WYNDHAM Guidelines7-2006

WYNDHAM
HOTEL GROUP
IDENTITY
GUIDELINES
1.0
07/06/06
Overview
Our identity is the “face” we present to our various of our image in the marketplace will play a critical
audiences, and is the banner under which we market role in supporting our marketing and sales efforts
our products and services. As such, it is one of our and investments.
most valuable corporate assets and we must take
Your commitment to the consistent implementation
great care in protecting it.
of these Guidelines will ensure that all of our com-
These Identity Guidelines, approved and supported munications reflect the characteristics of excellence
by Executive Management, are based on a strategi- that set our Company apart, promote internal
cally planned approach to corporate identification efficiency, and provide substantial cost savings.
and provide a framework for the consistent develop-
Any questions related to these Guidelines should
ment of all our communications. This approach will
be directed to the Hotel Group communications
translate into an enduring and differentiating
department at 973-496-0750. Do not use any of
impression of our Company and our offerings that
these Guidelines for reproduction purposes, as they
will shape marketplace perception — from fran-
are intended for demonstration purposes only. A
chisees, customers, business partners, the financial
comprehensive set of Master Art for the logos and
community and the public at large — one that will
stationery system are available for download from
be the basis of a lasting relationship: brand loyalty.
www.wyndham.com. Log in with the username
Ultimately, this loyalty will be one of the most impor-
“service” and password “excellence.”
tant reasons for our continued success. The strength
© 2006 Wyndham Hotel Group. All rights reserved. Version 4 07/06/06

Contents
1.0 Wyndham Hotel Group
1.1 Signature
1.2 Signature reproduction
1.3 Signature misuse
1.4 Color palette
1.5 Print system components
1.6 Typography
1.7 Supergraphic
1.8 Photography
1.9 Printing recommendation
1.10 Example applications:

Literature
Press kit
Trifold brochure
Editorial
Web site
Merchandise
Signage
Tradeshow
1.11 Stationery artwork:

Business card
Letterhead
Envelope
Compliments card
Fax cover
© 2006 Wyndham Hotel Group. All rights reserved. Version 4 07/06/06

1.1 Signature
The Wyndham Hotel Group signa- Signature

ture communicates the personality,
promise and vision of the company.
The components of the signature

Logotype
are comprised of two graphic box
shapes of equal heights: the Crown
Box, our corporate symbol, and the
Logotype Box which contains the
Wyndham Hotel Group logotype. Crown Box Logotype Box
The width of the Logotype Box is
double the width of the Crown Box.
The Wyndham Crown Box contains

a luminescent highlight that bright-
ens as it moves toward the upper
left corner. This Wyndham Flare of
light signifies that the Wyndham
brand always glistens with vibrancy,
.5 inch X
energy and pride.
1/2 X
Each of the signature components
are in a fixed relationship to one
another and should never be altered, Minimum Signature size Clear space
modified or repositioned in any way. To ensure legibility, the minimum To give full impact to the signature,
For reproduction purposes, always size at which the signature may be do not crowd it. Let it stand apart
use the digital artwork supplied. reproduced is 0.5 inch tall (for all from surrounding text and imagery.
signature versions.) The minimum required clear space
To access the logo library, please surrounding the signature is 1/2 X
go to www.wyndhamimages.com. (“X” is the height of the signature).
© 2006 Wyndham Hotel Group. All rights reserved. Version 4 07/06/06 Page 4
1.2 Signature color options
The preferred version is the two-col- 2 Color Signature - Preferred

or signature. This version should be
used for all printed communication
materials whenever possible. When
the signature is placed against a
dark color background, a reverse WHG_2c_Spot.eps WHG_2c_Spot_rev.eps
Blue: Pantone 285 Blue: Pantone 285
signature must be used. Gray: Pantone Cool Gray 6 Gray: Pantone Cool Gray 6
The signature may be reproduced in 4 Color Signature

