A STUDY ON CUSTOMER SATISFACTION

TOWARDS
ADITYA TRADING SOLUTIONS PVT.LTD IN TIRUPATI
A PROJECT REPORT
Submitted to
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY,
ANANTAPURAMU
Partial fulfilment of the
Requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted By
S.MANOHAR REDDY
(Reg. No.139L1E0098)
Under the guidance of
Mrs. M.B. JYOTHI, M.B.A
Assistant Professor
DEPARTMENT OF MANAGEMENT STUDIES

DEPARTMENT OF MANAGEMENT STUDIES

SIDDARTHA EDUCATIONAL ACADEMY GROUP OF INSTITUTIONS
(Affiliated to J.N.T. University, Anantapuramu)
C. GOLLAPALLI, TIRUPATI RURAL 517 505
2013-2015

Certificate

This is to certify that the Project Report entitled A COM SATISFACTION TOWARDS A
COMPARATIVE STUDY ON PERFORMANCE OF SBI MUTUAL FUNDS WITH SELECTED
OTHER MUTUAL FUNDS ADITYA TRADING SOLUTIONS PVT LTD TIURPATI

is a

bonfire work done and submitted by Mr. B.SREELATHA (Reg.No.139L1E0014) in

partial fulfilment of the requirement for the award of the degree of Master of Business
Administration by the Siddhartha Educational Academy Group of Institutions,
Tirupati affiliated to J.N.T.University, Anantapuramu during academic year 2013-2015.

Mr.P.BAYYA REDDY

Dr. D. HARIKISHAN REDDY

H.O.D

Associate Professor

(Department of Management Studies)

External Examiner

(Project Guide)

DECLARATION

I hereby declare that the project work entitled A Study on Customer Satisfaction
Towards Aditya Trading Solutions Pvt.Ltd,Tirupati, is original and bonafide work of my own in
the partial fulfilment of the requirements for the award of the degree of Master Of Business
Administration and submitted to the Department of Management Studies, Siddhartha
Educational Academy Group Of Institution,Tirupathi. Affiliated by J.N.T.University
Anantapuramu.
I also hereby declare that this project has not been submitted at any time to
any other university or institute for the award of degree or diploma.

Place: Tirupathi

(S. MANOHAR REDDY)

Date:

(Reg. No: 139L1E0098)

ACKNOWLEDGEMENT
I would like to express my sincere thanks to the people who

enormously supported me for the successful completion of research work.

I am very thankful to Sri Y. KONDA REDDY Garu correspondent and
Sri Y. ANAND REDDY Garu, Academic director of SIDDSRTHA
EDUCATIONAL ACADEMIC GROUP OF INSTITUTIONS for
providing excellent facilities and making me convenient to undertake a
project work.
I sincerely thank to prof K. RAJASEKHAR GARU, PRINCIPAL of
SEAGI for his valuable suggestion and advice throughout the course.
I sincerely thank to Mr. P.BAYYA REDDY, Head of the Department
of M.B.A. for his valuable suggestion and advice throughout the course.
I express my sincere thanks to my faculty guide Mrs. M.B.JYOTHI
who guided me constantly and shared infinite time and interest and helped
me at all times enable me to carry out my project work.
I would like to sincerely acknowledge thanks to Mr. RANJAN Garu
For his moral support during the research work.
I would like to express sincere guidance to each faculty member of
our respective department for their encouragement & suggestions throughout
the course.
I take this opportunity to express my thanks to all my friends and well
wishers who provided all necessary information for the successful
completion of this project.

(S. MANOHAR REDDY)

(Reg.No.139L1E0098)

