TITLE OF CAMPAIGN: GSC RESPONSIBLE RICE CONSUMPTION OR RICEPONSIBLE ORDINANCE

BRANDING: BE RICEPONSIBLE
CAMPAIGN MANAGERS: SANGGUNIANG PANLUNGSOD
VICE MAYORS OFFICE AND OFFICE OF HON. BRIX T. TAN
CAMPAIGN PARTNERS:

PHILRICE
CITY AGRICULTURISTS OFFICE
NATIONAL FOOD AUTHORITY (FOOD GUARDIAN CAMPAIGN??)

1.0 COMMUNICATION PLAN FROM JANUARY MAY 2016

ACTIVITY
1. Newspaper Ad Placements
page Ad in 3 local newspapers:
a. 3 newspapers in GSC

OBJECTIVE
Ordinance Awareness
Information Advocacy
Media Engagement

2. Press Conference/Media Briefing Ordinance Awareness

with Press Kits
Information Advocacy
Media Engagement
Inclusive:
Compliance to
a. T-shirt
Ordinance
b. Ballpens
3. SP Website Embed

Ordinance Awareness
Information Advocacy
Online Presence
4. Production and Broadcast of 1
Sustained Information
version of Radio Plug at 5 local
Advocacy
radio stations @ 3spots a day with Media Engagement
2 bonus spots
Compliance to
a. 5 radio stations in GSC
Ordinance

TARGET
AUDIENCE
Rice Consumers
Rice-serving Food
Establishments
General Public
Tri-Media
Practitioners

General Public

FREQUENCY
3 newspapers x 1 placement
x 3 months
January 2016
March 2016
April 2016
2 Press Con
January 2016
May 2016

RATE

BUDGET

Php5,000.00

Php45,000.00

Php30,000.00

Php60,000.00

January May 2016

Free

General Public
Rice-serving Food
Establishments

Schedule
1radio station in January @
Php5,000.00/station
1 radio station in February @
Php5,000.00/station
1 radio station in March @
Php5,000.00/station

Php6,000.00

Free
Php30,000.00

1 radio station in April @

Php5,000.00/station
1 radio station in May @
Php5,000.00/station
5. Production of Press Release for
local media

ACTIVITY
Production of Stickers*
*See Sticker Detailed
Breakdown

General Public
Rice-serving Food
Establishments

Compliance to
Ordinance
Media Engagement

OBJECTIVE
Community Involvement
Stakeholder Engagement
Compliance to Ordinance

Provision of load to Secretariat

Work Efficiency and
to ensure continuous
Effectiveness
communications
E-mail Blasting to relevant
Community Involvement
organizations, associations,
Stakeholder Engagement
LGUs, Gas, NGOs
Compliance to Ordinance
Academe Advocacy
Teacher and Student
1. Info Caravan
Engagement
2. Info Caravan
Compliance to Ordinance
Programme
- Invocation
- Opening Remarks
- Lecture via power
point presentation
- Question and
Answer
- Games

TARGET
AUDIENCE
General Public
Rice-serving Food
Establishments

Produced by hired Writers as

needed

TIMING
January
May 2016

January
May 2016

General Public

January
May 2016

Teachers
Students
3 Schools per
Barangay @ 300
students/teachers per
School

FREQUENC
Y

JanuaryMarch 2016

500: 25 pieces
100: 50 pieces

Free

RATE

Free

BUDGET

Php20,000.00

Php20,000.00

500: Php500.00
100: Php100.00

Php17,500.00

Free

Free
Php50,000.00

Closing Remarks

3. Production of Leaflets

3,000 leaflets
One Guesting
once a week
for January
February
2016
One Guesting
once a month
for March
May 2016

Other Communication
Vehicles:
1. Radio Guesting and
Interview
Community Involvement
Stakeholder Engagement
Compliance to Ordinance

Free

Free

One Guesting
once a month
from January
May 2016

2. TV Guesting and
Interview
TOTAL

Php202,000.0
0