Letter of Transmittal

December 13, 2010

Mrs. Samia sabnaz
Lecturer
Course Instructor, Organizational behavior
Faculty of Business Administration, American International University-Bangladesh
Subject: Submission of the report for Introduction to behavioral science.
Dear Madam,
In accordance to your advice to our group for preparing a motivation &job satisfaction report on
Nipa Fashion Wear Industry Ltd to serve our purpose. In preparing this report, we have followed
your guidelines to spread up our focus on all the steps of Organizational behavior. As per your
direction, have added the motivation & job satisfaction Analysis of the company.
From this report we have achieved a lot of basic knowledge of Organizational behavior and we
think our selves that it will help us a lot in our future career. We sincerely hope this report will
fulfill the requirements suggested by you under the course of Introduction to behavioral science.
We truly appreciated this report. We hope it will be accepted to you.
If you have any question after reading this report, let us know.
Sincerely yours,
Ahmed Md Toufiq
(09-13866-2)
Uddin Md. Moien
(09-13261-1)
Nath Sajib Dev
(09-13900-2)
Rahman Sababa
(10-16379 -1)

ACKNOWLEDGMENT

At first we would like to thank our respective teacher Mrs. Samia sabnaz, then to the entire
mobs who are really co-ordinate to create this report. We acknowledge the exceptional efforts of
our group members who go ahead in partnership to meet many challenges. Some major
difficulties we take it as a creative challenge to embrace the fact to overcome smoothly. So, its
amazing experience to working on and the preparing this paper.
Perhaps it would not be easy to complete this paper without the assistance and generous coordination from honorable teacher Mrs. Samia sabnaz, in that manner all gratitude goes to her.
Most significantly our heartiest thanks and gratitude to the entire respondent who help us in
survey to complete this report perfectly.

EXECUTIVE SUMMERY

Nipa Fashion Wear Industry Ltd is a medium garments .theres corporate mission is capturing
the leading position in this sector and fulfills the customer demand.
Here we tried to point out and explain about the motivation strategy and job satisfaction of Nipa
Fashion Wear Industry Ltd .beside, the upcoming product and then we fixed our objectives and
purpose. Our next part deals with business portfolio of Nipa Fashion Wear Industry Ltd, there
motivation strategy, evaluate the job satisfaction and limitations. Each company has some
limitation where as Nipa Fashion Wear Industry Ltd is a garment as a result it has some lacings.
In this fact we gave some recommendations and we trust that if Nipa Fashion Wear Industry Ltd
follows that then they can overcome that lacings easily.

1. Introduction of the organization:

The wonderful success of readymade garment exports from Bangladesh over the last two
decades has surpassed the most optimistic expectations. Today the apparel export sector is a
multi-billion-dollar manufacturing and export industry in the country. The overall impact of
the readymade garment exports is certainly one of the most significant social and economic
developments in contemporary Bangladesh. With over one and a half million women
workers employed in semi-skilled and skilled jobs producing clothing for exports, the
development of the apparel export industry has had far-reaching implications for the society
and economy of Bangladesh. NIPA Group, based in Bangladesh, is a group of Industries
with continuous goodwill and skill in export oriented ready-made garment manufacturing
.Nipa Fashion wear industry Ltd located Selina Tower, 3rd Fl, Islambag, Holan Road,
Dhakhinkhan Uttara, Dhaka, Bangladesh, 1230. We pick this organization because
Nipa Fashion wear industry Ltd has excellent reputation. Nipa has adopted modern
technique of quality control & Nipa export their product in USA, CANADA, EUROPE, &
LATIN AMERICA. That is why we choose this organization.

2. Organizational Overview:

Vision: To maximize synergistic benefit, and become a market leader through the pursuit of high
productivity, advanced technological innovation and absolute customer satisfaction by leveraging
on the strengths of ours core business. In other words best one stop knit apparel supply house and
a market leader.

Mission: 1. To focus on customer needs and wants continuously and manufacture high standard
quality knit apparels.
2. To establish ourselves as the leading provider of knit apparels by serving international
market especially for retailer.
3. To strive to meet challenging market needs through a closer working relationship with
business partners, innovative manufacturing process and maintaining standard customer
service.

