Portfolio

Daniel
Eckton

Table of Contents

Contact

Montage
Web Page
Letterhead
Business Card
Imaging
Logos
Brochure
Flier
Event Ad

Daniel Eckton

5963 Artist Drive

Ferndale, WA 98248
360.389.8118
dseckton@gmail.com

Montage
Description:

A montage depicting Jesus, a potters

hands, and a scripture, Isaiah 64:8.

Date:

October 24, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn to manage Photoshop Layers

Learn to blend images together smoothly, using masks
Use filters
Apply appropriate typography

Process:

My original piece was landscape, but based on feedback I decided to

change it to portrait. I started off placing each of the pictures. I found high
resolution images of Jesus and of a potter working with clay. I used masking
layers to meld the images together to erase any sharp edges. I then found
some textures to add interest to the piece, and edited the masking layers to
make the texture more apparent in some areas, and less apparent in others.

Web Page
Description:

A simple website showcasing a

previously made logo for Cool Vibes
Cafe

Date:

November 21, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Program(s)/Tools:
Adobe Photoshop
Notepad++

Objectives:

Size a logo for a web page.

Write content relating to the logo and the design process.
Design a web page using knowledge of HTML and CSS.
Identify hex colors for web design.
Compress multiple files into a zipped folder.

Process:

To start off I wrote the HTML document, adding proper tags and indentation.
Once the skeleton of the document was done, I began fleshing it out with
a description of the logo, and my design process. I moved on to the CSS
document. I wrote the CSS document by myself, however I did use the
internet and the provided CSS document as references as to what I wanted
to do. I added a fixed image in the background, changed some fonts, and
adjusted the colors and sizes of some elements.

Letterhead
Description:

A letterhead for Michael Casse of

Cassette King, containing contact info
and the Cassette King logo.

Date:

November 7, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a letterhead
Use basic tools of Illustrator and InDesign

Process:

I created the logo first in Adobe Illustrator. I then took my design to Adobe
InDesign and made my first draft of my card. I then received feedback on
those designs. I took the feedback and changed my original Illustrator
design. I then went back into InDesign and made some changes to my
designs there to get the end result.

Michael Casse
5425 Clayton Road
St. George, UT 84059

1.814.555.5642
CassetteKing.com
mcasse@cassetteking.com

Cassette

King

Business Card

Michael Casse
Owner

Cassette

King

5425 Clayton Road

St. George, UT 84059

1.814.555.5642
CassetteKing.com

Description:

mcasse@cassetteking.com

A business card for Michael Casse of

Cassette King, containing contact info
and the Cassette King logo.

Date:

November 7, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Program(s)/Tools:
Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image.

Design consistent layouts for a business card
Use basic tools of Illustrator and InDesign

Process:

I created the logo first in Adobe Illustrator. I then took my design to Adobe
InDesign and made my first draft of my card. I then received feedback on
those designs. I took the feedback and changed my original Illustrator
design. I then went back into InDesign and made some changes to my
designs there to get the end result.

Cassette

King

Imaging
Description:

An ad showcasing the grand opening

of the Greene Farms.

Date:

October 17, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Program(s)/Tools:

Adobe Photoshop
Canon PowerShot Camera

Objectives:

Learn basic photography skills.

Use a digital camera to take a quality image, and download it.
Size and crop the image.
Adjust image brightness, contrast, hue, and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate a selected portion of the image.
Use a filter or colorize a portion of the image.

Process:

I used Photoshop to alter an image that I had taken to increase the vibrancy,
saturation, contrast, and brightness. I used duplicate layers to adjust certain
areas of the image without doing anything to the original image. I then
added some red and green colored elements.

Cool Vibes Cafe

Logos
Description:

A circular design containing a coffee

cup, with the company name below.

cool vibes cafe

Date:

October 31, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Program(s)/Tools:
Adobe Illustrator

cool vibes cafe

Objectives:

Create a variety of logos to fit a company or personal image.

Use the basic tools of Illustrator.

Process:

I used Adobe Illustrator to formulate 3 different designs for the logo. All of
them depicted either a mug or a cup. After some critique and feedback,
I settled on the design with the coffee cup. I fixed some errors that were
brought to my attention during the feedback, and changed the fonts to
further emphasize the word vibes, and to better show an association
between the text and the graphic.

cool vibes cafe

Brochure
Description:

A trifold brochure advertising a

personal brand of a friend who goes
by Loser Media.

Date:

December 6, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Program(s)/Tools:
Adobe Photoshop
Adobe InDesign
Adobe Illustrator

Objectives:

Set up and align a two-sided, folded document.

Learn how to wrap text around an image.
Use paragraph styles in InDesign.

Process:

I first created the logo with Illustrator. I then laid out a rough layout of the
brochure and received some critique. I then added images and body copy.
After more feedback, and applying the changes, I had the final design, which
I printed, folded and trimmed.

Flier
Description:

Capoeira
Learn the Brazilian self-defense art of

A simple design inviting BYUI students

to participate in Capoeira classes

Date:

October 3, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

Free entrance

All students welcome

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic flier layout.
Create a project folder with image, logo and InDesign document to keep
links intact.

Classroom attire required

Tuesdays and Thursdays 8 p.m. Kirkham 232

Saturdays 1 p.m. Hart 234

Process:

I began with 4 basic sketches. I chose the one which I felt worked the best,
and began to work on a digital copy of my sketch. I got some critique on
the digital design, and took the critiques into account when I went back to
my digital design. I applied some of the suggested changes to get the final
product. I then decided to redesign the entire flier to better fit the typical
BYUI poster design.
Student taught, tri-weekly workshops
every Tuesday, Thursday, and Saturday

Event Ad

Colored Pencils for

Kids in Need

Description:

An ad showcasing a charity event

hosted by Tesco, benefiting Kids in
Need

Date:

October 11, 2015

Course/Instructor:
COMM 130 Section 07
Ben Pingel

October 14 28 November 4 11
Help us this Fall season, as we
support Kids in Need in their quest to
provide art supplies for children who
are less fortunate.
Donate any 12 pack of Crayola
colored pencils at your local Tesco
and we will match your donation.

Program(s)/Tools:

Microsoft Word
Epson Scanner
PDF2JPG.net (PDF converter)

Objectives:

Find, scan and import a high-quality image.

Create a full-bleed design.
Use text boxes for layout in Word.
Insert and edit images in Word.

Presented By Tesco
All proceeds benefit Kids in Need

Process:

I first found a printed image. I then used a scanner to scan it in. Once I had
the image, I inserted it into Microsoft Word, and began creating the layout of
my ad. I added a title and text, as well as some design elements to contain
the text.