusion of the Internet in general, but it should not always be
considered the only determinant.
GDP*
Users Penetration Population GDP
Country Per Capita
(1,000) (%) (1,000) Coefficient**
(USD)
8
Vietnam 100 0.13 79,832 370 3.39
When it comes to broadband deployment, it is clear that East Asian countries, not
northern European countries, are leading the world (Fig. 2). Among them, Korea is by far
the most advanced. As of April 2002, Korean broadband subscribers reached close to 8
million or 16.7% of the population and almost half of its households. Considering that
Korean household Internet penetration was less than 5%, with 731,000 subscribers in
1996, the rapid growth of the Internet in general and of broadband in particular in Korea
is quite significant (Fig. 3 & 4).
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Fig.2 Broadband Penetration in Asia by Population (Feb. 2002)
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Source: Ministry of Information and Communication, Korea
It should also be noted that some Asian providers are now offering 1.5M to 8M bps DSL
services, much higher speed than most services in the US at almost half the price. In
Japan, even Fiber-to-the-Home with 10M to 100M bps service is starting to be introduced
at less than $80 a month.
Singapore and Japan, on the contrary, are slow to increase broadband users even though
they have high Internet penetration. Five years ago, Singapore was spearheading
broadband deployment with its national project called SingaporeONE, launched in 1996.
Despite this early start, however, current penetration of broadband in Singapore is quite
low, with subscribers at just beyond 100,000, or less than 4 % of households. Japan is
even lower in terms of penetration rate to the population: only 2.2% in February 2002,
though the growth rate is rapidly accelerating (Table 4).
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Singapore 2.8% 100,000 3.4% 120,000
EU
1.8% 68,5000 2.3% 860,000
(mean)
Japan 1.0% 1,25,8000 2.2% 2,824,000
It seems that the penetration gap of broadband among East Asian countries is rather
significant. What are the reasons why Korean broadband exploded while Japan and
Singapore show very different processes and results?
One way to approach this question is to try to understand it in economic terms. In the
case of Internet, we have seen that there exists a general tendency that Internet
development and economic development go hand in hand. But in the case of broadband,
at least looking at the East Asian situation compared with that of the US and Europe, it
seems that economic factors have less to do with broadband deployment. Let us examine
this by the available data.
Table 5 compares broadband penetration and GDP per capita with Purchasing Power
Parity. As the coefficient between the two values clearly indicates, there is little
correlation with broadband penetration and the level of economy in the positive sense.
Fig 5 is a visual representation of Table 5. This illustrates that of the six nations Korea is
the lowest in GDP per capita, yet it boasts the highest broadband penetration--almost two
times higher than the second highest, Hong Kong. The US has the highest GDP per capita
but broadband penetration is below 5%, only slightly higher than Japan (2.2%) and
Singapore (3.4%)
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Taiwan 5.2% 17,400 0.299
USA 4.1% 36,200 0.113
Singapore 3.4% 26,500 0.128
Japan 2.2% 24,900 0.088
Fig. 5 Broadband Penetration and GDP per capita by country (Aug 2001)
For comparison purposes, let us examine the broadband situation in Europe. According to
a NetValue survey, Nordic countries again seem to be leading broadband penetration
(Table 6). Among them, Sweden and Denmark are ahead of the others. Since the
difference in per capita GDP is relatively small among these European countries, the
author assumes that the difference in broadband penetration in European countries has
less to do with the level of economy as well.
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Total GDP
Cable ADSL Per Per Per
household population capita
It was not a mere technical issue, but more of a strategy and marketing problem. For
example, 1-NET tried to employ standard Ethernet, which could connect multiple PCs
into one ADSL modem. But Singapore Telecom did not accept this idea of offering very
cheap connectivity that allows many computers to use the same single line. For them, a
contract should be limited to one individual customer and a PC. For end users, the value
is totally opposite. They wanted to spend as little money and connect as many machines
as possible. There was heavy criticism in the market from high-end users that this
thinking was limited.
