Beruflich Dokumente
Kultur Dokumente
Nikolai (Nick) Ostapenko serves as Associate Professor at the School of Business and Public Administration of the
University of the District of Columbia as well as board director, president, and consultant for a number of
international organizations in Washington, D.C. His previous experience includes faculty and research positions with
the renowned universities in England, Russia, Sweden, and the U.S. Nikolai holds Dr. Sc. and Ph.D. degrees from St.
Petersburg University with a specialty in Economics and Economic Theory. Nikolai has held many visiting
appointments in several countries, including the GW-CIBER fellow, The British Council fellow, Stockholm University
scholar, St. Petersburg University and Moscow University research scholar in residence. An expert in the area of
international marketing management, Dr. Ostapenkos has published over 135 academic books, articles and research
papers. Prof. Ostapenko joined the University of the District of Columbia in 2006.
The emphasis is on competitive environmental analysis, marketing mix strategies, consumer behavior analysis,
current global and on-line marketing applications.
Course Objectives: Upon successful completion of the course, students will be expected to have demonstrated,
through case write-up, marketing plan, examinations, discussions in class, and participation in case analysis, an
understanding of the following:
exhibit in discussions and on exams a thorough up-to-date knowledge of the marketing management way of
thinking through its historical evolution, strategic process related to planning, implementing, and
controlling marketing strategies, interaction of the marketing mix components (product, price, promotion,
and distribution);
understand and demonstrate during class discussions and on exams the importance of the study of
consumer behavior patterns, customer socio-economic profiling and development of appropriate
managerial approaches to satisfy the market needs via mechanisms of product pricing and other
competitive strategies;
comprehend and exercise in class and on exams the segmentation techniques, promotional mix strategies,
and applied marketing management technology tools;
acquire understanding and skills of new product/service development process and branding strategies,
channel structures and marketing intermediaries, increasing significance of marketing management
applications in non-commercial and new economy sectors;
be convinced of the benefits of global business vision that enables to integrate varied cultural, economic
and social factors into the effective marketing management strategies.
LEARNING
Define and describe in case study Creative midterm and final exams
analysis, discussions and on exams a
Students will demonstrate a depth of t h o r o u g h u p - t o - d a t e m a r k e t i n g
Knowledge of marketing management management way of thinking through
theory
its historical evolution, strategic process
related to planning, implementing, and
controlling marketing strategies, as well
as interaction of the marketing mix
components (product, price, promotion,
and distribution). New knowledge
acquired.
BRAINSTORMING
(Creative Problem Solving)
Explain and summarize during class Conceptual presentations and case study
case discussions and on exams the participation
importance of the study of consumer
Students will be able to Comprehend behavior patterns, customer socioand Analyze marketing management economic profiling and development of
techniques
appropriate managerial approaches to
satisfy the market needs via
mechanisms of product pricing and
other competitive marketing strategies.
Able to think critically.
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DOING
Course Requirements
All individual communication devices and laptops must be turned off during classes. Please do not be late for class.
If you are, it will decrease your participation score. If you miss three classes or more, it will be very difficult to
receive an A grade. Your participation grade will also be discounted.
Students are required to read the assigned chapter before the session, get registered for the Blackboard course
website, and follow instructions and announcements posted there. Each student is encouraged to make a short 5-10
minute presentation to the class on a current issue related to the market environment or your paper. The presentation
will consist of the introductory part, major points, and student's opinion regarding the problem in general.
Questions from the audience prove the validity of the subject and support the better grade for the presentation.
Class participation will be considered based upon the student's quality and frequency of the individual contribution
to class discussions, preparation (reading assignments), case study participation and presentation. Regular
attendance is expected. It will be taking on a random basis. While attendance will not be factored directly into the
grade, please keep in mind that when you are absent, you are not participating. On the other hand, it is possible to
attend regularly, but simply not participate. Class participation is a regular grade (see Grading Scale below) and
could not exceed a 100 points overall as well as per each other grade component.
All papers are due on the date assigned. A late penalty will be assessed for unexcused late papers (-2 points a day
including week-ends). Individual times for taking exams are not available. You will receive a grade zero for each
missed exam (unless you present a written excuse from a doctor or Deans office). Course grades are continuously
posted on the Blackboard site and later released electronically.
Dr. Ostapenko can usually be reached for assistance by sending an electronic request via E-mail. For easy
identification and quicker response, please always include MKTG 304into the subject line of your message. If a
personal consultation is considered necessary, proper arrangements will be made. If you want to advise of the
reason why you must be absent from or tardy at a class, just e-mail your message to the professor. Professor is
always available for the individual consultations right after the class or during his office hours.
Required Text: Kerin, Roger A., Hartley, Steven W. Marketing: The Core. 6th Edition. McGraw-Hill Irwin, 2016.
ISBN 978 00777 29035.
Course Format and Procedures (Instruction Method)
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The class follows lecture/discussion format. Assigned reading material, Internet-based research, classroom
participation, video case study analysis, presentation, term paper, midterm and final examinations will contribute to
the learning process. The Montessori-like approach and somewhat of the Socratic Method will be used as a
teaching method. Probing questions in a give-and-take manner will be asked that would eventually lead to the truth
discovery through the discussion. This approach encourages individual creativity, responsibility and initiative to
learn (the education of the whole personality). The professor provides guidance instead of rigid control to
develop and motivate students ability for self-realization, self-control and self-education today and in the future.
