Sydney Wilfley

D e s i g n

P o r t f o l i o

Contact
Sydney Ashby Wilfley
sydyjohnston@gmail.com
940 South 5th West
Rexburg, ID 83440

Table of Contents
Montage
Event Ad
Brochure
Letterhead
Business Card
Logo
Flyer
Webpage
Photodesign

Montage

Description:
This is an image that has spiritual message about the power, dominance, and light that
the sun and stars represent.
Date:
October 25th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Adobe Photoshop
Objective:
To create an image in Photoshop with a spiritual background.
Process:
The first step to this process was deciding what kind of colors I wanted in this image. I
could have gone with red or yellow or orange but I found the picture of the sun in blue
and loved that so I stuck with it. I found the images that I wanted to use and first started by getting the sun in the middle of the page and using the brush tool to blend the
background of the picture away so that it was still dark around it but the words were
gone. I went in with the crescent earth picture and decided to make a halo around
the sun with it. So i placed them where I needed to, resizing them to fit and adjusting
the colors to make them more blue and bright. I flipped of the images so that it would
curve around the other side of the sun. I then took image C, below, and used the lasso tool to cut away the main stars and put those on top of the crescent to make it look
more like space. I also edited these pictures to be more blue. I also went over with
the blending tool and made the image a little more see through so that it was not overwhelming and also blended in with the other images, no sharp lines. Lastly, I used the
other starry image and put that on the left and right of the page to make the sides of
the image not look bare. I also used the blender tool to make these work with the other
stars and also so that you could see the sun well. I also copied and flipped this image
as well to get it on both sides. Lastly I used the sharpen tool all over the design to
make everything look crystal clear.

Event Ad

Description:
This is a flyer advertising for a charity fashion show and shopping event in which all
the proceeds go to WEAVE to help women in need.
Date:
October 11th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Microsoft Word
Objective:
To create an flyer for a fashion event.
Process:
In this design I used a scanner to take the imasge out of a magazine to use for the ad.
I wanted this flyer to have really good flow so that it was easy for the reader to get all
the information from it. I used the image to be the focal point and the wording to be
around her in a circle so that one would be able to easily read the information. I wanted a lot of contrast so I stuck to two colors, red and black. I think that the contrast and
the use of black as a background adds a lot of personality to the page and makes it
interesting to look at and to read. I think that having the words not center aligned also
makes it interesting to read and look at as well.

Brochure
Description:
A brochure for a boutique and spa.
Date:
December 5th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Adobe Indesign
Objective:
To create a brochure for a boutique and med spa advertising the business and their
services..
Process:
I first started sketching and decided I wanted something simple. I used Indesign to
create it. I first worked on the front and decided what I wanted that to look like. I then
decided on what categories I wanted to include in the print. Finally I went through and
broke up my content and spread it out about the page.

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Letterhead

Description:
This is a business card and stationary that was designed for a honey distribution business.
Date:
November 8th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Adobe Illustrator
Objective:
To create letterhead for a company.
Process:
I used Adobe Illustrator to design this. I first started sketching out different designs before I
really got into this program. I then started by creating the honeycomb image and decided how
I wanted that to look like. I went into Illustrator and started by creating the honeycomb image
and decided what thickness I wanted the border to be and what color. I then created a larger
version of the honeycomb and then made that into something that looks like a watermark for the
background. I turned that opacity down to 6%. Then I created the name and chose a thick font
to go underneath that to match the thickness of the border. I created the honey dropper and put
that underneath the company name to make it all blend together. Lastly, I added the information on the top righthand corner.

Sydney Wilfley
Stylist

SW
Sydney Wilfley * 916.345-5322 * 495 C Street Sacramento, Ca 95818

Business Card
Description:
This is a business card and stationary that was designed for a honey distribution
business.
Date:
November 8th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Adobe Illustrator
Objective:
To create business cards for a company that is simple and refined.
Process:
I used Adobe Illustrator to design this. I first started sketching out different designs
before I really got into this program. I then started by creating the honeycomb image
and decided how I wanted that to look like. I went into Illustrator and started by creating the honeycomb image and decided what thickness I wanted the border to be and
what color. I then created a larger version of the honeycomb and then made that into
something that looks like a watermark for the background. I turned that opacity down
to 6%. Then I created the name and chose a thick font to go underneath that to match
the thickness of the border. I created the honey dropper and put that underneath the
company name to make it all blend together. Lastly, I added the information on the top
righthand corner.

Sydney Wilfley
Stylist

sydneywilfley@design.com
916.345-5322
495 C Street Sacramento, Ca 95818

SW

Logo Design

Description:
A logo that has been designed for a boutique and spa to be effective in getting people
interested in the store.
Date:
October 30th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Adobe Illustrator
Objective:
To create a logo for a fictional company.
Process:
For this project I used only Illustrator to design the logos. First, I went through and
sketched out some different design ideas to try and figure out what works best for the
audience and message that I wanted to work with. Next I went onto the program and
started to work creating the three different designs. I went on and did the original design with the flower and wanted to stick with that. I also went on the internet to find
different fonts to download that worked with the feel that I was going for. I then worked
with the colors of each design; I wanted to use three totally different color schemes to
help find what really stood out in the end to others. I wanted to use repetition so I used
the ellipse throughout the whole design on each different logo. Lastly I asked around
for others opinions on which logo they found the most appealing and found my winning logo. I cleaned them up, made sure everything looked even and the fonts were
the right size and I put them into different color schemes. That is how my final design
came about.

Flyer
Description:
This is a flyer that is for a leadership conference and is in black and white.
Date:
October 4th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Adobe InDesign
Objective:
To create a flyer for a leadership conference.
Process:
The first thing that I did was that I created several different sketches of different ideas
that I had for the design. After I created some sketches I used one of the sketches as
a guide and created a design on InDesign. I have repetition with the black rectangles
that I used by the title. I also aligned the writing and the black box with writing in it to
the picture that I used. I wanted the title to stand out the most so I made that prominent across the top. I wanted to word Leadership to be the emphasis because that
is what I feel the focus should be on the flyer. I created a clockwise flow with the title
leading down to the body of the flyer and around again to the picture. I wanted to keep
this design light and so I used a lot of white space and used contrast sparingly with the
black on the page.

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Web Page
Description:
This is a webpage that was designed around the logo for a boutique and spa.
Date:
November 21st, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
TextWrangler
Objective:
To create a webpage for a company.
Process:
This was a more difficult process. First I had to choose my logo and create that in
Photoshop. Then I had to use TextWrangler to go through and change things to create
this webpage. I started off by putting the logo in and centering it. I then took that color
scheme and incorporated the gray and pink into the design and inserted the
information into the webpage.

Photodesign

Description:
This is an image where photoshop was used to design it and edit the photo and it has
typography being used with the quote on the image.
Date:
October 17th, 2015
Course/Instructor:
COMM 130 Section 1; Brother Kerr
Programs/Tools:
Adobe Photoshop
Objective:
To take a picture and edit it in Adobe Photoshop.
Process:
The program that I used for this project was photoshop and only photoshop. It was
a little different from any other program that I have used before but it was really great
getting a chance to use it and learn more. I chose the colors teal and orange before
this project because it is fall and I feel that those colors are great fall colors and compliment each other well. I made the image more vibrance by using tools like vibrance,
saturation, and levels. I also chose to use a couple of different fonts in the image with
contrasting typefaces. I wanted to include some of the colors that I had chose in that
as well so I decided to make the text those same colors.