The second problem was a typical chicken-and-egg problem: content providers were not
coming in because of low numbers of subscribers; subscribers did not increase because of
the poor and limited quantity and quality of the contents. In other words, there was no
“killer application” for SingaporeONE that took advantage of the high-speed connection.
With little demand for traffic and a limited customer base, 1-NET had to modify their
business plan and in 2001 diversified into a multi-service provider including operation of
data centers for eGovernment websites and services.
Thanks to tight media control by authorities, the TV and movie programs available in
Singapore are very conservative and often dull. Sexy and violent scenes are restricted.
News programs from the state-owned stations are mild at best. Satellite programs are
only allowed to view via cable channels screened by the authorities before reaching the
audience7. These elements make most programs in motion pictures in Singapore less
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exciting than in the rest of the world. Naturally, Singaporeans became not media-savvy or
content-hungry in general. Finding strong incentives to sell content on broadband is, in
this social context, not easy at best.
In fact, according to Mr. Ken-Thai Leong, acting Director General of IDA whom the
author met in March 2002, the biggest challenge now facing IDA in the age of broadband
is the convergence of content from conventional broadcasting services and from the new
broadband services available via Internet. So far broadcast content has been governed by
Singapore Broadcast Authority (SBA), but now both IDA and SBA are considering how
to synthesize broadband and more conventional broadcast media policy in a single
coherent policy framework.
Conclusion
In conclusion, the author believes that the important lesson taken from the Asian
broadband experiences is that government policy to dictate market direction will lead
nowhere. To find new markets with innovation, minimal intervention by government is
required.
Though we have not analyzed it in detail, the fact that Hong Kong is now in second place
in terms of broadband penetration in Asia and Japan is lagging far behind in terms of
percentage to the population (if not by volume) indicates that this conclusion is on the
right track. Hong Kong is known for its free market environment and strong competition
in ICT markets even after its transition to the Chinese government. Pyramid Research
recently published a report saying that Hong Kong will have the highest broadband
penetration in Asia by 2006, yet it also predicts that this will only take place after a series
of competitions and intense price wars take a toll on operator margins 9 .
In the case of Korea, social and cultural factors such as the aggressive mentality of the
Korean people, high awareness of the challenges of globalization, and political and
historical context played the decisive role in its dynamic acceptance of the Internet and
acceleration to broadband. But in Japan, the author observes that the private sector in
established large corporations is still dominating the marketplace and leaving little room
for real entrepreneurs to breath. Thus the exit from the economic “black hole” is yet to be
seen.
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An encouraging phenomenon lies in the market itself. Yahoo Broadband, led by
entrepreneur Masayoshi Son broke into the ADSL market in Japan in 2001 with a very
low pricing strategy. This assault was welcomed by users, criticized by the industry for
cutting margins razor thin, but acted to stimulate the market a great deal. In any case,
many service providers responded to this price war and ADSL prices in Japan went down
significantly: less than $20 per month for 8M bit services.
If the Japanese players can learn from the experiences of the Korean broadband market,
and if Japanese users become well aware of the new social context and challenges of
globalization in the worst economic situation in its recent history, just like the worst
economic crisis in Korea a few years ago, then there will be some hope for explosive
broadband growth in Japan, too. For that to happen, the author believes that this kind of
comparative study and analysis will offer useful and valuable lessons.
COMPAN
Y
PROFILE
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HISTORY OF SIFY:
Sify is India’s largest provider of Broadband service that
explores the true potential of the Internet. It offers high speed; high quality, low cost and
easy to use Internet connection at home in two categories: Broadband and Hi-Speed
Plans. Sify broadband keeps pace with the new, fast, and ever-changing world of Internet
needs. The need to get easy, quick and uninterrupted access to net is a reality with Sify
Broadband.
COMPANY PERFORMANCE:
During the quarter ended Sept. 30, 2008 SIFY recorded significant growth in all
three of its businesses, consisting of Internet access, portal content and corporate
services.