LIST OF TABLES

TABLE NO

PAGE NO
TITLE OF THE GRAPH

EDUCATIONAL QUALIFICATION OF CUSTOMERS

38

INCOME LEVELS OF CUSTOMERS

39

EXPERIENCE IN TRADING

40

4
5
6
7
8

AWARENESS ABOUT ONLINE TRADING

PREFERENCE TOWARD TRADING OPTION
FREQUENCY OF TRADING
INVESTORS OPINION ABOUT TRADING OPTION
REASONS FOR CHOOSING ADITYA TRADING
SOLUTIONS
INVESTORS SATISFACTION LEVELS TOWARDS
BROKERAGE FEES BEING COLLECTED BY ADITYA
TRADING SOLUTIONS
INVESTORS AMOUNT OF INVESTMENT IN ADITYA
TRADING SOLUTIONS
SATISFACTION LEVELS TOWARDS ADITYA TRADING
SOLUTIONS
SATISFACTION LEVELS WITH TRADING TIMES OF
ADITYA TRADING SOLUTIONS
SATISFACTION LEVELS WITH GUIDENCE PROVIODED
BY ADITYA TRADING SOLUTIONS
SATISFACTION LEVELS WITH TRADING TIPS
PROVIODED BY ADITYA TRADING SOLUTIONS
SATISFACTION TOWARDS PUTTING ORDERS WITHOUT
DELAY
SATISFACTION TOWARDS REGULARITY IN SENDING
LEDGERS
SATISFACTION LEVELS ABOUT THE FACILITY OF
LOAN AGAINST SHARES
SATISFACTION WITH CO-OPERATION BY OFFICE
STAFF
SATISFACTION TOWARDS FACILITY TRADING
THROUGH TELEPHONE
SATISFACTION WITH PAYMENT COLLECTION
FACILITY
FACING PROBLEM WHILE TRADING WITH ADITYA
TRADING SOLUTIONS
INVESTORS PROBLEMS
INVESTORS EXPECTATION FROM ADITYA TRADING
SOLUTIONS
LIST OF GRAPHS

41
42
43
44
45

10
11
12
13
14
15
16
17
18
19
20
21
22
23

GRAPH NO.

46

47
48
49
50
51
52
53
54
55
56
57
58
59
60

PAGE NO.

TITLE OF THE GRAPH

EDUCATIONAL QUALIFICATION OF CUSTOMERS

38

INCOME LEVELS OF CUSTOMERS

39

EXPERIENCE IN TRADING

40

4
5
6
7
8

AWARENESS ABOUT ONLINE TRADING

PREFERENCE TOWARD TRADING OPTION
FREQUENCY OF TRADING
INVESTORS OPINION ABOUT TRADING OPTION
REASONS FOR CHOOSING ADITYA TRADING
SOLUTIONS
INVESTORS SATISFACTION LEVELS TOWARDS
BROKERAGE FEES BEING COLLECTED BY ADITYA
TRADING SOLUTIONS
INVESTORS AMOUNT OF INVESTMENT IN ADITYA
TRADING SOLUTIONS
SATISFACTION LEVELS TOWARDS ADITYA
TRADING SOLUTIONS
SATISFACTION LEVELS WITH TRADING TIMES OF
ADITYA TRADING SOLUTIONS
SATISFACTION LEVELS WITH GUIDENCE
PROVIODED BY ADITYA TRADING SOLUTIONS
SATISFACTION LEVELS WITH TRADING TIPS
PROVIODED BY ADITYA TRADING SOLUTIONS
SATISFACTION TOWARDS PUTTING ORDERS
WITHOUT DELAY
SATISFACTION TOWARDS REGULARITY IN
SENDING LEDGERS
SATISFACTION LEVELS ABOUT THE FACILITY OF
LOAN AGAINST SHARES
SATISFACTION WITH CO-OPERATION BY OFFICE
STAFF
SATISFACTION TOWARDS FACILITY TRADING
THROUGH TELEPHONE
SATISFACTION WITH PAYMENT COLLECTION
FACILITY
FACING PROBLEM WHILE TRADING WITH ADITYA
TRADING SOLUTIONS
INVESTORS PROBLEMS
INVESTORS EXPECTATION FROM ADITYA
TRADING SOLUTIONS

41
42
43
44
45

10
11
12
13
14
15
16
17
18
19
20
21
22
23

46

47
48
49
50
51
52
53
54
55
56
57
58
59
60

INDEX
CHAPTER
NO
Chapter-I

CHAPTER NAME

PAGE
NO

1.1 Introduction

1-5

1.2 Industry profile

6-16

1.3 Company profile

17-23

Chapter-II

REVIEW OF LITERATURE
2.1 Meaning of the Customers satisfaction
2.2 Importance of Customers satisfaction

Chapter-III

RESEARCH METHODOLOGY

24
24-27
28-32
33

3.1 Need for the study

33

3.2 Scope of the study

34

3.3 Objectives of study

35

3.4 Methodology of the study

36

3.4.1 Data Sources

36

3.4.2 Sampling Plan

3.5 Limitations of the study
Chapter-IV

DATA ANALYSIS AND INTERPRETATIONS

Chapter-V

FINDINGS & RECOMANDATIONS

5.1 Findings

36
37
38-60
61
61-62

5.2 Suggestions

63

5.3 Conclusion
Annexure

64
65

Questionnaire
Bibliography

65-68
69