Acknowledgement

I am expressing my sincere thanks to my business sir

Dr. Mohamed Rasheed. He has guided me through the
project and also gave me valuable suggestions and
guidance to complete the project.

He helped me to understand the intricate issues

involved in the project making besides effectively
presenting it. My project has been a success only
because of his guidance.

Declaration by the Candidates

I, Mohamed Afzal Mohamed Husain of class 12th F of
Indian School Bahrain, Kingdom of Bahrain, certify that
the project was undertaken by me as a part of CBSE
Curriculum.

Bibliography:Information concluded in my project has been taken

from website of the company and some information
through published documents of the company and
therefore I take it to be authentic and liable.

www.viva.com.bh
www.wikipedia.com

Certificate by Teacher
This is to certify that Mr. Mohamed Afzal Mohamed
Husain of Class 12th F of The Indian School Bahrain,
Kingdom of Bahrain has completed his project file
under my guidance. He has taken proper care and
shown utmost sincerity in completing this project.
I certify that this project is upto my expectation and as
per the guidelines issued by the CBSE

Dr. Mohamed Rasheed

(Head of Department of Commerce)
Signature

INDEX
SERIAL
NUMBER

PARTICULARS

PAGE
NUMBER

BAHRAIN TELECOM
MARKET OVERVIEW

BAHRAIN TELECOM
SERVICES OFFERED

TELECOM TRENDS
MOBILE SERVICES

VIVA BAHRAIN
THE ORGANISATION

VIVA PRODUCT
SERVICES OFFERED

PROMOTON
SCHEMES

BRANDING

VIVA
DISTRIBUTION
NETWORK

VIVA
INITIATIVES

BAHRAIN TELECOM
MARKET OVERVIEW

Telecom Industry in Bahrain is highly competitive with 3

main operators namely Batelco, Zain and Viva. These 3
main operators are aggressively vying for market share
particularly in the highly lucrative mobile and
broadband services. It is estimated that there are
approximately 1.55 million mobile voice subscribers
and Bahrain has 187% mobile penetration as on 2011.
The major operators Viva, Batelco and Zain (formerly
known as MTC Vodafone) largely control the market
each having different strategies in terms of market
penetration and distribution.
Batelco is the incumbent which has operated in Bahrain
for over 50 years. Batelco is having large network both
in Fixed Line and in Mobile Services.
Zain started operations in the Kingdom of Bahrain in
December 2003 as MTC-Vodafone. Since then, it has
introduced 4G LTE, 3.5G and WIMAX services to the
Kingdom. Zains network covers 100% of the Bahraini
population.
VIVA Bahrain - (VIVA) - (Arabic: )is
a telecommunications company based in Bahrain. It is
owned by the Saudi Telecom Company Group and
started its commercial service in March 2010.

Apart from this there are 11 other operators who offer

various telecom services on Broadband and Fixed Line.

Competition between Batelco,

Rank Operator

Technology

Subscriber
s

Ownership

(in millions)

Batelco

Zain
2

(formerly MTCVodafone)

Viva

GSM-900 (GPRS, EDGE)

2100 MHz UMTS, DCHSPA+
1800 MHz LTE

0.738 (Dec
2011)

Bahrain
Telecommunications
Company (100%)

GSM-900/1800
(GPRS, EDGE)
2100 MHz UMTS, HSDPA
1800 MHz LTE
WiMAX

0.787 (Sep
2014)

Zain
Group (56.25%)

GSM-900/1800
(GPRS, EDGE)
2100 MHz UMTS, DCHSPA+
1800 MHz LTE

Not Yet
Available

STC (100%)

Zain and Viva

Operator Name

Nation Internation
Mobil
al
al
e
Fixed
Calls

Internet

Leased
line

2Connect

Ascentech telecoms
Batelco
Bahrain Internet
eXchangeLTD
BT Solutions

EQUANT EGN BV
Etisalcom
Greenisis (Bahrain
Broadband)
Kalaam
telecoms

Light Speed

Mena telecoms

Moving Gulf

Northstar

Nuetel Communications

Orbit
Rapid telecoms
Rawabi telecoms &
Software
Viacloud

P
P

VIVA Bahrain
Zain Bahrain