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The financial highlights are as follows:
Revenue grew to Rs 435.16 million ($9.4 million) for the second quarter. This is over
three times the revenue of the corresponding quarter of the previous year and 35%
higher than the June quarter.
Loss before interest expense, income taxes, depreciation and amortization for the Sept.
30 quarter was Rs 232.8 million ($5.1million)
During the quarter ended Sept. 30, 20007 SIFY recorded the following charges to the
Profit and Loss Account:
Net loss for the quarter was Rs 614.9 million ($13.3 million) after considering the above
charges.
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BUSINESS PERFORMANCE:
Access: The company's Internet access business had robust subscriber
growth with more than 320,000 subscribers in September 30, 2007 as compared to
more than 87,000 subscribers in September 30, 1996, for a growth of 268% net.
This also represents a 60% growth over the more than 200,000 subscribers in June
30, 2007. Recent initiatives to stimulate the market, such as the launch of the
unlimited Internet access product (branded as 'UnLtd'), have had very good results in
terms of growth in subscribers. This has necessarily resulted in lower revenues per
user, offset to some extent by lower cost of bandwidth.
ONLINE PORTAL:
Re-launch of the consumer portal as www.sify.com and its emergence as one of India's
leading portal networks with 105 million page views during the month of September.
The successful re-launch and increase in page views was achieved with a greatly
enhanced portal with a well researched user interface for better navigation, new
channels and services, enhancements to existing channels and a contemporary new
design.
Re-launch of www.Khel.com as the complete sports site for Indians covering cue sports,
tennis, golf, chess, hockey and football besides cricket.
Tie up with Landmark, one of India's leading bookstores, to offer over 200,000 books
under 2,500 categories for the online bookstore at www.sify.com.
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CORPORATE SERVICES:
The corporate services business continued strong growth with growing revenue streams.
E-business products and services include sectors such as banking, securities
brokerage, manufacturing, retail, media and telecom. Today the Company's
corporate services business is moving up the value chain with assignments in e-
Strategy and consulting.
Launch of state-of-the-art Hosting Center in Mumbai, the first of its kind in India spread
over 20,000 square feet with international standards of design and specifications.
Launch of Net Builder, a powerful tool for creating transaction oriented market place or
portal for eMarkets.
Launch of www.AutoWebex.com, a portal for the Automotive Industry that aims to serve
as a 'Business Efficiency Enabler' providing global reach.
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NEW BUSINESS INITIATIVES:
Formation of 100% subsidiary for Education services
Formation of 100% subsidiaries for B2B services -- Satyam Web exchange Ltd., to
establish a platform for vertical B2B portals by Industry segment.
Formation of 100% subsidiary for IT enabled and related services Satyam Serwiz.com
Ltd. for processing and delivery of IT enabled and related services to global
customers.
Formation of 100% subsidiary for security related services- Safescrypt Ltd. for providing
security products from Verisign, the world leader in digital authentication and
certification, to enable corporates, websites and individuals to conduct secure e-
commerce on the Net.
SESL's acquisition of majority stake in Eduempire.com (P) Ltd. which is in the business
of integrating educational communities like colleges and institutes, parents, teachers
and students on a single platform and providing the benefits of the Internet to them.
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Sify services
Corporate Services
Consumer Services
International Services
Corporate Service:-
Sify Enterprise Solutions is the corporate services arm of Sify Limited, and is India's
leading provider of end-to-end corporate network, application and security services.
We apply our expertise in making the latest Internetworking technologies to work for
you.
We help you extend your enterprise through intelligent network, security and applications
services that maximize your employee productivity with the collaborative efficiencies
that they unlock.
We use our expertise, mature processes and experience to set the standards for the
industry in pursuit of our mission of ensuring customer delight. That’s why Sify
Enterprise Solutions is the first and only service provider in India to be ISO 9001:2000
certified in network operations, data center operations and customer relationship
management.
