Portfolio

Haley Romney

Table of Contents:
Logo

Business Card

Letterhead

Montage

10

Brochure

12

Flier

14

Webpage

16

Photoshop

18

Event Ad

20

Contact:
Haley Romney
545 S. 2nd E
Apt 706
Rexburg, ID
83440
509-879-9839
haley.romney@gmail.com
haleyromney.wordpress.com

Page 3

Logos:
Description

Logos for my personal brand.

Programs used

Adobe Illustrator

Date

October 31, 2015

Course

Visual Media; Comm 130-05

Instructor

Joel Judkins

Process

I brainstormed so many ideas and decided to create these three.

The first two are mostly typogroohy, but the last one was made
with shapes and different colors.

Objective

Page 4

Create three completely different, original logos to fit a company

or personal image that will appeal to the audience. Do not
imitate existing logos or use previous designs.
Market research: gather opinions from at least ten people about
which logo appeals most to them.
Use only the Illustrator tools to create and draw your logos. (No
Illustrator pre-fabricated flares, symbols, etc.. No photos or livetracing. You may use an image or drawing as a guide to trace it
with the pen/pencil, but delete the image before submitting.)
Refine one logo with variations for color

HR
{ }
MEDIA

HaleyRomney
Media

Haley Romney
Media
Page 55
Page

Business Card:
Description

A professional business card for my growing personal brand.

Programs used

Adobe Illustrator

Date

November 7, 2015

Course

Visual Media; Comm 130-05

Instructor

Joel Judkins

Process

This was created in Adobe Illustrator. I used various types and sizes
to create the logo. I just copied and pasted it on to the different
sizes of document.

Objective

Page 6

Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image. Do not
imitate existing logos or use previous designs. Dont use photos or
live trace.
Use the new logo to design consistent layouts for a business card
and letterhead. Photos are okay on business card and letterhead
as additional design elements. Letterhead should be 8.5 x 11, fullbleed optional, but trim only .125. Business card should be 3.5 x 2
and printed above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and
plenty of white space.

H
R
{ }
M E D I A

Haley Romney
Owner : Writer : Designer
509 879 9839
haleyromneymedia.com
545 S. 2nd E. St 706
Rexburg, ID
83440

}
Page 77
Page

Letterhead:
Description

Clean and professional letterhead for my personal, growing

compnay.

Programs used

Adobe Illustrator

Date

November 7, 2015

Course

Visual Medi; Comm 130-05

Instructor
Process
Objective

Page 8

Joel Judkins

I created this in Adobe Illustrator. I used the logo and text from my
business card and added it to the top of a page. I added some
whitespace and a line to divide the page.
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image. Do not
imitate existing logos or use previous designs. Dont use photos or
live trace.
Use the new logo to design consistent layouts for a business card
and letterhead. Photos are okay on business card and letterhead
as additional design elements. Letterhead should be 8.5 x 11, fullbleed optional, but trim only .125. Business card should be 3.5 x 2
and printed above center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and
plenty of white space.

{HR }
M E D I A

Haley Romney

Owner : Writer : Designer

509 879 9839
haleyromneymedia.com
545 S. 2nd E. St 706
Rexburg, ID
83440

Page 9

Montage:
Description

This is a montage design using two or more images and type.

Programs used

Adobe Photoshop

Date

October 24, 2015

Course

Visual Media; Comm 130-05

Instructor

Joel Judkins

Process

I found these images on a creative commons website. I inserted

the background first and layered the book and light burst on top,
masking away all the parts I didnt want seen. Finally, I added the
quote and formatted it to fit in an aligned square,

Objective

Page 10

Unify a layout with a consistent theme and dominant spiritual

message
Learn to blend two or more images together gradually, using masks
Demonstrate more advanced Photoshop skills for layout with
multiple elements
Use a mask to apply a filter to one part of the image
Apply typography principles (titles, quotes, events or scriptures
your choice)

Original Images

Page 11

Brochure:
Description

A brochure created for a used bookstore.

