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Blander Brioso
Dr. J.T. Taylor
ENC 1101-0M49
September 30, 2015
Effect on Second Hand Smokers

Smoking cigarettes has become a reality in some peoples lives in the last few decades. It
has caused the death of many and sucking the life out of others, killing the spirit of the human
race. According to the article Children of Parents who Smoke, Get to Heaven Earlier by
Brittany Fikter Cigarette smoking has become the focus for many non-profit and healthcare
organizations. Advertisements against smoking fill the eyes and ears of society, the school
administrations, areas of employment and the daily news. People dont understand, whenever
they see a visual discouraging this activity in any form of advertisement, an image put forward in
favor of or against an opinion has already impacted their thinking. Introducing antics such as
harsh action, speaking and writing effectively, vivid readers, and imposing beliefs are essential to
breaking apart these images and their purpose in Rhetoric situations and their constituents.
The advertisement is aimed toward people smoking cigarettes. Who else can be harmed?
What about non-smokers? The pros and cons in this public notice will be looked closely into.
According to Grant Davie, in a breakdown of a specific writing, it is necessary to
pinpoint the urgency, persuasive use of language and images, and restrictions. Knowing the

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concept of rhetoric (to transmit our messages), a rhetor can be defined as the people, real or
imagined, responsible for the discourse and its authorial voice (Grant-Davie). Within this idea,
there is a group of individuals sustaining mental effort to create the argument. Furthermore, a
campaign director, a photographer, models in the ad, the author of the ad and many others could
be the one to transmit the message. It is clear, this specific campaign is founded by the Health
Services Foundation, which could, perhaps, be one or more of the people to decide how to
present the communication for this ad. This rhetorical team is counting on reaching out to
people and trying to influence them to quit smoking; therefore, creating the perfect choice of
words for this ad that will be used to have the most effect on the people targeted.
The debatable images emphasizes the health risks caused by second-hand smoking.
According to Grant-Davie in Rhetorical Situations and their Constituents, the rhetorical
exigence is some kind of need or problem that can be addressed and solved through rhetorical
discourse. Here the urgency falls under the effects of second-hand smoking, therefore,
answering the need of the message to diminish the large sum of smokers and, as a consequence,
cause a decrease in the effect of second-hand smoke. Understandably, this ad states the problem
of second-hand smoking when adding Care if I die? Of course, Grant-Davie needs to know
what this exigence means. In this case, the exigence emphasizes the danger of smoking around
other people and how it can affect them just as much as a first-hand smoker. Purposely tugging
on peoples heartstrings, after looking deeper into the meaning of this advertisement, one may
feel they have to convince others to quit smoking immediately, which, ultimately, is the
rhetorical teams goal in the graphic.
Grant-Davie uses interesting words in describing the arguments of a rhetorical situation
as factors in the situations context that may affect the achievement of the rhetorical objectives.

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Any exchange of words would need to relate with marketing which would be presenting in a
desirable way, any item or message to the constituents, however there are other things to
consider that partake in this graphic as part of the constraint. For instance, audience
unawareness. It could be that people who smoke do not understand the effect it causes on those
who dont smoke and perhaps ignore it. Also, depending on whom the retorts are trying to focus
on, the promotion may be misinterpreted by some of the people not being able to catch the
overall definition of the constraints image, which explains the rhetorical team creatively
demonstrating visual charm to persuade and focus the second-hand effect on those who do not
smoke.
Additionally, when a message has to be perceived successfully, people who purchase the
product across the universe accept the information. When completely in a constructive way that
delivers a wanted ending, it could build a positive impression upon the companys connections
and growing of future business. However, when others find the ad offensive it can negatively
turn the results around. The tarnished reputation can disrupt legal restrictions or constraints. It
ruins the advertisers image. It crosses that fine line concerning the audience and their rights
which shouldnt be violated. Some advertisements can be purposely misguiding the potential
buyer, therefore, breaking the respect of legal constraints (laws) created to stop offensive point of
views to the people. Furthermore, I believe the real question is whether or not we have the
privilege to 'stun' people into following our advertisement or do we have the responsibility to be
up front regarding the actual information? Nevertheless, the audience places their trust in the
reputation of the advertiser to give to them the truthful facts.
Although many items of concern discussed before, builds this analysis, an argument to
ethics, a way of enabling someone to believe in the character or credibility of the advertiser, or

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Ethos, is yet, another very important source when it comes to advertising. Credibility is a major
importance when trying to please an audiences accepted knowledge and conformity. Therefore
the Health Services Foundation logo at the lower right hand corner of this visual clearly
demonstrates confidence and dependability, having the faith of the organizations credibility.
In conclusion, I believe this ad to have been a victory in reaching the feelings of the
audience. In regards to the intentions, they were transparent in relating to the people to stop
smoking, definitely informing them of the effect it can have on themselves and others
surrounding them. Without any doubts, I think this ad has a clear purpose, therefore
accomplishing its goal of creating education for the smoking population and explaining how
their decisions are impacting other peoples lives as well as their own lives.