We are the clear market leader in India for VPN solutions* and have a history of
pioneering IP based services. Some of our many firsts include:
First to deploy Cisco Gigabit Switch Routers (GSRs) in the national backbone
In addition, we built the first ATM and Frame Relay backbones, as well as the first Level
3 Internet Data Centers (IDC) in India.
Sify eLearning provides unique end-to-end solutions and dedicated services for
corporates and eLearning organizations, with a radical approach to developing eLearning
techniques.
A division of Sify, one of the premier Internet and E-business companies in India, Sify
eLearning is headquartered at Chennai, the knowledge capital of India.
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Sify is a
fully
integrated Internet and network services company and the first Indian Internet company
to be listed on the Nasdaq.
It is India’s leading private Internet company with a product range that covers the four Cs
of cyberspace:
connectivity
content
commerce
community
Sify commissioned the country’s first level 3 Internet Data Center at the Vashi Infotech
Park in New Mumbai. With this world-class center, Sify eliminated the need for India
centric applications to be hosted in a remote country.
A testimony to Sify's expertise in the hosting arena is the large number of discerning
customers across diverse industry verticals who host their applications at the center.
For Sify’s hosting services not only offer state of the art hosting solutions, but also make
available the best of products and services in strategic alliance with global majors such as
Intel, Compaq, Hewlett-Packard and Microsoft.
Sify continually evaluates new technologies and processes to benefit customers ahead of
the curve. So that your business can leverage these services for competitive advantage
leading to customer acquisition, satisfaction and retention.
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SecureConnect
A comprehensive array of secure, reliable and scalable IP VPN solutions that meet both
mission-critical data networking and converged voice, video and data connectivity needs.
Variety of Intranet and extranet configurations for connecting offices, remote sites,
traveling employees and business partners, whether in India or abroad.
ExpressConnect
Platinum, Gold and Silver grades of premium Internet Bandwidth services with
customized SLAs tuned to meet varying protocol, latency and throughput needs. First
mile connectivity options include fixed wireless broadband, leased lines and ISDN.
ExpressTalk
Near toll quality, Internet telephony service for corporate. Can be used to make
international and intra-company calls. Saves up to 50% on telephone bills.
Web Services
An array of customizable intranet and extranet web applications, ranging from websites
to workflow automation and eBusiness applications. Easy to deploy, cost-effective
solutions that can quickly web enable your enterprise.
DocImage™
Sify DocImage (Digitized Document Management System) reduces the need for
expensive storage area, by enabling you to electronically store and retrieve documents in
seconds.
InnerSpace
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enterprise knowledge management portal.
Sify SFA
Sify SFA (Sales Force Automation) has been designed to manage customer interaction
through the sales cycle, from prospecting through order fulfillment. Sify SFA comes in
two flavors Corporate & Pharma.
Workflow
Sify Workflow Solution combines robustness with the flexibility, scalability, and
accessibility of the web. Furthermore, it is designed to enable Six Sigma teams, Business
Analyst, Knowledge Workers or Business Users to build and deploy sophisticated
business process without assistance from developers.
SifyM@il™
A range of email solutions suitable for small offices to large corporates. Available in both
Intranet and hosted versions, with single number access across the country.
Web Conferencing
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Sify's Managed IT Services (MITS) is a comprehensive offering designed to meet the IT
needs of any organization.
eMarket Services
Online communities (over 40,000 SME members) and B2B exchange services featuring
web storefronts, virtual office facilities and online buy-sell transactions. Popular services
include SeekAndSource.com and SatyamPlastics.com.
We believe in providing high value and quality services to our Customers. We have been
able to maintain such high standards across our services by continuously upgrading and
sharing skills.
Sify Guardian:
Experience
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• In excess of 5 years in deploying security products
• In excess of 4 years in Security Consulting
• In excess of 5 years in managing networks and applications.
• In excess of 5 years in managing one of the biggest private networks in India,
the Sify Backbone.
