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VISUAL MEDIA
WEB AND PRINT DESIGN
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CAROL ALLEN BENTLEY

6027027117
cre8v@cox.net
carolallenbentley.com
cre8vblog.wordpress.com
9353 E. Altadena Avenue
Scottsdale, Arizona 85260

Most of us have had some experience with self-improvement

efforts. My experience has taught me this about how people
and organizations improve: the best place to look is for small
changes we could make in thing we do often. There is power in
steadiness and repetition. And if we can be led by inspiration to
choose the right small things to change, consistent obedience
will bring great improvement.
-Henry B. Eyring

Logos
Stationary
Business Card
Brochure
Montage
Photography
Event Ad
Web page
Flier

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Without hard work, nothing grows but

weeds.
-Gordon B. Hinkley

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DISCRIPTION:

Unique and original logos to fit a company or personal image.

I created these logos for my personal design business.

DATE:

October 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:
Adobe Illustrator

OBJECTIVES:
Using Adobe Illustrator, create new and unique logo designs

PROCESS:

I first sketched about a half dozen logo ideas and just played
around with design and tried to come up with something
clever yet professional. I also looked at a variety of quality
logos for inspiration. I then went into Illustrator to create
three of the ideas that I liked. I choose three different color
schemes for each logo for variety and fun. Typography is
an important element in logo design also. I used contrast
and white space to make the design work. Using the pen
tool, brushes, pathfinder, color, the rotation tool, etc. I
put together the logos and then sought out the opinions
of friends and other designers.give me feedback on their
favorites.

BENTLEY

BEN TLE Y

DESIGN STUDIO

DESIGN

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DISCRIPTION:

Business or personal stationary that is professional yet

reflects individual style and personality.

DATE:

November 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:

Adobe Illustrator, Adobe InDesign

OBJECTIVES:

Create a distinctive, professional design for a business

brand.

PROCESS:

I alway begin a project with brainstorming with paper and

pencil. I wanted a clean, colorful but professional look for
this project. This logo was specifically created for the letter
head and the bright colors create a feeling of freshness and
fun.

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DISCRIPTION:

This business card was created to complement the previous

stationary project.

DATE:

November 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:
Adobe Illustrator

OBJECTIVES:

Create a business card that will complement the business

letterhead, contains pertinent contact information.

PROCESS:

The logo was designed using Telugu Sangram, a sans serif font
and then converted using the pen tool and the shape builder
tool in Illustrator. I chose a tetradic color scheme of gold,
indigo, lime, and violet. I wanted it to be eye catching, easy
to read and give all the necessary information

CAB

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DISCRIPTION:

This is an offset two sided brochure to promote the artist

group, Waterworks Artists and their spring exhibition.

DATE:

December 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:

Adobe Illustrator, InDesign, Photoshop, and Word

OBJECTIVES:

Design an appealing two sided brochure, create a logo

PROCESS:

The Waterworks logo was created in Adobe Illustrator using

the pen tools and color selections. The brush image was also
created in Adobe Illustrator and edited in Adobe Photoshop.
The text was written in Word and imported into InDesign.
Using InDesign, the design was laid out and images were
placed, including selected images for text wrap. Thought was
given to color scheme, use of topography, design principles
such as white space, alignment, repetition and gestalt.

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DISCRIPTION:

This is a spiritual poster using a quote from Ezra Taft Benson

that supports the theme of Feed My Sheep.

DATE:

October 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:
Adobe Photoshop

OBJECTIVES:

Show skill in using Adobe Photoshop in creating a montage

with a spiritual theme.

PROCESS:

I first sketched several ideas to go with several possible

quotes. I used three images imported into Photoshop and used
layer masks to bled the images, used Gaussian Blur on parts
of the background image, used Roman hanging punctuation
in the text so that the lettering on the left would align. The
Saviors words and his subdued image lets us know that as
we serve one another, we are showing our love for Him. The
background image is a field of wheat that is white, ready to
harvest - symbolic of missionary work. The sister missionary
has a sincere, focused countenance that indicates action to
the Saviors plea.

