MARKET ASSESSMENT AND PROFILING SHEET (MAP

Branch

San Isidro Branch

Branch Manager

Juan dela Cruz

Regional Manager

CCI

Andy Sandoval

BSS

Peter San Pedro

District

West Mindanao

Region North Mindanao

(Pls sign for endors

Instructions:
1) BM to assign CCI or BSS to visit target area every week for one month. BM to assigne schedules.
2) Assigned Branch personnel shall COMPLETELY FILL-UP this form for submission to BM, DM, and RM.
3) Assigned

Branch Personnel shall go to the Baranggay Hall and interview local residences and business
establishments for information
4) Please submit this report to Regional Manager, Operations Sales Support, and Corporate Planning
AREA COVERAGE
Please specify below the boundaries of the Target Coverage Area:
1) Print out Map of Area (you may get this from Google Map)
2) Identify and indicate on the Map location of existing Branch and/or BCO(s) and COMPETITORS
3) Draw on the Map the boundaries of the Target Coverage area for Assessment
AREA PERFORMANCE
How much is your current Loan Portfolio in the Area?

Php

1.5M

How much is their Year-to-date Sales Booking in the area? Php

How
How
How
How

many Accounts do you have in the area?

many Agents do you have in the area?
many Dealers do you have in the area?
long has been this area covered? (Months/Years)

4M
10
Accounts
None
Agents
2
Dealers
Months
2 Years

MARKET ASSESSMENT AND PROFILING

AREA PROFILE:
Area Type: (Is the area more of an URBAN area or a RURAL area?)
Urban (Metropolitan/City/Provincial Capital/Town Center)
Type of Establishments and Institutions present:
Public Institutions
X Government (City Hall/Municipal Hall)
X Provincial Hospital
Est. No:
1
X Public Schools
Estimated No:
2
X Public Clinics
Estimated No:
1
X Public Hospitals
Estimated No:
2
X Wet Markets
Estimated No:
3
X Baranggays
Estimated No:
24

X Rural (Agricultural/Coun

Private Institutions
Private Hospitals
X Private Schools
Malls
X Supermarkets
X Convenience Stores
X Sari-sari Stores
X SME Businesses
X Gas Stations

Estimated
Estimated
Estimated
Estimated
Estimated
Estimated
Estimated
Estimated

No
No
No
No
No
No
No
No

Community Profile
Percentage (Pls indicate/estimate if area is more of a Business/Commercial
30

% Business/Commercial

70

Commercial/Services Establishments
A. Retailing
X
Wet Markets/Talipapa
Size:
10-20 Stalls X
Name of Wet Market(s)
San Isisdro Wet Market
San Isidro Public Market
Market Days
Malls

Mon
Type:

Name of Mall(s)

Tues
Mini Malls

Wed

% Residential

20-50 Stalls

More than 50 Stall

Vicenete Market

Thurs

Town Mall

Fri

Sat

Megama

Supermarkets/Groceries

No. of Supermarkets

1 to 2

2 to 4

more tha

No of Groceries

1 to 2

2 to 4

more tha

Name of Supermarkets/Groceries
San Isidro Supermarket
Happy Mart
X

ABC Supermart

24 Hours Convenience Stores

Name of Convenience Stores

Lucky 13 store

X Sari-Sari Stores

Johnny's Groc

Seven/Eleven

Mini Stop

Others (Pls in

2 to 4

more tha

24/7 Mini Stores

1 to 2

Ave. no of Stores per Street

X Gas Stations
No. of Gas Stations
X Vehicle Dealerships

Petron

Shell

Caltex

Petron

Shell

Caltex

Cars

Mini Trucks

X Other Retail Establsihments

1 Seaoil

Vans/SUVs

Heavy Trucks/Buses

Agri Eqpt

Construction

Hardware

No. of Retail Establsihments

2 Hardware

B. Food Establishments
Restaurants/Coffee Shops

Jollibee

McDonald's

Starbucks

Bo's Coffee

Auto Parts
5 Auto Parts

Mang Inasal
X

Aling Mila's Restaurant

C. Financial Institutions
X
Banks Type of Bank:

Name of Bank(s)
San Isidro Rural Bank

Seaoil

Rural

Others: (Pls indica

GenX Computer &

Thrift

Savings

City Savings Bank

Pawnshops

Cebuana

M Lhullier

Tambunting

First Standard

Lease Finance

Others:
(Pls indicate)
X

Lending/Financing
Companies

Asialink
Others
(Pls indicate)

D. Logistics/Remittance Services
X
Logistics/Remittance

LBC

Air 21

JRS

Palawan

Private Medical Ce

Others
(Pls indicate)
E. Hospitals/Medical Services
X
Baranggay Clinics
X
Estimated No.
24 Baranggay Clinics
F.