Process Driven
Privacy or confidentiality
Authentication
Integrity of Data
Non-Repudiation
In other words, this is often referred to as “PAIN” The solutions from SafeScrypt help
address this PAIN. Our solutions encompass:
SafeScrypt is an Affiliate of VeriSign Inc and a part of the global VeriSign Trust
Network. SafeScrypt is also the first licensed Certifying Authority in India under the
Indian IT Act 2000, offering both retail certificates valid under the IT Act as well as
Managed PKI Services to enterprises and communities.
These include solutions ranging from One-time-Password based solutions using various
media like the mobile phone or the web browser interface to Smart Cards, Biometrics and
Cryptography based solutions catering to a wide set of business uses.
With Data Protection coming increasingly under the scanner for a variety of Regulatory
and business reasons, SafeScrypt’s range of solutions under this category help enterprises
address vulnerabilities in this area.
When critical data and documents need to be protected in a persistent manner, even after
the document has gone beyond the control of the creator, Document Protection and
Rights Management solutions help address the same.
The above solutions are offered through strategic partnerships with best of breed players
in key segments including VeriSign, Siemens Information Systems Ltd, SafeBoot, Swivel
Secure, Elock, Seclore and Alladin.
Sify’s world class service operation centers deliver 24/7/365 availability and scalability
to your business without your having to make high levels of investment. Sify’s extensive
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experience in running mission critical, high availability network and data services using
state-of-the-art technologies mean that your IT is in safe hands.
You are guaranteed responsiveness under "response-time" and escalation SLAs. Your
people have multiple access modes (via Web, telephone and e-mail) to monitor
performance and avail of customer support. You benefit from real time and transparent
reporting online, through our service portal.
Benefits of outsourcing
The difficulty and complexity of staffing a 24x7x365 IT operation is expensive and hard
to achieve for many businesses. Many organizations either over-staff to handle
contingencies, peaks and night shifts, or on the other hand stretch their IT staff thin,
keeping them on call night and day. This increases the difficulty in staffing and also
increases operational costs for a round-the-clock operation. When day-to-day
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management of IT infrastructure is outsourced, the challenges of managing IT are
reduced.
To benefit from new technology, IT organizations must constantly evaluate, install and
integrate new hardware and software. They are faced with the challenges of training
existing staff, retaining highly specialized personnel or attracting skilled engineers and
technicians. By outsourcing, some of the burden of evaluating and implementing new
technology is passed on to a third-party that specializes in the field and therefore has
access to the best talent in the area with an advanced skills and certified expertise.
FORUM
How many times have you faced the ire of your
distributor or exclusive retail outlet over stockpiles or the
other extreme of shortage of stock during peak demand?
This problem of inventory management and lack of
information directly affects profitability. Your army
manning the frontlines can help you anticipate market
trends, provide sales trends, deploy media campaigns and
give critical competitor feedback in real time enabling you to be proactive and take
decisive action under pressure.
Sify’s Forum equips businesses with a simple yet powerful, cost-effective tool for
managing the forward supply chain. It is a revolutionary, innovative solution that
seamlessly integrates and connects your business to the critical components in a supply
chain. Forum works as two way street where data and information is accessible to your
suppliers. This helps greatly in planning, logistics, inventory management, sharing crucial
market information and speed up service. In the long run, Forum can expose your
suppliers to cutting edge technology, dramatically improve their skills and mould them
into a highly competitive force.
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How Forum can make a difference to your business:
Forum collates stock and sales information from distributors and exclusive retail
outlets
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Forum is working wonders at……
Forum is being used by organizations of various sizes; from large corporations to very
small businesses. Sify Forum users are spread across Singapore, Malaysia, Thailand,
China and India.
Forum fulfils important needs for organizations of all sizes. Large enterprises use Forum
at their distribution points for integrating their supply chain. It has improved their bottom
lines and efficiencies. It has integrated operations in their branches, automated their sales
force and helped them interact with their principals more effectively; for retailers Forum
is proving to be a complete business solution – The solution supports bar-code, enables
Points-Of-Sale (POS) operations, automates inventory and re-ordering logic. The real
impact, though, has been in the mindset of retailers. Forum has made them take to
modern business practices and benefit greatly in the process. Today, a retailer can quickly
deploy Forum on a PC and connect for a short time over a dial-up internet connection at
the end of the day and exchange critical information with trading partners. It is boon
during events, festive seasons and promos.