4-color process for use when spot
colors are not available, such as in
magazines.
WHG_4c_Process.eps WHG_4c_Process_rev.eps
CMYK CMYK
An RGB signature has been pro- RGB Signature

vided for on-screen applications,
including Web pages, video and
PowerPoint presentations.
WHG_3c_RGB.eps WHG_3c_RGB_rev.eps
RGB RGB
1.2 Signature color options
Two-color flat or one-color flat ver- Flat Signature

sions of the signature can be used
when printing promotional items
such as T-shirts, mugs or caps when
reproduction methods such as
embroidery and silk screen are em- WHG_2c_Spot_Flat.eps WHG_2c_Spot_Flat_rev.eps
ployed where the Wyndham Flare
cannot be reproduced.
These logo versions are also to be

used in architectural signage, where
WHG_1c_Black_alt.eps WHG_1c_Black_alt_rev.eps
it is not necessary to replicate the
Flare effect in the crown box.
Grayscale Signature
The grayscale one-color black ver-
sion is intended for offset printing
applications such as business forms
or newspaper advertising.
WHG_1c_Black.eps WHG_1c_Black_rev.eps
The one-color solid version is suit- 1 Color Solid Signature

able for extremely small one-color
reproduction opportunities such as
pens or tie-clips. This version can
also be used for one-color signage
where grayscale tints are not WHG_1c_Solid.eps WHG_1c_Solid_rev.eps
permitted.
1.3 Signature misuse
Always reproduce the signature

according to specifications in these
guidelines.
These examples illustrate only some DO NOT add a drop shadow to DO NOT rearrange the order of DO NOT skew or distort the sig-
of the many possible unauthorized the signature the signature art nature in any way
uses of the signature.
For reproduction purposes, always

use the digital artwork supplied.
DO NOT tint the color values DO NOT outline the signature DO NOT switch colors within the
signature art
DO NOT rotate the artwork or DO NOT substitute colors in the sig- DO NOT reproduce the Crown
rearrange the signature art in nature outside of the box
any way
DO NOT knockout the Crown DO NOT move or scale the Crown DO NOT reproduce the Crown
when placed on a background in the box outside of the box
DO NOT reproduce the DO NOT reproduce the Crown

signature at low resolution Box by itself (except signage)
1.4 Color palette
The use of the color palette helps Primary

build and reinforce associations with Wyndham Gray 100% 70% 40%
Wyndham Hotel Group. As with Pantone Cool Gray 6 C
CMYK 0/0/0/31
other visual elements, color must be RGB 163/165/166
used correctly and consistently to HTML BABCBE
be effective. Wyndham Blue

Pantone 285 C
CMYK 100/48/0/0
Our primary corporate colors are RGB 72/130/208
Wyndham Blue and Wyndham HTML 0074BE
Grey. The combinations of these

two colors should be the consistent
dominant colors used in all our com-
munications (especially when no Secondary Tertiary
other colors are used), and can be Wyndham Fuscia Wyndham Brown
100% 70% 40% 100% 70% 40%
used as primary background colors, Pantone 514 C Pantone 462 C
CMYK 17/53/0/0 CMYK 28/48/71/72
as Supergraphics, headlines, and RGB 205/139/188 RGB 76/54/30
document titles. HTML CD8BBC HTML 4C361E
Wyndham Aqua Wyndham Purple

The secondary colors are vibrant, Pantone 311 C Pantone 528 C
energetic complements to support CMYK 68/0/13/0 CMYK 40/56/0/0
RGB 32/192/218 RGB 158/124/184
the primary colors, and can also HTML 20C0DA HTML 9E77CB8
be applied to backgrounds, Super-
Wyndham Taupe Wyndham Teal
graphics and sub-headlines. Tertiary Pantone 5855 C Pantone 325 C
colors are also provided for smaller CMYK 10/5/37/14 CMYK 54/0/22/0
RGB 202/199/155 RGB 108/201/205
accent areas and sub-headlines. HTML CAC79B HTML 6CC9CD
Wyndham Orange Wyndham Pink

All colors in the palette have specific
Pantone 1235 C Pantone 708 C
color references shown on the chart CMYK 0/35/95/0 CMYK 0/52/17/0
RGB 253/185/36 RGB 245/148/166
on this page. Always use the exact
HTML FDB924 HTML F594A6
color values listed.
Wyndham Green Wyndham Natural
Note: the colors shown here and throughout Pantone 584 C Pantone 728 C
CMYK 15/0/73/1 CMYK 3/27/38/8
the guidelines have not been evaluated by
RGB 220/226/105 RGB 224/178/146
Pantone, Inc. for accuracy, and may not match HTML DCE269 HTML E0B292
the PANTONE® Color Standards. PANTONE®
is a registered trademark of Pantone, Inc. Wyndham Royal
Pantone 2767 C
CMYK 100/75/12/67
RGB 0/26/69
HTML 001A45
1.5 Print system components:
Grid matrix, Supergraphic & typography
Successful execution of the print