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DISCRIPTION:

I took this photograph of the solitary bird early in the

morniing using my Canon Rebel XT.

DATE:

October 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:
Adobe Photoshop, Canon Rebel XT

OBJECTIVES:

Display photographic skills and use of Photoshop

PROCESS:

Using the early morning light, I took a series of photographs

at a park near my home. I liked the design of the reflection
of the bird, rock and branch in the water. It had an oriental
serenity. I was grateful to the little bird for so patiently
posing for me. I added the transluent bars on the right and
the repitetion of the dots to add balance and design to the
quote.

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DISCRIPTION:

Event ad for a Shakespeare Festival which benefited Literacy

Volunteers of Maricopa County.

DATE:

October 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:
Microsoft Word

OBJECTIVES:

Create an eye catching, appealing event ad

PROCESS:

I first found this wonderful image, a painting by one of my

favorite artists, James Christensen. This image inspired the
idea for a Shakespeare Festival that would benefit illiterate
adults to learn reading, writing and job skills. I did several
small sketches of possible layouts, scanned the image from a
book on my home copier/scanner at 150 dpi, and used Word
to design the layout incorporating design principles such as
repetition, contrast, alignment, whitespace, etc. The image
is a painting by James Christensen, Judith, from his book,
The Art of James Christensen: A Journey of the Imagination,
page 55. The original size of the image in the book was 6x8.5
inches. This was scanned on an Epson WorkForce 635 in my
home.

Literacy Volunteers
of Maricopa County
Educating Adults
& Changing Lives
Price of admission: $20.00
Visit or Call Box Office
480-499-TKTS (8587)
Tickets available at the door.

Scottsdale Civic Center, Oct. 15-17, 7:00 PM

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DISCRIPTION:

This was a web page designed to showcase the Bentley

Design Logo.

DATE:

November 2015

COURSE/INSTRUCTOR:

Comm 160 Section 11/Emily Kunz

PROGRAM/TOOLS:

TextWrangler, HTML, CSS, Adobe Illustrator, Photoshop

OBJECTIVES:

Showcase skills in using HTML and CSS to create an original

web page.

PROCESS:

This web page was created in HTML with a CSS style page
using TextWrangler. The logo,which was designed in Adobe
Illustrator, was sized for the web using Adobe Photoshop.
The content was written using HTML required tags for the
text, utilizing lists, image, and placing a link to this blog.
A working knowledge of CSS to formate colors, using hex
colors to match logo; font families and attributes.

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DISCRIPTION:

Black and White flier to advertise a graduate leadership

conference.

DATE:

October 2015

COURSE/INSTRUCTOR:
Comm 160 Section 11

PROGRAM/TOOLS:
InDesign
OBJECTIVES:

Create a flier that will catch the interest of graduate students

interested in business leadership.

PROCESS:

After reading the content provided by the client, and

understanding the message and the audience that we wanted
to reach, I sketched multiple layouts ideas for this project.
After selecting the elements I wanted, i.e. photo and logo, I
set up a project folder and then used my sketch as a basis for
this layout in InDesign. I used contrast in the header with an
emphasis on Graduate Leadership, black boxes were used for
repetition, the gray box that contained the Place, Date and
Time overlapped the photo with a veil of transparency. I kept
the text small and the white space gives a clean design to the
layout. The image, logo and content were provided.

Graduate
LEADERSHIP
C O N F E R E N C E
Do you want to have the competitive edge in business?

Come learn how at Vouant Communications annual

Graduate Leadership Conference.
Vouant Communications is devoted to helping
tomorrows leaders gain essential leadership skills in
the workplace. During this dynamic three-day seminar,
attendees will meet with top executives of Vouant
Communications to discuss breakthrough leadership
techniques, while cultivating attributes of leadvership
that will market to any employer.
This conference is available to graduating seniors.
Space is limited.
Registration and more information available at
http://www.vouantcomm.com/leaders

Lincoln Convention Center

October 21, 22, & 23
8 a.m. 5 p.m.