Programs used

Adobe Illusrator and Adobe InDesign

Date

December 5, 2015

Course

Visual Media; Comm 130-05

Instructor
Process
Objective

Page 12

Joel Judkins

I create the book house, book stack and mao in Illustrator. I

added them, plus all the text into an InDesign document, keeping
in mind the shape and margins of my design.
Set up and align a two-sided, folded document.
Create an original, new logo and use it in a brochure.
Incorporate quality images. Incorporate at least four quality
images, not including the logo. One should be clipped in
Photoshop and text-wrapped in InDesign so the text follows the
cutout shape of the image.
Write at least 250 words of original copy in at least three
paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided) color.

Page 13
Page
13

Flier:
Description

This is a simple black and white flier advertising a Leadership

Conference for recent college graduates.

Programs used

Adobe InDesign

Date

October 3, 2015

Course

Visual Media; Comm 130-05

Instructor

Joel judkins

Process

I created this in Adobe InDesign. I tried to focus on alignment as

well as gestalt when it came to the use of circles. I used circles
to make it different and fun to look at. I tried to make a visual
hierarchy when it came to the font sizes.

Objective

Page 14

Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic flier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document
to keep links in InDesign intact.

Graduate Leadership

Conference
Do you want to have the competitive edge

in business?
Come learn how at Vouant Communications annual
Graduate Leadership Conference.
Vouant Communications is devoted
to helping tomorrows leaders gain
essential leadership skills in the
workplace. During this dynamic
three-day seminar, attendees
will meet with top executives
of Vouant Communications
to discuss breakthrough
leadership
techniques,
while
cultivating
attributes of leadership
that will market to any
employer.
Conference is available
to graduating seniors.

October 21
8 a.m. 5 p.m.
Lincoln Convention Center
vouantcomm.com/ leaders

Page 15

Webpage:
Description

This is a webpage I design using HTML and CSS.

Programs used

Text Wrangler

Date

Novemeber 21, 2015

Course
Instructor
Process
Objective

Page 16

Visual Media; Comm 130-05

Joel Judkins
I started with a basic HTML structure and a basic CSS structure.
I loaded both an HTML editing tool, and started to move things
around. I learned how to make tabs, which took a lot of time. I
big change I made to the canned CSS is I arranged my logo
to be above everything else. I changed the colors and added
the tabs, making it look more accessible.
Size and optimize an original logo as a .png for a web page so
the long side is 300 500 pixels.
Write content to describe the process of creating your logo and
how it appeals to a target audience.
Acquire a working knowledge of HTML.
Identify hex colors to match logo, using Photoshop color picker.
Open the HTML page in a web browser and capture a quality
screen shot with .5 inch margins for printing.

Page 17

Photodesign:
Description

This is a full bleed, original photo design, created in Photoshop.

Programs used

Adobe Photoshop

Date

October 17, 2015

Course

Visual Media, Comm 130-05

Instructor

Joel Judkins

Process

My model is Justin Ricks, a BYU-Idaho student. I took these photos

in evening light a high quality DSLR camera. I edited them in
photoshop. I changed the reds to look more purple and edited
out some of the background noise.

Objective

Learn basic photography skills.

Choose a color scheme, take a photo to match those colors,
then incorporate the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on
separate layers for NDE (non-destructive editing.)
Size and crop the image, then place on an 8.511 page layout.
Use layers to design text, and repeating graphic elements in
Photoshop.

Page 18

Page 19

Event Ad:
Description

This is an ad for a local Relief Societys family history night.

Programs used

Microsoft Word

Date

October 10, 2015

Course

Visual Media; Comm 130-05

Instructor

Joel Judkins

Process
Objective

Page 20

I used a word document to create this. I used a lot of layering to

create the different colors and shapes. I tried to create repetition
with the lines, and the text boxes, as well as with the circles of the
pictures.
Comprehend image sizing (how pixels and inches work together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your
message and audience.
Learn to use only Word design features without using any Adobe
programs, including Photoshop.

Page 21