Organization values:
1. Customer first.
2. Pursuit of quality.
3. Leverage through team work, people is our valuable resources.
4. Innovation and diversity.
5. Efficiency improvement and cost control.
6. Becoming a responsible corporate citizen.
Organization goal:
Customer satisfaction is our main goal, competitive professional service, and price, world class
quality, on time delivery, honesty and reliability.
Garments product range: T-shirt, polo shirt, tank-top, rugby shirt, sweat shirt, shorts, long pant, cut and sewn t-shirt / polo
shirt ladies any kinds of lycra tops / dress / pajamas , wind breaker , jacket , body warmer , flee
jacket and all shorts of knitted fancy garments.
Production capacity: Total work force: 1500
Jacket: 5000 per month
T-shirt: 12,000 per day.
Polo shirt: 10,000 per day

3. Introduction of the study

Motivation & Job Satisfaction :

Motivation is the process that account for and individuals intensity, direct and persistence effort
toward attaining a goal. The key elements of motivation are intensity, direction and persistence.
Motivation is the process that account for and individuals intensity, direct and persistence effort
toward attaining a goal. The key elements of motivation are intensity, direction and persistence.

Job satisfaction shows hoe people feel about their jobs and different aspects of their jobs. It is the
extent to which people like (satisfaction) or dislike (dissatisfaction) their jobs. Factors
influencing job satisfaction is supervision, co-workers, pay, age, marital status, education and
working standard.

This topic was chosen since we know that Nipa fashion wear in one of the reputed firms in the
ready made garments industry as well as to our economy. As they export their good worldwide, it
has generated a lot of foreign currency for our country. As a firm so well repudiated and
established, Nipa fashion wear has a huge amount old people working for them who are well
motivated and have a very good level of job satisfaction otherwise this firm would not have
reached its goal.

The organizational values of the firm as we have discussed earlier as well as the organization
goal are strongly maintained due to the motivational factors and job satisfaction that the
organization has a provided to its workers. Therefore, the motivation and Job satisfaction were
chosen since it has played an integral point in the organizations success.

5. Scope of the Study

This study has focused upon the motivation & job satisfaction regarding with the garments
organization and the prospect of these industries. We have taken one garments organization to gather data
on the present situation of the garments industries.

Sampling plan:
The sampling procedure has been conducted on the deliberate sampling method has used
where the respondents and the interviewees are considered on our Convenience and priority.

Sampling unit:
In order to carry out the research work, the study was focused on taking the interviews of the workers
involved in the Nipa Fashion Wear Industry Ltd.

Number of respondents: 20
Age range: 15-35
Occupation: Garments worker
Geographic location: Selina Tower, 3rd Fl, Islambag, Holan Road, Dhakhinkhan Uttara,
Dhaka ,Bangladesh, 1230

6. Methodology
Data collection source:

Primary:
The primary information is collected from the different workers of Nipa Fashion Wear Industry
Ltd where they are working different places in the organization.

Secondary:
Secondary sources had also used to collect information. Secondary sources include:
1) The web site of Nipa Fashion Wear Industry Ltd
2) Different articles, index of Nipa Fashion Wear Industry Ltd

7. Limitations of the Report

Since our study is based on both primary and secondary data, there is a possibility of getting fake
information. If the surveyed personnel provide us with any fabricated information about their
opinion of their organization, then the report findings may be erroneous. Above all, this study is
weak in some points. The notable ones are as under:
The survey was conducted in a very short time so we were not able to collect more information.
This survey made on crisis situation of Bangladesh, so it was difficult to collect more samples.
Only the big and the reputed Garments Company consider here as sample.
The questionnaire contains some questions that, if answered properly, might damage the
companys image. In this type of questions, the respondents might provide socially acceptable
answers. This risk was unavoidable.
Another limitation of this study is the persons private information were not disclosing some,
data and information for obvious reasons, which could be very much useful.

Lack of experience on this field.

Lack of proper authority to conduct the interview program.

8. Analysis and Discussion:

Theory related to the topic:

motivation:

Motivation is the activation or foundation of goal-oriented behavior. Motivation may be intrinsic

or extrinsic. The term is generally used for humans but, theoretically, it can also be used to
describe the causes for animal behavior as well. This article refers to human motivation.
According to various theories, motivation may be rooted in the basic need to minimize physical
pain and maximize pleasure, or it may include specific needs such as eating and resting, or a
desired object, hobby, goal, state of being, ideal, or it may be attributed to less-apparent reasons
such as altruism, morality, or avoiding mortality.

Abraham Maslow's theory is one of the most widely discussed theories of motivation.
The theory can be summarized as follows:

Human beings have wants and desires which influence their behavior. Only unsatisfied needs
influence behavior, satisfied needs do not.

Since needs are many, they are arranged in order of importance, from the basic to the complex.

The person advances to the next level of needs only after the lower level need is at least
minimally satisfied.

The further the progress up the hierarchy, the more individuality, humanness and psychological
health a person will show.

