12/8/2015

15Niche&BoutiqueFragranceHousesYouShouldKnow|FashionBeans

MEN'S GROOMING TIPS & MALE GROOMING

15 Niche & Boutique Fragrance Houses You

Should Know
The labels producing the most exclusive and luxurious scents on the market

Image: Le Labo

BY SHARN RAYMENT 23 JUNE 2015

Looking for a unique and individual scent to add to your collection? Tired of mass-market

AUTUMN MENSWEAR PICKS

designer versions?
If youre in search of a signature scent that is slightly more original, its time you
introduced yourself to the world of boutique and niche fragrance houses.
From unisex sprays to natural aftershaves, the labels in our countdown are home to some
the most exclusive and luxurious fragrances on the market.

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MAISON KITSUN

1. Le Labo
Debuting in 2006 with a selection of ten fragrances, New York-based Le Labo takes a
simple approach to naming its scents: each item is numbered to represent the varying
amount of notes in its composition.
This practical, no-nonsense approach continues to packaging, with each product coming

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in a standard bottle with an industrial-feel white label applied to the front.

Available at Mr Porter.
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2. Odin

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Fellow New York label Odin first made its mark on the fragrance industry back in 2009,
producing a range of scents that could be worn by both men and women.

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Today, the brand continues to focus on unisex fragrances, drawing inspiration from exotic
destinations across the world and wrapping them up in classy minimalist packaging.
Available at Liberty London.

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Founded by fashion, art and design extraordinaire Serge Lutens, this French perfumery
landed its big break thanks to a collaborative project with Japanese cosmetics brand
Shiseido.
Since going it alone in the early noughties, Serge Lutens has gained a cult following for its
unique and niche products, appealing to luxury fragrance aficionados across the globe.
Available at Liberty London.

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4. Amouage

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This fragrance house has royalty to thank for its formation, being founded by the Sultan

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of Oman in 1983.

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With tradition and luxury at its heart, the label still uses the same rich ingredients from
around the world in its products, including garwood, incense, musk, rose and spices.
Its bottles pack a punch too, with each scent contained in beautifully embellished, shelfworthy vessels.

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Available at Selfridges.

5. Illuminum
British fragrance house Illuminum is all about self-expression and discovery, approaching
its scents as an open-ended adventure.
Since launching in 2011, the brand has continued to expand its vast range of unisex
products, offering a more fluid, playful and creative take on the traditional ideals of the
fragrance industry.
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Available at House of Fraser.

6. Nasomatto
If you like feeling surprised by a fragrance, you need to check out Amsterdam-based scent
creator Nasomatto. The brand keeps most of its ingredients a secret, aiming to evoke
feelings and memories rather than link its products directly with a certain smell.
Prepare yourself for innovative and alternative fragrances in equally unorthodox bottles.
Available at Liberty London.

7. James Heeley
Despite being founded by an Englishman, this boutique fragrance house adheres to
traditional French production processes the European country that the brand now calls
home.
Each element, from the fragrance to its recyclable packaging, is created in-house and
overseen by James Heeley himself, who remains the sole owner of this self-named
independent label.
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Available at Browns Fashion.

8. Ex Idolo
Each scent by British perfumery Ex Idolo is hand-bottled in Mayfair, London, giving this
artisanal label even more of a luxurious appeal.
Its breakout fragrance Thirty-Three, released in 2013, is one of the only modern
fragrances to use wild-harvested Chinese oud and rose oil, adding to a vintage base
distilled back in the 1980s.
Available at The Scent City.

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9. Byredo
Former basketball player Ben Gorham is the driving force behind Stockholm-based
Byredo, starting up the fragrance house in 2006 after a chance meeting with perfumer
Pierre Wulff.
Heavily inspired by the link between scents and memories, each of the brands fragrances
draw on Gorhams past experiences, be it a trip to a faraway land or childhood memories
of his father.
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Available at Liberty London.

10. Slumberhouse
Describing its product inventory as fine improper perfumes, Portland-based
Slumberhouse is not one for tradition.
Inspired by street art, hip-hop and urban culture, the brand brings fragrance fans a range
of unique scents for men and women, with ingredients ranging from tobacco and honey to
cognac and patchouli.
Available at Roullier White.

11. Matre Parfumeur et Gantier

Translating as Master Perfumer and Glovemaker, this French fragrance house is inspired
by its 17th century predecessors, when scented gloves were a sweeping trend.
Since then, it has kept up both the glove and fragrance making, producing luxurious,
high-end scents for classic and refined gents.

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Available at Les Senteurs.

12. Penhaligons
Starting out life as a barbershop, this British scent maker made its first foray into
fragrance back in 1872. Since then, Penhaligons has collected two Royal Warrants, with
many of its traditional scents still best sellers today.
The brands simple, elegant packing adds to the old-school sense of refinement, with each
scent coming in a glass bottle finished with a small ribbon bow.
Available at House of Fraser.

13. Creed
Transforming from a British tailoring brand to a French fragrance house, historic brand
Creeds history is rich and varied. It has served royalty from King George III to Queen
Victoria, with Empress Eugenie of France being the reason for its relocation.
Today, it remains a family-owned business, with a sixth generation Creed father and son
being the two perfumers behind its fresh scents.
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Available at Harrods.

14. Roja Parfums

Guerlain alumni Roja Dove founded his own-name fragrance house in 2001 after working
as the French luxury labels chief nose for twenty years.
Using the highest quality (and most costly) ingredients, the British expert now creates
luxurious and sensual scents without compromise, resulting in some of the finest
fragrances in the industry.
A real indulgence for the high-end fragrance fan.
Available at Harrods.

15. Frederic Malle

This Parisian fragrance house hit the market in 2000, with its namesake learning his craft
at famed perfume lab Roure Bertrand Dupont.
Prioritising substance over style bucking the trend for heavily marketed designer scents
at the time Malle gathered the best perfumers from around the world to produce
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original fragrances without limits; an approach the label has since stuck to, turning its
creations into cult products.
Available at Liberty London.

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