system is based on consistent usage
of its primary components:
A
The Wyndham Hotel Group signa-

ture must be consistently located
in the uppermost portion of the
layout, sized and placed properly
within the grid matrix.
Our grid matrix is a modular multi-

box grid system based on the
Wyndham Crown Box size and
D
dimensions, within which imagery,
color fields and Supergraphic ele-
ments can be creatively placed.
The Wyndham Crown Supergraphic,

using one of our brand colors, can
be placed within groupings of grid C
boxes, providing additional empha-
sis to the Wyndham name.
Photographic imagery can also be

placed within various groupings of
B
grid boxes. These images should
not be overly busy or complex, and
should be aesthetically cropped to
take advantage of the grid matrix. What we do
E
CAPABILITIES BROCHURE 2007
Gotham is our corporate typeface.

It is clean and straightforward and A Signature
comes in a variety of weights. When B Grid Matrix
used correctly and consistently,
C Photography
it helps unify the appearance of
everything we produce. D Supergraphic
E Typography - Gotham
1.6 Typography
Gotham is our typeface. It is clean, abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

modern and straightforward. This
highly legible typeface comes in a ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
variety of weights, adding flexibility 1234567890$%(.,‘’“”/!?) 1234567890$%(.,‘’“”/!?)
in designing such communications Gotham Light Arial Regular
as annual reports, brochures, trade
and online advertising, as well as
architectural signage. abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
For instances where the Gotham
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
font is unavailable, i.e., online com- 1234567890$%(.,‘’“”/!?) 1234567890$%(.,‘’“”/!?)
munications (html) and desktop Gotham Book Arial Bold
applications (Word, PowerPoint,
Excel), the use of Arial in Regular or
Bold is acceptable. abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The Gotham font can be purchased
from the Hoefler & Frere-Jones type 1234567890$%(.,‘’“”/!?)
foundry at www.typography.com. Gotham Medium
The “Gotham 1” set contains all the

necessary fonts, but the complete
set can be purchased if so desired.
abcdefghijklmnopqrstuvwxyz
1234567890$%(.,‘’“”/!?)
Gotham Bold
abcdefghijklmnopqrstuvwxyz
1234567890$%(.,‘’“”/!?)
Gotham Black
1.7 Supergraphic
The Wyndham Crown Box Super-

graphic provides additional empha-
sis to the Wyndham brand in print
collateral, web and signage usage,
and must be properly composed.
2
Once the designated area has been
established for the Supergraphic 3
within the grid matrix, choose an 1
appropriate cropping of the Crown
Box. Do not crop outside of the
Crown Box, and avoid cropping only
the upper or lower third.
Apply any of our brand colors to the

Supergraphic. The Crown within the
Supergraphic should be a 75%-85%
tint of the background color. This
percentage may vary depending on
the effect intended, i.e., overprint-
ing or reversing text would require
a lower contrast level. You may also 1 1 2 3
apply a gradient to the Supergraph- B D
ic; the same % levels apply to the A
color points within the gradients.

2 Tone Flat
B C
A 3
2 Tone Flat 2 Tone Gradient
A 100% A 100%
B 75%-85% B 50%-60% 1 Tone Flat 2 Tone Gradient
C 75%
D 37%-45%
1.8 Photography
Photographic imagery is a primary

component of the Wyndham brand
system. Whether you are shooting
original photography or using stock
imagery of people, places or envi-
ronmental details, here are some
helpful suggestions.
People. They should appear natural,

straightforward and easy-going,
and not overly styled (i.e., makeup,
clothing, hair, etc). Subject’s expres-
sions should be content, relaxed,
genuine, confident and passionate.
They should be photographed in
simple surroundings without overly
complicated background elements.
Places. Whether using locales or

property photographs, these
images should have simple yet
interesting compositions with very
natural lighting.
Environmental details/objects (i.e.,

interior/exteriors, food, etc). Supple-
menting the options above with ad-
ditional contextual imagery creates
added impact.
Note: All photography examples shown in

these guidelines (with the exception of certain
Wyndham owned images) are placeholder
images ONLY and cannot be used for print or
online use unless specific rights are negotiated
and purchased.
1.9 Printing recommendations
A variety of paper stocks are recom-

