Stephanie Rotondo

617-378-7337 | stephanie.rotondo47@gmail.com
@stephrotondo | linkedin.com/in/stephanierotondo
stephanierotondo.com
EXPERIENCE
BOSTON UNIVERSITY COLLEGE OF HEALTH & REHABILITATION SCIENCES: SARGENT COLLEGE,
BOSTON MA,
Communications Manager, Feb.2012 present
Oversee all marketing and communications initiatives including publications, social media, and website
management for the 22 academic programs and 8 clinical centers at BU Sargent College
Manage all content updates for the Sargent College website (bu.edu/sargent) including drafting news
posts
Draft communications and articles for Sargent faculty, researchers, and deans promoting research,
grant awards, new-hires, and other successes in order to raise awareness of the College and its
nationally ranked programs
Partner with BU Interactive Design to produce all collateral for the College including our annual
magazine Inside Sargent
Analyze trends, competitor information, prospective and current student survey feedback, and other
data to strategically promote the College and raise our profile with ranking influencers
Monitor news and develop daily content for our social media platforms Facebook, Twitter, Instagram,
and LinkedIn
PEARSON EDUCATION, Boston MA,
Marketing Specialist, 2009 2010
Developed strategic marketing materials to educate K-12 teachers and school administrators about
Pearsons product offerings including myWorld, a digitally driven online teaching program
Collaborated with designers, marketing managers, and business unit stakeholders to create fully
integrated marketing collateral including brochures, flyers, invitations, posters, and direct e-mail
Wrote and updated copy for myWorldGeography and myWorldHistory Web pages

Led weekly internal team meetings to ensure projects were completed on schedule and within budget

FIDELITY INVESTMENTS, Boston, MA

2000 2009
Fidelity Investments (Devonshire Investors)
Communications Manager, Feb. 2008 Feb. 2009
Senior Public Relations Specialist, Jan. 2007 Jan. 2008
Developed and executed earned media relations campaigns to increase brand awareness for
companies within Fidelity Investments diverse portfolio of domestic and international
businesses including Seaport Hotel, Sebastians, and J. Robert Scott
Wrote and edited communications including news releases, pitch letters, media alerts,
website content, and by-lined articles
Reviewed and maintained editorial calendars and proactively pitched story ideas to domestic
and international outlets to generate positive media coverage
Identified hot news topics and trends on which executives can comment in the media to
raise awareness of Fidelitys companies in national, trade, regional, and international
publications
Maintained targeted media lists and managed distribution of materials

Fielded media inquires, staffed interviews, and followed-up with reporters

Distributed key coverage internally and managed the placement of news on company
websites
Managed and mentored two interns

Fidelity Investments (Devonshire Investors)

Project Manager, Sept. 2005 Dec. 2006
Implemented employee communications programs and strategies to educate and inform
Fidelitys staff and increase employee engagement
Wrote and distributed internal communications including organizational announcements,
executive presentations, and newsletters
Managed update of business unit website using SharePoint

Developed story ideas and wrote articles for Fidelitys internal newspaper, The Fidelity
Exchange
Organized logistics and compiled written materials for various events including monthly lunch
and learn seminars and annual executive education program for the presidents and senior
team members of Fidelitys private equity businesses
Worked with designers and other external vendors to ensure all projects were completed ontime and within budget
Managed and mentored summer communications intern

Fidelity Personal Investments

Proposal Writer, June 2004 Sept. 2005
Collaborated with internal business development team to answer requests for proposals and
strategically position proposal content to meet specific needs of prospects
Researched appropriate proposal responses and oversaw proposal review process

Developed sales presentations that marketed stock plan services to prospects

Managed proposal schedules, project plan, and external vendors to meet strict deadlines

Ensured collateral met legal, technical, and stylistic requirements

Proofed and edited peers proposals for accuracy and consistency

Fidelity Institutional Brokerage Group

Technical Writer/Analyst, Nov.2000 June 2004
Wrote and updated daily content for business units intranet site using XML
Managed quarterly update of policy & procedures, implementation guides, and user manuals

Oversaw the collateral review process with subject matter experts and stakeholders and
incorporated edits and revisions
Proofed and edited peer documentation for accuracy and consistency

Assisted with the development of online help using HTML

Fidelity Institutional Services Group

Marketing Project Coordinator, June 2000 Nov. 2000
Utilized design, layout, writing, and editing skills to assist with the development of marketing
collateral including fact sheets and proposals
Co-wrote and edited quarterly newsletter, ReachIt
Assisted in the preparation of marketing presentations

Produced weekly status reports and communicated project status to team members

EDUCATION
Boston College, Chestnut Hill, MA
Bachelor of Arts in psychology, May 2000
Boston University College of Communication, Boston, MA
Master of Science in journalism (2016, expected)
SKILLS
Microsoft Word, Excel, PowerPoint, Outlook, and Adobe Acrobat; Wordpress, Google Analytics,
HTML,CSS, Photoshop, Hootsuite, Audacity, Videolicious, Soundslides, Storehouse, Meltwater, Cision,

Vocus, Qualtrics; knowledge of AP Style Guide; excellent writing, editing, proofreading, and social media
skills; experienced in developing infographics using tools such as infogr.am and Canva