portfolio

Baylie Leonard

Contact
Baylie Leonard
350 W 6th S
Rexburg, ID
Apt 103
HELLO@BAYLIE.COM
623-837-3928

Table of Contents
Brochure
Montage
Logo
Event Ad
Letterhead
Web Page
Imaging
Flier Project

Brochure
Description: This is an informative brochure about the
company Arbor.
Programs: Indesign
Date: December 5, 2015
Course: Visual Media
Instructor: Jason Stucki
Objective: Set up a two sided folded document. Create
an original logo for a company of your choice and use it
in your brochure. Use at least 5 quality images.
Process: I took the template that we created last week
and found some pictures that really portray the
company. I then researched and wrote up body copy for
the brochure. Then I looked up examples of brochures
and found one that I liked the design of and made my
design similar to that.

Montage
Description: Spiritual montage poster.
Programs: Photoshop, Illustrator.
Date: October 24, 2015
Course: Visual Media
Instructor: Jason Stucki
Objective: Learn to blend images together, use masks
apply typography, manage layers in Photoshop and
use filters
Process: I first thought go my idea and what I wanted
to do and in the process chose my photo I wanted to
use. I took 2 other photos that were taken just seconds
apart and used the lasso tool to cut them out. I placed
them in front and behind the person to make it look
they were walking. I used a mask to blend the figure
in front and behind to give them more of a ghostly appearance. I then chose a quote that went a long with
the picture and used a black box behind it to make the
words stick out a little more.

Logo
Description: This is a logo for a company I created
called BAIL. It stands for Better Adventures in Life and
is a sporting/clothing store for people who like the outdoors.
Programs: Illustrator
Date: October 31, 2015
Course:Visual Media
Instructor: Jason Stucki
Objective: Create a logo for a company of your choice.
The logo must include a symbol and type. The logo
should be a vector.
Process: I first came up with the company name and
the slogan and decided on what type of store I wanted it to be. I then sketched out a possible symbol and
came up with this mountain that spells out the world
BAIL. I used to the pen tool to create my symbol. I then
put the slogan underneath the symbol to let people
know what the company is.

Event Ad
Description: This is an Event ad for Toms promoting
buying a water bottle to help find and give clean water
to people in need
Programs: Word
Date: October 10, 2015
Course: Visual Media
Instructor:Jason Stucki
Objective: Scan and import a quality image, create a
full bleed design using textboxes for layout in word.
Learn how to insert and edit images in Word.
Process: I used Word to create this event ad. I first decided what event I wanted to do and found an image
that I liked and thought fit the event. I then researched
ways to give safe water to others in need and decided that we could do that if others bought something.
I went onto the Toms website and used some of their
info to promote buying water bottles in return for safe
water.

Letterhead
Description: This is a stationary piece for myself.
Programs:Illustrator
Date: November 7, 2015
Course: Visual Media
Instructor:Jason Stucki
Objective: Create different logos for a comapany or
personal image, Design a business card and letterhead
that both have a consistent layout, Use the basics of
Illustrator.
Process: I used Illustrator to created both the stationary
and the business card. I first looked at other business
cards and stationary pieces to find out what they were
like and how they did their logos and the different designs of their stationary and business cards. Then I created my logo by using my first and last initial. The two
Ls surround the B making it enclosed as if it is in a box.
I then played around and took different pieces from
other business cards that I liked and came up with the
design of my business card first and the colors then I
did the same for my stationary piece.

659 W MALIBU AVE

IRVINE CA 90398

623.249.0938
HELLO@BAYLIE.COM

B
L

BAYLIE LEONARD
graphic designer

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justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut,
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tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing
sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id,
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libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,
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laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus,
tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing
sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id,
lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut
libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo
ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis
parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede
justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut,
imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium.
Integer tincidunt. Cras dapibus.

Business Card
Description: This is a business card for myself
Programs:Illustrator
Date: November 7, 2015
Course:Visual Media
Instructor: Jason Stucki
Objective: Create different logos for a comapany or
personal image, Design a business card and letterhead
that both have a consistent layout, Use the basics of
Illustrator.
Process: I used Illustrator to created both the stationary
and the business card. I first looked at other business
cards and stationary pieces to find out what they were
like and how they did their logos and the different designs of their stationary and business cards. Then I created my logo by using my first and last initial. The two
Ls surround the B making it enclosed as if it is in a box.
I then played around and took different pieces from
other business cards that I liked and came up with the
design of my business card first and the colors then I
did the same for my stationary piece.

Web Page
Description: This is a web page designed to showcase
the logo that I created.
Programs:TextWrangler, Illustrator.
Date: November 22, 2015
Course:Visual Media
Instructor: Jason Stucki
Objective: Use the logo that you originally created,
write content to describe the logo and the process for
creating it and how it appeals to your audience. Describe a web page using HTML to display the logo and
content. Have a good understanding of coding which
include HTML and CSS. Use hex colors and understand
what they are and how to find them. Compress the files
into a folder.
Process: I created this logo first. After I used TextWrangler and changed some of the code in the file previously given to make the background and text different
color. I then changed the code again to make the fonts
different to better go with my work.

Imaging
Description: Demonstrate good photography and image editing skills while also creating a poster.
Programs: Photoshop
Date: October 17, 2015
Course:Visual Media
Instructor: Jason Stucki
Objective: Learn how to crop and size images in Photoshop. Learn how to properly edit photos and use
guides and rulers.
Process: I first selected where I wanted to take my picture. I took several photos of a couple different things.
I then decided which photo I wanted to use. After that
I chose a color scheme and a quote that I liked and
thought would go good with the image. I then thought
about and mapped out how I would use different design principles and my color scheme to portray the
quote and a professional message to my Audience.
I then used photoshop to create the image you see
above.

Flier Project
Description:
Programs:
Date:
Course:Visual Media
Instructor:Jason Stucki
Objective: Apply the design principles and use appropriate typography, incorporate basic InDesign skills to
improve basic flyer layout, create a project folder with
image, logo and InDesign document to keep links intact.
Process: I first sketched out 4 different designs on a
piece of paper. I chose from those designs which I
thought was the best and used that as my guide. I the
opened indesign and started to create my design there.
I found that the design I had drawn out wasnt exactly
a fitting design so I moved some of the different elements around until I liked what I had created.I used
horizontal and vertical lines to separate the different
parts of the flier. I believe that they message is clear
and my design is very organized and unified.