Distributors and retailers can run Forum on their Windows based Personal Computers.
The recommended hardware configuration for running Forum on the PCs is:
CD ROM Drive, modem (minimum 28.8 kbps) and internet connection (minimum
dialup) are necessary.
Forum will provide marketing and planning teams a critical edge. It will bring them
closer to customers like never before.
And it will do this without asking clients to invest in expensive software licenses and
without putting them to years of implementation hardships. Why, it does not even require
the organization to be always connected online with hundreds of distribution points. A
simple, nominal costing dial-up connection for daily or weekly updates would suffice!
Forum makes business sense anyway you look at it. It is a holistic solution that gives you
an unmatchable panoramic view of your business. Not to mention the fantastic double
role as a business tool for your partners who do all the legwork. Contact us for a detailed
presentation and demonstration.
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Competitors
34
Comparative Analysis of BROADBAND of
different companies.
In terms of infrastructure for broadband services NIB-II would put India at par with more advanced
nations. The services that would be supported includes always-on broadband access to the Internet for
residential and business customers, Content based services, Video multicasting, Video-on-demand and
Interactive gaming, Audio and Video conferencing, IP Telephony, Distance learning, Messaging: plain
and feature rich, Multi-site MPLS VPNs with Quality of Service (QoS) guarantees. The subscribe will
be able to access the above services through Subscriber Service Selection System (SSSS) portal.
Key Objectives
Technical Capability of the Backbone The Broadband Service will be given through the state of
the art Multi Protocol Label Switching (MPLS) based IP Infrastructure, which is designed to provide
reliable routes to cover all possible destinations within and outside the country. Layer 1 of the
network will consist of a high speed Backbone comprising of 24 powerful Core Routers connected
with high speed 2.5 Gbps(STM-16) links. The routers are located on the national DWDM network
interfacing at STM-16 optical level to provide for high transmission speeds.
o High speed Internet Access: This is the always-on Internet access service with speed
ranging from 256 kbps to 8 Mbps.
o Bandwidth on Demand: This will facilitate customer to change bandwidth as per his /
her requirement. For example a customer with 256 kbps can change to 1 Mbps during
the video Conferencing session.
o Multicasting: This is to provide video multicast services for application in distance
education, telemedicine etc
o Dial VPN Service: This service allows remote users to access their private network
securely over the NIB-II infrastructure.
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o Video and Audio Conferencing:
o Content based Services: Like Video on Demand, Interactive Gaming, Live and time
shifted TV
o ADSL CPE (Customer Premise Equipment). This can be taken from BSNL at
nominal rental per month.
Bonus bandwidth
When you choose Reliance BroadNet, you get additional 'bonus bandwidth' to improve
your surfing experience. Enjoy speeds of 100, 300 or 600 kbps in place of 64, 256 and
512 kbps, only from Reliance.
Per-minute charges
With Reliance, you no longer have to pay ‘per hour or part thereof’. Per-minute charges
apply on our Online Speed Select and Postpaid Night Unlimited plans. Our improved
pulse rate leaves you with a lighter heart and a heavier pocket!
ANALYSIS
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SWOT Analysis
Strengths
One of India’s leading and fastest growing private sector internet services
companies, and ranks among the top 3 private sector internet services, in terms of
net worth.
Strong position in the internet services category.
It is India’s largest provider of Broadband service that explores the true
potential of the Internet.
It offers high speed; high quality, low cost and easy to use Internet
connection at home in two categories: Broadband and Hi-Speed Plans.
Excellent outreach with a large distribution network.
Expert’s and research team to make strategies and products for company .
Weaknesses
Dependence on fellow subsidiaries for various supplies.
-Extra control or interference from fellow subsidiaries.
