Beruflich Dokumente
Kultur Dokumente
Subject: EMB-203:ENTREPRENEURSHIP
UNIT -I INTRODUCTION TO ENTREPRENEURSHIP
Concepts of Entrepreneurship Development, Evolution of the concept of ntrepreneur
Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur vs. Manager.
Attributes and Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indian
economy
and
developing
economies
with
reference
to
Self-Employment
DevelopmentEntrepreneurial Culture.
UNIT -II CREATING & STARTING THE ENTREPRENEURIAL VENTURE
Business Planning Process, Environmental Analysis - Search and Scanning, Identifying problems
and opportunities, Defining Business Idea - Sources of new ideas, methods of generating ideas,
creating problem solving, product planning and development process.
UNIT - III FINANCING AND MANAGING THE NEW VENTURE
Sources of capital, Record keeping, recruitment, motivating and leading teams, financial
controls. Marketing and sales controls. E-commerce and entrepreneurship, Internet advertising.
UNIT- IV ENTREPRENEURSHIP CASES
Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls (Peter Drucker) Case studies of
Successful Entrepreneurial Ventures, Failed Entrepreneurial Ventures and Turnaround Ventures.
Women Entrepreneurs: - Reasons for Low / No Women entrepreneurs.