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produce a particular good at a lower absolute cost than the other. He proposed two requirements in his
system: the market must be free from government intervention and competition must be in full range. He
believed that producers, in order to earn profit, provide right goods and services as a consequence of
market forces. Without government intervention, he further argued, a laissez faire environment is possible
where competition exists to cater for organized production to suit the public. Hence, an increase in public
well being is inevitable. He introduced the basis of the free market economy competition would benefit
both the producers and consumers. He concluded that the greater the competition, the greater the
producers profit. According to him, when there is competition, the prices of commodity tend to decrease
which result to more demands and thus would mean more profit.
David Ricardo is most remembered for his Theory of Comparative Advantage which explains how
trade can create value for both parties even when one can produce all goods, with fewer resources than
the other. He termed the net benefits of such an outcome as gain from trade . His basic definition of
comparative advantage is the ability of an individual, a firm or a country to produce a particular good or
service at a lower marginal cost and opportunity cost than another country. He contributed the doctrine of
fiscal equivalence which is an economic theory that suggests that the governments initiative to increase
debt-financed government spending for the purpose of stimulating demand do not actually affect the
demand due to the publics consciousness to save excess money for the payment of future tax increases
in lieu of the debt settlement. He established the Theory of Rent which is directly tied to the marginal
productivity of the land. The basis of this theory is his analogy that population growth equals more mouth
to feed, more mouth to feed equals the need for more grains and the need for more grains equals the
need for more land. This led to the view that an increase in food cost, salary and profit is an advantage for
the land owners while the case is otherwise for the capitalist. The Theory of Value which is tied directly
to labor cost is another Ricardian principle. It states an direct proportion between price of goods and the
natural price of labor. He claimed that labor like all other goods which are purchased and sold, or which
may increased or decreased in quantity, has its natural price and market price. The natural price of labor
is the price which is necessary to enable constant subsistence and perpetuation. Finally, he postulated
the Theory of Distribution which is inextricably linked to the theories of rent and value. He pointed out
that the return of the land is not constant as the amount of capital available does not equate to similar
growth rate, the land suffers from diminishing returns. The maximum level of economic rent results from
the marginal cultivation of the land
Thomas Malthus had two major contributions to the modern economic system: the population theory and
the theory of market gluts. The Population Theory had great in influence on both Charles Darwin and
Alfred Wallace as this theory led to the formulation of the theory of natural selection. The basis of this
theory is the assumption that the power of population supersedes the power of the earth to provide
subsistence for man. The argument that the passion between sexes is an inevitable phenomenon
projects dramatic growth in population which bring about shortage in food supply. However, population
can be controlled either naturally or by the aid of human measures. The natural factors are disease, food
shortage and death due to starvation while the human measures are infanticide, abortion, delay in
marriage and strict rules on celibacy. On condition that the population is uncontrolled, agricultural
production is on the increase to provide for over population and food shortage. In order to validate this
theory on moral grounds he maintains the thought that suffering is a way of making human beings realize
the virtues of hard work and moral behavior. He also noted that such kind of suffering due to over
population is an expected outcome. On the other hand, the Theory of Market Gluts is centered on the
factors of wealth and poverty, which gave light to the recognition of the key to the accumulation of capital
in the distribution of income. Gluts are consequences of a decline in profits brought about by insufficient
demand. The reason for such insufficiency is the disproportion in the income distribution. In view of this,
taken for capital to be increased. Marshalls basic approach to welfare economic still stands today. In his
most important book, Principles of Economics, he was able to quantify the buyers sensitivity to price.
He emphasized that the supply and demand determines the price output of a good: the two curves are
like scissor blades that intersect at equilibrium. This concept is otherwise known as Price Elasticity of
Demand. He proposed that the price is basically parallel for each unit of commodity that a consumer
buys, but the value to the consumer of each additional unit declines. In line with this he illustrated the
benefits of the consumer from market surplus. He termed these benefits as Consumer Surplus which is
equated as the size of the benefit equals the difference between the consumers value of all the units and
the amount paid for the units. In other words, the consumers pay less than the value of the good to
themselves. Lastly, he also introduced the concept of Producer Surplus which is the amount the producer
is actually paid minus the amount that he would willingly accept.
Thorstein Veblens greatest contribution to economics is the introduction of the concept, conspicuous
consumption. In his widely known book, The Theory of Leisure Class , he defined conspicuous
consumption as the consumption undertaken to make a statement to others about ones class or
accomplishments. He broadened the views of other economists regarding understanding the social and
cultural causes and effects of economic changes. He advocated the identification of the causes and
effects of shifting from one source of income to another.
John Meynard Keynes revolutionized the economists conceptions about economics. Keynes General
Theory of Employment, Interest and Money, for instance, introduced the notion of aggregate demand as
the sum of consumption, investment and government spending. His reason is that it is apparent that
maintenance of full employment mainly depends on the support of government spending. Although his
thought was not favored by economists he argued that his theory aim to stabilize wages. Moreover, his
insight was that a general cut of wages tends to decrease income, consumption and aggregate demands
which lead to positive contributions of lower price of labor. This theory advocated deficit spending during
economic downturns to maintain full employment. Keynes believed in monetarism or the quantity theory
of money. His major policy view was that the approach to uphold economic stability is to stabilize the price
level, and that to reach the possibility, there is a need for the governments central bank to lower the
interest rates when prices tend to rise and raise when prices tend to fall. In his eloquent book entitled,
The Economic Consequences of the Peace, he wrote an excellent economic analysis of reparations.
This book also contains an insightful analysis of the Council of Four (Georges Clemenceau of France,
Prime Minister David Lloyd George of Britain, President Woodrow Wilson of the United States, and
Vittorio Orlando of Italy). Keynes was one of the advocates of the postwar system of fixed exchange
rates.
Irving Fisher pioneered the construction and the use of price indexes. His own Index Number Institute
computed price indexes worldwide from 1923 to 1936. He also initiated the clear distinction between real
and nominal interest rates which is still the basic principle in modern economy. He pointed out that the
real interest rate is equal to the nominal interest rest minus the expected inflation rate. He was also a
founder or president of numerous associations and agencies including the Econometric Society and the
American Economic Association. Fisher advocated a more modern quantity theory of money which
functions reasonably well in assuming the consistency of economy. He formulated his theory in terms of
the equation of exchange, which says that MV = PT, where M equals the stock of money; V equals
velocity or the speed of money circulation in an economy; P equals the price level; and T equals the total
volume of transactions. Moreover, the contemporary economic models of interest are based on Fisherian
principles. For one, Fishers principle of money and prices conceptualized monetarism. He called interest
an index of a communitys preference for a dollar of present income over a dollar of future income. He
postulated that Interest rates result from the interaction of two forces: the time preference and the
Investment Opportunity Principle (the present income investment will yield more future income
investment). His Capital theory which states that the value of capital is the present value of the flow of
income that the asset generates is still widely held these days. His reasoning on consumption taxes to
replace conventional income taxation gave light to double taxation of savings, and clearly became an
insight to understand that this double taxation biases the tax code against saving and in favor of
consumption.