mended. For brochures: Potlatch
Mcoy Gloss or Matte 100lb text. For
stationery: Neenah Environment, Ultra
Bright White, Smooth Finish, 120lb
Cover (business cards) and 24lb writ-
ing (letterhead and envelopes).
The Wyndham Hotel Group Signature

should be printed in two-color spot
PMS with a spot varnish whenever
possible. Grid matrix elements, in-
cluding the Supergraphic and imag-
ery should also be printed with a spot
varnish for optimal results.
1.10.1 Example applications: Literature
Example print application of the sig-

nature and color palette composed
on a brochure.
1.10.2 Example applications: Media kit
Example print application of the sig-

nature and color palette composed
on a media kit.
1.10.3 Example applications: Trifold brochure
Example print application of the

signature and color palette com-
posed on a trifold brochure.
1.10.4 Example applications: Tradeshow
Example application of the signa-

ture and color palette composed on
a tradeshow booth.
1.10.5 Example applications: Job posting and newspaper ad
Example print application of the

signature composed in a journal and
newspaper.
1.10.6 Example applications: Web site
Example application of the signature

and color palette composed on a
Web site.
Home About Wyndham Investor Center Media Center Franchising Careers Home About Wyndham Investor Center Media Center Franchising Careers
Wyndham News
Lorem ipsum dolor sit a amet,,
consectetuer adipis
adipiscing elit.
eli
Quisque
uisque non pede.
pede Dononec About Wyndham
consequat
sequat sem e
egett lectus.
l
Lorem ipsum dolor sit amet, consectetuer
Integer
In er tempus cond
ndimentum
ma assa. adipiscing elit. Suspendisse leo nibh, blandit
ut, aliquet in, porta ut, justo. Phasellus lacinia
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Quisque non pede. Donec condimentum sapien. Cras condimentum.
consequat sem eget lectus. Integer
Morbi tincidunt, lectus eget convallis
tempus condimentum massa. Etiam justo
massa, blandit at, pellentesque id, accumsan, dui leo accumsan tellus, quis
elementum vel, massa. Maecenas semper
enim sit amet purus molestie egestas. tincidunt diam enim eu velit. Cras eleifend
est at leo. Maecenas aliquam odio. In lectus.
Curabitur non diam. Morbi elit. Pellentesque
eget enim. Donec quis quam. Nulla facilisi. In
luctus dolor sit amet orci.
Search Site Map Contact Us Search Site Map Contact Us
1.10.6 Example applications: Web site

and color palette composed on a
Web site.
Home About Wyndham Investor Center Media Center Franchising Careers Home About Wyndham Investor Center Media Center Franchising Careers
Careers Lorem ipsum dolor sit amet, leo nibh, About Wyndham BY BRAND
WYNDHAM
Lorem ipsum dolor sit amet, consectetuer blandit ut, aliquet in, porta ut, justo. Lorem ipsum dolor sit amet, consectetuer
WINGATE
adipiscing elit. Suspendisse leo nibh, blandit Phasellus lacinia condimentum sapien. Cras adipiscing elit. Suspendisse leo nibh, blandit
HOWARD JOHNSON
ut, aliquet in, porta ut, justo. Phasellus lacinia ut, aliquet in, porta ut, justo. Phasellus lacinia
condimentum. Morbi tincidunt, lectus eget RAMADA
condimentum sapien. Cras condimentum. condimentum sapien. Cras condimentum.
convallis accumsan, dui leo accumsan tellus,
SUPER 8
accumsan, dui leo accumsan tellus, quis quis tincidunt diam enim eu velit. Cras accumsan, dui leo accumsan tellus, quis DAYS INN
tincidunt diam enim eu velit. Cras eleifend tincidunt diam enim eu velit. Cras eleifend TRAVELODGE
eleifend est at leo.
est at leo. Maecenas aliquam odio. In lectus. est at leo. Maecenas aliquam odio. In lectus. KNIGHTS INN
Maecenas aliquam odio. In lectus. Curabitur
Curabitur non diam. Morbi elit. Pellentesque Curabitur non diam. Morbi elit. Pellentesque AMERIHOST INN
eget enim. Donec quis quam. Nulla facilisi. In non diam. Morbi elit. eget enim. Donec quis quam. Nulla facilisi. In
luctus dolor sit amet orci. luctus dolor sit amet orci.
Search Site Map Contact Us Search Site Map Contact Us
1.10.7 Example applications: Merchandise

composed on various merchandise.
1.10.8 Example applications: Signage
Example sign applications using

the signature composed on
various signage.