Private Clinics
12 Private Clinics

Entertainment Establishments

Provincial Hospitals
1 Provincial Hospitals

1 Private Medical Ce

Movie Houses

G. Consumer Services
X
Beauty Parlors
Emission Center

Casino

Lotto

Barber Shops

Laundry/Water Stations

Government Institutions/Services
City Hall
X
Municipal Hall
X

LTO

NSO

Socio-Cultural
X
Public Schools
Museums

Car Wash

KTV Bars

Sports Co

Drugstores

Repair Sh

Hotels

Transient

Baranggay Hall
NBI

Elementary

Secondary/High School

Catholic Churches

College
X

Iglesia ni Cristo

Infrastructure
Roads

Cemented

No of Km:

25

Dirt/Rough Road

No of Km:

130

Bridges X
X

Cemented

No of Km:

12

Wooden

No of Km:

15

Transportation Terminals

No. of Transpo Terminals

Tricycle
24 Tricycle

Jeepney

Asphalt

No of Km:

65

Asphalt

No of Km:

85

3 Jeepney

Area has Electric Power Plants?

YES

NO

Area has Water Filtering Plants?

YES

NO

Bus

Airport

2 Bus

Airport

TARGET MARKET PROFILE

No of Households
(These information can be obtained from interview with the Baranggay)
500 to 1,000

1,000 to 3,000

Average number of people per Household:

X
4 persons
6 persons

3,000 to 5,000

8 persons

Occupation (These information can be obtained from interbiew

estimated through interview with Baranggay)
%
X
Laborers/Unskilled Workers
X
X
Factory Workers
X
X
Farmers
Fishermen
X
Machine Operators
X
Market Vendors
X

more than 5,000

more than 8 persons

with the Baranggay. Percentage can be

Clerks/Employees/Rank & File

Supervisory Rank
Managers/Professionals
Licensed Professionals (Engineers/
Architects/Doctors, etc)
Businessmen/Entrepreneurs

Type of Homes
(These information can be obtained from interview with the Baranggay)
X
Makeshift Homes
X
Mid Cost Housing/Apartments
(Informal settlers)
(with 1 car garage)
X

Low-Cost Housing/Apartments
(No Carport/Garage)

High End Villages

(with more than 1 car garage and homes
enclosed in a secured area)

Mid Class Condominiums

High End Condominiums

COMPETITIVE SCANNING
FINANCING COMPANIES
Name of Company

No. of
Offices

Firs Standard

PAWNSHOPS
Name of Shops

Rates (per month)

Cash
Retail
16%

Processing
Time

Payment
Terms

7 days

up to 4 years

14%

Specific Locations

Cebuana Lhullier

Adana Road, Bo. Masantol, San Isidro

M Lhullier

Agbayani St, Bgy Mauban, San Isidro

BANKS
Name of Bank

Specific Locations

San Isidro Rural Bank

Adana Road, Bo. Masantol, San Isidro

City Savings Bank

G. Jimenez St., Bgy Luna, San Isidro

MARKET ECONOMIC ACTIVITY ASSESSMENT

(A)

Catgeory

Indicators

All types of Institutions are Present

Presence of Public
75% of Institutions are present
Institutions
50% of Institutions are present
All types of Institutions are Present
Presence of Private
75% of Institutions are present
Institutions
50% of Institutions are present
Presence of All Types establishments
Presence of
Commercial &
Business
Establishments

Presence of
Financial
Institutions

Houesholds

Type of
Residents/Market

(A x B)

Points Weight
3
2
3
2

Score

10%

2
0.2

1
10%

Re

Highest poin
types of Gov
Institutions
the area

Highest poin
types of priv
establishme

Highest poin
area has all
businesses p

0.2

1
3
20%

75% of types of establishments are

present

50% of types of establishments are

present

All types of services are present

Presence of Public
75% of services are present
Services
50% types of services are present

(B)

3
2

0.6
10%
0.3

Pawnshops and Lending only

Pawnshops, Lending, & Rural Banks

All types of Financial Institutions

More than 5,000 households

1,000 to 5,000 households

Less than 1,000 households

All types of customer profile

(Businessmen to Workers)