The class will be enhanced by a number of real life experiences and numerous case studies.
Student Resources
You might find helpful the following academic support units available for you:
Academic Support Center (Writing Center). Here you may have trained English major or English
professional help with your paper. Building 32, B-level.
Learning resources to help students succeed academically are available through the university library.
Campus Learning Resources Center (LRC) offers print resources, books, and periodicals for research.
Circulating books located at any LRC may be requested for use through the LRC specialist. Library
resources are also available online. They provide thousands of full text periodicals, over 25,000 electronic
books, radio and TV transcripts, and access to the university library catalog, online tutorials, and useful
links to the Internet resources.
Blackboard. From http://udc.blackboard.com, you can review and complete assignments, view your grades,
send messages to your professor or your classmates, access course content, print another syllabus, or read
sample essays. Also available in an app format for your smart phone. For logon and help please contact BB
administrator at 202-274-5665 (Bld. 41, Rm. 106).
UDC Email. All students must use a UDC e-mail account. UDC e-mail is the only e-mail for academic use
and will be the address that instructors use to communicate with students from inside Blackboard. E-mail
help number is 202-274-5941.
SBPA Computer Labs. Bld. 38, Third floor. Upon availability.
Student Manual and Academic Policies and Procedures Manual (UDC website).
Relative Weights
Term Paper
In-Class Participation
Presentation \ Case Analysis
Midterm and Final Exams (each)
Total Maximum
35%
15%
10%
2*20%
100%
Grading Scale:
A (90-100)
B (80-89)
C (70-79)
F/D
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Outstanding to Extraordinary
Good to Very Good
Little Distinction
Failing Grade, No Credit.
results announced by posting on the Blackboard. Please do not contact me with any kind of extenuating
circumstances for why your grade should be changed after that. I must be informed about them well
before the final exam.
Common Professional Components
The course will cover in part or apply a number of concepts from the following related courses: finance (3%),
management (5%), ethics (5%), global business (10%), business law (2%) and general marketing theory (15%) of the
total 45 class hours.
Academic Integrity Statement
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The universitys Code of Academic Integrity is designed to ensure that the principles of academic honesty and integrity
are upheld. All students are expected to adhere to this Code. The School does not tolerate academic dishonesty. All
acts of academic dishonesty will be dealt with in accordance with the provisions of this code. Examples of academic
dishonesty as it relates to this class include:
If you are found guilty of academic integrity violations, you will receive an XF grade in this class indicating it was an F
due to academic integrity violations. On each exam or assignment you accept the following pledge: "I pledge on my
honor that I have not given or received any unauthorized assistance on this exam/assignment".
Americans with Disabilities Act Statement
Any student with a documented disability (physical or cognitive) who requires academic accommodations should
contact the Disability Resource Center at 202-274-6000 or TTY 202-274-6152 as soon as possible to request an official
letter outlining authorized accommodations.
Equal Opportunity Statement
The University of the District of Columbia is an Equal Opportunity Affirmative Action institution. The University
prohibits discrimination or harassment against any person on the basis of the actual or perceived actual race, color,
religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family
responsibilities, matriculation, political affiliation, marital status, personal appearance, genetic information, familial
status, source of income, status as a victim of an intra-family offense, place of residence or business, or status as a
covered veteran, as provided for and to the extent required by District and Federal statutes and regulations. This
policy covers all programs, services policies, and procedures of the University, including admission to educational
programs and employment. The University emphasizes the recruitment of minorities, women, disabled individuals,
disabled veterans, Vietnam era veterans, and other eligible veterans.
For further information regarding this policy statement or to file a complaint of discrimination or harassment please
contact: Yasmin J. Mitchell, SPHR, Equal Opportunity Officer
Building 38, Room 301, tel.: 202.274.5442, e-mail ymitchell@udc.edu
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Subject
Assignment
August 26
Ch. 1
August 31
Ch. 2
September 2
Ch. 2
September 9
Ch. 3
September 14
Ch. 3
Ch. 1
Ch. 4
September 21
Ch. 5
September 23
Ch. 6
September 28
Ch. 6
Ch. 7
October 5
Ch. 8
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Pre-Examination Review
October 7
Chs. 1-8
Ch. 9
October 19
Ch. 9
October 21
Ch. 10
October 26
Ch. 11
October 28
Ch. 12
November 2
Ch. 13
November 4
November 9
Ch. 15
November 16
Ch. 16
November 18
Ch. 17
November 23
Ch. 18
November 30
December 2
December 7 & 9
December 14
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Chs. 9-18
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SELECTED BIBLIOGRAPHY
http://globaledge.msu.edu/
Students are recommended to do some reading in popular periodicals that deal with the global marketing matters.
These include:
Advertising Age
International Business
Business America
International Management
Business Asia
Journal of Asia-Pacific Business
Business China
Journal of East-West Business
Business Eastern Europe
Journal of Euro marketing
Business Europe
Journal of International Business
Business International
Journal of International Marketing
Business Latin America
Journal of Global Marketing
The Economist
Journal of International Consumer Marketing
Europe
Journal of International Food & Agribusiness Marketing
Forbes
Journal of Retailing
Fortune
Trade and Culture
Harvard Business Review
The Wall Street Journal (WSJ Interactive Edition)
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