various signage.

various signage.
1.11.1 Stationery artwork:
U.S. business cards 2” x 3.5” (at 100%)
0.25 in
1.5625 in
0.1875 in
0.4375 in
0.375 in
Wyndham Worldwide Anthony N. Other
7 Sylvan Way Vice President
Parsippany NJ 07054
(973) 456-5100 telephone
(973) 456-5111 facsimile
(973) 456-5123 cell phone
anthony.other@wyndhamworldwide.com www.wyndhamworldwide.com
0.25 in
Front Back v1 (optional)

1.5625 in
0.25 in
Back v2 (optional) Back v3 (optional)
Metric business cards 85mm x 55mm (at 100%)
6mm
43.5mm
5mm
12mm
10mm
Wyndham Worldwide Anthony N. Other

7 Sylvan Way Vice President
Parsippany NJ 07054
(973) 456-5100 telephone
(973) 456-5111 facsimile
anthony.other@wyndhamworldwide.com
www.wyndhamworldwide.com
6mm
Front Back v1 (optional)

53mm
6mm
Back v2 (optional) Back v3 (optional)
U.S. letterhead 8.5” x 11” (at 50%)
1.0 in 1.8125 in 3.6875 in 1.0 in
0.1875 in 0.1875 in
0.5 in 0.5 in
0.375 in 0.375 in 1.8125 in

Wyndham Hotel Group Anthony N. Other Wyndham Hotel Group
7 Sylvan Way Vice President 7 Sylvan Way
Parsippany NJ 07054 Parsippany NJ 07054
(973) 456-5100 telephone (973) 456-5100 telephone
(973) 456-5111 facsimile (973) 456-5111 facsimile
anthony.other@wyndham.com www.wyndham.com
Personalized Generic
U.S. letterhead typing grid (at 50%)
When preparing a document for print- 1.0 in 1.0 in

ing on letterhead use these guidelines.
Document margins:
Left 1 in 2.375 in Wyndham Hotel Group
Right 1 in 7 Sylvan Way

Parsippany NJ 07054
(973) 456-5100 telephone
Top 2.375 in (973) 456-5111
www.wyndham.com
facsimile
Bottom 1 in
March 16, 2001
Date, addressee, salutation and body
Thomas English
should be set in: 1234 Writing Lab Lane
Write City, IN 12345
Black text
Dear Mr. English:
10pt Arial
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec mattis, mi quis commodo tristique, diam
Single spaced mi aliquam diam, ut ornare diam ante in ligula. Fusce vel pede. Phasellus laoreet cursus leo. Ut nisl.
Vivamus ornare, turpis ac fringilla suscipit, eros quam fermentum sem, ut vehicula ante quam non neque.
Upper & lowercase Maecenas erat.
Donec purus. Duis pulvinar, neque tincidunt congue posuere, tortor nisi auctor metus, id ullamcorper
diam sapien sit amet erat. Sed nec tortor. Suspendisse potenti. Aenean sem turpis, tempus nec, ultrices
eget, gravida sed, tortor. Pellentesque sit amet lacus.
Curabitur pulvinar odio at eros faucibus rhoncus. Nulla facilisi. Maecenas sed ipsum et est viverra conse-
quat. Morbi mauris ipsum, vulputate vel, volutpat a, pulvinar ac, mi. Phasellus vitae nisi nec massa
volutpat iaculis. Morbi eleifend dolor et odio. In mauris eros, rhoncus vitae, posuere vitae, pharetra at,
pede.
Praesent elementum, magna ut tincidunt vestibulum, nisl libero aliquet augue, in blandit enim magna ac
erat. Sed odio. Mauris tincidunt. Duis placerat. Pellentesque euismod sapien quis ante. Nam a lectus vel
dui cursus ornare.
Sincerely,
Anthony N. Other
1.0 in
Metric letterhead 210mm x 297mm (at 50%)
25mm 88mm 25mm
5mm 5mm
13mm 13mm
10mm 46mm 10mm 46mm

Wyndham Hotel Group Anthony N. Other Wyndham Hotel Group
7 Sylvan Way Vice President 7 Sylvan Way
Parsippany NJ 07054 Parsippany NJ 07054
(973) 456-5100 telephone (973) 456-5100 telephone
(973) 456-5111 facsimile (973) 456-5111 facsimile
anthony.other@wyndham.com anthony.other@wyndham.com
Personalized Generic
Metric letterhead typing grid (at 50%)
25mm 25mm
When preparing a document for print-
ing on letterhead use these guidelines.
Document margins:
62mm Wyndham Hotel Group
Left 25mm 7 Sylvan Way