Supervisors/Clerks/Employees

Laborers/Contractuals/Farmers/
Fishermen

Add all the scores to get Total Points

20%

Highest poin
is minimal c
other financ

Highest poin
if high popu
household d

0.6
15%
0.45
15%

Highest poin
government
provide all t
for its comm

Highest
population h
spend and h
loan

0.3
100%

2.65

TOTA
Highest

RECOMMENDATION: MARKET ASSESSMENT AND PROFILE SCORE

IF SCORE IS at least "2", ESTABLISH LIC

Next Steps:
Financial Consultant in the Area
1) Determine if there is an existing RFC
If YES, discuss with FCO the LIC Program and conduct Ocular inspection of Establish
If NO, recruit FCO within the Area, conduct BPO and AIP Briefing
2) Please forward MAP to RM for endorsement to OSS and Corplan
RECOMMENDED PRODUCTS
Pls check the following products applicable in the area:
X
X

Cash Loan
Vehicle Loan

Professional Loan
SME Business Loan

Other Loan Products (Pls

Micro-Loan

Decision: Establish LIC?

Pls shade Box
YES X

Salary Loan
Decision: Establish LIC?
Pls shade Box

Decision: Establish LIC?

Pls shade Box

YES X

YES X

NO

NO

(Print Name and Signature)

(Print Name and Signature)

CCI/BSS

Branch Manager

(Print Name and Sign

District Manag

PLS ATTACH MAP OF TARGET AREA (Indicate Loaction of Branch and/or BCO in the Area)

(ATTACH/PASTE MAP HERE)

PLS ATTACH PHOTOGRAPHS OF TARGET AREA

(ATTACH PICTURE HERE)

PLS ATTACH PHOTOGRAPHS OF TARGET LIC ESTABLISHEMNTS

(ATTACH PICTURE HE

(ATTACH PICTURE HERE)

(ATTACH PICTURE HE

(MAP SHEET)

ager

r endorsement to OSS)

s.
RM.

usiness

Years

ural/Country-side)

ated
ated
ated
ated
ated
ated
ated
ated

No:
No:
No:
No:
No:
No:
No:
No:

0
1
0
2
100
500
200
2

50 Stalls

Market

Megamalls

Sun

more than 4

more than 4

y's Grocery

s (Pls indicate)

more than 4
X

Phoenix
1 Phoenix

uses
Heavy Eqpt
X

Agri Supplies
15 Agri Supplies

Bakeries

ls indicate)

puter & Coffee

Universal

nce

Bayad Center

dical Centers

dical Centers

ports Complex

Repair Shops

ransient Inns

University
Mosques

Seaport
Seaport

an be

homes are

Agent Incentive
SI
DI
3%

Remarks

est point given if all

s of Government
utions are present in
rea

est point given if all

s of private
blishments are present

est point given if the

has all types of
nesses present

est point given if the

rnment is able to
de all types of services
s community

est point given if there

nimal competition from
r financing companies

est point given to area

h population and
ehold density

ighest point given if

lation has propensity to
d and has capability for
loan payments

TOTAL SCORE
Highest Score is "3"

stablishment

cts (Pls Specify)

h LIC?
NO

and Signature)

Manager

URE HERE)

URE HERE)

MARKET ASSESSMENT AND PROFILING SHEET (MA

Branch BATANGAS

Branch Manager

CCI

BSS

Roland Ronald R. Eguia

District

BATS-MIN DISTRICT

Region

N.B.ATIENZA

Regional Manager

SLRO

(Pls sign for endo

Instructions:
1) BM to assign CCI or BSS to visit target area every week for one month. BM to assigne schedules.
2) Assigned Branch personnel shall COMPLETELY FILL-UP this form for submission to BM, DM, and RM.
3) Assigned

Branch Personnel shall go to the Baranggay Hall and interview local residences and business
for information
4) Please submit this report to Regional Manager, Operations Sales Support, and Corporate Planning
AREA COVERAGE
Please specify below the boundaries of the Target Coverage Area:
1) Print out Map of Area (you may get this from Google Map)
2) Identify and indicate on the Map location of existing Branch and/or BCO(s) and COMPETITORS
3) Draw on the Map the boundaries of the Target Coverage area for Assessment
AREA PERFORMANCE
How much is your current Loan Portfolio in the Area?

