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occasionally figure as shareholders. The most prominent IFIs are creations of multiple
nations, although some bilateral financial institutions (created by two countries) exist
and are technically IFIs. The best known IFIs were established after
Q6. Choose a product and explain how you will prepare seven steps in a
global e-marketing plan?
Answer. Choosing the product
Before breaking into the foreign market, marketers must consider factors that
influence product adoption. As explained by Diffusion Theory at least six factors have
a bearing on the adoption process: relative advantage, compatibility,
trainability/divisibility, observability, complexity and price. These factors are all
perceptual and thus subjective in nature. For a product to gain acceptance it must
demonstrate its relative advantage over existing alternatives. A product must also be
compatible with local customs and habits. A freezer would not find a ready market in
FALL-2015
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