The needs, listed from basic (lowest-earliest) to most complexes (highest-latest) are as follows:

Physiology

Safety

Belongingness

Self-esteem

Self actualization

Job satisfaction shows how people feel about their jobs and different characteristic of their
jobs.job satisfaction effects companys performace like absentism, productivity, and turnover.
Employee express dissatisfaction by exit,voice,neglect can loyality, organizational citizenship
behaviour.

Factors influencing Job Satisfaction:

Supervision
Co-workers
Pay
Age
Marital Status
Education
Working Standard

compare theory with organizational practice:

Nipa fashion wear has 1500 thousand people working for them and it is a very difficult job to
supervise such a huge number of workers and guide them properly. Therefore it needs to
carefully choose its motivational structure that can reach all its employees effectively and help
them achieve the companys goals. Two such motivational theories are expectancy theory and
goal setting theory

Nipa do not increases the number and job diversity in there

organization. For this reason workers were boring. They did not
pay worker in due time. Managers or supervisor thinks negative
reinforcement helps them to archive their goal or objective.
Whatever by negative reinforcement worker lost their inspiration
and they dont show their performance properly.
Nipa garments (Pvt.) Ltd. also motivate their workers by fulfilled their financial and non-financial
activities. They motivate them to get highest return from them. Thats why they try to motivate following
steps which is given below--

1. Salary:
nipa Garments Company has more than 1500 workers in their office and factory. They give
standards salary to every worker. Thus this company motivates workers and satisfies to get return
better work from them.

2. Bonus:
nipa garments give bonus money every year two Eid Festival times so that they can do their Eid
Festival very well. By giving their bonus money they motivate workers to do job well and get better
benefit from them.

3. Overtime:
There is a right for workers to work eight hours a day. But sometime it cant be possible to the
company because of shortage production or quick production or some other cases. Thats why
sometime they do their own job more than 8 hours. In that case the company gives them extra money
for doing more work which is known by overtime.

4. Transport facilities:
nipa garments company are motivating their workers by giving transport facilities for the official
members, so now they can move from their home to office very easily.

5. Canteen:
In work time, all workers get lunch break in the middle when they are working. Then they go for
lunch. But it is not easy to finish lunch where canteen is not available. Thats why they build up a
canteen for them in the factory and office. Thus they motivate their workers.

6. Funds:
Nipa garments prepared funds for the workers. So, if they need money in any emergency they
withdraw some money.

7. Work Environment:
This is very important for the workers in their work place. If the work place is suitable for the worker
they feel comfortable to do work.

Nipa garments workers job satisfaction decline for pressure to increase productivity. For this
reason worker do additional work but they do not get any extra payment timely. Organization
doesnt provide any training. So fresh workers make many mistake in their job. As a result
productivity decline. Workers get poor wages. Garments workers it is much difficult to drive
their life with poor wages. Companys supervision is not good so workers are dissatisfied. For
this reason Turnover is going up for bad supervision.There is other some problems, such as
there are no different washroom for women .For this reason women workers are dissatisfied.

Job satisfaction would also influence workers to achieve the organizations goal effectively and
efficiently. Job satisfaction would lead to all 1500 workers of Nipa fashion wear to take the
organization to new heights of success. The organization would be able to achieve job
satisfaction through positive behavior towards their job, the job itself, pay, promotion, proper
supervision, good relationship with her co-workers and overall environment of the organization.

survey result analysis

1.To what extent are the workers satisfied with their working hours?

2. To what extent are the workers satisfied with their work place?

3. To what extent is the workers satisfied the lighting and other arrangements
in the office?

5. Are the workers satisfied with the relationship with supervisor?

6. To what extent do the workers think that their supervisor is not partial?

7. Are the workers satisfied with the support from their co-workers?

8. Are the workers satisfied with the Lunch room provided by the company?

9. To what extent are the workers satisfied with their payment?

1o. To what extent are the workers satisfied with the allowances provided by
the organization?

11. To what extent are the workers satisfied with their bonus?

12. Overall job satisfaction of workers

13.Is the motivation process suitable for workers?

14. Is the workplace suitable for workers?

15.does the reward program motivate workers?

9.Major Findings

Problems found:

1) Salary problem
2) Transportation Problem
3) Living problem
4) Family Responsibility
5) Workplace environment problem
6) Life security problem
7) Inadequate amount of exit system
8) Narrow stairs
9) Ventilation problem
10) Gender Discrimination

10. Suggestions:

1) Government has set a minimum wage of take 3,000 which is not sufficient in terms of today's
high prices. Therefore, it should try to increase their minimum wage and impose strict laws so
that factory owners like Nipa fashion wear pay their workers on time.