Php

How much is their Year-to-date Sales Booking in the area? Php

How
How
How
How

many Accounts do you have in the area?

many Agents do you have in the area?
many Dealers do you have in the area?
long has been this area covered? (Months/Years)

Accounts
Agents
Dealers
Months
Years

MARKET ASSESSMENT AND PROFILING

AREA PROFILE:
Area Type: (Is the area more of an URBAN area or a RURAL area?)
Urban (Metropolitan/City/Provincial Capital/Town Center)
Type of Establishments and Institutions present:
Public Institutions
Government (City Hall/Municipal Hall)
Provincial Hospital
Est. No:
Public Schools
Estimated No:
Public Clinics
Estimated No:
Public Hospitals
Estimated No:
Wet Markets
Estimated No:
Baranggays
Estimated No:

Rural (Agricultural/Coun

Private Institutions
Private Hospitals
Private Schools
Malls
Supermarkets
Convenience Stores
Sari-sari Stores
SME Businesses
Gas Stations

Estimated
Estimated
Estimated
Estimated
Estimated
Estimated
Estimated
Estimated

No
No
No
No
No
No
No
No

Community Profile
Percentage (Pls indicate/estimate if area is more of a Business/Commercial
80

% Business/Commercial

Commercial/Services Establishments
A. Retailing
Wet Markets/Talipapa
Size:
Name of Wet Market(s)

Market Days
Malls

Mon
Type:

Name of Mall(s)

20

10-20 Stalls

Tues
Mini Malls

Wed

% Residential

20-50 Stalls

Thurs
Town Mall

More than 50 Stall

Fri

Sat

Megama

Supermarkets/Groceries

No. of Supermarkets

1 to 2

2 to 4

more tha

No of Groceries

1 to 2

2 to 4

more tha

Name of Supermarkets/Groceries

24 Hours Convenience Stores

Name of Convenience Stores
SEVEN ELEVEN

Sari-Sari Stores

Seven/Eleven

Mini Stop

Others (Pls in

BATANGAS CITY

1 to 2

Ave. no of Stores per Street

2 to 4

more tha

Gas Stations

Petron

Shell

Caltex

Seaoil

No. of Gas Stations

Petron

Shell

Caltex

Seaoil

Cars

Vans/SUVs

Heavy Trucks/Buses

Mini Trucks

Agri Eqpt

Construction

Other Retail Establsihments

Hardware

Auto Parts

No. of Retail Establsihments

Hardware

Auto Parts

Vehicle Dealerships

B. Food Establishments
Restaurants/Coffee Shops

C. Financial Institutions
Banks Type of Bank:
Name of Bank(s)
BDO
MBTC

Jollibee

McDonald's

Mang Inasal

Starbucks

Bo's Coffee

Others: (Pls indica

Rural

Thrift

Savings

M Lhullier

Tambunting

First Standard

Lease Finance

UCPB
RURAL BANKS

Pawnshops

Cebuana
Others:
(Pls indicate)

Lending/Financing
Companies

Asialink
Others
(Pls indicate)

D. Logistics/Remittance Services
Logistics/Remittance

LBC

Air 21

JRS

Palawan

Others
(Pls indicate)
E. Hospitals/Medical Services
Baranggay Clinics

Private Clinics

Provincial Hospitals

Private Medical Ce

Estimated No.
Baranggay Clinics

Private Clinics

Provincial Hospitals

Private Medical Ce

F.

Entertainment Establishments

Movie Houses

G. Consumer Services
Beauty Parlors
Emission Center

Casino

Lotto

KTV Bars

Sports Co

Barber Shops

Car Wash

Drugstores

Repair Sh

Hotels

Transient

Laundry/Water Stations

Government Institutions/Services
City Hall
Municipal Hall
LTO

Baranggay Hall

NSO

Socio-Cultural
Public Schools
Museums

NBI

Elementary

Secondary/High School

College

Catholic Churches

Iglesia ni Cristo

Infrastructure
Roads

Bridges

Cemented

No of Km:

Dirt/Rough Road

No of Km:

Cemented

No of Km:

Wooden

No of Km:

Transportation Terminals
No. of Transpo Terminals

Tricycle

Asphalt

No of Km:

Asphalt

No of Km:

Jeepney

Bus

Airport

Jeepney

Bus

Airport

Area has Electric Power Plants?

YES

NO

Area has Water Filtering Plants?

YES

NO

TARGET MARKET PROFILE

No of Households
(These information can be obtained from interview with the Baranggay)
500 to 1,000

1,000 to 3,000

Average number of people per Household:

4 persons
6 persons

3,000 to 5,000

8 persons

Occupation (These information can be obtained from interbiew

estimated through interview with Baranggay)
%
Laborers/Unskilled Workers
Factory Workers
Farmers
Fishermen
Machine Operators
Market Vendors

more than 5,000

more than 8 persons

with the Baranggay. Percentage can be

Clerks/Employees/Rank & File

Supervisory Rank
Managers/Professionals
Licensed Professionals (Engineers/
Architects/Doctors, etc)
Businessmen/Entrepreneurs

Type of Homes
(These information can be obtained from interview with the Baranggay)
Makeshift Homes
Mid Cost Housing/Apartments
(Informal settlers)
(with 1 car garage)
Low-Cost Housing/Apartments
(No Carport/Garage)