Parsippany NJ 07054
(973) 456-5100 telephone
Right 25mm (973) 456-5111 facsimile
anthony.other@wyndham.com
Top 62mm
Bottom 25mm
March 16, 2001
Date, addressee, salutation and body Thomas English

1234 Writing Lab Lane
should be set in: Write City, IN 12345
Black text Dear Mr. English:

10pt Arial Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec mattis, mi quis commodo tristique,
Single spaced diam mi aliquam diam, ut ornare diam ante in ligula. Fusce vel pede. Phasellus laoreet cursus leo. Ut
nisl. Vivamus ornare, turpis ac fringilla suscipit, eros quam fermentum sem, ut vehicula ante quam non
Upper & lowercase neque. Maecenas erat.
Donec purus. Duis pulvinar, neque tincidunt congue posuere, tortor nisi auctor metus, id ullamcorper
diam sapien sit amet erat. Sed nec tortor. Suspendisse potenti. Aenean sem turpis, tempus nec,
ultrices eget, gravida sed, tortor. Pellentesque sit amet lacus.
Curabitur pulvinar odio at eros faucibus rhoncus. Nulla facilisi. Maecenas sed ipsum et est viverra
consequat. Morbi mauris ipsum, vulputate vel, volutpat a, pulvinar ac, mi. Phasellus vitae nisi nec
massa volutpat iaculis. Morbi eleifend dolor et odio. In mauris eros, rhoncus vitae, posuere vitae,
pharetra at, pede.
Praesent elementum, magna ut tincidunt vestibulum, nisl libero aliquet augue, in blandit enim magna
ac erat. Sed odio. Mauris tincidunt. Duis placerat. Pellentesque euismod sapien quis ante. Nam a
lectus vel dui cursus ornare.
Sincerely,
Anthony N. Other
25mm
Envelope (at 50%)
0.375 in
1.8125 in
0.1875 in
0.50 in
0.3125 in
Wyndham Worldwide
7 Sylvan Way
Parsippany NJ 07054
U.S. 8.875” x 3.875
9mm
46mm
5mm
13mm
6mm
Wyndham Worldwide
Anyother Road
London W6 9EJ UK
Metric 220mm x 110mm

U.S. envelope typing grid (at 50%)
When preparing a document

for printing on an envelope, use
these guidelines.
Document margins: 4.6875 in

0.75 in
Left 4.6875 in
Right .75 in
Top 1.9375 in
1.9375 in
Bottom .75 in Wyndham Worldwide
7 Sylvan Way
Parsippany NJ 07054
The entire address should be set in:

Black text COMPANY NAME
FIRST LAST NAME
10pt Arial 1234 STREET NAME
SUITE 1234
Single spaced CITY NAME, ST 12345-6789
All caps
No punctuation
(per U.S. Postal Service guidelines) 0.75 in
Metric envelope typing grid (at 50%)
When preparing a document

for printing on an envelope, use
these guidelines.
108mm 20mm
Document margins:
Left 108mm
Right 20mm
Top 54mm
54mm Wyndham Worldwide
Bottom 20mm Anyother Road
London W6 9EJ UK
The entire address should be set in:

Black text COMPANY NAME
FIRST LAST NAME
10pt Arial 1234 STREET NAME
SUITE 1234
Single spaced CITY NAME, ST 12345-6789
All caps
No punctuation
20mm
Executive notecard (at 50%)
1.0 in 1.8125 in
0.1875 in
0.50 in
U.S. 8.5” x 3.625”
25mm 46mm
5mm
13mm
Metric 210mm x 98mm
Fax cover (at 50%)
1.0 in 1.0 in 25mm 25mm
0.1875 in 5mm
0.5 in 11mm
0.375 in 1.8125 in 10mm 40mm