2) Since, most workers in Nipa fashion wear are female, factory workers should arrange proper
means of transportation for them for the sake of their safety & security, and this would decrease
the level of absenteeism and turnover

3) It is often seen that people working in Nipa fashion wear live in poor houses and poor areas if
the organization can arrange proper living conditions for their workers then significant increase
in productivity can be seen

4) Since most of the workers in Nipa Fashion wear are woman, the female workers have a
responsibility towards their family, especially for their children. If Nipa fashion wear arranges a
day care center for their children then productivity lowering turnover and absenteeism.

5) Nipa fashion has a very crowded environment which makes it difficult for workers to work
with ease. Therefore, a more spacious environment would help their workers to work
comfortably.

6) Nipa fashion wear doesn't have adequate amount of safety equipment in case a fire should
occur.Ensuring proper safety measures for their workers would give workers a sense of security
that would increase their productivity and job satisfaction

7) The Exit system of Nipa fashion wear is weak compared to the number of people working
their.It should increase it's exit ways in terms of the number of the people working there to
ensure their safety.

8) The Stairs of Nipa fashion wear are quite narrow,it should expand the size of their stairs to
tackle a fire emergency effectively and effeciently.

9) The ventilation system inside Nipa fashion wear is very weak,it should provide more windows
so that workers can have a spacious environment to work in,this would motivate them to work
efficiently and increase their productivity as well as job satisfaction.

10) Like many other garments firm,Nipa fashion wear also has a reputation of gender
discrimination.It should be alert and cautious about its female workers in terms of sexual
harassment and equally reward them for their work. In this way they will be able to motivate
their workers and increase job satisfaction.

11.Conclusion:

If Nipa fashion wear can overcome it's current problems by taking our solutions into account
which we have discussed earlier then their motivation process will flourish as well as increasing
the job satisfaction of their workers which will therefore increase the productivity of their
workers and take the organization to new heights of success and achievement.

12. Bibliography
a.ROBBINS / JUDGE.2010.Organizational behavior. London. Pearson education
b. John W. Newsston and Keith Davis, Organizational Behavior: Human Behavior at Work 11th

edition, McGrew-Hill Companies, Inc., New York.

c. www.wikipedia.com

d.Interview: workers of Nipa garments.

e.The daily star

13. Appendix
American International University Bangladesh
Questionnaire
Motivation & job satisfaction of Nepa fashion wear ltd.
Name:

Age:

1. To what extent are the workers satisfied with their working hours?
a)happy

b)unhappy

c)satisfied

d)unsatisfied

e)normal

2. To what extent are the workers satisfied with their work place?
a)very happy b) satisfied c)neutral d)not satisfied e)unhappy

3. To what extent is the workers satisfied the lighting and other arrangements in the workplace?
a)very happy b) satisfied c)neutral d)not satisfied e)unhappy

4. Do the workers feel they have too much work to do?

a) always b) often c) sometime d) rarely c) never

5. Are the workers satisfied with the relationship with supervisor?

a)very happy b) satisfied c)neutral d)not satisfied e)unhappy

6. To what extent do the workers think that their supervisor is not partial?
a) always b) often c) sometime d) rarely c) never

7. Are the workers satisfied with the support from their co-workers?
a)very happy b) satisfied c)neutral d)not satisfied e)unhappy
8. Are the workers satisfied with the Lunch room provided by the company?
a)very happy b) satisfied c)neutral d)not satisfied e)unhappy

9. To what extent are the workers satisfied with their payment?

a)very happy b) satisfied c)neutral d)not satisfied e)unhappy

10. To what extent are the workers satisfied with the allowances provided by the organization?
a)very happy b) satisfied c)neutral d)not satisfied e)unhappy

11. To what extent are the workers satisfied with their bonus?

a)very happy b) satisfied c)neutral d)not satisfied e)unhappy

12. Overall job satisfaction of workers

a)very happy b) satisfied c)neutral d)not satisfied e)unhappy
13.is the motivation process suitable for workers?
a)yes b)no c)no comments

14. is the workplace suitable for workers?

a)yes b)no c)normal
15.does the reward program motivate workers?
a)yes b)no c)no comments

Table of content
topics
Letter of transmital
1. Acknowledgement

Executive summary
1. Introduction of the organization

2. Organizational Overview

3. Introduction to the study

4. Scope of the study

5. Methodology

6. Limitation

7. Analysis and Discussion

8. Major findings

9.suggestion
10.Conclusion

Page no

11.Bibliography

9. 12. Appendix