Mission Statement

To promote the wine industry in Santa Barbara County (per by-laws)

Vision Statement
For Santa Barbara County to be known for world-class, authentic wines worth seeking out

Values Statement
Have the members best interests in mind
All members will succeed together
Encourage participation and engagement

2013-2015 Goals
The region should be the brand, not the association
Outsource and reinvigorate events
Work together (unify) with other wine and travel associations to maximize efforts
Increase member and community communication and value
Become the central voice/entry point for Santa Barbara County wines
Expand membership (qualified and associate)
Increase revenue so we can do more
Increase engagement of members in community & industry issues

2015 Goals as Identified at December 2014 Membership Meeting

Partnership with the Guild of Sommeliers
Santa Barbara Wine Camp, April
Further partnership with our tourism marketing associations
Expanded media relations efforts
New Festival Director, Cultivate Events
Monthly Industry Tastings
Quarterly Tasting Room Survey

2015 (January December) Accomplishments

CONSUMER
Website and social media growth (Instagram, FB, Twitter)
Updated Santa Barbara Wine Country Touring Guide
Wine Country Events email blasts and newsletters

TRADE
SBC Master Classes with the Guild of Sommeliers in San Francisco, Chicago, New York City
SBC Education Seminars North American Sommelier Association in Los Angeles
Mission Santa Barbara Wine (Wine Buyers Trip) in April with 27 wine buyers from around the country
SBC AVA maps sent out on request to media and trade

EDUCATION
Lunabean Annual 2 Day Marketing Workshop and monthly marketing webinars
Server Training and ABC Seminars with Sandra Brown ( SBC Sheriffs Office) and Leslie Pond (ABC office)
Monthly Industry Tastings
Partner with The Vineyard Team on Grower Workshop
Partner with California Sustainable Winegrowing Alliance on sustainability seminars

EVENTS
ProWein Germany attendance with daily SBC seminars and cooperative partners
Attended Export Seminar in San Francisco with the California Wine Institute
Boston Wine Expo attendance with cooperative partners
Partnered with the Bacara for the Julia Child Foundation Weekend
Unified Wine and Grape Symposium attendance with SBV table
Attendance with Visit Santa to IPW 2015 (worlds largest international travel trade show)

MEDIA
Hosted several media visits, and in development phase for at least three upcoming visits
Secured Elaine Chukan Brown for the COH15 Seminar and Friday night Harvest Dinner
Meetings with most of the international representatives with Visit California

FESTIVALS
Hosted Chris Sawyer during the Vintners Spring Weekend. He moderated the Saturday Seminar and attended the
Friday night kick-off dinner.
Consumer & Membership Festival surveys
New event director, Cultivate Events
Meetings with the SBCVA Special Events Committee

INDUSTRY
Positions on the Agriculture Advisory Committee and Right to Farm Ordinance Committee
New board position with Visit Santa Barbara
Weekly Classified Ads email blasts
Monthly Meet and Greets with Accommodation Partners

2015 Program of Work and 2016 Preview

*not including advertising or media hosting/pitching

January
January February
January 13-17
January 14-15
January 14
January 21
January 24
January 27-29
February
February 9
February 12-18
Feb 28 Mar 1
March 9
March 15-18
April 14
April 17
April 19-22
April 23-26
April 25
May 30 - June 3
June
July 18
July 21
August 8-10
September
October 10-13
October 11
December 10
January 5, 2016
January, 2016
March, 2016
March 3, 2016
April 15, 2016
April 17-20, 2016
April 21-24, 2016
May, 2016
May 16-19, 2016
October 7-11, 2016

Arrival of 2015 Santa Barbara Wine Country Touring Guide

Media appointments in L.A. and San Francisco
Guild of Sommeliers Master Classes (SF, Chicago, NYC)
Direct to Consumer Symposium
Pinot Noir Industry Tasting at Presquile Winery
Stars of Santa Barbara Los Angeles
Winter Wine Classic, Santa Barbara
Unified Symposium
Social Media Workshops with Lunabean Media
Grenache Industry Tasting at Casa Dumetz
Boston Wine Expo and New England trade mission
World of Pinot Noir and member only tasting with Jancis Robinson
Cabernet Sauvignon Industry Tasting at Grassini
ProWein (Germany) with the Wine Institute
Viognier Industry Tasting at Zaca Mesa
Opening reception of the Julia Child Foundation Weekend at the Bacara
Santa Barbara Wine Camp (Sommelier/wine buyer trip)
Santa Barbara Vintners Spring Weekend
Santa Barbara Vintners Festival (Buellton River View Park)
IPW Travel Marketplace (with Visit SB)
Pinot Noir Industry Tasting at 1880 Union Hotel
California Wine Festival
Sauvignon Blanc Industry Tasting at the Brander Vineyard
TexSom and Santa Barbara Vintners Lunch Sponsorship
California Wine Month NYC and SF (Wine Institute)
Santa Barbara Vintners Celebration of Harvest Weekend
Santa Barbara Vintners Celebration of Harvest Festival
Santa Barbara County Wine Tourism Leadership Summit
Annual Membership Meeting at The Alisal Ranch and Resort
Arrival of the 2016 Santa Barbara Wine Country Touring Guide
Two Day Regulations and Marketing Boot Camp
Santa Barbara Wine Auction with Direct Relief at the Bacara Resort & Spa
Julia Child Weekend at the Bacara Resort & Spa
Mission Santa Barbara Wine Trade Trip (47 wine buyers and sommeliers)
Santa Barbara Vintners Spring Weekend
L.A. Roadshow
L.A. Media and Trade Seminars at Republique
Celebration of Harvest Weekend