Wyndham Hotel Group
Wyndham Worldwide
Anyother Road
1 Sylvan Way
London W6 9EJ UK
Parsippany NJ 07054
+44 (0) 12 345 6789 ph
(973) 456-7890 ph
+44 (0) 12 345 1234 fax
(973) 456-6789 fax
36mm
1.375 in
To: To:
0.25 in 7mm
From: From:
0.3125 in 8.5mm
No. of Pages: No. of Pages:
Fax Number: Fax Number:
1.375 in 35mm
Notes: Notes:
0.25 in 7mm
0.3125 in 8.5mm
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convallis in, euismod in, nisi. Maecenas venenatis consequat purus. Aenean nec dui ut nisi pellentesque rutrum. In nulla. Quisque dictum, dui at iaculis
euismod, ipsum ante tristique mi, vitae scelerisque urna enim et mauris. Vestibulum sollicitudin felis sit amet turpis egestas dignissim. Pellentesque magna.
Sed odio turpis, molestie laoreet, pretium non, molestie ac, risus. Mauris ut magna vitae lectus pellentesque luctus. Suspendisse potenti.
0.375 in
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convallis in, euismod in, nisi. Maecenas venenatis consequat purus. Aenean nec dui ut nisi pellentesque rutrum. In nulla. Quisque dictum, dui at iaculis
euismod, ipsum ante tristique mi, vitae scelerisque urna enim et mauris. Vestibulum sollicitudin felis sit amet turpis egestas dignissim. Pellentesque
U.S. 8.5” x 11” magna. Sed odio turpis, molestie laoreet, pretium non, molestie ac, risus. Mauris ut magna vitae lectus pellentesque luctus. Suspendisse potenti.
9mm
Metric 210mm x 297mm

press kit Option 1 (at 35%)
0.375 in
1.8125 in 7.2125 in 2.7125 in 5.25 in
0.375 in
0.75 in
5 in
6.375 in
4.6875 in
0.5 in
0.8125 in
Wyndham Hotel Group

1 Sylvan Way
Parsippany NJ 07054
(973) 496-4900 ph
(973) 496-4904 fax
www.wyndham.com
Media Kit
0.75 in
press kit Option 2 (at 35%)
0.375 in
1.8125 in 7.2125 in 2.7125 in 5.25 in
0.375 in
0.75 in
5 in
6.375 in
4.6875 in
0.5 in
0.8125 in
Wyndham Hotel Group

1 Sylvan Way
Parsippany NJ 07054
(973) 496-4900 ph
(973) 496-4904 fax
www.wyndham.com
Media Kit
0.75 in

WYNDHAM Guidelines7-2006

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WYNDHAM

© 2006 Wyndham Hotel Group. All rights reserved. Version 4 07/06/06

1.0 Wyndham Hotel Group

1.2 Signature reproduction

1.3 Signature misuse

1.4 Color palette

1.5 Print system components

1.9 Printing recommendation

1.10 Example applications:

1.11 Stationery artwork:

© 2006 Wyndham Hotel Group. All rights reserved. Version 4 07/06/06

The Wyndham Hotel Group signa- Signature

The components of the signature

The Wyndham Crown Box contains

The preferred version is the two-col- 2 Color Signature - Preferred

The signature may be reproduced in 4 Color Signature

An RGB signature has been pro- RGB Signature

Two-color ﬂat or one-color ﬂat ver- Flat Signature

These logo versions are also to be

The one-color solid version is suit- 1 Color Solid Signature

Always reproduce the signature

For reproduction purposes, always

DO NOT reproduce the DO NOT reproduce the Crown

The use of the color palette helps Primary

be effective. Wyndham Blue

Grey. The combinations of these

Wyndham Aqua Wyndham Purple

Wyndham Orange Wyndham Pink

Successful execution of the print

The Wyndham Hotel Group signa-

Our grid matrix is a modular multi-

The Wyndham Crown Supergraphic,

Photographic imagery can also be

Gotham is our corporate typeface.

Gotham is our typeface. It is clean, abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

The “Gotham 1” set contains all the

The Wyndham Crown Box Super-

Apply any of our brand colors to the

ic; the same % levels apply to the A

color points within the gradients.

Photographic imagery is a primary

People. They should appear natural,

Places. Whether using locales or

Environmental details/objects (i.e.,

Note: All photography examples shown in

A variety of paper stocks are recom-

The Wyndham Hotel Group Signature

Example print application of the sig-

Example print application of the sig-

Example print application of the

Example application of the signa-

Example print application of the

Example application of the signature

Search Site Map Contact Us Search Site Map Contact Us

Example application of the signature

Search Site Map Contact Us Search Site Map Contact Us

Example application of the signature

Example sign applications using

Example sign applications using

Example sign applications using

Front Back v1 (optional)

Back v2 (optional) Back v3 (optional)