High End Villages

(with more than 1 car garage and homes
enclosed in a secured area)

Mid Class Condominiums

High End Condominiums

COMPETITIVE SCANNING
FINANCING COMPANIES
Name of Company

PAWNSHOPS
Name of Shops

No. of
Offices

Rates (per month)

Cash
Retail

Processing
Time

Specific Locations

BANKS
Name of Bank

Specific Locations

Payment
Terms

MARKET ECONOMIC ACTIVITY ASSESSMENT

(A)

Catgeory

Indicators
All types of Institutions are Present

Presence of Public
75% of Institutions are present
Institutions
50% of Institutions are present

All types of Institutions are Present

Presence of Private
75% of Institutions are present
Institutions
50% of Institutions are present
Presence of All Types establishments
Presence of
Commercial &
Business
Establishments

Presence of
Financial
Institutions

Houesholds

Type of
Residents/Market

Points Weight
3
2
3
2

Score
2
2

10%

3
2

1
3

50% of types of establishments are

present

1
3
2

10%

2
1

1
3

Pawnshops, Lending, & Rural Banks

All types of Financial Institutions

More than 5,000 households

1,000 to 5,000 households

Less than 1,000 households

All types of customer profile

(Businessmen to Workers)

Supervisors/Clerks/Employees

Laborers/Contractuals/Farmers/
Fishermen

Add all the scores to get Total Points

Highest poin
of Governme
present in th

Highest poin
of private es
present

3
20%

Pawnshops and Lending only

10%

(A x B)

75% of types of establishments are

present

All types of services are present

Presence of Public
75% of services are present
Services
50% types of services are present

(B)

20%

15%

15%

Highest poin
government
all types of s
community

Highest poin
minimal com
other financ

Highest poin
high popula
household d

3
1

100%

Highest poin
has all types
present

Highest
population
spend and
loan

TOT
Highes

RECOMMENDATION: MARKET ASSESSMENT AND PROFILE SCORE

IF SCORE IS at least "2", ESTABLISH LIC

Next Steps:
Financial Consultant in the Area
1) Determine if there is an existing RFC
If YES, discuss with FCO the LIC Program and conduct Ocular inspection of Establish
If NO, recruit FCO within the Area, conduct BPO and AIP Briefing
2) Please forward MAP to RM for endorsement to OSS and Corplan
RECOMMENDED PRODUCTS
Pls check the following products applicable in the area:
X
X

Cash Loan
Vehicle Loan

Professional Loan
SME Business Loan

Other Loan Products (Pls

Micro-Loan

Decision: Establish LIC?

Pls shade Box
YES X

Salary Loan
Decision: Establish LIC?
Pls shade Box

NO

YES

NO

Decision: Establish LIC?

Pls shade Box
YES

j/tisbe/c.ramos/s.panesa

NICASIO B. ATIENZA

E.G.RABANO

CCI/BSS

Branch Manager

District Mana

PLS ATTACH MAP OF TARGET AREA (Indicate Loaction of Branch and/or BCO in the Area) 2Kms. F

PROSPECT TARGET
AREA

(ATTACH/PASTE MAP HERE)

PLS ATTACH PHOTOGRPAHS OF TARGET AREA

(ATTACH PICTURE HERE)

(ATTACH PICTURE HE

(ATTACH PICTURE HERE)

(ATTACH PICTURE HE

T (MAP SHEET)

ager

or endorsement to OSS)

s.
RM.

usiness establishments

Years

ural/Country-side)

ated
ated
ated
ated
ated
ated
ated
ated

No:
No:
No:
No:
No:
No:
No:
No:

50 Stalls

Megamalls

Sun

more than 4

more than 4

s (Pls indicate)

more than 4
Phoenix
Phoenix

uses
Heavy Eqpt
Agri Supplies
Agri Supplies

Bakeries

ls indicate)

Universal

nce

Bayad Center

dical Centers

dical Centers

ports Complex

Repair Shops

ransient Inns

University
Mosques

Seaport
Seaport

an be

homes are

Agent Incentive
SI
DI

Remarks

est point given if all types

vernment Institutions are
ent in the area

est point given if all types

ivate establishments are
ent

est point given if the area

ll types of businesses
ent

est point given if the

rnment is able to provide
pes of services for its
munity

est point given if there is

mal competition from
r financing companies

est point given to area if

population and
ehold density

Highest point given if

ulation has propensity to
nd and has capability for
loan payments

TOTAL SCORE
Highest Score is "3"

stablishment

cts (Pls Specify)

h LIC?
NO

.RABANO

t Manager

2Kms. From branch

ET

URE HERE)

URE HERE)