Sudden expansion in year 2007-08 by establishing more than 125 branches
has increased operations and administration expenses due to which losses incurred.
Opportunities
Sify broadband keeps pace with the new, fast, and ever-changing world of
Internet needs. The need to get easy, quick and uninterrupted access to net is a
reality with Sify Broadband.
The company has moved to 3rd position amongst Private Sector.
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Threats
New Entrants
-Reliance Broadband
-Airtel
-Tata Indicom
FINALCIAL
STATEMENT
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Sify Technologies Ltd · 6-K · For 9/30/07, On 31/03/08
Three months ended Six months ended Year
ended
September 30, September 30, March 31,
2007 2008 2008 2007 2008 2008 2008
Rs Rs US$ Rs Rs US$ Rs
------ ------ ---- ------ ------ ----- ------
Selling, general
and administrative
expenses 98.28 450.34 9.78 161.12 754.95 16.39
582.64
Equity in losses
of affiliates -- 12.30 0.27 -- 17.72 0.38 --
Amortisation of
goodwill -- 328.63 7.13 -- 415.62 9.02 115.99
Amortization of
deferred stock
Compensation
expense 0.28 28.41 0.62 0.48 47.28 1.03 20.63
Interest
(Expense)/income,
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Net (11.27) 69.00 1.50 (20.59) 188.73 4.09 74.12
Analyst Estimates
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60 Days Ago 0.04 0.04 0.18 0.20
90 Days Ago 0.04 0.04 0.18 0.20
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CUSTOMERS:-
The following are the types of customers on whom the main focus if done to
Improve the business.
Loyal Customers: They represent no more than 20 percent of our customer base, but make up more than 50
percent of our sales.
Discount Customers: They shop our stores frequently, but make their decisions based on the size of our
markdowns.
Impulse Customers: They do not have buying a particular item at the top of their “To Do” list, but come into the
store on a whim. They will purchase what seems good at the time.
Need-Based Customers: They have a specific intention to buy a particular type of item.
Wandering Customers: They have no specific need or desire in mind when they come into the store. Rather,
they want a sense of experience and/or community.
TARGETS:-
The targets given to me by the company is 55 for the whole period.
BREAKUP OF TARGETS:-
The targets are divided as 14 targets per week for 16 weeks.
STRATEGIES TO ACHIEVE:-
The main strategy is to give them the package at desired amount and by providing
them with some discounts and offers, easy payment and good service.
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Objective of study
The primary objective of the study is to have awareness of Broadband and the
Investor’s perception towards investment in Broadband connection, to be specific
investor refers to “retail investor”, an important segment.
• Finally to analyze the sectoral allocations and finding out the logic
behind investing heavily in particular sectors and how they are going
to out perform in the near future basing on the present conditions.
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LIMITATIONS
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Achievements:
The targets achieved so far are as follows
Date Targets
21/04/09 Training
28/04/09 Training
5/5/09 5 targets achieved
12/05/09 3 targets achieved
19/05/09 6 targets achieved
26/05/09 10 targets achieved
02/06/09 9 targets achieved
09/06/09 5 targets achieved
16/06/09 8 targets achieved
23/06/09 5 targets achieved
30/09/09 3 targets achieved
07/07/09 9 targets achieved
14/07/09 4 targets achieved
21/07/09 2 targets achieved
TOTAL ACHIVED = 77
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Conclusion:
By this type of connectivity, Sify can be in directly contact with the customers and
can handle them according to their policy of customer handling.
I have also analysed the Sify’s current market position in relation to its wireless
broadband technology with SWOT analysis.
The project also helps me to learn and experience the corporate life style. During the
project, I met different corporate people who gave me valuable tips and advice which I
should follow during my training and in the future also. So this has been a good learning
experience for me.
Finally I can conclude that Sify has come a long way in the business of internet and
is growing still further. It has brought a revolution by bringing the Broadband technology
to the SMEs with a cheaper rate so that they can easily afford it and enjoy more reliable
and secure network than they have ever used.
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